It’s the dream of all social media Warrington marketers; to have that one post that soars to unparalleled social heights!
But, what if you could make EVERY post splendidly shareable! In our latest Mosaic Digital Media blog, we’ll share our top nine tips on how to get your social media in Warrington seen locally, but also nationally!
So, step one…
Your latest social media post might feel useful to you, but is it useful to your followers?
Have your target audience in mind before sharing a post; even having a quick check on your follow count can help.
Targeting a specific section of your followers with content they care about or are interested in is a surefire way to get some easy share wins!
Did you know that a blog or article with just 75-100 words gets double the amount of social shares as opposed to those that don’t?
Mindblowing right! A picture paints a thousand words, or so the saying goes, and in today’s fast-paced world, it’s never been more accurate.
An eye-catching image can do so much more than a clever caption; think about it, scrolling through Instagram, do you notice the caption or the image first?
We’re betting you all said image! Get your creatives on point, and the shares will soon start to flood in…
Sharing is caring
It may sound simple, but the easier you make it for your followers to share your content, the likelier they are to actually act on those impulses and share!
Adding social share buttons to your website makes sharing your latest blog post or article easy to share straight to your audience’s chosen platform.
A five-minute job with the possibility of countless results? Get your followers’ fingers clicking with social share buttons!
Yes, we know this might contradict our previous paragraphs on images, but think of social media in Warrington as like going fishing.
Here us out:
- Image = Hook
- Caption = Line
- CTA = Sinker
See, you see? It makes sense, right? Obviously, we’re not comparing your followers to fish, but the principle remains the same. Great image, poor caption; no share. Poor image, great caption; still no share.
Bringing a visually enticing image together with a captivating caption is the perfect recipe for shares galore from your followers!
Speaking of recipes…
The Perfect Mixture
When it comes to social media content, it’s all about getting the perfect mixture.
This mixture consists of:
- Evergreen Content – Content that has no ‘expiry date’; it remains relevant regardless of the time or season.
- Trending Content – Content that does have an expiry date; this content has to be shared as soon as a trend starts or is trending. Failure to be quick off the mark is a wasted opportunity rendering any content you had planned obsolete.
Keep in mind this perfect mixture when planning your next social media calendar, and we’re sure you’ll see shares start popping up on posts!
No, not HP or Heinz. Your own original sauce!
People like sharing content that their followers and friends have never seen before, so always aim to be 100% original with the content you put.
As Dr Seuss once said, today you are you; that is truer than true. There is no one alive who is youer than you!
Here’s another stat-attack to get your head around: Infographic posts get around 3x more shares than any other type of social media post.
We all love to learn, and infographics provide key stats and facts that your audience will want to know about!
Tell A Story
Telling stories is something we humans have done since the dawn of time, so we should be pretty good at it by now!
By evoking emotion in your captions, you encourage your audience to feel something as they read.
Happy, sad, joy or despair, whatever story you’re trying to tell, do it with emotion!
Remember who you are (Simba)!
Just as Simba had to remember who he was, so does your social media agency in Warrington!
What do you care about? What are your values? Are you serious or light-hearted?
Brainstorm who your digital agency is. Once you know the answers to all your questions, it’s time to get posting your splendidly shareable content!
Need some help and advice with your social media in Warrington? Call 01925 563 960 or click here.