Website design is a phrase commonly used across various industries today. You will undoubtedly have heard the saying that every business needs a website, but what that means can be unclear.
Why website design matters and what you need it for in your day-to-day business is often treated as being self-evident.
This can be off-putting to those less engaged with the digital space, as there is an expectation that you are entering into it already knowing the fundamentals.
Today, in this blog, we’ll discuss the basics and benefits of website design for a business in the 21st century.
What is Website Design?
Website design and development encompasses a wide range of skills and disciplines.
These skills are combined to develop a website, which is a collection of related web pages under a single domain name. Websites are often developed for individuals or organisations.
For a business, utilising bespoke website design is no longer just a luxury bonus for those who can afford it. It is a necessity, as physical storefronts have become less common, and more business than ever is conducted online.
Without tailored web design, it can be difficult to make your online presence attractive and functional.
When done correctly, however, there are many benefits to using strong web design for your business.
What are the Benefits of Good Website Design & Development?
There are a variety of advantages when you make use of good website design for your business.
Brand Credibility
There are very few niche sectors where your business does not compete with others.
However, with refined, bespoke website design practices, you can develop an online presence that stands out.
Users value a website that appears trustworthy and communicates quality information clearly.
This then reflects on your business and how it is viewed. A business with strong credibility often attracts a higher percentage of loyal customers.
Prior research suggests these customers are more likely to share your business through word of mouth and make repeat purchases.
User Retention and Loyalty
Within website development, a common focus is put on the user experience and for good reason.
A good user experience can be invisible; a bad user experience can turn customers away.
With a well-designed website, customers are more likely to make use of your online offering, whereas a poorly thought-out website will drive customers away.
With an effective website, your customers will be more likely to continue to use your business in the future. Convenience is king amongst competing brands.
Improving SERP Rankings
Keeping your business visible is a serious challenge, as you will hear from any digital agency you speak to.
Strong design principles in website development can help with this, as it directly impacts how search engines rank your website.
When done right, your website will have the pages and internal link structure to boost your results through SEO.
For example, building location pages on your website improves the chance your business shows up in searches by users in those locations. Improving your presence in targeted areas of operation.
Or optimisations that ensure your website is mobile friendly since Google considers this in its ranking, and mobile users account for 70% of all eCommerce sales.
Increased Leads
As of 2024, ecommerce statistics show that 2.71 billion people were shopping online globally.
If you don’t have an online presence with a good user experience, you are objectively missing out on thousands of potential leads.
Post-COVID, the dynamic in consumer shopping has shifted, with over a third of all retail sales occurring online.
If you don’t have an online option that is tailored to your customers, your business will suffer.
Digital Marketing
As a digital agency in Warrington, we know best how bespoke website design can combine SEO, user experience, digital branding, and online ads into an effective marketing strategy.
Even a rural business can benefit here, getting the most out of its marketing options.
The key point is that your website acts as the anchor around which all your other online efforts revolve. It pulls users in and is the best impression a potential customer gets of your business.
That’s why it’s so important to your digital marketing efforts to get it right.
Are You in Need of Bespoke Website Design & Development?
Our digital agency in Warrington can provide you with bespoke website designs!
Here at Mosaic, our services include web development, SEO, digital marketing and professional graphic design.
We cover all aspects of your online digital strategy. You can contact us via our contact form, email at info@mosaicdigitalmedia.co.uk or call us at 01925563960.
