The Project Brief
BWS approached Mosaic with a clear goal in mind. Their current website wasn’t delivering the results it once offered and they had experienced a considerable drop-off in online visibility.
Identifying the decline before it was too late, they contacted us with the aim to breathe a new life into their website and to steady the ship.
For this project, we set out to strengthen their online presence and increase leads through a comprehensive SEO campaign and a website design overhaul.
The Design Phase
The initial data provided by the client made it very clear that a full website overhaul was required. Their brand had adapted beyond their website, leaving a disconnect between identity and design.
“The old website was very monochrome and blocky. We looked to move away from that and adopt the colourful and rounded brand that can be seen in the logo.”
We found that over 80% of visitors left the site before reaching the submission form because they were having trouble navigating to it.
To address this, we placed an obvious and visible submission form at the top of the site, making it accessible immediately upon page load.
The rest of the site was redesigned to reflect the new brand direction and boost engagement, maximising lead generation.
The Development Phase
We built a bespoke WordPress site using the agreed final design along with custom functionality required for easy client onboarding.
“The design looked great, but I was most excited about creating a site that actually functioned like it was supposed to.”
Many of the interactive elements on the previous website had stopped working. Not only was the design outdated, but the website had begun to fall into disrepair. This caused many issues and, most critically, caused the loss of many potential leads.
When we develop sites, we keep future proofing in mind to make sure clients don’t encounter issues like these, making our sites last for years to come. This project was no different.
The Marketing Strategy
Our goal was to launch an AdWords campaign to supplement our SEO strategy, boosting the reach of the account to win high-value clients quickly.
“AdWords has an upfront cost, but what doesn’t? When you see the returns you’ll be glad you chose to do it.”
BWS needed a solution to quickly attract high-quality leads while the organic ranking improved. Our AdWords campaign allowed them to reach and engage their ideal clients without delay.
We identified high-value keywords and developed a bidding strategy design to capture top positions, maximising positions among potential prospects.
Our dual approach ensured BWS could connect with quality clients enhancing both short and long term growth.
The SEO Strategy
Our SEO strategy focused on regaining lost rankings, securing new positions, and building long-term resilience against fluctuations.
“We looked to focus on ranking for key positions and targeting industry sectors.”
We sat down with BWS, discussed the most important key terms and industries, and incorporated this information into our work.
Through FAQs and blogs, we produced quality content that encouraged engagement and boosted website visibility.
From a content review, we also identified that the site’s copy had fallen out of sync with the brand. We set out to rewrite the content, making it engaging, accurate, and factual.
“A fantastic team! After meeting Mosaic, it was clear our personalities and ambitions matched nicely.
They have built and redesigned our entire website, assisted in our lead generation via better CTA’s, improved site visibility and worked closely with me on our targeted AdWords campaigns, which have provided significant ROI so far.
We knew our relationship was for the long term as that’s exactly what SEO is but the results so far speak for themselves! Thanks Team Mo!”
– Michael B, Director
The Results
It wasn’t long before Bid Writing Services saw a hike in search engine rankings. In the first month after the launch of the new site, they saw a 38% increase in sessions and a 95% increase in engagement rate.
In a quarterly review, BWS reported a 500% increase in leads. This proved our work had not only helped the business back on track but had also triggered a golden age for the account.
Check It Out
You can check out the completed project by visiting the website below.
Is this is something you want for your business? Don’t hesitate to get in touch with us and discuss your project brief!