TikTok’s recent decision to limit the number of hashtags allowed in video captions has prompted both creators and brands to rethink how they approach TikTok Marketing.
Gone are the days of simply stacking hashtags in the hope of maximising reach.
Now, the focus has shifted squarely to quality, precision, and relevance.
While you might initially view this change as restrictive, it actually provides an opportunity to sharpen your strategy and stand out using modern SEO techniques.
In this blog, we’ll explore what the new hashtag limit means, how SEO thinking applies to TikTok, and how Mosaic can help you confidently navigate this changing landscape.
The Impact of TikTok’s Hashtag Changes
By introducing a cap on hashtags, TikTok is encouraging users to create more meaningful, targeted content.
Users on the platform are behaving more like traditional search engine users; instead of passively scrolling, they type in direct questions such as “simple dinner ideas” or “best skincare for men UK.”
This shift means TikTok is functioning more and more as a search engine in its own right, and your content must be ready to meet this demand.
The reduction in hashtag slots forces a discipline that ultimately benefits both the creator and the viewer.
Rather than throwing a wide net with dozens of broad, generic hashtags, you now need to take the time to understand your audience’s intent and match it with concise, relevant tags and keywords.
This change not only improves discoverability for users but also helps the algorithm connect people with content they genuinely want to see.
What Does SEO for TikTok Look Like?
What exactly does ‘SEO for TikTok’ mean in practice?
In the same way that websites are optimised to appear higher in Google search results, TikTok videos can be optimised to show up in both TikTok’s search results and users’ For You feeds.
Start with Keyword Research
The starting point for a robust TikTok SEO strategy is always keyword research.
Identify what potential viewers are searching for within your niche.
Use TikTok’s built in search bar and note which phrases auto-complete.
These are often popular and current search terms.
For example, if you’re in fashion retail, terms like “outfit ideas summer 2025” or “trainers styling tips” may come up regularly.
Crafting Content with Keywords
Once you have a solid list of keywords, weave them into your video captions and on-screen text.
The most effective captions begin with the primary keyword, address the user’s search intent, and get to the point quickly.
For example, if your main keyword is “homemade pizza recipe,” lead with this phrase and immediately describe what sets your recipe apart.
Avoid lengthy lead-ins or filler; TikTok truncates captions, so those opening characters are precious.
Using Keywords in Audio and Visuals
Equally important is how you use your keywords visually and audibly.
Say your target phrase early in the video.
TikTok’s algorithm can analyse audio for extra context, while adding it as on screen text reinforces it for both the viewer and the platform.
Structure your content to grab attention in the first two seconds and deliver useful information by the 10-second mark.
If you’re a local business, be sure to mention your location as part of your content strategy, for example: “How to find the best brunch in Warrington.”
How to Select Hashtags Under TikTok’s New Limits
With fewer hashtags available, every choice matters.
It’s best to start with one strong, keyword-focused tag that perfectly captures your video’s main topic—think #VeganMealPrep instead of #Food.
Add a category or vertical tag, such as #HomeDecor, #Fitness, or #TikTokMarketing, to help the algorithm group your content.
If it’s relevant, consider including location tags (like #WarringtonEats) or your brand name, e.g. #MosaicDigitalMedia, to extend reach locally or reinforce brand identity.
It’s important to resist the temptation to repeat similar hashtags or use trendy but irrelevant ones.
Quality always beats quantity, especially under the new limitations.
Mosaic’s specialists recommend regularly reviewing your hashtag performance and experimenting to see which combinations bring in the best engagement and results.
How Mosaic Digital Media Can Help Your Brand
Here at Mosaic, we are experts in connecting the dots between SEO techniques and TikTok Marketing.
Our team thoroughly researches the keywords your ideal audience is searching for, not just on Google but specifically within TikTok’s growing search landscape.
We then tailor your video concepts, scripts, and captions to target these search terms, ensuring your content is as discoverable as possible.
Beyond just keywords and hashtags, Mosaic provides comprehensive content planning, analytics, and regular performance reviews.
We identify what drives engagement and adapt strategies as TikTok’s algorithm evolves.
Our experience with brands across the UK means we understand local nuances and how to help your brand stand out in both local and national searches.
Additionally, we can help repurpose TikTok content for use on other platforms, ensuring your efforts have the greatest possible impact.
Our collaborative approach means we don’t just implement changes, but partner with you at every stage, helping your business stay ahead as social platforms continue to evolve.
Get in Touch
TikTok’s new hashtag limit challenges creators to be more selective, but it’s also a unique opportunity to double down on SEO techniques and smart TikTok Marketing.
By focusing on precise keyword targeting, creating value-driven videos, and consistently reinforcing your brand’s niche, you can continue to thrive on the platform.
If you want professional support to grow your audience, increase visibility, and get measurable results from TikTok, Mosaic is here to help.
Contact us to discuss your goals and see how we can make a difference.
Call 01925 563 960 today!
