What makes for a great user experience?

With every man and his dog having a website on the internet and the average attention span of a reader being close to a goldfish, it can be difficult to make your site feel different and compelling.

Luckily for us, not all these websites are built with user intent in mind; this is where we have the advantage. With specialist User Experience (UX) design we are able to make sure that our websites have what it takes to guide the users to their destination.

What is User Experience?

According to Medium; User Experience, more commonly known as UX, can be defined as the way people’s emotions and attitudes are affected when using a particular product, system or service. Additionally, it includes a person’s perception of the systems aspects such as utility, ease of use and efficiency.

We are going to be investigating what users, companies and our own team thinks contributes to being the most valuable aspects of creating a great user experience on a website or landing page.

The Journey

Most people will agree that getting to your destination is great but it’s the journey that you remember. The same applies to websites. Having a direct, simple to follow and adventurous journey is all part of the fun when on a website.

When it comes to creating and developing a good user journey it would help to know things such as where your customers go when on a website, whether they are operating on desktop or mobile, if they want to find a particular service or browse a range of products and so on and so forth.

We would recommend some tools such as Google Analytics to help see what operating system your users are using and Hotjar to help determine where users are clicking on the website and where they are going.

When optimising your user journey and creating a journey map you need to remember that not everyone is computer literate and some people can easily get lost on a website. This means making your destination or end goal within 3 to 4 clicks from landing on the homepage would be sensible for everyone.

Ease of Use

When creating a website it might be worth remembering that nearly 20% of the UK’s population is 65 and over and that statistic steadily rising. Making sure these websites are clear and simple to use for both young and old people alike should be at the forefront of your mind when creating a great user experience on your website.

Using clear large headings with even larger clickable Call To Actions (CTAs) can be useful when you’re trying to funnel users to a certain destination. Use bold headings to give a clear indication as to what the page is consisting of. You may also use bold headings to direct users around your site whilst utilising CTAs and buttons to lead them to the correct places.

Having an accessibility setting of some kind on the website could go a long way as well when it comes to people with slight issues or have difficulty with reading. These settings may include a feature that increases the size of text throughout the website to help with the readability or maybe a font style change could be available to help those with dyslexia or those who cannot comprehend a hard to read font that is in use.

If your website is running on WordPress then a handy plugin to a user could be WP Accessibility.

In Conclusion

There are more aspects to take into account when designing a website for the best user experience but these are definitely the basic you need to think about, perhaps, we will continue and write a second blog on more user experience tips.

Here at Mosaic Digital Media, we know what it takes to make sure that good user experience is met with your users. If you’ve tried to make your site more engaging or visually pleasing but it’s not gone to plan, give us a call on 01925 563960 or take a look at what design work we’ve done in the past here.

How to get your website seen on Google & the benefits

Joining the digital world for many people is like trying to learn a new language, it’s hard to get your head around it. For others, it’s like second nature and can take to it as a duck takes to water.

In any case, people looking to improve their digital footprint or move their business into a new area of commerce will usually do so by creating a website or setting up social media accounts.

Designing and creating a website is challenging in its own right but making sure that people see it is another. That’s why we are going to be talking about how to get your website seen on Google, as well as the benefits of using digital marketing to improve your visibility online.


So how do I get my website seen on Google?

There are many starting points for getting seen in Google Search but we are going to start with one and work through some of the more important actions.


1) Submitting Site to Google

For Google to rank your website in search, it first needs to be able to see it. Submitting your website to Google is simply a way of telling Google’s crawl bots that your website is here and it is ready to be looked at and ranked.

To do this you need to set up a Google Search Console Account, following this you can then paste or type your website URL into the ‘URL Inspection’ bar and you will be able to send your website to Google for crawling.

This will get you noticed by Google but there is no guarantee that this will help you get on page one of search so your customers/clients can see you. For that, the art of SEO (Search Engine Optimisation) will need to be adopted to help the search engines find your website more attractive and ultimately rankable.


2) Adding Metadata

Adding Meta Date to your site is essential when looking to rank your site and help you get your site seen on Google. Each web page on your site is able to have its own unique Meta Title and Meta Description, these allow you to express what the page is about in a short snippet that will be displayed in Google Search for your potential users to see.

There are a couple of ways of adding this Metadata but we use a simple plugin called Yoast SEO, this allows you to add your own text and helps you monitor how good the SEO on your page is as well as giving you tips on how to improve it.

We have recently written a more in-depth guide about writing SEO Metadata for your website, here.


3) Optimising Content

Adding keywords and making your website content more readable and engaging can also help with ranking in Google, if done correctly, this can be linked up with your Metadata to help you rank for a common keyword or phrase.

Utilising a keyword or phrase in your content is one of the best ways to get higher ranking in Google for potential users to find.

Google’s crawl bots will read your website content along with your Metadata and decide how high to rank you for particular queries from the user searching.

Sometimes optimising a website for just these factors isn’t enough and you might find that you aren’t ranking high enough for people to find you. We offer full local and national SEO packages that could help with getting your website noticed.

4 Digital Marketing methods that can help start-ups

As if running a start-up business was not hard enough already. Making sales and getting your business known are some of the most important parts of helping your start-up business grow and succeed within its first couple of years.

Getting your businesses products or services out there into the public can be very exhausting and challenging without the proper knowledge! We want to talk about the different ways that digital marketing can help promote your business to the world.

SEO marketing

For those of you who don’t know, SEO Marketing or Search Engine Optimisation is the practice of increasing quality organic search traffic to a website from search engines (such as Google and Bing).

For start-ups especially SEO marketing can be a gateway into a world of new opportunity. With the right tools and experience you will be able to expose yourself to Google and all its users. Whether your business is local or national won’t matter as long as you are following SEO guidelines and are using relevant and productive keywords.

We have a simple guides on setting up SEO for your business here (https://mosaicdigitalmedia.co.uk/category/seo/), why not check it out and see if you can get up there with the big players. If you are struggling with SEO, get in touch (https://mosaicdigitalmedia.co.uk/contact/), and we’ll see how we can help.

Social media marketing

If you want to speak to your customers on a more friendly and casual level then social media marketing could be the method for you and your start-up business! With social media you’ll be able to create your own business page, brand it how you want and then promote it to who you want.

Choosing the right one for your business model is essential because social media platforms like Facebook, Twitter, Instagram and LinkedIn all have very different audiences and will cater differently for different businesses. For example if you are a visual business that makes Dresses or Cakes then Instagram, but if you were reaching out to formal business owners with precise informative posts then LinkedIn would have more benefit.

This methods great for start-up businesses because it’s all free to sign up, make a page and post, so all it will cost you is time! There are some paid options with social media but we have covered that in another article, take a look here (https://mosaicdigitalmedia.co.uk/category/social-media/).

Email marketing

Building a customer base is one of the main parts of a business, but keeping them interested is a whole other battle. Email Marketing gives you the opportunity to keep your existing customers in the loop with upcoming events or company news.

Using websites like Mailchimp (https://mailchimp.com/) or Campaign Monitor (https://www.campaignmonitor.com) makes creating and sending emails to client simple and fast. They will also keep track of your client base and give you reporting states so you know what’s working.

Pay Per Click

PPC or Pay per Click is Google’s paid fast track alterative to SEO. Using this method is very proactive and profitable however can leave you with no budget left as it can be very expensive to rank for particular keywords.

For a start up with limited budget, this may be a bit out of reach, but if you can find the right keywords at a good price try it!
Google AdWords makes creating and maintaining these paid campaigns quick and easy. We would recommend some training beforehand so you know what you are doing, on the other hand, you could find an agency like us to manage it for you.


There are a number of simple, cheap and effective marketing tactics out there to try that we haven’t mentioned, these are just some of the ones we would recommend that could be digitally moulded and shaped to fit your business best.

If you do have any trouble utilising some of these methods for your start up business then let us know and we can lend a helping hand or if you just don’t have time and want to outsource, we can help!

Understanding User Intent

It’s been getting harder and harder to predict what Googles deems most valuable in an SEO campaign and it’s not getting any easier any time soon. Forming an SEO campaign is almost an art of covering all bases, making use that every factor is present and optimised, for example, on-page optimisation, structured data, link building etc. One of these factors that isn’t talked about so much is optimising for User intent.

User intent, also known as search intent, is predicting the specific goal or intention set out by a user when searching a term in a search engine such as Google and Bing. User intent has been overlooked in the past but is now a dominant factor in developing a website SEO profile and improving its searchability.

Optimising for User Intent

Optimising for User Intent is something that will require some research followed by some on-page optimisation changes. Your website should already be targeting certain keywords, which is good, we just need to alter some Meta Data.

You need to start by putting yourself in the user’s shoes, think how they think, type how they type and then you can begin to discover the user intent of your audience.

Meta data on web pages need to be accurate, readable and up-to-date, helping your audience find your website. Don’t be vague.

Types of user intent

There are 3 different types of user intent known as Navigational, Informational & Transactional.

  • Navigational – The user intent is when a user is trying to get to a certain website
  • Informational – The user is looking for information
  • Transactional – The user is looking to purchase or take part in a specific online activity

The idea of intent is that everyone who performs a search in Google has a specific intent. They’re looking for something specific and the content that appears in the search results should meet their intent.

Can it improve click through rate?

Optimising for user intent is one of the many ways you can improve your website Click Through Rate (CTR) as well as bounce rate.

If you are answering a question or giving someone a reason to click your link and your link delivers informative and accurate content then there is a higher chance of them clicking through to another page to find out more about your company or services. They could even go looking for some contact details and get in touch.

The same process goes for Bounce Rate, someone finds your site and they find what they have been looking for then they won’t have a reason to leave.

Mobile-First Indexing: What is it & how does it work?

The SEO industry has been talking about Mobile-First Indexing for some time and now we have been welcomed with its presence. Back in 2018, this new concept was rolled out and we have been working with it ever since.

There is a bit of confusion surrounding it but we are going to be talking about what it is and how you will need to adapt your SEO Strategies to accommodate it.

What is Mobile-First Indexing?

Mobile-First Indexing is exactly what you think it is. This simply means that when Google crawls your website it scans the mobile version first before looking at the desktop version.
This means that every website on Google needs to be optimised for mobile usability and search, Google’s Algorithm will be penalising a website that isn’t mobile-friendly because it doesn’t comply with its strict guidelines.

Moz has created a good visualisation of how googles crawl bots will work now with Mobile-First Indexing as opposed to desktop-first indexing. See their breakdown here.

Moz Mobile-first Indexing

How can I optimise for Mobile-First Indexing?

Optimising your SEO campaign for mobile-first indexing shouldn’t be too difficult! If you’ve already been optimising your website for mobile usability before these developments then there shouldn’t be anything to worry about.

The main factors you need to take into account when looking at the mobile website are:


When working with mobile optimisation you need to take into account the size of the screen and the size of the text so users are able to read the text accurately. Some people will reduce the amount of text on mobile websites but this can also have detrimental effects on your SEO progress.

Meta Data

While it’s not needed making your Metadata shorter for your mobile version can be useful for the smaller space provided by Google’s mobile search. Note that you will still need similar information and to include your keywords in the data as they are still needed.

Site links

Make sure that you can optimise conversion rates with every opportunity, making sure that number and email links work on mobile is a great way to improve your mobile conversion rate.

2019 is going to be another year of challenges and there are going to be a lot of changing in the SEO world but this is just one that we think you need to know about before moving forward in your campaigns.

Mobile-First Indexing probably won’t be the most important thing on your list to get done but it is definitely one that needs to be checked off before too long or it could come with devastating SEO effects. We have also talked about some other upcoming SEO changes that we think could be important this year in one of our earlier articles, take a look at it here.

Writing Meta Data for SEO: The Definitive Guide

Having effective Metadata on your website can be the life or death of any successful SEO marketing campaign.

Meta Data on a webpage consists of a Meta Title and a Meta Description. These small text snippets are the best way to attract searchers attention and persuade them to click on your links as posed to other websites. This is essentially the first point of contact with anyone using Google to find something online.

Correctly optimising these snippets can also be a deciding factor in Google’s ranking algorithm, not utilising keywords, providing incorrect information and other black hat SEO methods can have a detrimental effect on your search rankings in Google.

Writing good Meta titles

When it comes to writing your websites Meta Titles, you need to make sure that the information is precise and informative to the users. Google puts a lot of stress on user intention and if your Meta Title isn’t providing any useful information to the user or is nonfactual then Google will deem this page as not worthy and position your page further down rankings.

Making a good mixture of informative and persuasive context is a precise but difficult concoction to make in less than 65 characters. To correctly fit these ingredients into the Meta title takes a smart layout. They need to include your Focus Keyword(s), this helps well to identify your focus keyword straight away. It also needs to include some information and it most importantly it needs to include your brand name where possible.

Brand Recognitions is going to be playing a big part in SEO going into 2019 due to Google changes that will take place in the New Year. You can learn more about this in our blog about 2019 SEO changes, here.

meta data for SEO: writing good meta titles

Here is an example of how a Meta Title should be formatted from Search Engine Watch (https://searchenginewatch.com/2018/11/22/dos-donts-metadata-snippets-clicks/). It includes Keywords and your Brand name.

Writing Good Meta Descriptions

A Meta Description is a more descriptive plot of text in Google, it is used to support your Meta title and provide the user with some more information about your product, service or just page in general.

This snippet of the text consists between 145 to 175 characters, this is a lot more than what you get for the first Meta title and is needed to provide the reader with more information about the page presented.

A Meta Description needs to also include your pages target keyword, this helps Google to recognise that the page is relevant to the keyword provided. It would also be useful to use Call To Actions (CTA) in your description to try and entice the user to click your link.

meta data for SEO: writing good meta descriptions

Above is an example of how Meta descriptions should be laid out including keywords, CTAs and loads of information. This is how a good Meta Description should look.


Performing a successful SEO campaign or marketing campaign can be difficult, to say the least, this is just one way of improving your campaign. However, these small changes can make the difference between ranking on page one and not ranking at all.

Making your website as appealing as possible is the real trick. You want to get as many people from the right advert to click your advert in google.

If you or your company don’t feel confident editing Meta Data and feel that you would benefit from some professional assistance, give us a call on 01925 563 960 or email us at info@mosaicdigitalmedia.co.uk.

Getting ready for the 2019 SEO Changes

As 2018 starts to come to an end, we can reflect on what has happened and the changes in the world of SEO throughout the year. However, now is a time to prepare!

You need to make sure that you’re ready to take 2019 by force. 2018 SEO methods won’t help you now as we move into the unexplored abyss that is New Year’s Google Algo updates.

What will be changing?

It can’t be said for certain what SEO changes Google will present us with, in 2019, but we can have a guess as to what Google will want to promote more of next year.

Recently there has been a big push for Page Speed to be as optimal as possible. Google seems to want to give User Experience as much priority as possible. Search Engine Land recently released an article talking about what will be big factors in 2019; Page Speed, Mobile-first indexing, Amazon Search, GDPR & Brand recognition.

We are going to be discussing these factors, and how we think these SEO changes could affect your rankings and your overall SEO campaign in 2019.

Page Speed

Page speed has been on Google’s radar for some time now but it’s suggested that in 2019 it will have an even bigger impact on search rankings. If you’ve already optimised your website speed then hopefully you won’t be affected but if not keep reading.

Optimal Page speed is around 2-3 seconds on any given page, any longer than that are you could find that your bounce rate increases because user don’t like having to wait and will make the decision to find the information/product elsewhere.

Mobile first indexing

Mobile-First Indexing is basically when Google crawls the mobile version of your website before it looks at the desktop version. This will help Google determine whether or not to give you a quick ranking boost.

If your website is responsive to mobile and table then you shouldn’t have any issues but if not then you could see some drops in rankings as SEO changes in 2019.

Amazon Search

Voiced search will continue to play a big part in SEO through 2019. As Smart speakers like Amazons Alexa and Google’s Home Hub become even more popular more people will be using them to search.

Amazon search is when people go to the Amazon website and search for products. The Amazon Alexa, being the most common of the smart speakers, will use Amazon search to find products before using Google. This means you will need to appear for on amazon search as well as Google so that your products are recommended first of all.

You can learn more about this from our other article about how voice search will change SEO, read here.

Brand Recognition

Recent data indicates that Google is going to be focusing on building a branded search. Using your brand and your brand name as a guide to help rank your website amongst the rest of the competition.

Google will use a number of factors to establish if your brand is getting recognised or not, Social mentions, website mentions, search terms and advertising will all play a part in helping Google see that your brand is one to be promoted to users.


These SEO changes are going to be mixing up the way that you run your campaigns. There likely isn’t too much of a difference to what you’re already doing, but make sure that you are sure to introduce these new factors or you might see some drops in positions and traffic.

If you’re not too sure what SEO is, you can learn more about it here with some of our other articles explaining a little more about it, or if you know about SEO but don’t have the time to implement it, get in touch, and we’ll see how we can help you!

Alexa, will voice search change the world of SEO?

It’s a well-known fact that voice controlled devices are taking over the world, but does this mean that the way that we have been applying SEO is wrong? Maybe now we will need to apply new methods of SEO to websites so that we can be detected by Amazon’s Alexa and Google’s Home Hub.

We want to help shine some light on this topic and make sure that everyone is prepared for these future changes. There is no guarantee that SEO search algorithms will change for these devices but it’s always good to be prepared for the worst!

The Facts

If you don’t already know what a smart speaker is, Wikipedia defines it as the following: ‘A voice command device is a device controlled by means of the human voice. By removing the need to use buttons, dials and switches, consumers can easily operate appliances with their hands full or while doing other tasks’. You most likely recognise the name of Amazon’s Alexa as a prime example of voice command smart speaker.

According to LocationWorld, 40% of adults use Voice Search at least once per day which means it’s becoming easier and more accessible for people to use and understand.

These adults and children are getting even more intergraded with these devices because 65% of people that already own an Amazon’s Alexa and Google’s Home Smart Speaker have said that they couldn’t imagine going back to the day before they had the smart speaker (https://geomarketing.com/what-do-people-use-smart-speakers-for).

How will voice search affect SEO?

These smart speakers are certainly a big deal in today’s interest, and they get used for a variety of different queries. I believe that this is the first place that we need to look, because we need to know what people are searching before we can optimise for it. Below are some of the top questions asked to Alexa in 2017 from Forbes:

Ordering products “Alexa, order more laundry detergent”

Playing music “Alexa, play Green Day.”

Turn on lights“Alexa, turn on living room lights”

Ordering food“Alexa, order a cheese pizza from Dominos.”

Make a call “Alexa, call Mom.”

These key questions are continuously changing as people develop shorter, smarter and simpler ways to speak to these devices.

Local Search is going to be a huge influence that we will see move forward in voice search optimisation, as people are asking for ‘what’s the nearest place for lunch’ or ‘what’s our closest launderette’. These general and localised queries will require your business to be found first for people to hear your business name.

An example of this will be Google’s Home Smart Speakers will use Google Maps Listing and Google Business Listings to determine what ‘restaurant’ to tell you about depending on its ratings, quality and location.

For you guys new to SEO, you can learn more about what it is and why businesses need it here.

How to improve rankings

Neil Patel is one of the leading marketing voices in the industry and has already performed the research for improving a website for voice search, he has a great video that explains how you can help improve your chances of getting found on voice search.

See below:

We are going to go through some of the tips talked about the video and explain how you can perform these.

Tip 1: Making your website is secure

Making sure that your website is secure should be the top of the list when it comes to SEO, Google’s Algorithms will give priority to websites that contain an SSL certificate (Secure Socket Layer). An SSL is a protective barrier for you, your customers and your website that keeps you secure whilst browsing, purchasing products and sharing information via an online connection.

We have a great article on SSL certificates, why you need to have one on your website and how to install one, check it out here. We also explain why website security is very important for you and your users here.

Tip 2: Improve domain authority

Improving domain authority is the process of improving website links, content, social shares and user experience in a way that search engines approve of. You might think that these are everyday SEO improvements, which they are, but doing them the right way can help to improve your voice search rankings in the long run.

Tip 3: Good Site Speed

Having good site speed is very important to Google because it wants its users to have the best service possible and if your website is slow then you are not classed as the best service!  As stated in the video, website load speed should be 4.6 seconds or faster for optimal results in voice search.

Improving website speed can be performed in a number of ways some of the easiest is making sure that images are optimised in size, making sure that website files are minified so that can be loaded faster and by activating caching on your website so that people that have seen it before don’t need to load all of the information all over again.

Tip 4: Strong content

As Neil explains in the video, content is king when it comes to SEO and online marketing. Using short passages and answering questions is a good way to be found for questions asked on these smart speakers. It’s good to note that website pages with over 2000 words tend to rank better than websites with less so having more content on your website could help to put you above the rest!

We have a guide which contains tips to improve your creative writing here which will help you to improve your website content and improve your traffic and conversion rates.

How we can help

We are always looking to improve our knowledge about online marketing and SEO so that we can help to improve our client’s performance as well as helping you understand how you can improve your website conversions and traffic. Hopefully, with this new information about improving your website for voice search, you can help your website rank better.

We can help you get a head-start with your SEO and online marketing, we work with a number of clients in a variety of different industries!

Get in touch and see if we can help you in any way. Call us on 01925 563 960, email us on info@mosaicdigitalmedia.co.uk or contact us here.

SEO vs SEM: Which is better for your business?

Online marketing is presented to us in a number of different and unusual ways. SEO and SEM are simply some of the more common and widely used methods of improving traffic via search engines like Google and Bing. Technically, SEO is a form of SEM but we are going to discuss the differences and how they can be used to improve website traffic and drive more online conversions.

SEO vs SEM which is better for your business


SEO (Search Engine Optimisation)

If you’ve read any of our other blogs then you will have an idea of what SEO is, if not, then SEO or Search Engine Optimisation is the process of optimising a website to be better ranked by Google and other search engines in their Search results, you can learn more about it in detail right here.

Website SEO can be improved in a variety of ways on your website as well as outside of your website. Utilising as many SEO methods as possible is the best way get to make sure that Google knows your covering all of the opportunities that it’s offering, this will help you to move up the Search Results ladder.

On-site work will usually consist of optimising Content, Image Tags, Titles, and Meta Data to include your particular focus keyword and help readability for the users finding you. Other on-site SEO methods are a little more technical but if you did mind writing a bit of code then you can optimise your Structured Data and Sitemap which will help you in Google search as well.

Off-site work can take a bit longer, this requires you to obtain links from other trusted websites for the purpose of increasing your backlinking score and site authority, these two factors are big indicators that search engines will use to rank your site up or down.


SEM (Search Engine Marketing)

Search Engine Marketing is more of an umbrella term for online marketing including marketing methods such as SEO, Social Media and PPC (pay per click). SEM is a marketing process in which you strive to improve website traffic via free and paid methods.

PPC or Pay per Click ads is the paid version of SEO in a sense, this is a method Google provides where you select certain keywords and bid for their positions in Google Search, you might recognise these as the like with the green ad sign next to the links (displayed below in yellow).

pay per click ads above organic SEO


These PPC ads can be used in Google Search, there is a tonne of statistics that can be found online. Because you will pay for every time someone clicks the link it can be very expensive over time but is very effective to get high and consistent conversion rates. It can be used to get above your opponents in search as well as help you improve your brand recognition as a company as you can display as the first thing that your potential customers will see.

SEM ppc can help promote brand awareness by 80%

Fact source: Google Adwords


Social media is also a part of SEM, but for the contents of this article, we are not going to go into great detail about it, if you wish to learn more about how Social Media can help you and your business click here. Social Media Optimisation and marketing are a part of SEM because they can be very influential in terms of driving traffic to your website. You can relate your marketing campaigns together to get optimal results if performed correctly.


How can we help?

SEO and SEM are not the easiest marketing strategies to master but anyone can do them, we like to offer the chance for you to create your own campaign but reading our guides and articles to allow you to help your own business. However, if you aren’t finding the results that you wanted, get in touch with us! Our Marketing experts are more than happy to help, Click here.


How to Boost Online Business with Online Marketing

Online marketing is the general term given to a range of different services used to boost business online. Some of these services include SEO (Search Engine Optimisation), Social media (Facebook, Twitter, LinkedIn, Etc.) & PPC (Pay per Click) also known as Paid Ads. These different types of methods can be used in a range of different ways, for example, you can help to improve brand awareness or even improve traffic to your website, and the possibilities are endless if you know how to use them.

We are going to be taking a small look at some of these methods and explaining how each can be used to improve your online marketing campaign. If you want any more information on any of these subjects you can read more in our news sections (/News), message us on Facebook or Twitter, or you can call us on 01925 563 960.

SEO (Search Engine Optimisation)

Search Engine Optimisation is one of more difficult to understand, it is the practice of improving a website’s quality to help it move up in Google Ranking. This can be used to improve traffic, target a specific location or to increase conversions or enquiries from Google, Bing, & more.

Because Google’s Algorithm is always changing we can’t pinpoint what Google uses to rank a website and this is why we can’t determine how well a website will rank. We have some processes that we like to use but everyone has their own way of doing things, you can find some of the ways we do these things in some of our other blogs.

Paid Ads (PPC)

Paid Ads can be performed in a couple of different ways. The first way PPC is very similar to how SEO works which is allowing your advert to appear in Google search. This process requires you to pick certain keywords that you would want to appear for and allows you to bid for space.

Other Paid ads can be on social media. For example, Facebook and LinkedIn let you create a campaign that can be marketed to the correct audience. The parameters that can be used to target audiences can be as specific as Age, Location and even Job title. This works well when trying to improve brand awareness or gain specific conversions to the website.

Social Media

Social Media Marketing is a smart, free and simple way of reaching your audience online. It gives you the opportunity to reach out to the people that best suit your business and even allows you to communicate and interact with people. This can help some businesses develop an online presence and give the company a human feeling.

There are many different Social Media platforms that you could use to promote your business. Different Social media’s present different opportunities, for example, LinkedIn is used for Business-to-Business interactions because this is where people look for industry news, jobs & business-related articles. Other examples of social media are Twitter and Facebook, where people are more social. These can be used to build brand awareness and interact with your audience and customers and can allow you to give quick replays to people enquiring about your business as well.

We provide services in all of these subjects which you can find here (/what-we-do). You can also learn more about the above services in our news/articles section because we write weekly blogs on different parts of the online marketing world.

Backlinking: The Good, the Bad & the Toxic

Backlinks are one of those SEO methods that is a little trickier to get a hang of. Finding the right mix of good links, average links and no-follow links is important to know. It is also important to know which links can be negative. That’s why we are going to be discussing how implementing backlinks in a correct way can help to improve a website’s domain authority and overall SEO campaign.

What are good backlinks?

Good backlinks can be defined as backlinks that will improve your backlink profile score or domain authority. These types of links are of course ‘Good’ but they are also very difficult and can take a very long time to acquire. The best types of backlinks are the ones that you get from well-trusted websites by Google such as BBC, Moz and Facebook, these websites will tend to have very high domain authority and lots of traffic going to them so Google knows it can trust their outbound links.

Establishing whether a backlink is Good or Bad will depend on what type of business you are, the type of audience you want to reach and what your overall aim is. For example, a business who provides ‘building Insurance’ would find that backlinks from Industry Magazines or news websites could be more beneficial than one from a well-established Fashion Agency.

Are there any bad backlinks?

In Short, Yes. Not all backlinks are good for your website! You can receive unwanted Toxic Links which will have a negative effect on your website as they can come across as spammy and also bring your domain authority down.

Finding these toxic links can also be difficult but with the right tools, we can find them before they do any damage. A good tool to use to see if your links are toxic or good is Semrush (https://www.semrush.com), it gives you the tools to see the types of backlinks you have and also allows you to disavow unwanted toxic or spammy links.

No-follow & Follow backlinks

No-follow and follow links are 2 types of links that can be acquired on websites which contribute towards your backlinking profile. There is a bit of controversy as to whether No-follow links are good or bad, but we are going to be talking about the differences.

No-follow links are links that Google knows are paid for. Back in 2005 search engines came up with the No-follow link to combat spam, this means that Google sees these no-follow links but doesn’t count them towards your domain authority. This doesn’t mean that they damage it, studies show that websites ranking at number 1 in Google tend to have around 30% no-follow links, which shows they don’t bring you down and may even raise you up.

Follow links are the links that count towards your backlink profile and that Google will recognise as the sources to rank your website. These are ideally the link that you want on your website.


Backlinking is a very tricky and lengthy process, getting too many toxic links or spammy links can bring down your website’s domain authority but very prestigious and well-trusted links can take ages to acquire if possible at all. Finding a balance between no-follow and follow links also needs to be considered when asking for links on the specific websites that are relevant and could potentially help your website. There are no quick answers, paid links can help, however, these can bring other SEO damaging repercussions so doing it right is very important.

How long does it take to Rank in Google Search?

Google isn’t as predictable as some people may think, therefore ranking in Google can be just as unpredictable. It can range from days to weeks, to even months to get a number 1 ranking term or keyword. We’re not saying that you shouldn’t pursue because having an online presence can make all the difference in website conversions. So here are some of the things that people need to consider when looking at how long it can take to rank well in Google search.

Domain Age

Depending on whether you have a brand new Domain name or one that you’ve had for 5+ years, will help Google to determine if your website has enough authority to rank well in search straight away. Google works a lot of its algorithm on Trust, which means that if Google has seen and known your Domain name for a longer time then it will automatically be more trusted by Google, therefore, rank well faster.

Having a new Domain name isn’t the end of the world because with some hard work and time your new domain name will begin to build up trust and google will see it for what it is. But don’t worry too much about it, this is just one of the many factors that Google considers when deciding which websites to show people.

Site Size

Website size is also a tricky concept. But content is key in the eyes of Google search, which means it is very important to any website marketing. The more content that is on the website, the better. If you have a larger site, you will then have more pages with more keywords and therefore have more chance of people finding your website, you have to think of a website like a net, the bigger the net the more fish you’re going to catch and it is similar in Google.

Having a larger website can also help Google identify you as a trusted website.


The amount of competition for the selected keywords can be a massive contributing factor when it comes to how long it takes to rank in Google search. This is one of the main things that people don’t think about and is one of the more difficulty things to foresee.

An example of this is if you have a keyword that gets a lot of traffic, a lot of people want to rank for it and will perform marketing campaigns similar to yours to try and rank number 1 for that term. The campaigns that have been running the longest will usually have the advantage but there is always chance to jump up the rankings if your campaign is doing everything right.

Search Local

Search local is very similar to competition because there are different amounts of competition depending where you are and where you’re trying to rank. For example ‘London’ will be a much harder location to rank for keywords than somewhere like ‘Warrington’. This is due to the amount of potential users that you can get from that location, e.g. London’s population is 8,123,000 whereas Warrington’s population is 202,200.

So if your small company looking to build an online presence but have a small budget, try ranking for local areas first and then move up into the bigger areas once you have started to get some traffic. You can read more about this in one of our other blogs about how Google Business Listing can help local SEO!


SEO isn’t in any way an exact science! Google’s algorithm is always changing and it’s hard to keep up with it, but if you going to try then give our other blog a read about how to keep with Google’s Changes. It’s nearly impossible to tell how long it can take to rank well in Google Search because it’s all trial and error. Some things work and some things don’t, it all depends on what your website needs and wants to achieve.

If you are still struggling to gain any traction then sometimes external factors can help SEO growth such as Social Media and Back-linking. But they are for another time and maybe another blog! If you need any help with your SEO or improving your online presence then get in touch because we can help.