SEO Marketing is an essential part of any digital marketing strategy and should not be ignored as its effect on your business can be huge, and is responsible for generating many avenues for new business leads.
For those new to the digital marketing industry, SEO can be a difficult concept to understand but we are going to do our best to explain it to you and hopefully give you the knowledge to use it correctly.
Our team of expert SEO specialists are on hand and ready to help you transform your digital presence into something that can generate more traffic, website conversions and hopefully more business.
What is SEO Marketing?
SEO stands for Search Engine Optimisation and is the act of optimising a web page to increase your search engine rankings. The aim is to increase the number of unique web visitors that discover your website.
If this process of gaining organic traffic is done correctly and well, then it can lead to returning customers, conversions and new business.
Google accounts for over 79% of all enquires made online (through search engines) so for your website to be found it must be compliant with Google’s Ranking Algorithms which are in a constant state of change to benefit the user as much as possible.
SEO Tools
Our experts utilise a range of different tools integrate SEO campaigns but we wanted to tell you some of the simple ones we use regularly and would recommend trying:
Screaming Frog (https://www.screamingfrog.co.uk/seo-spider/)
This advanced scanning tool allows you to crawl your website and can help you improve onsite SEO, by extracting data & auditing for common SEO issues.
SEMrush (https://www.semrush.com/)
SEMrush is a great tool for auditing websites and then provides in-depth analysis technical and off-site issue and offers insights as to optimise site better.
GT Metrix (https://gtmetrix.com/)
Optimising a website’s load speed is critical in any SEO campaign and GT Metrix is the tool that will help you do that, it provides insights if your website is slow and how to better optimise it.
Google Analytics (https://analytics.google.com/)
This simple but powerful tool can track all the users that land and flow through your website. It can also grant you tools to filter the traffic to better understand your audience and conversions.
Google Search Console (https://search.google.com/search-console/about)
Google Search Console is the partner of Google Analytics but can provide some more in-depth information on search traffic, performance and can help to identify website issues.
How we can help
Here at Mosaic Digital Media, we have a team of SEO specialists who will work alongside you to ensure that your needs are met and your goals can be achieved.
We can provide regular updates on what going on with your website and marketing campaign. This includes receiving a full report and breakdown of the month.
Don’t be suspicious of SEO… Give us a call on 01925 563 960 to speak to one of our experts or get in touch here.
