‘Everything is digital nowadays’ – this isn’t a lyric from a late 90s Britpop song, but a statement of fact. Flicking through the pages of a telephone directory is long gone. Given the fast-paced nature of all of our modern lives, businesses have swiftly (in most cases) moved online and if you don’t regularly look to update yours, you could get left behind! – which is why it’s so important that a website is made the central hub of all that is great and good about your business!
Alongside your website and located somewhere on ideally, your chief partner in crime to your website should be Social Media – you can find out more on how we can help put the spark back into your social channels here.
However, there needs to be somewhere to drive all this social engagement and interaction to – a website! It is important not to rely solely on just a website or just your social media pages. Like most things in life (and business), it’s important to strike a balance between all of your digital marketing assets. Your website and social media should be as complementary to each other as strawberries and cream!
With all this being said (and the thought of strawberries and cream pushed firmly from our mind), here are our top tips on how to make a website the hub of your business, in a handy alphabetical format:
Authenticity –
Whether you own a quirky business which sells craft beer or a huge multi-conglomerate business, your website gives you a huge degree of credibility to consumers. Have you ever bought a product from Amazon without checking out at least one or two reviews before-hand? Not-likely!
A reviews and testimonials section on your website will make a potential customer more likely to trust that you are a genuine and legitimate business.
Brand identity –
Your website is hugely representative of your business –it’s a platform which enables you to bring your brand identity to life. The flip side of this is having a poorly designed, broken website. Think of it this way, if you walked into a restaurant which had a broken sign and very slow service from the off-set, you would likely opt for the clean and welcoming restaurant over the road!
Content –
This is a chance for you to promote your products and/or what your company is all about. Ensuring that your content is fresh and updated is essential. A blogs page is a fantastic tool to utilize for fresh content on a regular basis, as it can help to shape your company personality, provide useful tips to your customers and help drive traffic to your website – make sure your blogs are SEO optimized or all that new, clean content will go stale!
Luckily for you, we’ve got a page for that; right here…
Delivery –
Your website, at the end of the day, is there to deliver results. This could mean a full e-Commerce website which has the ultimate goal of easy and fast purchase of products, or a friendly and relaxed WordPress website which is designed to slow down the user and deliver an enjoyable user experience.
In order for your website to deliver, it needs to be developed from the ground up, using the correct building blocks, taking time to build using the correct methods – it was the tortoise, not the hare that won the race!
Develop your site, the right way, with us at Mosaic Digital Media here...
Efficiency –
As long as your website is designed skillfully and to exacting specifications which you provide to us at the start of our relationship with your business, a website does all the hard work for you.
A website done right is an incredibly cost and time effective tool for your business. Your customers are able to explore and engage with your business from the comfort of their own home.
We hope this blog has helped to outline just how important your business website should be to you – if you’d like further advice on this, call us on 01925 563 960 or contact us online here.
