Salford Red Devils

Salford Red Devils are a professional rugby league club based in Greater Manchester. They compete in the top-tier Super League and have a rich history dating back to their formation in 1873.

The Project Brief

Salford Red Devils, a prominent rugby club, underwent an innovative digital transformation in preparation for a site refresh. The inspiration for revamping their existing site was two-fold.

The first was to reinvigorate the club site to bring it in-line with the current modern branding and overall direction they were taking the newly community-owned club.

In addition to this, it was the right time for a redevelopment due to the new rugby league grading system that was to be introduced in the 2024/25, known as the IMG Grade.

The Design Phase

Drawing inspiration from elite football clubs like Manchester City, Barcalona and AC Milan, we sought to imbue the Salford Red Devils’ website with a blend of sophistication and user-centric design.

“We wanted to capture the essence of what makes football websites so engaging and bring that energy to rugby.”

Our design strategy placed a significant emphasis on mobile optimisation, acknowledging that over 80% of the club’s followers prefer accessing content on mobile devices.

This mobile-first approach ensured that the website’s design, navigation, and content delivery were tailored to provide an impeccable user experience on smaller screens.

The Development Phase

The unexpected need to switch React frameworks mid-project was a setback and uploading over 700 videos manually to our servers was a challenge, but with the right team any obstacle can be overcome.

“It was a huge project, but as developers, those are the ones we live for – solving complex problems with innovative solutions.”

One of the most daunting tasks in this project was the migration of over 740 videos from RDTV, the club’s exclusive video platform for members.

This required a meticulous approach to data management and transfer, ensuring that each video was accurately categorised and embedded within the new site structure without compromising on loading times, site quality or user experience.

“The team at Mosaic Digital Media has surpassed our expectations. Their ability to tackle challenges head-on and deliver a website that truly represents our club is commendable. We couldn’t be happier with the results.”

– Jack Cairn, Project Manager

The Results

Despite the hurdles, our dedication and adaptability paid off. The website was launched successfully in alignment with the IMG grading timeline.

The fresh and engaging digital presence of Salford Red Devils not only captivated their audience but also met the stringent criteria of the IMG grading system.

The project’s culmination saw the club being awarded a high B grade, a testament to the website’s quality, performance, and the enriched user experience it offers.

Check It Out

You can check out the completed project by visiting the website below.
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