Since the explosion of Social media platforms such as Facebook, Twitter, Instagram etc. people and businesses have been trying to figure out how they can use them to their full potential. For friend and family its simple, you can post updates about your life or your day and stay in touch with people which you otherwise wouldn’t see or hear about.
For businesses, it’s a whole other kettle of fish! The possibilities that can be drawn from social media in business are endless. These social media platforms can be used for simple actions like posting about the business to keep people up to date but can also be used to target particular posts or adverts at certain people based on their location, age, gender, likes etc.
It’s an understatement to say that the modern world is being formed by these bodies of social interaction, and it’s exciting to think about how things may change in the future, this is a whole other article to write, so today we’re going to be talking about how to use Twitter for Business and Using Facebook for Business.
How to use Twitter for Business
The dynamics are very different on Twitter when compared with Linked, Instagram and Facebook for business. This social media is designed strictly to be social and engaging with people that you’re connected to, this is done via liking, forwarding and retweeting posts that people put on. It’s one of the best places to find out any news about the world because of how it can track popular topics.
Utilising posts and comments can help you to refine your businesses brand and look, posting corporate and promotion things will give people the impression that you are a very formal and corporate business which isn’t a bad thing but maybe twitter isn’t the best platform for you if that’s the case. On Twitter, businesses that utilise fun and engaging content will usually receive better results in terms of likes, retweets and comments.
Using Twitter for business is also a great way to expand the reach of your current client base and potential client base, using what people talk about and link can give you a good reflection of whether or not you could help them as a business. Following people that are relevant to your business for example market leaders or industry bloggers can give you a good idea of what your potential clients could be looking for in you.
There are some methods like mass following that could help kick-start a follow base for a business too. This would consist of you as a business going through your competitors and following people that might follow them. This is a long process but doing it along with the right content can help your business build a simple follow base of people that are actually interested in what you have to say and offer.
Using Facebook for Business
Facebook was one of the first big players in the world of social media. When it founded in 2004 people went crazy for the new phase of communication. You could consider this beast of innovation the pioneer for the social media generation, in which case other social media’s like Twitter and Instagram followed in its footsteps for the path to greatness.
Using Facebook for business is a more adapted experience than most social media platforms for its user and business because it allows you to create and customise a business page, which lets you promote information about your business, opening times, contact details and much more. The first thing to do when using Facebook for business would be set up and optimise the business page as thoroughly as possible, in some cases you can acquire the Blue Tick that most people think makes them look famous but is actually a sign of a certified person or business.
The key to any marketing campaign is to make your product or company look attractive and appealing to the customers, and there is no difference when using Facebook for business. You can display posts, images, jobs, business info and more on your business page so there is a number of opportunities can you choose from when making your business look appealing on Facebook. Just remember that putting what the customer wants to see isn’t enough you need to be truthful about what you do as a company!
A unique function that comes along with Facebook Business is Facebook Analytics, this allows you to see how many people have visited your page, how people have shared & liked your posts, which posts have had the most interaction and more. This function is great to check if people are interacting in the right way and you can actually check which type of post are getting the most interaction. This can allow you to improve the content that customers want to from your business.
How can we help?
There nothing we love more than helping small and growing businesses the chance to improve their business and conversions. Social media is a great, cheap and simple way to improve brand visibility and customer interaction.
If you’ve tried Twitter or Facebook for Business and not getting the results that you’re expecting or you’re finding it harder than it should be, why not give us a call? We can help you improve your campaign or we can help design one for you. Take a look at what we can do for you here and we’ll see how we can help!