Using Facebook Live to Build your Brand Identity

Negin Karimi - 21/12/2017 - Social Media

What is brand identity?

As defined by the American Marketing Association, a brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Brand identity is the face of your company and how you present your business to consumers, and also how your company is then perceived.

Establish your brand identity

In order to market your brand effectively, you need to make sure that you have accurately established what exactly your brand is. It’s largely to do with how you want your target audience to immediately feel when they see or hear about your business. In this case, you need to think about your company’s personality. Is it fun and sociable? Or serious and informative? Brain-storming these all important questions before you start promoting your brand is essential.

Where does Facebook Live come into it?

Direct engagement

Facebook Live enables you to engage directly with your audience, which in turn builds upon your brand identity. In order to keep your audience engaged you need to make sure that the content is relevant and keeps people interested if they click on the video. Going live is also an excellent opportunity for you to increase the traffic to your page.

Question and Answer

By going live you are allowing people to engage with you in a Q & A style format. You can announce that you will be hosting a Q & A prior to the live video in order to make sure people are aware it will be taking place. Facebook users are then able to ask questions on your video and then, in turn, get an immediate response, allowing the audience to find out more about you and your brand identity, whilst also allowing a chance for you to find out more about your potential clients.

Behind the scenes

Facebook live also has to potential to provide an exclusive snapshot of how your company works and also of your employees. Allowing people to see that your company treats its employees well is very beneficial because it reflects positively on your company and brand identity!

Free advertisement

With over one billion users, Facebook is the number one platform in terms of reaching your audience. You don’t need a fancy camera or editing skills to be able to make use of Facebook Live, just a good concept, or a fun moment to capture. The real-time engagement means that you can monitor how well your live video is being received straight away. Whether this is how many likes or comments your video received whilst being live, or how many it accumulated after.

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