Blogs? What can they do for my Digital Marketing? It turns out, quite a lot! Underestimate the humble blog at your peril, we say at Mosaic Digital Media. Here we’ve put together five ways that blogs really can help your digital marketing strategy.
Improve your online visibility
If there’s one thing Google values above all else, when it comes to your site’s SEO it’s fresh content – imagine if Google had a nose, fresh content would be like freshly-baked bread to us mere mortals!
Blogs are fantastic because there’s always something you can write about that relates to your business, digital marketing and any products and services that you offer. Whether it’s giving an opinion or statistics, a tutorial or a news piece, blogs are a key tool in putting your business and its values across in an easy, accessible way.
Weekly, monthly or however often you can spare, fresh content shoots your site up Google’s rankings quicker than a chart-topping single. However, this will only happen if your blog content is SEO-friendly, so make sure your keywords are slotted in nicely into your latest blog.
The beauty with having blogs on your site that include your keywords is that when potential customers are searching for products or services related to your business, you’ll be one of the first results to appear – winner winner, chicken dinner, we say!
They are the perfect vehicle to boost website traffic
Following on nicely from our previous point, once your blog is out in the big wide world, get sharing! Social media is such a powerful tool for your digital marketing and blogs make for great content. All you need is a brief, catchy description of the content in your blog. Try to catch the attention of new and existing customers, pop a link in and voila, you’ve got traffic to your site!
Hopefully, your description will catch the attention of many, with the more shares, likes, retweets and comments your post gets equal an increase in website traffic and new business. You can track the direct traffic you receive from your blog posts by using Google’s Campaign URL Builder.
Don’t forget you can try and get your blog posts on other websites. The more blogs you have published, the more links you have to your site and its services!
Give your brand a unique voice
Let’s face it, there’s lots of competition out there when it comes to Digital Marketing. You can make your business stand out by creating a unique voice in your content. The best way to get this across is, you guessed it, blogs!
Blogs are the perfect opportunity to showcase the best of your brand and what you are trying to achieve for your company. For example, it is the writer of this blog’s belief that people will always buy from people, some put some personality into it!
You can also use blogs to direct the reader to certain products or services that you are keen to push, alert them to any events you may have planned or encourage them to join in the discussion of a certain topic.
Help out your audience
It sounds simple but the time and effort you’ve put into writing a blog that will hopefully prove beneficial to your audience, speaks volumes.
You can go even further in future blogs by sharing industry knowledge or tips. As a very well-known supermarket says, every little helps!
Blogs = Lead Generation!
Like a mad professor, blogs are a concoction of brand awareness, improving your search engine visibility and driving website traffic. All this goes towards generating new leads for your business.
We’ve said it before and we’ll say it again, content is king when it comes to incorporating blogs into your Digital Marketing strategy. The more up to date and unique the better!
Speaking of kings, we don’t want to brag but here at Mosaic Digital Media, we are blogging royalty. To get the royal seal of approval on your Digital Marketing blogs, call us on 01925 563 960 or message us right here: https://mosaicdigitalmedia.co.uk/contact/