Online marketing is the general term given to a range of different services used to boost business online. Some of these services include SEO (Search Engine Optimisation), Social media (Facebook, Twitter, LinkedIn, Etc.) & PPC (Pay per Click) also known as Paid Ads. These different types of methods can be used in a range of different ways, for example, you can help to improve brand awareness or even improve traffic to your website, and the possibilities are endless if you know how to use them.
We are going to be taking a small look at some of these methods and explaining how each can be used to improve your online marketing campaign. If you want any more information on any of these subjects you can read more in our news sections (/News), message us on Facebook or Twitter, or you can call us on 01925 563 960.
SEO (Search Engine Optimisation)
Search Engine Optimisation is one of more difficult to understand, it is the practice of improving a website’s quality to help it move up in Google Ranking. This can be used to improve traffic, target a specific location or to increase conversions or enquiries from Google, Bing, & more.
Because Google’s Algorithm is always changing we can’t pinpoint what Google uses to rank a website and this is why we can’t determine how well a website will rank. We have some processes that we like to use but everyone has their own way of doing things, you can find some of the ways we do these things in some of our other blogs.
Paid Ads (PPC)
Paid Ads can be performed in a couple of different ways. The first way PPC is very similar to how SEO works which is allowing your advert to appear in Google search. This process requires you to pick certain keywords that you would want to appear for and allows you to bid for space.
Other Paid ads can be on social media. For example, Facebook and LinkedIn let you create a campaign that can be marketed to the correct audience. The parameters that can be used to target audiences can be as specific as Age, Location and even Job title. This works well when trying to improve brand awareness or gain specific conversions to the website.
Social Media Marketing is a smart, free and simple way of reaching your audience online. It gives you the opportunity to reach out to the people that best suit your business and even allows you to communicate and interact with people. This can help some businesses develop an online presence and give the company a human feeling.
There are many different Social Media platforms that you could use to promote your business. Different Social media’s present different opportunities, for example, LinkedIn is used for Business-to-Business interactions because this is where people look for industry news, jobs & business-related articles. Other examples of social media are Twitter and Facebook, where people are more social. These can be used to build brand awareness and interact with your audience and customers and can allow you to give quick replays to people enquiring about your business as well.
We provide services in all of these subjects which you can find here (/what-we-do). You can also learn more about the above services in our news/articles section because we write weekly blogs on different parts of the online marketing world.