Category: Social Media

4 Simple Tips to Becoming a Pro Networker

4 Simple Tips to Becoming a Pro Networker | Mosaic Digital Media

Networking, when done well, can provide a multitude of opportunities for your business development. A big mistake businesses can make is not dedicated enough time to networking because the short-term benefits are not immediately obvious. Yet, networking offers a valuable way of expanding your knowledge, meeting new people, building a reputation for your business and meeting potential clients.

Keep reading to check out some of our latest tips to help you to best maximise your networking opportunities…

Set realistic goals

If you are just branching out into the networker world then it’s a good idea to ease yourself in rather than go over-board and try to attend every single networking event in sight! By doing this, you risk burning out and losing interest in networking altogether.

Make sure to take the time to research networking events in your area and to set up a networking calendar on your desktop and phone so that you avoid missing important events.

Another tip is to vary the types of networking events that you attend. This will not only prevent boredom, but it will also help you to see which event is best suited to you and your business.

Don’t just collect cards

Let’s say you’ve made it to your first networking event, you’re stood facing a room full of people who all seem to be deep in conversation and you feel really out of place… we’ve all been there.

Everyone is in the same boat and is at the event for the same reason, to speak to new people – don’t be afraid to get involved. The general consensus is that if people are talking in an open-circle then it’s just general chit-chat and you are free to make your way over and join in.

The best advice we can give for a first-time and experienced networker is to LISTEN to what other people have to say.

Follow-up

Make sure you take a note of the people who you felt could contribute positively to your business or anyone that you feel could benefit from your services. You can do this via email, LinkedIn or even a phone call.

Get networking!

A good networking event will present you with new opportunities, a great networking event will leave you feeling inspired.

Don’t feel disheartened if you didn’t pick up any new business from the networking events you attended, if you got one fresh idea for your business then the event was worth going to. Remember, everyone are focused on their own business.

Your goal as a business is to see how you can add value to other peoples businesses or lives, not to repeat the same sales pitch to every person you meet!

Need a helping hand?

If you’re looking to branch out into the networking world, or you’re already a seasoned networker on the look-out for new events in the Warrington area, we are hosting our own networking event on May 17th. The event will provide the opportunity to mingle with other attendees, listen to our wonderful guest speakers talk about how digital marketing has helped them and have a nosy at our new office.

We hope to see you there!

Click to register: https://www.eventbrite.co.uk/e/warrington-digital-summit-19-tickets-59701335301

4 Digital Marketing methods that can help start-ups

4 Digital Marketing Methods to help a Start-up | Mosaic Digital Media

As if running a start-up business was not hard enough already. Making sales and getting your business known are some of the most important parts of helping your start-up business grow and succeed within its first couple of years.

Getting your businesses products or services out there into the public can be very exhausting and challenging without the proper knowledge! We want to talk about the different ways that digital marketing can help promote your business to the world.

SEO marketing

For those of you who don’t know, SEO Marketing or Search Engine Optimisation is the practice of increasing quality organic search traffic to a website from search engines (such as Google and Bing).

For start-ups especially SEO marketing can be a gateway into a world of new opportunity. With the right tools and experience you will be able to expose yourself to Google and all its users. Whether your business is local or national won’t matter as long as you are following SEO guidelines and are using relevant and productive keywords.

We have a simple guides on setting up SEO for your business here (https://mosaicdigitalmedia.co.uk/category/seo/), why not check it out and see if you can get up there with the big players. If you are struggling with SEO, get in touch (https://mosaicdigitalmedia.co.uk/contact/), and we’ll see how we can help.

Social media marketing

If you want to speak to your customers on a more friendly and casual level then social media marketing could be the method for you and your start-up business! With social media you’ll be able to create your own business page, brand it how you want and then promote it to who you want.

Choosing the right one for your business model is essential because social media platforms like Facebook, Twitter, Instagram and LinkedIn all have very different audiences and will cater differently for different businesses. For example if you are a visual business that makes Dresses or Cakes then Instagram, but if you were reaching out to formal business owners with precise informative posts then LinkedIn would have more benefit.

This methods great for start-up businesses because it’s all free to sign up, make a page and post, so all it will cost you is time! There are some paid options with social media but we have covered that in another article, take a look here (https://mosaicdigitalmedia.co.uk/category/social-media/).

Email marketing

Building a customer base is one of the main parts of a business, but keeping them interested is a whole other battle. Email Marketing gives you the opportunity to keep your existing customers in the loop with upcoming events or company news.

Using websites like Mailchimp (https://mailchimp.com/) or Campaign Monitor (https://www.campaignmonitor.com) makes creating and sending emails to client simple and fast. They will also keep track of your client base and give you reporting states so you know what’s working.

Pay Per Click

PPC or Pay per Click is Google’s paid fast track alterative to SEO. Using this method is very proactive and profitable however can leave you with no budget left as it can be very expensive to rank for particular keywords.

For a start up with limited budget, this may be a bit out of reach, but if you can find the right keywords at a good price try it!
Google AdWords makes creating and maintaining these paid campaigns quick and easy. We would recommend some training beforehand so you know what you are doing, on the other hand, you could find an agency like us to manage it for you.

Summary

There are a number of simple, cheap and effective marketing tactics out there to try that we haven’t mentioned, these are just some of the ones we would recommend that could be digitally moulded and shaped to fit your business best.

If you do have any trouble utilising some of these methods for your start up business then let us know and we can lend a helping hand or if you just don’t have time and want to outsource, we can help!

How to Grow Your Business Using Paid Social Media Ads

Grow Your Business Using Paid Social Media Ads | Mosaic Digital Media

We all like getting the most from our money, which is why it is important that if you have an allocated budget for paid ads on social media it should get spent in the right way. It’s important to pick the method of advertising which is the right fit for you and your business. Here is an overview of the main types of social media paid advertising and an overview of which we think works best.

Facebook

Businesses can target users with Facebook Ads by location, demographics, age, gender, interests, behaviour, and connections. Facebook’s ad management tool also allows you to do A-B testing and track the results of your ads, helping you to determine which types of ads are working best and increase or reduce your budget accordingly.

With over 1 billion active users, if your business deals primarily with the everyday consumer then it is worth considering using paid ads on Facebook when considering where your marketing budget is best spent!

LinkedIn

With 560 million professionals using LinkedIn and 4 out of 5 LinkedIn members driving business decisions, LinkedIn is the number one platform for B2B lead generation. Using LinkedIn you are able to boost your content so that it reaches a targeted audience as well as deliver personalised messages which drive conversions.

Use real, member-generated demographic data to reach the right audience: job title, company, industry, seniority, and more. Using the campaign manager, you can then track your ads and discover how many people your campaign reached and how many conversions you received from the ad.

Instagram

You might have noticed that ads are becoming a lot more frequent on Instagram, appearing on your feed as a photo, video or carousel and can also appear within the stories. With generation-z’s attention span diminishing by the year, Instagram is on trend being all about visuals, which is why if your content is visually engaging then it can prove to be a very effective form of advertising. Since Facebook bought Instagram in 2012 it has grown from strength to strength, and the connection also means that you can send your advertisements out to Instagram without even having an Instagram account set up!

The Verdict

It’s impossible to say which works best as it really is dependent on who your target audience is and what budget you have in mind. However, we can say from our own experience managing paid ads that Facebook provides the most user-friendly service, with clear instructions on how to create the ad and track results easily.

A top tip is to not rely too heavily on ads as these don’t appear on your timeline and are often the most ‘salesy’ types of posts, so make sure you are posting organic content consistently on your timeline as well as acquiring as many reviews as possible to create trust points with your audience.

If you are looking for a company to manage your social media account(s) then feel free to pick up the phone and chat to one of our team members – 01925 563960

The Guide To Social Media Image Sizes

THE GUIDE TO SOCIAL MEDIA IMAGE SIZES

Whether its news updates, brand promotions, videos or even memes, knowing the basics of image design just isn’t enough!

Nowadays you need to be aware of what sizes these social media images need to be! Similar to Goldy locks and the 3 bears, we need to make sure that the images are not too small (so that they pixelate), too big (so that we can’t upload them), but just right!

With the millions of people and businesses posting images repetitively on social media every day, it’s important that the images you use are eye-catching! Remember you’ve only got about around 2.7 seconds to grab them (According to Creative Cultivate)!

With everyone doing a ‘quick scroll’ through Facebook, Twitter, Instagram etc. you need to make sure your brand is noticeable and advertised as one to remember.

Facebook

According to Statista, Facebook is the largest social media network in the world with 2.3 billion active users.

With the potential of 2.3 billion people seeing your page, it’s vital to get your ‘best side’ on the images your posting. One thing to remember when choosing the right images is whether it looks alright on mobile as well as desktop. The variation in size can be a large contributor to making the images look distorted.

Little Reminder: Don’t forget that your profile picture will cover a select part of your cover photo, make sure that it’s not covering any important information. Better still, if done right, you can have a little fun with the 2 images sitting together.

facebook social media size

Image Size Details:

  • Cover photo: 851 px wide by 315 px tall
  • Profile image: 180 px wide by 180 px tall
  • Highlighted image: 1200 px wide by 717 px tall
  • Shared image: 1200 px wide by 630 px tall
  • Shared link thumbnail image: 1200 px wide by 627 px tall

Twitter

Twitter is great for following trends and sharing news updates as and when they happen. There are in fact 336 million monthly active users on Twitter in 2018.

Your twitter profile will have a profile picture, this will be used to represent your brand. Also, you will have a header photo that is much larger than the profile picture, this is similar to how the facebook profile is constructed.

twitter social media size

Image Size Details:

  • Header photo: 1500 px wide by 500 px tall
  • Profile image: 400 px wide by 400 px tall
  • In-stream photo: 440 px wide by 220 px tall

Linkedin

Linkedin… the social media network for all things business! With 500 million users LinkedIn is the largest professional network in the world.

Your Linkedin profile you will have a photo of yourself or of your business logo, this can people who know you by face to find you! The background image is an awkward shape but if you get the image to fit it will work really well!

linkedin social media size

  • Header photo: 1500 px wide by 500 px tall
  • Profile image: 400 px wide by 400 px tall
  • Career cover photo: 974 px wide by 330 px tall
  • Banner image: 646 px wide by 220 px tall (minimum)
  • Standard logo: 400 px wide by 400 pixels tall (maximum)

Using all of these social media platforms can be a good place to market your business from! Us at Mosaic help businesses find your online presence and develop it with them!

If you need some help when it comes to creating, setting up and posting on social media, then you can contact us here, or call us on 01925 563 960 to get some more information.

Social Media trends to watch for in 2019

We are going to be exploring some of the more important social media trends to watch for in 2019. Some of these new trends could massively impact your progress, so hopefully, keeping up with some of the following will give your social media campaign that little boost it deserves!

Video

Generation Z are a hard audience to please. People spend their time scrolling through social media channels waiting for something to grab them, and losing interest when this doesn’t happen within a short space of time… 8 seconds to be precise.

This is why we have seen video take to the forefront in 2018, and why we will see this trend continue to take lead in 2019. In fact, TechMagnate has predicted that video marketing will draw more than 80% of the internet traffic across the world by 2019.

Businesses tend to associate video marketing with beauty channels because of the growing number of vloggers which have dominated YouTube.

Yet video marketing, when done in the right way, can be an effective way to engage with your audience in a short amount of time. If you’re not willing to get in front of the camera, then animations may be the way forward for you in 2019!

Multimedia

We have seen Snapchat explore Augmented Reality (AR) based interaction and we will continue to see the likes of Facebook and Instagram make use of AR as a way of keeping up with new technology in order to spark the interest of Gen-Z. We have also seen a growth in the number of voice assist devices appearing in people’s homes. With Alexa becoming an extended member of everyday households, businesses will need to re-vamp their media strategies to keep up with the changes. Click to read our blog which explores whether voice search will change the way we search for businesses and products.

Influencer Marketing

We have continued to see influencers shape trends in the market in 2018. Influencer marketing will continue to dominate social media in 2019, yet we are starting to see progress and change in the world of influencers from the way in which influencers are transforming and developing their personal brands into full-on business ventures – a trend that will more than likely take precedence in 2019. Influencers are making use of multimedia platforms, mainly videos and podcasts, and using them as a way of presenting themselves as thought-leaders and consequently turning their success on social media into profitable revenue streams.

So, what does this mean for your business? As well as keeping up with the advances and developments in your own specialist sector, you need to keep aware of social media trends and technological advancements in order to be a thought-leader in your industry!

Generating new business through your LinkedIn profile

Keep your profile up to scratch

It’s easy to brush over the basics of your LinkedIn profile. It can’t make that much of a difference, right? Wrong!

Would you give someone a business card or send someone a CV with incorrect information on it? Nope, so make sure all of your details, including your work experience, job title and skills are up to date.

The Headline of your LinkedIn needs to get to the point. If you’re aiming to promote a product which may prove useful to your followers, then you can skip over your job title (this can feature further down the page) and get straight to -what it is you are actually providing. Here is a good example:

linkedin profile

The next section will be your summary, which is your chance to expand further on the services you provide and direct people on how to get in touch with you.

Grow your connections

If you’re attending a business event or have just finished up at a meeting, a great tip is to click on the ‘Find nearby’ button on the LinkedIn App on your phone, this will pull up all nearby LinkedIn profiles using Wi-Fi and make it easier to connect. Setting yourself a goal of connecting with 5 new people a day is a quick and easy way of growing your connections over time.

Engaging content

Keeping active on LinkedIn by posting from your account is important yet most people seem to avoid it! Make sure you keep up to date with relevant industry news to present yourself as a thought-leader in your sector. Also liking, sharing, tagging and commenting on other peoples posts is very important as this will appear on other peoples timelines.

Don’t be afraid to post more ‘experimental’ content. LinkedIn has evolved and is becoming a lot more sociable, so yes, you can post a picture of your dog without feeling that it isn’t ‘professional’! People buy people, so giving your profile some personality won’t hurt. Plus sales post after sales post becomes boring and extremely repetitive!

Even posting a powerful quote is a great way of providing inspiration and reaching more people on LinkedIn.

Follow up on connections and interactions

Once you have connected with someone don’t let it become stagnant. If you see a way that you can add value to their business or vice-versa, then drop them a message thanking them for the connection along with a quick intro on who you are and whether they would like to further the discussion. Drop in a free tip or piece of advice if you are feeling generous!

How can Mosaic help?

If you are still left feeling confused or simply don’t have the time to manage your social media accounts then give us a call on 01925 563 960 or click here to see how we can help.

The smartest ways to use Twitter & Facebook for business

Since the explosion of Social media platforms such as Facebook, Twitter, Instagram etc. people and businesses have been trying to figure out how they can use them to their full potential. For friend and family its simple, you can post updates about your life or your day and stay in touch with people which you otherwise wouldn’t see or hear about.

For businesses, it’s a whole other kettle of fish! The possibilities that can be drawn from social media in business are endless. These social media platforms can be used for simple actions like posting about the business to keep people up to date but can also be used to target particular posts or adverts at certain people based on their location, age, gender, likes etc.

It’s an understatement to say that the modern world is being formed by these bodies of social interaction, and it’s exciting to think about how things may change in the future, this is a whole other article to write, so today we’re going to be talking about how to use Twitter for Business and Using Facebook for Business.

How to use Twitter for Business

The dynamics are very different on Twitter when compared with Linked, Instagram and Facebook for business. This social media is designed strictly to be social and engaging with people that you’re connected to, this is done via liking, forwarding and retweeting posts that people put on. It’s one of the best places to find out any news about the world because of how it can track popular topics.

Utilising posts and comments can help you to refine your businesses brand and look, posting corporate and promotion things will give people the impression that you are a very formal and corporate business which isn’t a bad thing but maybe twitter isn’t the best platform for you if that’s the case. On Twitter, businesses that utilise fun and engaging content will usually receive better results in terms of likes, retweets and comments.

Using Twitter for business is also a great way to expand the reach of your current client base and potential client base, using what people talk about and link can give you a good reflection of whether or not you could help them as a business. Following people that are relevant to your business for example market leaders or industry bloggers can give you a good idea of what your potential clients could be looking for in you.

There are some methods like mass following that could help kick-start a follow base for a business too. This would consist of you as a business going through your competitors and following people that might follow them. This is a long process but doing it along with the right content can help your business build a simple follow base of people that are actually interested in what you have to say and offer.

Using Facebook for Business

Facebook was one of the first big players in the world of social media. When it founded in 2004 people went crazy for the new phase of communication. You could consider this beast of innovation the pioneer for the social media generation, in which case other social media’s like Twitter and Instagram followed in its footsteps for the path to greatness.

Using Facebook for business is a more adapted experience than most social media platforms for its user and business because it allows you to create and customise a business page, which lets you promote information about your business, opening times, contact details and much more. The first thing to do when using Facebook for business would be set up and optimise the business page as thoroughly as possible, in some cases you can acquire the Blue Tick that most people think makes them look famous but is actually a sign of a certified person or business.

The key to any marketing campaign is to make your product or company look attractive and appealing to the customers, and there is no difference when using Facebook for business. You can display posts, images, jobs, business info and more on your business page so there is a number of opportunities can you choose from when making your business look appealing on Facebook. Just remember that putting what the customer wants to see isn’t enough you need to be truthful about what you do as a company!

A unique function that comes along with Facebook Business is Facebook Analytics, this allows you to see how many people have visited your page, how people have shared & liked your posts, which posts have had the most interaction and more. This function is great to check if people are interacting in the right way and you can actually check which type of post are getting the most interaction. This can allow you to improve the content that customers want to from your business.

How can we help?

There nothing we love more than helping small and growing businesses the chance to improve their business and conversions. Social media is a great, cheap and simple way to improve brand visibility and customer interaction.

If you’ve tried Twitter or Facebook for Business and not getting the results that you’re expecting or you’re finding it harder than it should be, why not give us a call? We can help you improve your campaign or we can help design one for you. Take a look at what we can do for you here and we’ll see how we can help!

If you want some information about the best tips for using LinkedIn, then we have another blog here that you might enjoy. Or you can call us on 01925 563 960 to get more information.

Organic vs. Paid Social Media

Organic vs. Paid – Which is best?

There are benefits to both organic and paid social media which is why businesses are often left feeling confused about which approach to take when planning an effective marketing campaign. Businesses are often misled by companies who maintain that paid ads are the only way forward or that organic social media alone is enough. This blog will help to identify what exactly each approach consists of and which approach is the best to go for!

Organic

Organic refers to any social media content which is not ‘boosted’ with money. This can be anything from posting from your Facebook business account with some narrative and an attached picture to commenting on another company’s post on LinkedIn. Sharing, liking, retweeting and liking other profiles all fall under organic social media. Organic posts are great for creating brand awareness. The biggest benefit of organic social media is that no matter how much content you post or time you spend interacting with other profiles it will not come at an additional cost.

Paid

Paid media consists of any online marketing which involves a paid placement. This could be boosted posts, ads which are optimized for clicks, lead generation forms, video ads or a PPC campaign. PPC, or pay-per-click, is a form of internet marketing in which advertisers pay a fee each time one of their ads is clicked. The benefit of paid media is that your desired audience can be targeted by a variety of demographic factors including age, gender and location.

Which works best?

Every company is different and what works for one company will not work for another, however, the best social media strategy will consist of a combination of organic and paid posts. Regardless of whether you are going to be using paid ads alongside your campaign, you should always have a solid organic social media marketing campaign planned out. This may consist of sharing upcoming events, growing your follower count through competitions, increasing brand awareness through posting regularly and improving your company’s reputation through responding to inboxes, customer reviews and comments. The paid ads should come as a supplementary to the organic social media.

At Mosaic, we manage various social media accounts, from a vehicle rental company in Warrington to financial consultancy based in Florida.

If you want to increase your company’s brand awareness and gain more of a digital presence but need help managing the relevant social media accounts then get in touch.

How can blogging help your business?

Whether you write the blogs for your website internally or outsource, blogging is an essential component of a successful Digital Marketing campaign. Here are 5 ways blogging can help to develop and shape your business.

Increases your online visibility

Google likes fresh content – therefore updating your website weekly, or even monthly, will prove favourable if you want your website to appear higher on the search engine rankings. If the blogs are SEO friendly then even better! People who are entering keywords associated with your product or service are more likely to come across your website if it has the correct keywords implemented in the content.

Drives traffic to your website

If your blog is being posted directly on your website, then it can be shared on social media platforms via a brief summary and direct link to the blog. The more people that retweet, share, comment and interact with your blog the better chance you have of driving traffic to your website. A great way of tracking how much traffic is going to your website directly as a result of your blog is by using Google’s Campaign URL Builder.

Why not try and get your blog posts on other websites? The more blogs you have out there, the more links to your site you have!

Develop your brand

The tone of the blog will depend on your brand – but whatever the context is, blogs are a perfect opportunity for you to shape your company brand and expand on what your company is all about. They are also a chance for you to guide the reader or consumer, alert them of upcoming events and to invite them to openly engage in discussions and debates.

Helps out your audience

The fact that you are putting time and effort into writing something that might prove beneficial to your viewers speaks for itself. Why not share some industry knowledge or tips? This will not only attract potential customers but also build authority for your business.

Generates more leads

Ultimately, through a combination of increasing brand awareness, improving your visibility on search engines and driving traffic to your website blogs will generate more leads for your business. According to Hubspot, businesses with websites that have 401-1000 pages of content get 6 x more leads than those with 51-100 pages.

Looking to start business blogging but don’t have the time? Our team covers all things digital and would be happy to help!

Send us a message, or call us on 01925 563 960

5 Top Tips On How to Use Your LinkedIn Account Effectively

So what is LinkedIn? LinkedIn is a social media service like Facebook, Twitter, Instagram and YouTube which allows users to login to their account, update, add connections and socialise on a regular basis. Unlike Facebook and other social media, LinkedIn is targeted are the professional and their careers, recruitment and business. LinkedIn was established in 2003 by Jeff Weiner and has become a powerhouse social media with a website and app for users to easily view their profiles on the go.

LinkedIn has over 500 Million users WorldWide with on average around 250 Million users of the social media giant accessing their LinkedIn accounts at least once per month.This figure is staggering however an even greater statistic for the platform is that 40% of its users, use their accounts per day.

LinkedIn is fast becoming a social media platform and the place to go to help boost your recruitment and establishing client connections.

Appropriate Imagery

This one might sound obvious – but it is essential that you choose an appropriate image for your profile picture as this is the first thing someone notices when they click on your profile. This will be dependent on what the purpose of your LinkedIn account is. If you are a professional company, keeping your banner and profile picture linked in (excuse the pun) with your branding is essential – using your company logo as your profile picture is always the safest bet!

By using your logo and brand this will portray across to potential clients nad connections a better image of your business. Also if people recognise your brand and logo on your social profile, you will likely get a better reception and higher connection requests.

Utilise the space on your account

Company Page

LinkedIn is effectively more space to advertise your business – listing the services you provide is essential. Keep your summary brief and to the point and make sure you provide a website URL, contact number and email address on your page (depending on which of these is available and relevant).

Find the balance between cramming too much information on your profile and wasting valuable space. For example, although you may want to keep your banner image relevantly plain and professional looking you could add any other Social Media accounts here.

LinkedIn also has huge benefits for businesses in that you are able to post job adverts on your page/profile. Each of your connections on your page will receive notification of the job meaning free advertisement. This is great publicity as recruitment can be an expensive concept.

Personal Account

Make sure you have added relevant skills to your profile. This opens up the opportunity for other people to endorse your skills and ultimately shows off your strengths to potential employers.

Relevant posts

Be conscious that the content you are posting is engaging – people are more likely to follow your account if the information they are reading is useful to them. Jumping on trending topics is essential – it’s no use writing about a hot topic 5 days after it trended! LinkedIn has also introduced hashtags which help surface your article to members who may find it relevant.

Be Consistent

If you are posting new updates daily, weekly or monthly consistency is key! Even if you are not posting fresh content every day, allocating 15-30 minutes of your day to share and comment on relevant articles or find new connections is a great way to keep your LinkedIn account up to date.

Grow your connections

Whether you met someone at a trade show, conference or charity event, why not follow it up with a personalised connection request? Similarly, if you have recently connected with a former colleague then search through their connections and see if any are relevant. Once you make a connection make sure you follow it up with a message – you’d be surprised what opportunities this can open up.

In summary, LinkedIn is great social media platform with huge potential for companies, recruiters and personal accounts to gain some advantage of using this medium. As more and more individuals see the benefit of having a LinkedIn account, the numbers will continue to grow with businesses releasing the untapped potential.

Need help with your LinkedIn account or social media? Get in touch today to see how Mosaic Digital Media can help.