Here at Mosaic Digital Media, we want to continue to strive for bigger and better! That is why we have been delving deep into the world of video content in Warrington.
Offering clients personalised videos showcasing their business, brand, and values allows us to reach new audiences and new levels with their video content in Warrington.
From videos fit for your website to sharable content on clients social media profiles, the possibilities for your marketing strategy are limitless.
What is the process when producing a video?
Like with everything, there’s always a method behind the madness. Below is a breakdown of the steps we take to create a fantastic video:
Plan –
When planning a video, the first question should be ‘What story are you trying to tell your audience?’. Once that question is answered, we let the ideas flow and get to storyboarding. A storyboard allows the clients and ourselves to visualise the video on paper before any filming commitments are made. This makes the planning process more manageable, as altering shots drawn on a storyboard is a lot easier than re-filming.
Filming –
Once the plan is set in place, the physical filming takes place. Through our meticulous planning, each shot of the storyboard is captured. Filming is a methodical process, not only what is in front of the camera but also what is behind it. The lighting, the sound, the location, all these factors are so important when filming a video you want to share with your audience.
Editing –
The filming is done, and that’s it. The End. We’re only joking. Editing is where the magic happens! Turning eight hours of raw footage into a video that might be a few seconds/minutes long. The story is created by piecing the videos together to convey the goals of the video brief. Using different eye-catching transitions and including engaging graphics add value to any video.
Sharing –
There’s no use in having a great video if no one can watch it! We recommend utilising video content on all relevant platforms by sharing it with as many people as possible. There’s no limit on how many times your video can be viewed, so the more you share, the more people will see your business!
Why will videos benefit your business?
The rise in short-form content has become popular over the last few years, thanks to apps such as TikTok and Instagram. With both apps having a massive amount of users (Instagram with 28.81 million and TikTok with 1 billion active users), every feature of these platforms should be utilised to gain as much as you can from them.
Including a video on your website will improve your site’s ranking due to the amount of time a user is spending on it. People prefer video content over emails nowadays, so why not share your business in a visually engaging form?
We’re here to help
Mosaic know how confusing keeping up with the best marketing strategies can be, so leave it to us to get you and your business where it needs to be.
Please give us a call on 01925 563 960 or contact us to start your video journey today here.
