As a web agency with a keen eye for digital marketing, we monitor industry trends. You might wonder where this preamble is going, so let’s just cut to the chase. Tesco, one of the largest supermarket chains in the UK, for those of you on social media who don’t already know, has signed a new deal to purchase enough power from the planned Cleve Hill solar park to supply dozens of its stores.
Situated in Kent, the park is one of the largest solar farms being constructed in the UK. A lovely area if you have ever visited.
Tesco has the stated aim of having 45% of its stores powered by green energy by 2030. It’s a natural follow-up that they would invest in this area. The current site plan is to have hundreds of panels installed at the new solar farm. Thus, it’s likely to contribute significantly to the supermarket chain’s decarbonisation efforts.
As part of its digital marketing push Tesco’s turn towards green energy has certainly been a selling point. Featuring a variety of digital marketing content for the brand. Yet, there’s something more to the news that you may have noticed. Other than the company staying rather reserved about its successes here.
A Future of Business and Power Infrastructure
No, what you may have noticed is that Tesco isn’t just purchasing renewable energy but is in fact investing in the development of it. Providing funding for new sites.
In line with the recent announcement by Google to fund the creation of 6 to 7 small scale nuclear reactors, Tesco is another business supporting the construction of non-fossil fuel based power sources specifically to support its business.
More and more it seems as the global energy industry shifts businesses are investing in generating power for themselves. Making use of new technologies to generate power for their interests before that of the national grid.
It signals a potential change in how businesses and we, as the UK, handle energy creation. Namely, changing from a solely centralised power grid to a collective of lower end, distributed power sources spread across the country.
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