It’s safe to say that TikTok has well and truly taken the world by storm!
With more than one billion active users and a download rate of over 2.6 billion, it’s easy to see why the app could bring great exposure to any business. The app is known for being incredibly addictive!
In 2021, the number of TikTok users in the UK exceeded 13 million. In the third quarter of 2020, 24% of TikTok users in the UK were aged between 15 and 25 years.
This means that advertisers can target an important age range of 15 to 25. This age range tends to be more willing to try new things and could be more interested in your own business.
The app is popular amongst a key age range. It is also available in 154 countries, allowing your business to reach audiences across the globe!
All of this can be easily achieved without a penny being spent, whilst also creating an unexpected level of exposure.
Use your creativity
Different from most social platforms, TikTok allows you to be creative in a large variety of ways!
Creating content that sparks discussions or triggers strong emotions from viewers should result in a large amount of interaction.
Following popular trends will increase your exposure to a more diverse audience. But don’t be afraid to add your own creative ‘spin’ on these trends!
Even just using trending audios in the background of your videos will help your content grow.
One trend that never seems to disappear is transitions. Transitions tend to involve a clip of something before and then a clip changing into something different.
For example, someone wearing their pyjamas and transitioning into a nice outfit! It’s that simple!
There are so many creative transition ideas out there. Try putting your hand over the camera lens to transition between the before and after!
TikTok for business features
To add some variety to your content, TikTok has many different features you can experiment with!
Whether you want to be transported to another world or you just want to react to a video through it, you can make it happen!
You can duet or stitch other users’ videos to add your own ideas or thoughts to them. There is also a huge amount of filters to try out.
A popular one is the green screen feature. This enables you to change the background behind you.
It’s essential to try and be consistent with your content. Aim to post regularly and keep an eye on the statistics of your content.
Every video you post will have a page full of important data, letting you know how many people have watched it, how they found it, and the demographics of those viewers.
With this information, try to evolve your marketing strategy accordingly!
Overall, the possibilities are endless with TikTok. Are you ready to expand your business further than you could’ve ever imagined?
Looking to create a TikTok for business account and take your content creation to the next level? Call us on 01925 563 960 today!
