New Year, New Branding!

Unless you’ve been living under a rock, you will have seen we have changed a few things within Mosaic’s branding. Before the new year, we took the time to reflect on ourselves, and we felt it was time for some branding TLC. 

A new logo and colour palette. A shiny new website and mock-ups of updated social accounts. We treated ourselves to a fresh new look, so let us walk you through it. 

Say goodbye to 2021 and hello to 2022!

Rebranding Mosaic | Mosaic Digital Media

Wow! Look at that glow up! We’re so pleased with the new branding as it opens up new opportunities to show you what we can do. 

Instagram Branding

Not only did we upgrade the logo and colour palette, we planned out how we were going to tease the rebranding. 

Of course, as our name is Mosaic, we thought it would only be fitting to create a mosaic over on our Instagram. We archived all our old posts, keeping our followers on edge and excited for the next piece to the puzzle to be posted.

Mosaic Digital Media | Instagram page, old and new branding

Side by side comparison confirms that we have made the right decision. With a bio refresh and a lovely 9.2k following (we’re manifesting this growth in 2022), we’re excited to post content on our socials again!

Our first posts revealed our new highlight covers and colour palette with our new logo faintly behind. Having these as reels enabled us to reach a larger audience. We will definitely be implementing more reels into our content strategy going forward.

As you can see, the puzzle complete will show our new branding as a whole when our followers look at our feed.

Mosaic Digital Media | Instagram Logo Reveal

Why make the highlight posts as reels, I hear you ask? Well, as Instagram’s algorithm continues to change, we have to make an effort to keep up! Now reels are being pushed we want to try and use that to help us reach more of our target audience. We also want to make content that’s more engaging and interesting.

Facebook Branding

After the initial reveal posts, we wanted to keep a theme throughout. Here were the initial ideas for what we came up with:

Mosaic Digital Media | Facebook New Logo Reveal Posts

Twitter Branding

With Twitter, we had all three posts together in a thread. This being pinned to the top of the page means all the information wouldn’t be missed.

Mosaic Digital Media | Twitter Thread, Logo Reveal

If this blog has got you excited about your business’ potential for a branding glow-up, don’t hesitate to contact Mosaic! Call us on 01925 563 960 or contact us to start your 2022 the right way here.

Video Content in Warrington at Mosaic Digital Media

Here at Mosaic Digital Media, we want to continue to strive for bigger and better! That is why we have been delving deep into the world of video content in Warrington.

Offering clients personalised videos showcasing their business, brand, and values allows us to reach new audiences and new levels with their video content in Warrington.

From videos fit for your website to sharable content on clients social media profiles, the possibilities for your marketing strategy are limitless.

What is the process when producing a video?

Like with everything, there’s always a method behind the madness. Below is a breakdown of the steps we take to create a fantastic video:

  • Plan –

When planning a video, the first question should be ‘What story are you trying to tell your audience?’. Once that question is answered, we let the ideas flow and get to storyboarding. A storyboard allows the clients and ourselves to visualise the video on paper before any filming commitments are made. This makes the planning process more manageable, as altering shots drawn on a storyboard is a lot easier than re-filming.

  • Filming –

Once the plan is set in place, the physical filming takes place. Through our meticulous planning, each shot of the storyboard is captured. Filming is a methodical process, not only what is in front of the camera but also what is behind it. The lighting, the sound, the location, all these factors are so important when filming a video you want to share with your audience.

  • Editing

The filming is done, and that’s it. The End. We’re only joking. Editing is where the magic happens! Turning eight hours of raw footage into a video that might be a few seconds/minutes long. The story is created by piecing the videos together to convey the goals of the video brief. Using different eye-catching transitions and including engaging graphics add value to any video.

  • Sharing

There’s no use in having a great video if no one can watch it! We recommend utilising video content on all relevant platforms by sharing it with as many people as possible. There’s no limit on how many times your video can be viewed, so the more you share, the more people will see your business!

Why will videos benefit your business?

The rise in short-form content has become popular over the last few years, thanks to apps such as TikTok and Instagram. With both apps having a massive amount of users (Instagram with 28.81 million and TikTok with 1 billion active users), every feature of these platforms should be utilised to gain as much as you can from them.

Including a video on your website will improve your site’s ranking due to the amount of time a user is spending on it. People prefer video content over emails nowadays, so why not share your business in a visually engaging form?

We’re here to help

Mosaic know how confusing keeping up with the best marketing strategies can be, so leave it to us to get you and your business where it needs to be.

Please give us a call on 01925 563 960 or contact us to start your video journey today here.

Meet Jess – Graduate Social Media Executive

At Mosaic Digital Media we are always looking for new talent, and we recently welcomed Jess to the team as a Graduate Social Media Executive.

We sat down with Jess to get to know her a little bit better…

Hi Jess, welcome to Mosaic Digital Media! How did the role come about, and what would you say the definition of your role is?

“I have always been a creative person, but I never considered creating content for Social Media a job up until a few months ago.

I didn’t expect anything to come from a simple message I sent to the Mosaic team on Instagram. But after I was invited in for a quick chat, I was invited back for a formal interview and was offered the job!

Currently, creating content for businesses social accounts is my primary role, which allows me to constantly be creative, from the actual images to the text content to go with them.

I also have a background in video editing, which is a new aspect I can bring to the team! I’m excited to start creating video content for businesses, from brand videos on their websites to TikTok and Reels videos!

There are so many aspects to Social Media I really enjoy, so it doesn’t feel like work to me!”

How have you found life at Mosaic so far?

“I felt so welcomed on my first day! I received a ‘Good Luck’ card and welcome mug, which I really wasn’t expecting. The good luck card must be working because so far, everything’s going really well!

Everyone is so lovely, and it feels like I’ve been here for years rather than days; I fit right in.”

What would you say your most significant strengths are, and why did you want to take up the position with Mosaic Digital Media?

“With a few years of video editing experience, I will be enabling businesses to showcase who they are and what they do in video format. Videos are highly beneficial in today’s world for any business to reach bigger audiences.

Short-form videos have rapidly increased in popularity over the past year or so, and I’m sure I can speak on behalf of most people when I say that TikTok is VERY addictive! It makes sense to put the hundreds of hours I’ve spent on TikTok to some use!”

To speak to Jess about all things social media and video, call 01925 563 960 or use our contact form here.

The smartest ways to use Twitter & Facebook for business

Since the explosion of Social media platforms such as Facebook, Twitter, Instagram etc. people and businesses have been trying to figure out how they can use them to their full potential. For friend and family its simple, you can post updates about your life or your day and stay in touch with people which you otherwise wouldn’t see or hear about.

For businesses, it’s a whole other kettle of fish! The possibilities that can be drawn from social media in business are endless. These social media platforms can be used for simple actions like posting about the business to keep people up to date but can also be used to target particular posts or adverts at certain people based on their location, age, gender, likes etc.

It’s an understatement to say that the modern world is being formed by these bodies of social interaction, and it’s exciting to think about how things may change in the future, this is a whole other article to write, so today we’re going to be talking about how to use Twitter for Business and Using Facebook for Business.

How to use Twitter for Business

The dynamics are very different on Twitter when compared with Linked, Instagram and Facebook for business. This social media is designed strictly to be social and engaging with people that you’re connected to, this is done via liking, forwarding and retweeting posts that people put on. It’s one of the best places to find out any news about the world because of how it can track popular topics.

Utilising posts and comments can help you to refine your businesses brand and look, posting corporate and promotion things will give people the impression that you are a very formal and corporate business which isn’t a bad thing but maybe twitter isn’t the best platform for you if that’s the case. On Twitter, businesses that utilise fun and engaging content will usually receive better results in terms of likes, retweets and comments.

Using Twitter for business is also a great way to expand the reach of your current client base and potential client base, using what people talk about and link can give you a good reflection of whether or not you could help them as a business. Following people that are relevant to your business for example market leaders or industry bloggers can give you a good idea of what your potential clients could be looking for in you.

There are some methods like mass following that could help kick-start a follow base for a business too. This would consist of you as a business going through your competitors and following people that might follow them. This is a long process but doing it along with the right content can help your business build a simple follow base of people that are actually interested in what you have to say and offer.

Using Facebook for Business

Facebook was one of the first big players in the world of social media. When it founded in 2004 people went crazy for the new phase of communication. You could consider this beast of innovation the pioneer for the social media generation, in which case other social media’s like Twitter and Instagram followed in its footsteps for the path to greatness.

Using Facebook for business is a more adapted experience than most social media platforms for its user and business because it allows you to create and customise a business page, which lets you promote information about your business, opening times, contact details and much more. The first thing to do when using Facebook for business would be set up and optimise the business page as thoroughly as possible, in some cases you can acquire the Blue Tick that most people think makes them look famous but is actually a sign of a certified person or business.

The key to any marketing campaign is to make your product or company look attractive and appealing to the customers, and there is no difference when using Facebook for business. You can display posts, images, jobs, business info and more on your business page so there is a number of opportunities can you choose from when making your business look appealing on Facebook. Just remember that putting what the customer wants to see isn’t enough you need to be truthful about what you do as a company!

A unique function that comes along with Facebook Business is Facebook Analytics, this allows you to see how many people have visited your page, how people have shared & liked your posts, which posts have had the most interaction and more. This function is great to check if people are interacting in the right way and you can actually check which type of post are getting the most interaction. This can allow you to improve the content that customers want to from your business.

How can we help?

There nothing we love more than helping small and growing businesses the chance to improve their business and conversions. Social media is a great, cheap and simple way to improve brand visibility and customer interaction.

If you’ve tried Twitter or Facebook for Business and not getting the results that you’re expecting or you’re finding it harder than it should be, why not give us a call? We can help you improve your campaign or we can help design one for you. Take a look at what we can do for you here and we’ll see how we can help!

If you want some information about the best tips for using LinkedIn, then we have another blog here that you might enjoy. Or you can call us on 01925 563 960 to get more information.

How to Boost Online Business with Online Marketing

Online marketing is the general term given to a range of different services used to boost business online. Some of these services include SEO (Search Engine Optimisation), Social media (Facebook, Twitter, LinkedIn, Etc.) & PPC (Pay per Click) also known as Paid Ads. These different types of methods can be used in a range of different ways, for example, you can help to improve brand awareness or even improve traffic to your website, and the possibilities are endless if you know how to use them.

We are going to be taking a small look at some of these methods and explaining how each can be used to improve your online marketing campaign. If you want any more information on any of these subjects you can read more in our news sections (/News), message us on Facebook or Twitter, or you can call us on 01925 563 960.

SEO (Search Engine Optimisation)

Search Engine Optimisation is one of more difficult to understand, it is the practice of improving a website’s quality to help it move up in Google Ranking. This can be used to improve traffic, target a specific location or to increase conversions or enquiries from Google, Bing, & more.

Because Google’s Algorithm is always changing we can’t pinpoint what Google uses to rank a website and this is why we can’t determine how well a website will rank. We have some processes that we like to use but everyone has their own way of doing things, you can find some of the ways we do these things in some of our other blogs.

Paid Ads (PPC)

Paid Ads can be performed in a couple of different ways. The first way PPC is very similar to how SEO works which is allowing your advert to appear in Google search. This process requires you to pick certain keywords that you would want to appear for and allows you to bid for space.

Other Paid ads can be on social media. For example, Facebook and LinkedIn let you create a campaign that can be marketed to the correct audience. The parameters that can be used to target audiences can be as specific as Age, Location and even Job title. This works well when trying to improve brand awareness or gain specific conversions to the website.

Social Media

Social Media Marketing is a smart, free and simple way of reaching your audience online. It gives you the opportunity to reach out to the people that best suit your business and even allows you to communicate and interact with people. This can help some businesses develop an online presence and give the company a human feeling.

There are many different Social Media platforms that you could use to promote your business. Different Social media’s present different opportunities, for example, LinkedIn is used for Business-to-Business interactions because this is where people look for industry news, jobs & business-related articles. Other examples of social media are Twitter and Facebook, where people are more social. These can be used to build brand awareness and interact with your audience and customers and can allow you to give quick replays to people enquiring about your business as well.

We provide services in all of these subjects which you can find here (/what-we-do). You can also learn more about the above services in our news/articles section because we write weekly blogs on different parts of the online marketing world.