Whether you write the blogs for your website internally or outsource, blogging is an essential component of a successful Digital Marketing campaign. Here are 5 ways blogging can help to develop and shape your business.
Google likes fresh content – therefore updating your website weekly, or even monthly, will prove favourable if you want your website to appear higher on the search engine rankings. If the blogs are SEO friendly then even better! People who are entering keywords associated with your product or service are more likely to come across your website if it has the correct keywords implemented in the content.
If your blog is being posted directly on your website, then it can be shared on social media platforms via a brief summary and direct link to the blog. The more people that retweet, share, comment and interact with your blog the better chance you have of driving traffic to your website. A great way of tracking how much traffic is going to your website directly as a result of your blog is by using Google’s Campaign URL Builder.
Why not try and get your blog posts on other websites? The more blogs you have out there, the more links to your site you have!
The tone of the blog will depend on your brand – but whatever the context is, blogs are a perfect opportunity for you to shape your company brand and expand on what your company is all about. They are also a chance for you to guide the reader or consumer, alert them of upcoming events and to invite them to openly engage in discussions and debates.
The fact that you are putting time and effort into writing something that might prove beneficial to your viewers speaks for itself. Why not share some industry knowledge or tips? This will not only attract potential customers but also build authority for your business.
Ultimately, through a combination of increasing brand awareness, improving your visibility on search engines and driving traffic to your website blogs will generate more leads for your business. According to Hubspot, businesses with websites that have 401-1000 pages of content get 6 x more leads than those with 51-100 pages.
Looking to start business blogging but don’t have the time? Our team covers all things digital and would be happy to help!
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