We all like getting the most from our money, which is why it is important that if you have an allocated budget for paid ads on social media it should get spent in the right way. It’s important to pick the method of advertising which is the right fit for you and your business. Here is an overview of the main types of social media paid advertising and an overview of which we think works best.


Businesses can target users with Facebook Ads by location, demographics, age, gender, interests, behaviour, and connections. Facebook’s ad management tool also allows you to do A-B testing and track the results of your ads, helping you to determine which types of ads are working best and increase or reduce your budget accordingly.

With over 1 billion active users, if your business deals primarily with the everyday consumer then it is worth considering using paid ads on Facebook when considering where your marketing budget is best spent!


With 560 million professionals using LinkedIn and 4 out of 5 LinkedIn members driving business decisions, LinkedIn is the number one platform for B2B lead generation. Using LinkedIn you are able to boost your content so that it reaches a targeted audience as well as deliver personalised messages which drive conversions.

Use real, member-generated demographic data to reach the right audience: job title, company, industry, seniority, and more. Using the campaign manager, you can then track your ads and discover how many people your campaign reached and how many conversions you received from the ad.


You might have noticed that ads are becoming a lot more frequent on Instagram, appearing on your feed as a photo, video or carousel and can also appear within the stories. With generation-z’s attention span diminishing by the year, Instagram is on trend being all about visuals, which is why if your content is visually engaging then it can prove to be a very effective form of advertising. Since Facebook bought Instagram in 2012 it has grown from strength to strength, and the connection also means that you can send your advertisements out to Instagram without even having an Instagram account set up!

The Verdict

It’s impossible to say which works best as it really is dependent on who your target audience is and what budget you have in mind. However, we can say from our own experience managing paid ads that Facebook provides the most user-friendly service, with clear instructions on how to create the ad and track results easily.

A top tip is to not rely too heavily on ads as these don’t appear on your timeline and are often the most ‘salesy’ types of posts, so make sure you are posting organic content consistently on your timeline as well as acquiring as many reviews as possible to create trust points with your audience.

If you are looking for a company to manage your social media account(s) then feel free to pick up the phone and chat to one of our team members – 01925 563960

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