Spooky season is well and truly open us, so we thought it was only right to conjure up some terrifyingly terrific content in the form of our latest MDM blog!
Today, we’re going to be spinning a web, on the web, on how to not let your brand presence D.I.E. a dreadful death online and on your social channels.
You’ll notice we have spelt die in a rather odd manner. That’s because we feel that to keep your brand presence alive and kicking you should focus on Direction, Identity and Engagement!
So let’s get started before the Grim Reaper makes a deathly appearance…
Direction
Everything you do for your business both online and on social media should always have a clear direction. Take a few moments before posting or adding a new page to your site to think – why am I posting this? Who is it going to benefit? Does the page/post add value to what you already have?
If you’re happy with the answers to these questions, then you’re good to go on that post or adding that new page onto your site.
We’re not saying it’s easy (social media will try to divert your direction if it can!), but if you can keep your path clear of any distraction, your brand’s direction should shine through and keep your business on the straight and narrow.
Identity
Take time to consider the identity you want for your brand. Find websites that you like or social channels that post content that you find engaging. Crafting a brand identity is like a recipe – you can follow the instructions, but you can also add things you like and take away those ingredients you don’t!
On social media, strike a tone of voice that sits well with your audience. Working for a playful brand? Put some personality into it and show off all that’s good about you and the team around you.
Be consistent with the type of content you post, when you post and the templates/imagery you use. Find hashtags that suit your business and always keep an eye on the algorithms of your chosen platforms – they’ll catch you out if you’re not careful!
On the web and your social channels, choose some brand colours and stick to them across the board. Keep your site free of clutter and always focus on a user’s experience. A trick (or treat!) is to put yourself in the customer’s shoes on the page you are hoping to get customers to visit. Was the journey to the page easy or longwinded? How many clicks did it take? Always aim to make your site as user-friendly as possible. Your customers will thank you for it, and do a lot of your brand awareness for you off the back of it!
Staying strong and true to a brand identity you’ve taken time to develop, can be one of the best things you can do for a business both old and new.
Engagement
At Mosaic Digital Media we are big believers in the opinion that people will buy from people first, business second. There’s no better way to engage your audience than focus on the people who make up your business!
Put your staff (if they aren’t too camera shy!), front and centre of your social posts. Keep an eye on what types of posts do well and the ones that don’t do quite so well. At the same time, don’t be too disheartened if you aren’t getting likes galore – they are not the be-all and end-all, trust us!
Think outside the box if you can. Everybody can do a #ThrowbackThursday post, but how can you do it differently? Can you jump on an existing big brand and use it to your advantage?
Engagement isn’t all about QUANTITY. It’s about QUALITY. Take your time, include a clear CTA (Call to Action) and above all else utilise your brand’s identity and give that the platform to shine at its most effective!
We’re Mosaic Digital Media and we’d like to help your brand navigate the scary seas of social media or the wicked woods of the web. Call us on 01925 563 960 or contact us online here and we’ll help to guide your brand back to crystal clear waters or brighter green pastures!
