As if running a start-up business was not hard enough already. Making sales and getting your business known are some of the most important parts of helping your start-up business grow and succeed within its first couple of years.
Getting your businesses products or services out there into the public can be very exhausting and challenging without the proper knowledge! We want to talk about the different ways that digital marketing can help promote your business to the world.
SEO marketing
For those of you who don’t know, SEO Marketing or Search Engine Optimisation is the practice of increasing quality organic search traffic to a website from search engines (such as Google and Bing).
For start-ups especially SEO marketing can be a gateway into a world of new opportunity. With the right tools and experience you will be able to expose yourself to Google and all its users. Whether your business is local or national won’t matter as long as you are following SEO guidelines and are using relevant and productive keywords.
We have a simple guides on setting up SEO for your business here (https://mosaic-old.sgc.mosaicsample.co.uk/category/seo/), why not check it out and see if you can get up there with the big players. If you are struggling with SEO, get in touch (https://mosaic-old.sgc.mosaicsample.co.uk/contact/), and we’ll see how we can help.
Social media marketing
If you want to speak to your customers on a more friendly and casual level then social media marketing could be the method for you and your start-up business! With social media you’ll be able to create your own business page, brand it how you want and then promote it to who you want.
Choosing the right one for your business model is essential because social media platforms like Facebook, Twitter, Instagram and LinkedIn all have very different audiences and will cater differently for different businesses. For example if you are a visual business that makes Dresses or Cakes then Instagram, but if you were reaching out to formal business owners with precise informative posts then LinkedIn would have more benefit.
This methods great for start-up businesses because it’s all free to sign up, make a page and post, so all it will cost you is time! There are some paid options with social media but we have covered that in another article, take a look here (https://mosaic-old.sgc.mosaicsample.co.uk/category/social-media/).
Email marketing
Building a customer base is one of the main parts of a business, but keeping them interested is a whole other battle. Email Marketing gives you the opportunity to keep your existing customers in the loop with upcoming events or company news.
Using websites like Mailchimp (https://mailchimp.com/) or Campaign Monitor (https://www.campaignmonitor.com) makes creating and sending emails to client simple and fast. They will also keep track of your client base and give you reporting states so you know what’s working.
Pay Per Click
PPC or Pay per Click is Google’s paid fast track alterative to SEO. Using this method is very proactive and profitable however can leave you with no budget left as it can be very expensive to rank for particular keywords.
For a start up with limited budget, this may be a bit out of reach, but if you can find the right keywords at a good price try it!
Google AdWords makes creating and maintaining these paid campaigns quick and easy. We would recommend some training beforehand so you know what you are doing, on the other hand, you could find an agency like us to manage it for you.
Summary
There are a number of simple, cheap and effective marketing tactics out there to try that we haven’t mentioned, these are just some of the ones we would recommend that could be digitally moulded and shaped to fit your business best.
If you do have any trouble utilising some of these methods for your start up business then let us know and we can lend a helping hand or if you just don’t have time and want to outsource, we can help!
