The Project Brief
Redzvision was founded by Keith, who holds over 20 years of business experience, for the express purpose of providing bespoke security solutions.
We oversaw the website development alongside Search Engine optimisation (SEO) and the creation of physical marketing materials.
The overarching goal of the project was to help establish Redzvision as a known competitor in the northwest security industry through enhancing their online and offline visibility.
The Development Phase
As Redzvision was freshly coming into the market it provided a prime opportunity to invent its online presence.
“The big matter was improving the access to content. Making all the services more navigable and the website fit to a modern design.”
While a previous website existed, its online presence was minimal, and the user experience needed to be reviewed. We began work on the website by modernising the visual appearance and layout.
Creating a new structure for the website’s content was paramount. With a redesigned setup, the services were put prominently on display in easy-to-access sections. Each section was backed up by dedicated pages to provide even more detail.
The SEO Strategy
Other than the usability and accessibility of the site, another key factor was improvements towards making the website strong in page rankings.
“Using blogs helps to do more than provide content. They’re effective in targeting keywords with high volumes and bring in potential clients.”
Keyword research and targeting was carried out to determine relevant search terms that potential clients might use when looking for security installation services.
Using this information, we structured content to better respond to the current ranking trends and focus on keywords we could implement throughout.
We also sought to improve internal linking, backlinks and refine the website’s design. This helps improve its ranking on google and avoid being punished for poor optimisation.
The Marketing Strategy
In line with expanding their presence, we were asked to produce physical media, in the form of a brochure and flyers. Additionally, we assisted them in joining networking groups.
“I always enjoy creating physical media, its always a welcome change of pace.”
Taking a previously created flyer, we combined the essence of its design forward with a creative and professional redesign. The design managed to portray everything they wanted, while having a modern and attention-grabbing finish.
The client was initially sceptical, having received a poor experience in the past, but when he seen the work we produced, his concerns were put at ease.
From the success of the flyer, they requested the creation of a multi-page brochure to compliment it. Taking the branding laid out in the flyer, we expanded on the concept to create a detailed 8-page brochure covering all services.
“We enlisted the expertise of Mosaic Digital Media Ltd, as our company’s website was requiring a much needed upgrade.
It now looks professional and shouts about our business in all the right ways!
The support given by the team has been incredible from the very first meeting.”
– Keith J, Managing Director
The Results
Redzvision continues to see ranking improvements in search engines, increasing their site traffic and client conversion rates.
User access to content became much easier with users spending more time engaging with pages, increasing engagement rates. The deployment of flyers saw a strong improvement in Redzvision industry presence.
Check It Out
You can check out the completed project by visiting the website below.
Is this is something you want for your business? Don’t hesitate to get in touch with us and discuss your project brief!