Shopify is a hosted eCommerce solution and is fast becoming one of the biggest and most successful eCommerce platforms in the world. To put Shopify into some numerical context, currently 270,036 websites using the Shopify platform, with a market share of 13% against other eCommerce platforms such as Magento and WooCommerce.
Here are 10 reasons while we would recommend using Shopify for your eCommerce website.
1. It’s a hosted Platform
Shopify is a hosted platform. This means instead of hosting the site on your own server it is hosted on there own optimized servers. Unlike self host platforms like Magento which require a very particular server setup to run smoothly, Shopify manages the hosting and server config which ensures your store is always run at it best.
2. Security Updates
Due to Shopify be on hosted platform and the way Shopify stores are built using Shopify’s own language (Liquid). Any security updates that need to be done on the eCommerce platform are automatically performed as needed without any downtime for your store allowing you to continue to generate revenue through your store. Platforms like Magento requires the host to perform these updates and with older stores and the multitude of 3rd party plugins these can cause your store to break, leaving you hanging while the plugin developer or host catch up and create fixes.
Shopify has their own app store which can be used to extend the functionality of your site. These apps are all vetted and approved by Shopify before they can be added to the store. If they are costed then they operate on a subscription base, this payment model means that as long as the app is on your store you will get updates for the plugin automatically and be able to get support from the plugin developer without extra charge. Platforms like Magento have numerous plugins which are not vetted by the platform, can cost £100’s to purchase and charge extra for future support and updates.
Shopify websites are designed to be customizable and put a lot of control in the eCommerce website owners hands. Your stores theme can be edited within the control panel of the site from the simply moving the content and section on the pages to making edits to the different templates files if you wanted to. Shopify has its own vetted theme store and we can also help build a new theme to fit your brand.
5. Customer Support
In addition to the support we can offer, Shopify also has its own customer support team who can help 24/7. In addition to this they also have excellent documentation in there help center on a number question and topics you may have about your store.
6. SEO & Marketing tools
Shopify has a built suite of tools to help you manage marketing your store and to see a number of stats about your store and it performance. It also has built-in functionality to optimise it for search engines. Also on the App Store you will also find some additional options that can be bought and added in giving you better options.
7. Multiple sales channels
Shopify can act as more than just online store. The Shopify admin can also add sales channels for the following out of the box:
- Shopify Point of sale system which can be used in your physical store(s)
- Buys buttons which can be used to add products to other sites
- Facebook so you can see items from your facebook page
There are also a number of apps to integrate with other external systems which help to make sure your stock level stay the same across all your platforms.
8. Abandoned cart recovery
Shopify has built-in Abandoned cart recovery which means you can alert your customers if they abandon their carts without checking out after a set amount of time.
9. Refund, privacy, and TOS statements
Shopify has a generator built directly in the admin to help to generate GDPR complaint Refund, privacy, and TOS statements. These are a great starting point and are easy to edit to your needs. As GDPR has been the flavour of 2018 so far, this has been one of the biggest benefits allowing small to medium businesses to do what they do best, rather than worrying about legal informational pages.
10. Built-in payment gateway
Shopify has its own built-in easy to set up payment gateway with competitive rates. Or if you already have a payment gateway you prefer then Shopify has support for all the popular gateways including:
- Amazon Pay
- PayPal Express Checkout
a full list of the UK supported gateway can be seen here: https://www.shopify.co.uk/payment-gateways/united-kingdom
Why don’t you get in contact today to see how we can help you to get your online store up and running on Shopify.