Social media marketing has played a growing role in business growth for some time. However, the average person’s understanding of it hasn’t kept up. This leaves many people in the dark about how social media marketing works and its impact on businesses.
With social media dominating our attention spans more than ever, it is essential to maximise your online presence. A good marketing agency will direct social media marketing campaigns to capture that attention and focus it on your brand.
In this blog, we will go over the impact of social media marketing on businesses and how a strong marketing strategy can maximise holiday sales.
What is Social Media Marketing?
Social media marketing encompasses all work to market a product or brand through social media channels, whether that involves leveraging graphic design to create visually appealing posts or utilising a marketing agency to develop a video shorts campaign.
We often incorporate professional graphic design into our own social media marketing efforts, which you can see on our LinkedIn, Instagram and Facebook pages.
Through this, we understand that various forms of social media marketing can be highly successful. Reels, multi-image posts and more can all contribute to a successful campaign under the umbrella of social media marketing.
What is a Social Media Marketing Campaign?
A social media marketing campaign can take many forms. When working with a marketing agency, they will develop a comprehensive long-term campaign to support your social media marketing efforts.
While posting consistently is important, without an overarching plan and guidelines for your graphic design work, it can lead to poor results.
Designing a campaign means setting long-term goals and outlining how the content will be delivered. Determining the type of content that will be captured and how that will be broken down into posts across weeks/months.
Enabling a business to maximise its potential reach and deliver content that is relevant on its release.
We previously covered how a marketing agency can build an effective marketing campaign in a blog post, discussing why your business needs social media marketing and how a marketing agency can bolster your efforts.
Why Is Social Media Marketing Important for the Holidays?
During the holidays, businesses see some of their highest sales. In fact, around 44% of small businesses expect over 25% of their annual revenue to occur during the Christmas period. That’s roughly a quarter of all yearly revenue occurring between November and December.
Marking the Christmas holidays as one of the most important periods of the year, alongside other holiday celebrations. In many cases, most of a small business’s revenue comes during the short holiday periods each year.
This is where social media marketing must be leveraged. Customers won’t visit a business every day, so the best way for them to stay informed is to follow its social media. You will often see a business use a marketing agency to drive a Halloween, Christmas or Easter celebration sale here.
How Does Digital Marketing Impact Sales
When executed correctly, with concise and visually appealing graphic design, effective video editing, and targeted digital marketing, a strong social media campaign can significantly boost sales during the Christmas season.
Direct Conversion
First and foremost, a strong campaign can bring eyes to a business. This brings them onto the online storefront for a business or puts them in contact with it. While the ratio of visitors to purchasing is often disproportionate, the direct sales driven from this are still significant.
As we enter an ever-more online era, it is even more important. This is because many of the customers who would have once shopped in-store are now shopping online. Some storefronts have even switched to digital marketing and closed their physical locations due to the significant growth of the online marketplace.
Awareness
Sales, new stock, and other such sales-driving efforts are only as successful as the marketing behind them. Without making a consumer base aware of them, you won’t find your sales nearly as successful as they could be.
Through a combination of tailored social media ads, both paid and organic, alongside other digital marketing efforts such as email campaigns, dozens more customers can be drawn into a sale or a celebratory deal that they would otherwise not have seen.
Brand Popularity
In the modern day, brands can’t just have a popular product. They must, above all, be popular themselves. A brand needs to have a clear visual style that is appealing and be associated with positive ideas.
Take, for instance, Coca-Cola. Over a decade ago, the brand associated itself with Christmas and Santa through a well-tailored marketing campaign. One that spanned across TV ads, social media posts and video advertisements.
Today, that campaign is used repeatedly each year across all their social media platforms, because the popularity of its imagery has built a foundation that can be reliably used.
Associating in customers’ minds the idea that Christmas means Coca-Cola.
Check out some of the best Christmas adverts of 2024 from businesses we covered to see the importance of this association!
Encouraging Action
Many customers often find themselves indecisive. A key aspect of digital marketing is encouraging customers to complete the process. Completing their purchase or agreeing to a service that they had been considering.
Social media marketing contributes to this passively and proactively. During any sale period, such as Christmas, social media can serve as a consistent reminder for potential consumers.
At the same time, due to the available analytics of social media sites, paid ads can effectively target those most likely to make purchases during the holiday period. For instance, middle-income families are more likely to have parents with spare income to spend on presents.
Increasing the likelihood that a customer will buy and saving a business money by not wasting it on targeting users unthinkingly.
Enticing Graphic Design
A major advantage of social media marketing is that it allows for variable use of graphics. From animation to still images, illustrations and more. Providing a business with a wide range of options to appeal to users.
Holiday periods always have associated visuals that can be incorporated into brand imagery without being ‘off brand’ while also being eye-catching. Granting businesses the opportunity to draw in customers that wouldn’t otherwise be interested in looking at their brand.
Leveraging Social Media to Bring Eyes to a Brand
When it comes to the holidays, social media is one of the most effective ways to promote your brand. Promoting sales and announcing special offers to attract both existing and new customers to engage with your business.
Making the most of the holiday event to get users moving towards your business. That’s an important part of the story.
The other part, however, is that this high period of activity is a great time to develop a reliable audience. A good digital marketing agency will know ahead of time that good performance online during the holidays equals long-term customers.
Many of the users present will move on after a given sale, but a percentage of them will always be willing to stick around. Especially if your social media content is engaging and you demonstrate intention to promote further sales through your channels.
Need a Marketing Agency to Boost Your Social Media Marketing?
Social media marketing can be a lot of work, so why don’t you make use of our digital marketing agency in Warrington to supercharge yours!
Our digital marketing agency offers a range of services to support your online efforts, including digital marketing services, graphic design, SEO, web development, and more. You can also view our projects to get a sense of the quality of our work.
Interested? Then, get in touch with us today through our contact form, via email at info@mosaicdigitalmedia.co.uk, or by phone at 01925563960.
We are always ready to help you build your online success with our expert team!
