When it comes to starting a marketing campaign, it can be hard and can take some time to gather traction.
What most people don’t know is that starting in a local area can help you boost traffic, create conversions and develop a higher domain authority in the early stages.
Businesses often want to jump straight into a national market full of highly renowned competitors but this process takes time. attracting local business first can be a great way to help you take those first steps to achieve a successful national marketing campaign.
What is Google My Business?
Google My Business, Google’s Local Business Listings Platform, is the pioneer in helping you attract local business from all around your area. It allows people to find your company, which in turn provides them with an abundance of information such as;
- Website address
- Contact details (e.g. Phone number & Email address)
- Business address
- Opening hours
- Customer Reviews
- Short description of your business ideals
- Social profiles
Amongst the above, Customer reviews are one of the first things that will determine whether a customer will want to use your business or look elsewhere.
A local business listing like this can also have a negative effect on your search rankings if they are incorrectly optimised and maintained.
Something as simple as a wrong phone number or address can disrupt to Googles Ranking algorithm, this has the potential to cause damage to your organic SEO marketing campaign and domain authority. Make sure that all your business information is correct.
Regularly updating your Google My Business listing by adding images, posts, updates & general information can help to boost local rankings.
When trying to rank for a local audience it makes sense to target localised keywords, for example; instead of trying to rank for ‘Construction Services’ you can utilise something more specific such as ‘Local Construction Services in Manchester’, these type of long-tail key phrases can help your narrow down your audience.
Using the long-tail key phrases can help to improve bounce rate and conversion rates as the users finding your listing are specifically looking for local Construction Services that are based in the Manchester area.
Another advantage of using these types of key phrases is that they have less competition, this makes it significantly easier and possibly faster to rank for in search results such as Google and Bing.
We believe that marketing in your local area will have a positive effect on the overall SEO campaign.
Attracting local traffic and establishing yourself as a local business online can be a great stepping-stone to help you get into a national market. Going local first can help give your business the boost it needs before going national.
Here at Mosaic Digital Media, we specialise in online marketing whether it be Social Media, Google, email or content marketing we can help.