Keeping up with all the latest Google updates and trends is one of the more difficult parts of SEO (Search Engine Optimisation). However, keeping up to date with the changes and trends can help to keep your site performing well and help you know how to optimise your site once these changes come into play. The changes can be so small you may never notice them, but they are there and you need to be aware of them to prevent Google from penalizing your website.
A good way to keep an eye on Google’s changes is to take daily or weekly looks at some reliable and trusted websites that can give you the greatest insight to the Google Updates.
A great website we use which gives regular updates on Google Algorithm changes is Search Engine Land (https://searchengineland.com/library/google/google-algorithm-updates). Websites like these will not just leave you in the dark; they will give you some ideas on how to optimise in the best way in reaction to the changes.
Moz (https://moz.com/google-algorithm-change) is also another useful website because it has a Google Algorithm feature that will give you regular updates and states whether they have been Verified by Google or not.
Using social media for tracking google updates is one of the easier and fastest ways to find out what has changed, all you have to do is find the right people, groups or companies that post related stuff.
A good one to follow would be Google’s very own Twitter account (https://twitter.com/GoogleUK).
If you are on Facebook or LinkedIn and show that you are interested in learning more about SEO and its changes then you can easily be accepted to groups of experts providing people with expert knowledge and updates when they find them out.
Performing your own research is likely the most pain staking but you will probably get the most reliable results for you and your company.
Taking the time to perform testing on different methods will provide you with a better understanding of what it is you are trying to achieve. If you have the recourse, you can trial different methods on different websites to see which methods perform better and make notes. For example Website (A) has established X amounts of traffic whereas Website (B) has only gotten Y.
In an ideal world, we would use all three of these methods along with some others out of our reach to get the optimal results for us and our clients. However, Google’s Algorithms are unknown to most and it is simply a guessing game to which of the SEO techniques have the greatest impact and which have the least.
If you are struggling to keep up with the latest Google Updates and your search rankings are taking a turn for the worst or just aren’t performing as well as you hoped, come and see us! We have SEO specialists with expert knowledge who know all there is to know about Googles Updates. To get in touch call us on 01925 563 960 or email us on firstname.lastname@example.org.