Tag: Social Media

SEO vs SEM: Which is better for your business?

SEO vs SEM: Which is better for your business? | Mosaic Digital Media

Online marketing is presented to us in a number of different and unusual ways. SEO and SEM are simply some of the more common and widely used methods of improving traffic via search engines like Google and Bing. Technically, SEO is a form of SEM but we are going to discuss the differences and how they can be used to improve website traffic and drive more online conversions.

SEO vs SEM which is better for your business

 

SEO (Search Engine Optimisation)

If you’ve read any of our other blogs then you will have an idea of what SEO is, if not, then SEO or Search Engine Optimisation is the process of optimising a website to be better ranked by Google and other search engines in their Search results, you can learn more about it in detail right here.

Website SEO can be improved in a variety of ways on your website as well as outside of your website. Utilising as many SEO methods as possible is the best way get to make sure that Google knows your covering all of the opportunities that it’s offering, this will help you to move up the Search Results ladder.

On-site work will usually consist of optimising Content, Image Tags, Titles, and Meta Data to include your particular focus keyword and help readability for the users finding you. Other on-site SEO methods are a little more technical but if you did mind writing a bit of code then you can optimise your Structured Data and Sitemap which will help you in Google search as well.

Off-site work can take a bit longer, this requires you to obtain links from other trusted websites for the purpose of increasing your backlinking score and site authority, these two factors are big indicators that search engines will use to rank your site up or down.

 

SEM (Search Engine Marketing)

Search Engine Marketing is more of an umbrella term for online marketing including marketing methods such as SEO, Social Media and PPC (pay per click). SEM is a marketing process in which you strive to improve website traffic via free and paid methods.

PPC or Pay per Click ads is the paid version of SEO in a sense, this is a method Google provides where you select certain keywords and bid for their positions in Google Search, you might recognise these as the like with the green ad sign next to the links (displayed below in yellow).

pay per click ads above organic SEO

 

These PPC ads can be used in Google Search, there is a tonne of statistics that can be found online. Because you will pay for every time someone clicks the link it can be very expensive over time but is very effective to get high and consistent conversion rates. It can be used to get above your opponents in search as well as help you improve your brand recognition as a company as you can display as the first thing that your potential customers will see.

SEM ppc can help promote brand awareness by 80%

Fact source: Google Adwords

 

Social media is also a part of SEM, but for the contents of this article, we are not going to go into great detail about it, if you wish to learn more about how Social Media can help you and your business click here. Social Media Optimisation and marketing are a part of SEM because they can be very influential in terms of driving traffic to your website. You can relate your marketing campaigns together to get optimal results if performed correctly.

 

How can we help?

SEO and SEM are not the easiest marketing strategies to master but anyone can do them, we like to offer the chance for you to create your own campaign but reading our guides and articles to allow you to help your own business. However, if you aren’t finding the results that you wanted, get in touch with us! Our Marketing experts are more than happy to help, Click here.

 

5 Top Tips On How to Use Your LinkedIn Account Effectively

So what is LinkedIn? LinkedIn is a social media service like Facebook, Twitter, Instagram and YouTube which allows users to login to their account, update, add connections and socialise on a regular basis. Unlike Facebook and other social media, LinkedIn is targeted are the professional and their careers, recruitment and business. LinkedIn was established in 2003 by Jeff Weiner and has become a powerhouse social media with a website and app for users to easily view their profiles on the go.

LinkedIn has over 500 Million users WorldWide with on average around 250 Million users of the social media giant accessing their LinkedIn accounts at least once per month.This figure is staggering however an even greater statistic for the platform is that 40% of its users, use their accounts per day.

LinkedIn is fast becoming a social media platform and the place to go to help boost your recruitment and establishing client connections.

Appropriate Imagery

This one might sound obvious – but it is essential that you choose an appropriate image for your profile picture as this is the first thing someone notices when they click on your profile. This will be dependent on what the purpose of your LinkedIn account is. If you are a professional company, keeping your banner and profile picture linked in (excuse the pun) with your branding is essential – using your company logo as your profile picture is always the safest bet!

By using your logo and brand this will portray across to potential clients nad connections a better image of your business. Also if people recognise your brand and logo on your social profile, you will likely get a better reception and higher connection requests.

Utilise the space on your account

Company Page

LinkedIn is effectively more space to advertise your business – listing the services you provide is essential. Keep your summary brief and to the point and make sure you provide a website URL, contact number and email address on your page (depending on which of these is available and relevant).

Find the balance between cramming too much information on your profile and wasting valuable space. For example, although you may want to keep your banner image relevantly plain and professional looking you could add any other Social Media accounts here.

LinkedIn also has huge benefits for businesses in that you are able to post job adverts on your page/profile. Each of your connections on your page will receive notification of the job meaning free advertisement. This is great publicity as recruitment can be an expensive concept.

Personal Account

Make sure you have added relevant skills to your profile. This opens up the opportunity for other people to endorse your skills and ultimately shows off your strengths to potential employers.

Relevant posts

Be conscious that the content you are posting is engaging – people are more likely to follow your account if the information they are reading is useful to them. Jumping on trending topics is essential – it’s no use writing about a hot topic 5 days after it trended! LinkedIn has also introduced hashtags which help surface your article to members who may find it relevant.

Be Consistent

If you are posting new updates daily, weekly or monthly consistency is key! Even if you are not posting fresh content every day, allocating 15-30 minutes of your day to share and comment on relevant articles or find new connections is a great way to keep your LinkedIn account up to date.

Grow your connections

Whether you met someone at a trade show, conference or charity event, why not follow it up with a personalised connection request? Similarly, if you have recently connected with a former colleague then search through their connections and see if any are relevant. Once you make a connection make sure you follow it up with a message – you’d be surprised what opportunities this can open up.

In summary, LinkedIn is great social media platform with huge potential for companies, recruiters and personal accounts to gain some advantage of using this medium. As more and more individuals see the benefit of having a LinkedIn account, the numbers will continue to grow with businesses releasing the untapped potential.

Need help with your LinkedIn account or social media? Get in touch today to see how Mosaic Digital Media can help.