New Year, New Branding!

Unless you’ve been living under a rock, you will have seen we have changed a few things within Mosaic’s branding. Before the new year, we took the time to reflect on ourselves, and we felt it was time for some branding TLC. 

A new logo and colour palette. A shiny new website and mock-ups of updated social accounts. We treated ourselves to a fresh new look, so let us walk you through it. 

Say goodbye to 2021 and hello to 2022!

Rebranding Mosaic | Mosaic Digital Media

Wow! Look at that glow up! We’re so pleased with the new branding as it opens up new opportunities to show you what we can do. 

Instagram Branding

Not only did we upgrade the logo and colour palette, we planned out how we were going to tease the rebranding. 

Of course, as our name is Mosaic, we thought it would only be fitting to create a mosaic over on our Instagram. We archived all our old posts, keeping our followers on edge and excited for the next piece to the puzzle to be posted.

Mosaic Digital Media | Instagram page, old and new branding

Side by side comparison confirms that we have made the right decision. With a bio refresh and a lovely 9.2k following (we’re manifesting this growth in 2022), we’re excited to post content on our socials again!

Our first posts revealed our new highlight covers and colour palette with our new logo faintly behind. Having these as reels enabled us to reach a larger audience. We will definitely be implementing more reels into our content strategy going forward.

As you can see, the puzzle complete will show our new branding as a whole when our followers look at our feed.

Mosaic Digital Media | Instagram Logo Reveal

Why make the highlight posts as reels, I hear you ask? Well, as Instagram’s algorithm continues to change, we have to make an effort to keep up! Now reels are being pushed we want to try and use that to help us reach more of our target audience. We also want to make content that’s more engaging and interesting.

Facebook Branding

After the initial reveal posts, we wanted to keep a theme throughout. Here were the initial ideas for what we came up with:

Mosaic Digital Media | Facebook New Logo Reveal Posts

Twitter Branding

With Twitter, we had all three posts together in a thread. This being pinned to the top of the page means all the information wouldn’t be missed.

Mosaic Digital Media | Twitter Thread, Logo Reveal

If this blog has got you excited about your business’ potential for a branding glow-up, don’t hesitate to contact Mosaic! Call us on 01925 563 960 or contact us to start your 2022 the right way here.

Video Content in Warrington at Mosaic Digital Media

Here at Mosaic Digital Media, we want to continue to strive for bigger and better! That is why we have been delving deep into the world of video content in Warrington.

Offering clients personalised videos showcasing their business, brand, and values allows us to reach new audiences and new levels with their video content in Warrington.

From videos fit for your website to sharable content on clients social media profiles, the possibilities for your marketing strategy are limitless.

What is the process when producing a video?

Like with everything, there’s always a method behind the madness. Below is a breakdown of the steps we take to create a fantastic video:

  • Plan –

When planning a video, the first question should be ‘What story are you trying to tell your audience?’. Once that question is answered, we let the ideas flow and get to storyboarding. A storyboard allows the clients and ourselves to visualise the video on paper before any filming commitments are made. This makes the planning process more manageable, as altering shots drawn on a storyboard is a lot easier than re-filming.

  • Filming –

Once the plan is set in place, the physical filming takes place. Through our meticulous planning, each shot of the storyboard is captured. Filming is a methodical process, not only what is in front of the camera but also what is behind it. The lighting, the sound, the location, all these factors are so important when filming a video you want to share with your audience.

  • Editing

The filming is done, and that’s it. The End. We’re only joking. Editing is where the magic happens! Turning eight hours of raw footage into a video that might be a few seconds/minutes long. The story is created by piecing the videos together to convey the goals of the video brief. Using different eye-catching transitions and including engaging graphics add value to any video.

  • Sharing

There’s no use in having a great video if no one can watch it! We recommend utilising video content on all relevant platforms by sharing it with as many people as possible. There’s no limit on how many times your video can be viewed, so the more you share, the more people will see your business!

Why will videos benefit your business?

The rise in short-form content has become popular over the last few years, thanks to apps such as TikTok and Instagram. With both apps having a massive amount of users (Instagram with 28.81 million and TikTok with 1 billion active users), every feature of these platforms should be utilised to gain as much as you can from them.

Including a video on your website will improve your site’s ranking due to the amount of time a user is spending on it. People prefer video content over emails nowadays, so why not share your business in a visually engaging form?

We’re here to help

Mosaic know how confusing keeping up with the best marketing strategies can be, so leave it to us to get you and your business where it needs to be.

Please give us a call on 01925 563 960 or contact us to start your video journey today here.

Meet Jess – Graduate Social Media Executive

At Mosaic Digital Media we are always looking for new talent, and we recently welcomed Jess to the team as a Graduate Social Media Executive.

We sat down with Jess to get to know her a little bit better…

Hi Jess, welcome to Mosaic Digital Media! How did the role come about, and what would you say the definition of your role is?

“I have always been a creative person, but I never considered creating content for Social Media a job up until a few months ago.

I didn’t expect anything to come from a simple message I sent to the Mosaic team on Instagram. But after I was invited in for a quick chat, I was invited back for a formal interview and was offered the job!

Currently, creating content for businesses social accounts is my primary role, which allows me to constantly be creative, from the actual images to the text content to go with them.

I also have a background in video editing, which is a new aspect I can bring to the team! I’m excited to start creating video content for businesses, from brand videos on their websites to TikTok and Reels videos!

There are so many aspects to Social Media I really enjoy, so it doesn’t feel like work to me!”

How have you found life at Mosaic so far?

“I felt so welcomed on my first day! I received a ‘Good Luck’ card and welcome mug, which I really wasn’t expecting. The good luck card must be working because so far, everything’s going really well!

Everyone is so lovely, and it feels like I’ve been here for years rather than days; I fit right in.”

What would you say your most significant strengths are, and why did you want to take up the position with Mosaic Digital Media?

“With a few years of video editing experience, I will be enabling businesses to showcase who they are and what they do in video format. Videos are highly beneficial in today’s world for any business to reach bigger audiences.

Short-form videos have rapidly increased in popularity over the past year or so, and I’m sure I can speak on behalf of most people when I say that TikTok is VERY addictive! It makes sense to put the hundreds of hours I’ve spent on TikTok to some use!”

To speak to Jess about all things social media and video, call 01925 563 960 or use our contact form here.

Don’t let your brand presence D.I.E.

Spooky season is well and truly open us, so we thought it was only right to conjure up some terrifyingly terrific content in the form of our latest MDM blog!

Today, we’re going to be spinning a web, on the web, on how to not let your brand presence D.I.E. a dreadful death online and on your social channels.

You’ll notice we have spelt die in a rather odd manner. That’s because we feel that to keep your brand presence alive and kicking you should focus on Direction, Identity and Engagement!

So let’s get started before the Grim Reaper makes a deathly appearance…

 

Direction

Everything you do for your business both online and on social media should always have a clear direction. Take a few moments before posting or adding a new page to your site to think – why am I posting this? Who is it going to benefit? Does the page/post add value to what you already have?

If you’re happy with the answers to these questions, then you’re good to go on that post or adding that new page onto your site.

We’re not saying it’s easy (social media will try to divert your direction if it can!), but if you can keep your path clear of any distraction, your brand’s direction should shine through and keep your business on the straight and narrow.

 

Identity

Take time to consider the identity you want for your brand. Find websites that you like or social channels that post content that you find engaging. Crafting a brand identity is like a recipe – you can follow the instructions, but you can also add things you like and take away those ingredients you don’t!

On social media, strike a tone of voice that sits well with your audience. Working for a playful brand? Put some personality into it and show off all that’s good about you and the team around you.

Be consistent with the type of content you post, when you post and the templates/imagery you use. Find hashtags that suit your business and always keep an eye on the algorithms of your chosen platforms – they’ll catch you out if you’re not careful!

On the web and your social channels, choose some brand colours and stick to them across the board. Keep your site free of clutter and always focus on a user’s experience. A trick (or treat!) is to put yourself in the customer’s shoes on the page you are hoping to get customers to visit. Was the journey to the page easy or longwinded? How many clicks did it take? Always aim to make your site as user-friendly as possible. Your customers will thank you for it, and do a lot of your brand awareness for you off the back of it!

Staying strong and true to a brand identity you’ve taken time to develop, can be one of the best things you can do for a business both old and new.

 

Engagement

At Mosaic Digital Media we are big believers in the opinion that people will buy from people first, business second. There’s no better way to engage your audience than focus on the people who make up your business!

Put your staff (if they aren’t too camera shy!), front and centre of your social posts. Keep an eye on what types of posts do well and the ones that don’t do quite so well. At the same time, don’t be too disheartened if you aren’t getting likes galore – they are not the be-all and end-all, trust us!

Think outside the box if you can. Everybody can do a #ThrowbackThursday post, but how can you do it differently? Can you jump on an existing big brand and use it to your advantage?

Engagement isn’t all about QUANTITY. It’s about QUALITY. Take your time, include a clear CTA (Call to Action) and above all else utilise your brand’s identity and give that the platform to shine at its most effective!

 

We’re Mosaic Digital Media and we’d like to help your brand navigate the scary seas of social media or the wicked woods of the web. Call us on 01925 563 960 or contact us online here and we’ll help to guide your brand back to crystal clear waters or brighter green pastures!

How to Use Your LinkedIn Account Effectively

Unlike Facebook and other social media platforms, LinkedIn’s audience is very much B2B (Business to business), so your posts and engagements on the platform must reflect this.

LinkedIn is fast becoming a social media platform and the place to go to help boost your recruitment and establishing client connections.

So when it comes to your digital marketing strategy, you’d do well not to forget about the importance of LinkedIn! Out of all the social media platforms out there, LinkedIn is the one where you want to showcase everything brilliant about your business, and employees for that matter!

In this blog, we’ve got five top tips on using LinkedIn more effectively as a business and as an individual…

 

Appropriate Imagery

This one might sound obvious – but you must choose an appropriate image for both your profiles, personal and business. As the old saying goes first impressions count!

This will be dependent on what the purpose of your LinkedIn account is. If you are a professional company, keeping your banner and profile picture linked in (excuse the pun!) with your branding is essential – using your company logo as your profile picture is the safest bet if you’re unsure!

By using your logo and brand, this portrays a professional image of your business. Also if people recognise your brand and logo on your social profile, this will only go towards increasing engagement on your business page and connection requests on your personal profile.

 

Utilise the space on your account

Company Page

LinkedIn is effectively more space to advertise your business – listing the services you provide is essential. Keep your summary brief and to the point and make sure you provide a website URL, contact number and email address on your page (depending on which of these is available and relevant).

Find the balance between cramming too much information on your profile and wasting valuable space. For example, although you may want to keep your banner image relevantly plain and professional-looking you could add any other social icons on there such as Facebook or Twitter.

LinkedIn also has huge benefits for businesses in that you can post job adverts directly onto your page and into your follower’s feed.

Each of your connections on your page will receive a notification of your job advert equally free advertisement, saving you money on any additional recruitment costs!

Personal Account

Make sure you have added relevant skills to your profile. This opens up the opportunity for other people to endorse your skills and ultimately shows off your strengths to potential employers.

Be sure to consistently share your company updates onto your personal profile. This not only increases your company’s brand awareness and engagement but also shows that you’re an active employee.

This is not only beneficial to your company but also beneficial to you – particularly if you are looking for a career change!

 

Relevant posts

Be conscious that the content you are posting is engaging – people are more likely to follow your account if the information they are reading is useful to them.

Jumping on trending topics is essential – it’s no use writing about a hot topic five days after it trended!

LinkedIn has recommended hashtags which can your article get engagement from those that will find it most relevant.

 

Be Consistent

If you are posting new updates daily, weekly or monthly, consistency is key! Even if you are not posting fresh content every day, allocating 15-30 minutes of your day to share and comment on relevant articles or find new connections is a great way to keep your LinkedIn account up to date.

 

Grow your connections

Whether you met someone at a trade show, conference or charity event, why not follow it up with a personalised connection request? Similarly, if you have recently connected with a former colleague then search through their connections and see if any are relevant to you.

Once you make a connection make sure you follow it up with a message – you’d be surprised what opportunities this can open up!

In summary, LinkedIn is a great social media platform with huge potential for companies, recruiters and personal accounts.

Need help with your LinkedIn account or social media? Get in touch today or connect with us on LinkedIn here!

SEO vs SEM: Which is better for your business?

Online marketing is presented to us in a number of different and unusual ways. SEO and SEM are simply some of the more common and widely used methods of improving traffic via search engines like Google and Bing. Technically, SEO is a form of SEM but we are going to discuss the differences and how they can be used to improve website traffic and drive more online conversions.

SEO vs SEM which is better for your business

 

SEO (Search Engine Optimisation)

If you’ve read any of our other blogs then you will have an idea of what SEO is, if not, then SEO or Search Engine Optimisation is the process of optimising a website to be better ranked by Google and other search engines in their Search results, you can learn more about it in detail right here.

Website SEO can be improved in a variety of ways on your website as well as outside of your website. Utilising as many SEO methods as possible is the best way get to make sure that Google knows your covering all of the opportunities that it’s offering, this will help you to move up the Search Results ladder.

On-site work will usually consist of optimising Content, Image Tags, Titles, and Meta Data to include your particular focus keyword and help readability for the users finding you. Other on-site SEO methods are a little more technical but if you did mind writing a bit of code then you can optimise your Structured Data and Sitemap which will help you in Google search as well.

Off-site work can take a bit longer, this requires you to obtain links from other trusted websites for the purpose of increasing your backlinking score and site authority, these two factors are big indicators that search engines will use to rank your site up or down.

 

SEM (Search Engine Marketing)

Search Engine Marketing is more of an umbrella term for online marketing including marketing methods such as SEO, Social Media and PPC (pay per click). SEM is a marketing process in which you strive to improve website traffic via free and paid methods.

PPC or Pay per Click ads is the paid version of SEO in a sense, this is a method Google provides where you select certain keywords and bid for their positions in Google Search, you might recognise these as the like with the green ad sign next to the links (displayed below in yellow).

pay per click ads above organic SEO

 

These PPC ads can be used in Google Search, there is a tonne of statistics that can be found online. Because you will pay for every time someone clicks the link it can be very expensive over time but is very effective to get high and consistent conversion rates. It can be used to get above your opponents in search as well as help you improve your brand recognition as a company as you can display as the first thing that your potential customers will see.

SEM ppc can help promote brand awareness by 80%

Fact source: Google Adwords

 

Social media is also a part of SEM, but for the contents of this article, we are not going to go into great detail about it, if you wish to learn more about how Social Media can help you and your business click here. Social Media Optimisation and marketing are a part of SEM because they can be very influential in terms of driving traffic to your website. You can relate your marketing campaigns together to get optimal results if performed correctly.

 

How can we help?

SEO and SEM are not the easiest marketing strategies to master but anyone can do them, we like to offer the chance for you to create your own campaign but reading our guides and articles to allow you to help your own business. However, if you aren’t finding the results that you wanted, get in touch with us! Our Marketing experts are more than happy to help, Click here.