How to increase your ecommerce Warrington purchases using social media!

At Mosaic Digital Media, we believe social ecommerce Warrington is the next leading market.

Unique checkout experiences will continue to embrace the consumers, and marketers will need to understand the motivations and reasons behind this to build a rewarding strategy for your ecommerce site.

Brand awareness is essential to securing more purchases on social media

Social media’s increased traffic and popularity are directly linked to spending more time shopping online.

Social platforms are a critical tool for marketers in the ecommerce market. Products are embedded within an endless feed of posts from friends and family to grasp the reader and make you stop to see the brands you already know.

Consumers may learn about your products without social through another channel, such as paid or organic SEO.

An essential element of marketing strategy is social for consumers to turn to for quick and easy access to your products.

Research shows that 80% of consumers agree that brand awareness makes them more likely to buy on social media.

Consumers discover products in various ways, depending on multiple audiences. In-feed ads, discovery pages, posts from influencers/creators are all ways consumers buy their products.

A social commerce strategy is essential to promote your products.

Using a social strategy allows you to market your most popular content in relevant posts when consumers are ready to purchase.

Retail therapy is another significant element of social commerce due to the impactful events across the world.

Consumers look to cheer themselves up by shopping online, which acts as a much-needed stress reprieve.

Targeting products to consumers’ interests is crucial when shopping for personal enjoyment. Algorithm and social-driven strategies are vital in maximising this market.

Your target audience is the key to your marketing strategy and analysing audience data is necessary. Understanding what consumers are looking for is vital due to various social commerce behaviours.

A successful social commerce strategy is knowing what you require for your target audience to hit the “buy now” button.

Social media management tools can track behaviours across platforms. You can plan product listings and strategies to target consumers’ interests.

Product listings need to be effective for consumers to buy your products. Visual, detailed product listing should be standard for your marketing strategy. Detailing of your product is required for consumers to buy it.

The leading three social media brands, Facebook, Instagram and Twitter have multiple strategies that can be used for your social ecommerce Warrington, including product live videos and tagging product listings into posts from customers.

A social commerce strategy promotes the use of video and photo advertising.

Utilising social media platforms will help promote your product to another level.

Consumers use social media for a social impact on their lives, interacting with others and being inspired by content creators and brands to purchase new items.

The user-friendly impact of online shopping means brands and marketers will have to analyse and interpret consumers’ purchase decisions.

Analysing data will help you reach and exceed your targets to ensure more sales for your business.

Alterations to your social commerce strategy can accelerate your business to the next level.

Looking for the perfect concoction of ecommerce Warrington and social media? Call our digital marketing team today on 01925 563 960 or click here.

How to make your social media content splendidly shareable!

It’s the dream of all social media Warrington marketers; to have that one post that soars to unparalleled social heights!

But, what if you could make EVERY post splendidly shareable! In our latest Mosaic Digital Media blog, we’ll share our top nine tips on how to get your social media in Warrington seen locally, but also nationally!

So, step one…

Useful Content

Your latest social media post might feel useful to you, but is it useful to your followers?

Have your target audience in mind before sharing a post; even having a quick check on your follow count can help.

Targeting a specific section of your followers with content they care about or are interested in is a surefire way to get some easy share wins!

Useful Content | Social Media in Warrington | Mosaic Digital Media

Visually Interesting

Did you know that a blog or article with just 75-100 words gets double the amount of social shares as opposed to those that don’t?

Mindblowing right! A picture paints a thousand words, or so the saying goes, and in today’s fast-paced world, it’s never been more accurate.

An eye-catching image can do so much more than a clever caption; think about it, scrolling through Instagram, do you notice the caption or the image first?

We’re betting you all said image! Get your creatives on point, and the shares will soon start to flood in…

Visually Interesting | Social Media Warrington | Mosaic Digital Media

Sharing is caring

It may sound simple, but the easier you make it for your followers to share your content, the likelier they are to actually act on those impulses and share!

Adding social share buttons to your website makes sharing your latest blog post or article easy to share straight to your audience’s chosen platform.

A five-minute job with the possibility of countless results? Get your followers’ fingers clicking with social share buttons!

Sharing is caring | Social Media Warrington | Mosaic Digital Media

Captivating Captions

Yes, we know this might contradict our previous paragraphs on images, but think of social media in Warrington as like going fishing.

Here us out:

  • Image = Hook
  • Caption = Line
  • CTA = Sinker

See, you see? It makes sense, right? Obviously, we’re not comparing your followers to fish, but the principle remains the same. Great image, poor caption; no share. Poor image, great caption; still no share.

Bringing a visually enticing image together with a captivating caption is the perfect recipe for shares galore from your followers!

Speaking of recipes…

Captivating Captions | Social Media Warrington | Mosaic Digital Media

The Perfect Mixture

When it comes to social media content, it’s all about getting the perfect mixture.

This mixture consists of:

  • Evergreen Content – Content that has no ‘expiry date’; it remains relevant regardless of the time or season.
  • Trending Content – Content that does have an expiry date; this content has to be shared as soon as a trend starts or is trending. Failure to be quick off the mark is a wasted opportunity rendering any content you had planned obsolete.

Keep in mind this perfect mixture when planning your next social media calendar, and we’re sure you’ll see shares start popping up on posts!

The Perfect Mixture | Social Media Warrington | Mosaic Digital Media

Original Sauce

No, not HP or Heinz. Your own original sauce!

People like sharing content that their followers and friends have never seen before, so always aim to be 100% original with the content you put.

As Dr Seuss once said, today you are you; that is truer than true. There is no one alive who is youer than you!

Original Sauce | Social Media Warrington | Mosaic Digital Media

Infographics

Here’s another stat-attack to get your head around: Infographic posts get around 3x more shares than any other type of social media post.

We all love to learn, and infographics provide key stats and facts that your audience will want to know about!

Infographics | Social Media Warrington | Mosaic Digital Media

Tell A Story

Telling stories is something we humans have done since the dawn of time, so we should be pretty good at it by now!

By evoking emotion in your captions, you encourage your audience to feel something as they read.

Happy, sad, joy or despair, whatever story you’re trying to tell, do it with emotion!

Tell A Story | Social Media Warrington | Mosaic Digital Media

Remember who you are (Simba)!

Lion King | Mufasa | Social Media Warrington

Just as Simba had to remember who he was, so does your social media agency in Warrington!

What do you care about? What are your values? Are you serious or light-hearted?

Brainstorm who your digital agency is. Once you know the answers to all your questions, it’s time to get posting your splendidly shareable content!

Remember who you are | Social Media Warrington | Mosaic Digital Media

Need some help and advice with your social media in Warrington? Call 01925 563 960 or click here.

New Year, New Branding!

Unless you’ve been living under a rock, you will have seen we have changed a few things within Mosaic’s branding. Before the new year, we took the time to reflect on ourselves, and we felt it was time for some branding TLC. 

A new logo and colour palette. A shiny new website and mock-ups of updated social accounts. We treated ourselves to a fresh new look, so let us walk you through it. 

Say goodbye to 2021 and hello to 2022!

Rebranding Mosaic | Mosaic Digital Media

Wow! Look at that glow up! We’re so pleased with the new branding as it opens up new opportunities to show you what we can do. 

Instagram Branding

Not only did we upgrade the logo and colour palette, we planned out how we were going to tease the rebranding. 

Of course, as our name is Mosaic, we thought it would only be fitting to create a mosaic over on our Instagram. We archived all our old posts, keeping our followers on edge and excited for the next piece to the puzzle to be posted.

Mosaic Digital Media | Instagram page, old and new branding

Side by side comparison confirms that we have made the right decision. With a bio refresh and a lovely 9.2k following (we’re manifesting this growth in 2022), we’re excited to post content on our socials again!

Our first posts revealed our new highlight covers and colour palette with our new logo faintly behind. Having these as reels enabled us to reach a larger audience. We will definitely be implementing more reels into our content strategy going forward.

As you can see, the puzzle complete will show our new branding as a whole when our followers look at our feed.

Mosaic Digital Media | Instagram Logo Reveal

Why make the highlight posts as reels, I hear you ask? Well, as Instagram’s algorithm continues to change, we have to make an effort to keep up! Now reels are being pushed we want to try and use that to help us reach more of our target audience. We also want to make content that’s more engaging and interesting.

Facebook Branding

After the initial reveal posts, we wanted to keep a theme throughout. Here were the initial ideas for what we came up with:

Mosaic Digital Media | Facebook New Logo Reveal Posts

Twitter Branding

With Twitter, we had all three posts together in a thread. This being pinned to the top of the page means all the information wouldn’t be missed.

Mosaic Digital Media | Twitter Thread, Logo Reveal

If this blog has got you excited about your business’ potential for a branding glow-up, don’t hesitate to contact Mosaic! Call us on 01925 563 960 or contact us to start your 2022 the right way here.

Video Content in Warrington at Mosaic Digital Media

Here at Mosaic Digital Media, we want to continue to strive for bigger and better! That is why we have been delving deep into the world of video content in Warrington.

Offering clients personalised videos showcasing their business, brand, and values allows us to reach new audiences and new levels with their video content in Warrington.

From videos fit for your website to sharable content on clients social media profiles, the possibilities for your marketing strategy are limitless.

What is the process when producing a video?

Like with everything, there’s always a method behind the madness. Below is a breakdown of the steps we take to create a fantastic video:

  • Plan –

When planning a video, the first question should be ‘What story are you trying to tell your audience?’. Once that question is answered, we let the ideas flow and get to storyboarding. A storyboard allows the clients and ourselves to visualise the video on paper before any filming commitments are made. This makes the planning process more manageable, as altering shots drawn on a storyboard is a lot easier than re-filming.

  • Filming –

Once the plan is set in place, the physical filming takes place. Through our meticulous planning, each shot of the storyboard is captured. Filming is a methodical process, not only what is in front of the camera but also what is behind it. The lighting, the sound, the location, all these factors are so important when filming a video you want to share with your audience.

  • Editing

The filming is done, and that’s it. The End. We’re only joking. Editing is where the magic happens! Turning eight hours of raw footage into a video that might be a few seconds/minutes long. The story is created by piecing the videos together to convey the goals of the video brief. Using different eye-catching transitions and including engaging graphics add value to any video.

  • Sharing

There’s no use in having a great video if no one can watch it! We recommend utilising video content on all relevant platforms by sharing it with as many people as possible. There’s no limit on how many times your video can be viewed, so the more you share, the more people will see your business!

Why will videos benefit your business?

The rise in short-form content has become popular over the last few years, thanks to apps such as TikTok and Instagram. With both apps having a massive amount of users (Instagram with 28.81 million and TikTok with 1 billion active users), every feature of these platforms should be utilised to gain as much as you can from them.

Including a video on your website will improve your site’s ranking due to the amount of time a user is spending on it. People prefer video content over emails nowadays, so why not share your business in a visually engaging form?

We’re here to help

Mosaic know how confusing keeping up with the best marketing strategies can be, so leave it to us to get you and your business where it needs to be.

Please give us a call on 01925 563 960 or contact us to start your video journey today here.

Meet Jess – Graduate Social Media Executive

At Mosaic Digital Media we are always looking for new talent, and we recently welcomed Jess to the team as a Graduate Social Media Executive.

We sat down with Jess to get to know her a little bit better…

Hi Jess, welcome to Mosaic Digital Media! How did the role come about, and what would you say the definition of your role is?

“I have always been a creative person, but I never considered creating content for Social Media a job up until a few months ago.

I didn’t expect anything to come from a simple message I sent to the Mosaic team on Instagram. But after I was invited in for a quick chat, I was invited back for a formal interview and was offered the job!

Currently, creating content for businesses social accounts is my primary role, which allows me to constantly be creative, from the actual images to the text content to go with them.

I also have a background in video editing, which is a new aspect I can bring to the team! I’m excited to start creating video content for businesses, from brand videos on their websites to TikTok and Reels videos!

There are so many aspects to Social Media I really enjoy, so it doesn’t feel like work to me!”

How have you found life at Mosaic so far?

“I felt so welcomed on my first day! I received a ‘Good Luck’ card and welcome mug, which I really wasn’t expecting. The good luck card must be working because so far, everything’s going really well!

Everyone is so lovely, and it feels like I’ve been here for years rather than days; I fit right in.”

What would you say your most significant strengths are, and why did you want to take up the position with Mosaic Digital Media?

“With a few years of video editing experience, I will be enabling businesses to showcase who they are and what they do in video format. Videos are highly beneficial in today’s world for any business to reach bigger audiences.

Short-form videos have rapidly increased in popularity over the past year or so, and I’m sure I can speak on behalf of most people when I say that TikTok is VERY addictive! It makes sense to put the hundreds of hours I’ve spent on TikTok to some use!”

To speak to Jess about all things social media and video, call 01925 563 960 or use our contact form here.

Social Media Management – The Ultimate Guide

Social Media Management. It’s easy, right? Well, there’s more to it than meets the eye, is what we’ll say for starters!

Here at Mosaic Digital Media, we want potential and existing clients to know about our processes for your accounts from the get-go.

This ensures a business relationship that is smooth sailing and one that is very unlikely to encounter choppy waters on our journey to digital marketing paradise together!

So what is that journey going to look like? Let’s find out:

 

What we need from you –

Before taking on any potential new client for Social Media Management, our social team need several items from our in-house ‘social checklist’. This is to commence work on your accounts in the best possible shape and get you and your business results sooner!

For businesses with existing social profiles:

  • Assets – What we mean by assets is any company logos, photos, videos or other creatives that you have on file. These could be anything from headshots of your team, ‘on the job’ photos for those in a trade, or more commercial assets such as branding and graphics.
  • Admin Access/Logins – We’ll be in a bit of a pickle if we can’t access your social accounts! For Facebook and LinkedIn, we’ll need you to grant admin access to members of our social team. In addition, we’ll need login details for all other social media such as Instagram and Twitter, including usernames and passwords.
  • Contact information for WhatsApp group (setup optional) – We’re big believers in communication at Mosaic Digital Media. We think WhatsApp is a great tool to communicate with our customers for content as well as provide updates on current and continuing work. If this isn’t for you and your business, we’ll stick to good, old-fashioned email!

For businesses needing social accounts setup:

  • Assets (see above)
  • Bio/About You Description – You know your business best. By leaning on your insider knowledge, we can put together the best possible bio/about you description.
  • Website – We always recommend having a website in place to direct potential customers to your business or product.
  • Admin Access/Logins – During the setup of any social accounts, we’ll need to know who, from your business, will be requiring admin access/logins.
  • Contact details – Any social account page needs contact details for potential customers to get in touch with your business. A phone number and/or email is always an excellent place to start.
  • Location – You need to tell your customers where you are so they can purchase your goods or services in person. Providing our team with your registered business address will help any customers find you easily.
  • Opening Hours – Like the above, you’ll lose business if a customer doesn’t know when you are open and closed! Keeping these updated is vital for all your social media channels.
  • Services – Letting potential customers know what services you provide and how you can help them is a great way to get your business name out there on social media!
  • Contact information for WhatsApp group (set-up optional)

 

Unique Content – Why do we require it, and how long does it take?

Unique Content is at the heart and soul of any reputable digital marketing campaign. It is a dream phrase for our social team!

Having unique content sent to us from your business lets our creative juices flow freely. From that, we create text and graphics that are unique to you and your company’s social pages.

Posting unique content also eliminates the threat of plagiarism from any rival companies. However, there is also a chance that your pages can be penalised or, at worst taken down, for posting consistent copied content from other sources.

Unique content may take longer to prepare and perfect, but the results speak for themselves. For example, see below a recent screengrab from one of our current client’s Facebook page:

These results are even more impressive when we tell you they ALL came from organic, unique content!

 

Graphics –

A social media post without a graphic, creative, or image is, in our opinion, not worth posting in the first place.

Social media, by its very nature, is a visual medium. The more creative and interactive your image, the more attention it draws from customers, both old and new.

Think of it like this – if John Travolta hadn’t worn that white disco suit in Saturday Night Fever and instead opted for a bog-standard pain of jeans, would you remember it? The answer is, without a doubt, no!

Good social media sticks in the user’s mind and grabs their attention to ultimately act on the CTA (Call to Action) in your post. This could be to call, click a link or buy a product.

Likes & Shares – What you need to know

It can be easy for clients new to social media to get hung up on the number of likes that any given post may get.

The key takeaway when it comes to social media likes is always to remember quality over quantity. For example, you could get 1000 likes but only two conversions or 10 likes with 5 conversions. Conversions are the name of the game in social media, so try not to get yourself in a tizz about likes!

Shares are far more important for your social media content. Shares can expand your audience reach hugely, and our social team take time to find the most relevant groups for your business.

This ensures that your posts are being seen by users most likely to interact and ultimately purchase from your business, whether that’s a product or service.

 

I advertise on Google, so why do I need social media profiles?

Advertising on Google is fantastic for business, so that is a tremendous start! From an SEO perspective, we asked our Head of SEO Marketing, Conor, for his thoughts:

“Having an active social media presence will play a large part in advertising on Google organically. Therefore, showing that your online business presence is active and constantly updating is key for SEO marketing.”

Working hand in hand, active social media profiles alongside Google Ads will ensure you gain maximum exposure and results for your business.

When we say ‘active’, we mean posting content regularly and responding to customer enquiries promptly.

 

What does a ‘good post’ and a ‘bad post’ look like?

A ‘good post’ is engaging to the eye, to read and if often interactive. One of our most successful accounts and ongoing campaigns are local Italian restaurant, Donatello Italian Ristorante.


This success we feel is down to a collaborative working relationship with our client and within our in-house teams.

The client has encouraged us to be creative with the content they provide. That confidence has allowed our marketing team to flourish and create fantastic content that pleases the client and their customers too!

Bad social media is posting inappropriate, offensive or simply unsuitable for work content to a business profile.

Couple that with poor imagery/creatives, and you get something like this, now infamous LinkedIn post from a regional Pure Gym.

Our biggest tip for ‘good’ social media content? Know your client and know your audience. Think like a user. What social media content do you typically like, retweet or share?

Create high-quality imagery alongside concise text that gets your call to action across, and you’re onto a winner!

 

Do you monitor analytics from my social media profiles?

We do! Our team are experts in utilising a reporting tool called SEMrush. SEMrush monitors both SEO and SMO performance and collates this information into a monthly report, which we then send to you, the client, for review.

All social media providers also provide analytics via their desktop and app versions, which we can also include in monthly reporting.

Analytics is a fantastic tool to monitor what is working and what isn’t on your social media and SEO campaigns. We then take this information and iron out the creases to make next month’s results even better!

 

Social Media at Mosaic Digital Media is exactly what your business could be crying out for! To discuss your requirements with our client management team or even just for a friendly chat, via Zoom or in person, call 01925 563 960 or click here.

Video on Social Media – The Do’s and Don’ts

Video and Social Media aren’t new acquaintances. It’s still one of the best ways to engage your audience; a picture may paint a thousand words, but a video does that and more!

Our latest MDM blog will discuss the four leading big hitters that a business should look to have a digital presence on; Facebook, Twitter, Instagram and LinkedIn.

 

Facebook

Facebook actually looks to help you make your video content the best it can be when you come to upload.

By making recommendations on video quality, length and also offering easy editing tools, you can make your video content the best it can be, very easily. Again, Facebook can do much of the legwork for you. If you’re confident enough and regularly look to live stream content, you can also use the Creator Studio feature.

For live video, you still have the option of Facebook Live as well as being able to post videos to your page’s story, much the same as you would on Instagram. A story video should be SSSshort, snappy and straight to the point!

 

Twitter

Like Facebook, you should look to follow the three S’s when posting video content on Twitter.

This is particularly true if you have a budget for promoted tweets. Many major businesses utilise video to advertise their latest products in an eye-catching manner.

Twitter now also has the option to Fleet. A feature much the same as the Instagram Story, it’s still relatively early days for the Fleet, and only time will tell if the feature becomes a success for Twitter.

The use of GIFS and strong image creatives, is still in our opinion, the best way to engage your audience on Twitter. However, with that being said, it’s always best to mix and match your content to find the best fit for your business!

 

Instagram

In our opinion, the best platform to showcase your video content and here’s why:

  • Reels: Reels are probably, in our opinion, the best feature currently available for your video content. Allowing your business to showcase exactly what it’s all about in short video format, you can add rights-free music and the most relevant hashtags to the post. We’ve recently seen a considerable increase in engagement on one of our current client’s accounts, just through the use of reels!
  • IGTV: IGTV is your go-to option for longer videos, such as Q&As or meets the team features. Anything over two minutes will be converted to an IGTV video.

 

LinkedIn

LinkedIn and video aren’t really the best of friends. For whatever reason, video content has never really taken off on LinkedIn.

For individuals and recruiters, video messages are often used to entice potential new recruits.

‘Selfie’ videos have the potential to engage a business audience directly if you’re talking about a currently trending topic in your area of expertise.

Like Twitter, the use of strong creatives and appropriate hashtags is still the best way to go for engagement on LinkedIn.

Could your digital presence benefit from some visually striking video? Call our social media marketing team today on 01925 563 960 or send us a message online here!

The Guide To Social Media Image Sizes

Whether it’s news updates, brand promotions, videos or even memes, knowing the basics of image design just isn’t enough!

Nowadays you need to be aware of what sizes these social media images need to be! Similar to Goldy locks and the 3 bears, we need to make sure that the images are not too small (so that they don’t pixelate), too big (so that we can’t upload them), but just right!

With the millions of people and businesses posting images repetitively on social media every day, it’s important that the images you use are eye-catching! Remember you’ve not got long to get people attention… According to Creative Cultivate, you’ve only got about around 2.7 seconds to get people’s attention.

With everyone doing a ‘quick scroll’ through Facebook, Twitter, Instagram etc. you need to make sure your brand is noticeable and advertised as one to remember.

 

Facebook

According to Statista, Facebook is the largest social media network in the world with 2.3 billion active users.

With the potential of 2.3 billion people seeing your page, it’s vital to get your ‘best side’ on the images your posting. One thing to remember when choosing the right images is whether it looks alright on mobile as well as desktop. The variation in size can be a large contributor to making the images look distorted.

Little Reminder: Don’t forget that your profile picture will cover a select part of your cover photo, make sure that it’s not covering any important information. Better still, if done right, you can have a little fun with the 2 images sitting together.

facebook social media size

Image Size Details:

  • Cover photo: 820 px wide by 312 px tall
  • Profile image: 180 px wide by 180 px tall
  • Highlighted image: 1200 px wide by 717 px tall
  • Shared image: 1200 px wide by 630 px tall
  • Shared link thumbnail image: 1200 px wide by 628 px tall

 

Twitter

Twitter is great for following trends and sharing news updates as and when they happen. There are in fact 336 million monthly active users on Twitter in 2018.

Your Twitter profile will have a profile picture, this will be used to represent your brand. Also, you will have a header photo that is much larger than the profile picture, this is similar to how the Facebook profile is constructed.

twitter social media size

Image Size Details:

  • Header photo: 1500 px wide by 500 px tall
  • Profile image: 400 px wide by 400 px tall
  • In-stream photo: 440 px wide by 220 px tall

 

Linkedin

Linkedin… the social media network for all things business! With 500 million users LinkedIn is the largest professional network in the world.

Your Linkedin profile you will have a photo of yourself or of your business logo, this can people who know you by face to find you! The background image is an awkward shape but if you get the image to fit it will work really well!

linkedin social media size

Image Size Details:

  • Header photo: 1584 px wide by 396 px tall
  • Profile image: 300 px wide by 300 px tall
  • Company cover photo: 1192 px wide by 220 px tall
  • Shared Image: 1200px wide by 627 px tall

 

Instagram

Whether you want a perfect profile photo or a landscape shot of that new office layout, Instagram’s sizing can suit all your business profile needs.

You can also get creative with Instagram’s filter features as well as the recently released Luxe editing tool – sharpening both contrast, brightness and HDR range…

Instagram social media size

Image Size Details:

  • Profile picture: 180 px wide by 180 px tall
  • Square photo size: 1080 px wide by 1080 px tall
  • Portrait photo size: 1080 px wide by 1350 px tall
  • Fullscreen story image: 1080 px wide by 1920 px tall

Using all of these social media platforms can be a good place to market your business from! Us at Mosaic help businesses find your online presence and develop it with them!

If you need some help when it comes to creating, setting up and posting on social media, then you can contact us here, or call us on 01925 563 960 to get some more information.

How Social Media Can Impact Your Reputation

Social media can be a delicate thing and knowing your way around it is always helpful… We want to help guide you through this minefield to ensure that you aren’t jeopardising your brand or reputation.

One of the first things we would like to look at is making sure that your company profiles are kept in line with your professional views.

Having a personal touch is great because it can act as a voice to your audience, but if not kept in check, could have a devastating impact on the business further down the line.

 

Some bad examples…

Jack Maynard

For those of you that may have watched I’m a Celebrity, Get Me Out Of Here in 2017, then you will have probably heard about the events surrounding Jack Maynard. A series of offensive tweets from his past had resurfaced and were shared/talked about all over social media and were headline news.

 

View this post on Instagram

 

IT’S REAL! Jack is going into the jungle!! We can’t WAIT to see him in action ???????? #imaceleb #JungleJack

A post shared by Jack Maynard (@jack_maynard) on

Subsequently, Jack Maynard was forced to leave the show. This left his professional reputation and credibility as a YouTube blogger in tatters.

A lot of his fans may have lost respect or confidence in Maynard as a person and potentially stop watching his videos. As well, for a long time, organisations and businesses were likely not to want to work with him or ask him to promote their products because of his past posts.

 

James Gunn

Hollywood director of ‘Guardians of the Galaxy’ and ‘Suicide Squad’, James Gunn found himself in a similar situation after old ‘questionable’ tweets that Gunn had made in his youth, resurfaced online.

After the leak, James Gunn was then axed from Disney. They stated: “The statements on James’ Twitter feed were inconsistent with our studio’s values” and therefore he had to be removed from Disney and Marvel’s roster of directors.

Gunn and Disney have since made up and decided to work together to complete new projects but in situations like this, there isn’t always a happy ending.

Similarly, the tweets and posts you put out via your business account represent you as a company so make sure its a safe subject before you go jumping in head first! As seen above, tweets and posts from years ago can come back to haunt you!

 

Three key points on protecting your company’s reputation:

There is a lot of room for mistakes on social media but don’t worry, we have put together these three key pointers to help guide you through and help keep your brand on the straight and narrow!

 

1) Tone of voice

Be careful of the language you use on your social media accounts.

As seen above in our examples, once you post something on your account it is instantly made available to anyone on the internet and its a vast place, to say the least!

Being informal is absolutely fine if that’s the tone of voice that you’re aiming for, but just make sure you don’t use any offensive language, or abbreviating words to the point that they become illegible or unacceptable.

Using a certain tone of voice can also help your customers/readers recognise you when scrolling down their newsfeed!

 

2) Images

Images and other types of visual content such as gifs and videos are becoming a prime staple of social media these days.

When it comes to images and videos it’s important to be original with the content you’re creating or using, this can help you stand out from the crowd and help with engagement but also prevents you from crossing any copyright infringement.

With copyright infringement, the company that owns the assets has the power to ask you to remove the content you’ve used.

 

3) Transparency

Another great way of protecting your businesses’ reputation is by staying true to your word.

There’s no point exaggerating the truth, lying about what you can do or advertising something that you can’t deliver because it will negatively reflect in your reviews, whether that be on Facebook or Google, that you are not a trustworthy organisation.

It’s good, to be honest with your audience, this can actually help your reputation in a way that your customers know that you’re a real business with real people. We find that this helps customers respect and appreciate your business more.

 

If you feel that you need some help maintaining your brand reputation online or want a hand building up your social media presence then give us a call on 01925 563 960 or take a look at some of the social media management projects we’ve worked on in the past here.

How to Use Your LinkedIn Account Effectively

Unlike Facebook and other social media platforms, LinkedIn’s audience is very much B2B (Business to business), so your posts and engagements on the platform must reflect this.

LinkedIn is fast becoming a social media platform and the place to go to help boost your recruitment and establishing client connections.

So when it comes to your digital marketing strategy, you’d do well not to forget about the importance of LinkedIn! Out of all the social media platforms out there, LinkedIn is the one where you want to showcase everything brilliant about your business, and employees for that matter!

In this blog, we’ve got five top tips on using LinkedIn more effectively as a business and as an individual…

 

Appropriate Imagery

This one might sound obvious – but you must choose an appropriate image for both your profiles, personal and business. As the old saying goes first impressions count!

This will be dependent on what the purpose of your LinkedIn account is. If you are a professional company, keeping your banner and profile picture linked in (excuse the pun!) with your branding is essential – using your company logo as your profile picture is the safest bet if you’re unsure!

By using your logo and brand, this portrays a professional image of your business. Also if people recognise your brand and logo on your social profile, this will only go towards increasing engagement on your business page and connection requests on your personal profile.

 

Utilise the space on your account

Company Page

LinkedIn is effectively more space to advertise your business – listing the services you provide is essential. Keep your summary brief and to the point and make sure you provide a website URL, contact number and email address on your page (depending on which of these is available and relevant).

Find the balance between cramming too much information on your profile and wasting valuable space. For example, although you may want to keep your banner image relevantly plain and professional-looking you could add any other social icons on there such as Facebook or Twitter.

LinkedIn also has huge benefits for businesses in that you can post job adverts directly onto your page and into your follower’s feed.

Each of your connections on your page will receive a notification of your job advert equally free advertisement, saving you money on any additional recruitment costs!

Personal Account

Make sure you have added relevant skills to your profile. This opens up the opportunity for other people to endorse your skills and ultimately shows off your strengths to potential employers.

Be sure to consistently share your company updates onto your personal profile. This not only increases your company’s brand awareness and engagement but also shows that you’re an active employee.

This is not only beneficial to your company but also beneficial to you – particularly if you are looking for a career change!

 

Relevant posts

Be conscious that the content you are posting is engaging – people are more likely to follow your account if the information they are reading is useful to them.

Jumping on trending topics is essential – it’s no use writing about a hot topic five days after it trended!

LinkedIn has recommended hashtags which can your article get engagement from those that will find it most relevant.

 

Be Consistent

If you are posting new updates daily, weekly or monthly, consistency is key! Even if you are not posting fresh content every day, allocating 15-30 minutes of your day to share and comment on relevant articles or find new connections is a great way to keep your LinkedIn account up to date.

 

Grow your connections

Whether you met someone at a trade show, conference or charity event, why not follow it up with a personalised connection request? Similarly, if you have recently connected with a former colleague then search through their connections and see if any are relevant to you.

Once you make a connection make sure you follow it up with a message – you’d be surprised what opportunities this can open up!

In summary, LinkedIn is a great social media platform with huge potential for companies, recruiters and personal accounts.

Need help with your LinkedIn account or social media? Get in touch today or connect with us on LinkedIn here!

Tips on how to boost your follower count

You’ve just set up your social accounts and you’re ready to go but how to boost your follower count? That’s where we come in!

Here we talk you through how to do just that on Facebook, Instagram, Twitter, LinkedIn and YouTube:

 

Facebook

Facebook has a range of features. Utilise them! Repeatedly posting updates for updates’ sake is not the most effective way of getting people’s attention and boosting your follower count/page traffic.

If you haven’t already, then why don’t you try mixing things up by posting a video, or creating a poll? This way you are altering your interactions with people and keeping your content fresh!

Make sure that you post at peak times. Scheduling tools such as SEMrush and Hootsuite provide this data, to make your life that little bit easier!

Keep an eye on what time of the day you have posted your content and how effective the response was. Stick with what works best!

 

Instagram

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If you are looking to boost your Instagram follower count, then stay active by liking and commenting on other profiles. Avoid unnecessarily commenting on pages that aren’t relevant to your business as the benefits of this, to you, are quite slim

Instead, show support to people and products you’re interested in! As well, Instagram is all about using photos and short videos to promote what you’re all about. In that case, you need to make your images relevant, high resolution and interesting.

Also, don’t forget the Story feature! This is your chance to showcase what happens in your business day-to-day or even live as it’s happening.

If your account is public, (which we recommend for a business account), this is a great way for potential new followers to find out about your business and what you are all about!

 

Twitter

If you are looking to boost your follower count on Twitter, whether that be on a personal or business account, why don’t you tweet about a recent trend or hot topic and relate it to your business?

By finding a common interest with your fan base you are actively engaging with them, helping to increase your interactions (retweets, favourites and replies) and in turn (hopefully!) boosting your follower count.

Take a look at our blog on Hashtags and How to Use Them for some extra help and advice on using hashtags. We also have a Guide to Working Week Hashtags and how to use them.

 

LinkedIn

The trick with LinkedIn is to keep it relevant and professional. Of all the platforms, this is strictly B2B so save up the funny stuff for Twitter!

A great feature when it comes to hashtags on LinkedIn is that if you’re are struggling for ideas, they provide recommended hashtags to help you out.

Make use of these, as more often than not, these are the tags with the most interaction and will be seen by relevant businesses, clients or potential employees.

 

Youtube

Approximately 20% of people that click on your video will leave after watching just 10 seconds. This means that you have to cut to the chase pretty quickly!

For example, if you are thinking of starting a makeup blog, then start your videos with the finished look. This way, viewers immediately know what they are going to get from the video. A short introduction is enough, you can expand on your story along the way!

Another great tip for gaining more YouTube subscribers is to be consistent. If you only post once every couple of months then it is unlikely that people will stay interested and subscribe to your account.

For more help on boosting your follower count, why not contact us? We’re social media whizzkids at Mosaic Digital Media! Call us on 01925 563 960 or get in touch here.