During this article, we are going to look into choosing the right keywords for you and your business. Choosing the right keywords to get higher search engine positions can be more complicated than expected but we will be running through the basics of what you need to look for when deciding on the right keywords to achieve the best possible Google, Bing and other search engine positions for your website.
Knowing your Audience
This one might not be much of a surprise but it is probably one of the most important things to think about when choosing the right keywords. Hitting the right audience is essential because they are the foundations of your whole business and marketing plan. Knowing whether your clients are of a formal or informal nature will determine how your website will look. Aiming your website a more formal audience will require a website with more elegance and sophistication whereas an informal audience will cater for a quirky or friendly feel from your website. By doing this we can make sure, once you have chosen the best keywords to get the best-optimised positions on Google, Bing and other search directories.
What you may call your product or service could be wildly different to what your customers call them. Using the correct amount of jargon is important when deciding on the right keywords. If you want to sell your products to people looking for a specific product, using the jargon or technical name of the product is best practice. This is likely a potential keyword your customer will be typing into the search engine to find that specific product or service that they require. When promoting products to your audience it would also make sense, to hold back on jargon and use simplified terminology or words to make it easier for them to find a product or service.
It would also be beneficial to use your target audience as guidance. If you work in an industry selling washing machine parts, for example, a plumber would need that exact parts technical name to make sure it fits correctly. In this instance, we would expect this user to conduct a Google search using that product name as their keyword. If you are selling a service such as driving lessons, it is not as important to specify it’s a “DSA Approved Driving lesson to standards A112”. Your target audience will be simply expecting keywords such as “driving Lessons Warrington”, for example.
What are your competitors using?
Why Re-invent the Wheel? If you have competitors that already have an online presence and you are looking to compete with them in search results then chances are that you will want the similar keywords. There are simple site analysis tools such as https://www.spyfu.com/ and https://www.seoptimer.com/ that can be used to see what websites are marketing towards and this could give you some idea on what keywords would the best for your website search engine keyword results.
How Difficulty are these keywords
When deciding on the right keywords for your website, you need to make sure that you do your research before committing to using a specific keyword. Some keywords have a high volume of results, which in turn makes the keyword more difficult to rank and obtain a successful page one position on Google, Bing and other search engine platforms.
You want to try to find a keyword, which isn’t too competitive and won’t be too difficult to rank for. This is where we come in, we have specific tools that can tell us how hard it will be to rank for a certain keyword or phrase. We can then decide whether we try to hit the term or if we go for something similar but with less competition and a higher success rate of achieving an optimised position on Google or Bing.
There are a lot of factors that need to be considered when choosing the right keywords and we’ve only scratched the surface of what you need to know but now you can at least have a basic understanding of what needs to be looked at, and considered, to have some reasonable success on search engines.
Looking into other techniques such as Link building, optimised content writing or search engine optimisation packages with a reputable company such as ourselves will give you a better result on your keyword traction as well as giving you better positions on Google.