Joining the digital world for many people is like trying to learn a new language, it’s hard to get your head around it. For others, it’s like second nature and can take to it as a duck takes to water.
In any case, people looking to improve their digital footprint or move their business into a new area of commerce will usually do so by creating a website or setting up social media accounts.
Designing and creating a website is challenging in its own right but making sure that people see it is another. That’s why we are going to be talking about how to get your website seen on Google, as well as the benefits of using digital marketing to improve your visibility online.
So how do I get my website seen on Google?
There are many starting points for getting seen in Google Search but we are going to start with one and work through some of the more important actions.
1) Submitting Site to Google
For Google to rank your website in search, it first needs to be able to see it. Submitting your website to Google is simply a way of telling Google’s crawl bots that your website is here and it is ready to be looked at and ranked.
To do this you need to set up a Google Search Console Account, following this you can then paste or type your website URL into the ‘URL Inspection’ bar and you will be able to send your website to Google for crawling.
This will get you noticed by Google but there is no guarantee that this will help you get on page one of search so your customers/clients can see you. For that, the art of SEO (Search Engine Optimisation) will need to be adopted to help the search engines find your website more attractive and ultimately rankable.
2) Adding Metadata
Adding Meta Date to your site is essential when looking to rank your site and help you get your site seen on Google. Each web page on your site is able to have its own unique Meta Title and Meta Description, these allow you to express what the page is about in a short snippet that will be displayed in Google Search for your potential users to see.
There are a couple of ways of adding this Metadata but we use a simple plugin called Yoast SEO, this allows you to add your own text and helps you monitor how good the SEO on your page is as well as giving you tips on how to improve it.
We have recently written a more in-depth guide about writing SEO Metadata for your website, here.
3) Optimising Content
Adding keywords and making your website content more readable and engaging can also help with ranking in Google, if done correctly, this can be linked up with your Metadata to help you rank for a common keyword or phrase.
Utilising a keyword or phrase in your content is one of the best ways to get higher ranking in Google for potential users to find.
Google’s crawl bots will read your website content along with your Metadata and decide how high to rank you for particular queries from the user searching.
Sometimes optimising a website for just these factors isn’t enough and you might find that you aren’t ranking high enough for people to find you. We offer full local and national SEO packages that could help with getting your website noticed.