So what is LinkedIn? LinkedIn is a social media service like Facebook, Twitter, Instagram and YouTube which allows users to login to their account, update, add connections and socialise on a regular basis. Unlike Facebook and other social media, LinkedIn is targeted are the professional and their careers, recruitment and business. LinkedIn was established in 2003 by Jeff Weiner and has become a powerhouse social media with a website and app for users to easily view their profiles on the go.
LinkedIn has over 500 Million users WorldWide with on average around 250 Million users of the social media giant accessing their LinkedIn accounts at least once per month.This figure is staggering however an even greater statistic for the platform is that 40% of its users, use their accounts per day.
LinkedIn is fast becoming a social media platform and the place to go to help boost your recruitment and establishing client connections.
This one might sound obvious – but it is essential that you choose an appropriate image for your profile picture as this is the first thing someone notices when they click on your profile. This will be dependent on what the purpose of your LinkedIn account is. If you are a professional company, keeping your banner and profile picture linked in (excuse the pun) with your branding is essential – using your company logo as your profile picture is always the safest bet!
By using your logo and brand this will portray across to potential clients nad connections a better image of your business. Also if people recognise your brand and logo on your social profile, you will likely get a better reception and higher connection requests.
Utilise the space on your account
LinkedIn is effectively more space to advertise your business – listing the services you provide is essential. Keep your summary brief and to the point and make sure you provide a website URL, contact number and email address on your page (depending on which of these is available and relevant).
Find the balance between cramming too much information on your profile and wasting valuable space. For example, although you may want to keep your banner image relevantly plain and professional looking you could add any other Social Media accounts here.
LinkedIn also has huge benefits for businesses in that you are able to post job adverts on your page/profile. Each of your connections on your page will receive notification of the job meaning free advertisement. This is great publicity as recruitment can be an expensive concept.
Make sure you have added relevant skills to your profile. This opens up the opportunity for other people to endorse your skills and ultimately shows off your strengths to potential employers.
Be conscious that the content you are posting is engaging – people are more likely to follow your account if the information they are reading is useful to them. Jumping on trending topics is essential – it’s no use writing about a hot topic 5 days after it trended! LinkedIn has also introduced hashtags which help surface your article to members who may find it relevant.
If you are posting new updates daily, weekly or monthly consistency is key! Even if you are not posting fresh content every day, allocating 15-30 minutes of your day to share and comment on relevant articles or find new connections is a great way to keep your LinkedIn account up to date.
Grow your connections
Whether you met someone at a trade show, conference or charity event, why not follow it up with a personalised connection request? Similarly, if you have recently connected with a former colleague then search through their connections and see if any are relevant. Once you make a connection make sure you follow it up with a message – you’d be surprised what opportunities this can open up.
In summary, LinkedIn is great social media platform with huge potential for companies, recruiters and personal accounts to gain some advantage of using this medium. As more and more individuals see the benefit of having a LinkedIn account, the numbers will continue to grow with businesses releasing the untapped potential.