Video and Social Media aren’t new acquaintances. It’s still one of the best ways to engage your audience; a picture may paint a thousand words, but a video does that and more!
Facebook actually looks to help you make your video content the best it can be when you come to upload.
By making recommendations on video quality, length and also offering easy editing tools, you can make your video content the best it can be, very easily. Again, Facebook can do much of the legwork for you. If you’re confident enough and regularly look to live stream content, you can also use the Creator Studio feature.
For live video, you still have the option of Facebook Live as well as being able to post videos to your page’s story, much the same as you would on Instagram. A story video should be SSS – short, snappy and straight to the point!
Like Facebook, you should look to follow the three S’s when posting video content on Twitter.
This is particularly true if you have a budget for promoted tweets. Many major businesses utilise video to advertise their latest products in an eye-catching manner.
Twitter now also has the option to Fleet. A feature much the same as the Instagram Story, it’s still relatively early days for the Fleet, and only time will tell if the feature becomes a success for Twitter.
The use of GIFS and strong image creatives, is still in our opinion, the best way to engage your audience on Twitter. However, with that being said, it’s always best to mix and match your content to find the best fit for your business!
In our opinion, the best platform to showcase your video content and here’s why:
- Reels: Reels are probably, in our opinion, the best feature currently available for your video content. Allowing your business to showcase exactly what it’s all about in short video format, you can add rights-free music and the most relevant hashtags to the post. We’ve recently seen a considerable increase in engagement on one of our current client’s accounts, just through the use of reels!
- IGTV: IGTV is your go-to option for longer videos, such as Q&As or meets the team features. Anything over two minutes will be converted to an IGTV video.
LinkedIn and video aren’t really the best of friends. For whatever reason, video content has never really taken off on LinkedIn.
For individuals and recruiters, video messages are often used to entice potential new recruits.
‘Selfie’ videos have the potential to engage a business audience directly if you’re talking about a currently trending topic in your area of expertise.
Like Twitter, the use of strong creatives and appropriate hashtags is still the best way to go for engagement on LinkedIn.