Why an SEO Warrington campaign is essential for your business

At Mosaic Digital Media, we work closely with our customers to determine their SEO Warrington Campaign.

SEO is an essential marketing tool, and we will explain how it can benefit your business.

What is SEO?

SEO stands for ‘Search Engine Optimisation’, and it aims to improve the position of your website on search result pages such as Google.

A good, strategised SEO Warrington campaign can improve your business results and guide more customer traffic to your website!

Our aims for your business

To understand our client’s aims and objectives, we work closely with you to determine the primary and secondary purposes of the business.

By knowing your aims, we can then discuss the short and long-term goals of the project.

To pinpoint the target research for our clients, we research and use our techniques and tools to utilise keywords and locations that will get your website higher up in the Google rankings.

Learn More about our SEO Marketing here.

SEO Techniques and Tools

Depending on your budget, our specialist SEO marketing team will optimise the many various aspects of a website for your SEO Warrington campaign.

  • SEO Competitive Analysis
  • Local & National Organic Keyword Research
  • Website Health Audit & Fixes
  • GA “Google Analytics” & GSC “Google Search Console”
  • GMB “Google My Business
  • Monthly/quarterly SEO Marketing Campaign Reports
  • On-site SEO optimisation
  • Site structure recommendations
  • Landing pages for SEO marketing
  • Off-Site Link building
  • On-site Blogging

The benefits of an SEO Warrington Campaign

High-Quality Relevant Users

An effective SEO Warrington strategy will help drive more relevant users to your web pages.

Relevant users are critical to organic visibility, and organic visibility targets more high-quality users to your website without any persuasion.

SEO is a 24/7 service

SEO is 24 hours, seven days a week service. Content that is put out does not disappear after work hours.

Your business will continue to rank on Google, even if your budget runs out!

SEO is user-friendly

A good, efficient and reliable SEO Warrington campaign means the customer will have any query answered within seconds.

Users who click on your website and are met with a bad user experience will likely leave before finding what they came for.

High bounce rates tell Google that the site is not suitable for users and will often result in poor rankings on Google.

Brand Awareness

A higher ranking on Google and reaching the top of the search rankings mean more users will enter your website.

Being associated with a high, top search ranking on Google means customers will relate your brand with the relevant solutions to queries.

Contact Us

To speak to us, call us on 01925 563 960 or email us at info@mosaicdigitalmedia.co.uk

Meet Andy – SEO Executive

Another new face at Mosaic Digital Media! We welcomed Andy this week as our new SEO Warrington Executive.

So without further delay, we’d like to welcome Andy to the Mosaic team!

Hi Andy, welcome to Mosaic Digital Media! How did the role come about, and what would you say the definition of your role is?

“I saw the role on Indeed and I thought that with my previous experience working with SEO at university that I would be able to transfer those skills as well as gain new valuable skills with the job.

I have a lot to learn on multiple areas of the job role and I am looking forward to learning and adding those critical skills to my repertoire.

My definition of the role would be a SEO Executive is someone who improves clients websites through optimizing SEO tools. The role liaises with the digital and website team in order to produce the best standard of website for clients”.

How have you found life at Mosaic so far?

“At Mosaic Digital Media, I have been welcomed with open arms by everyone in the company. From a new water bottle to a welcoming card!

I have thoroughly enjoyed my first day at Mosaic Digital Media and I am looking forward to my future with the company! I have been shown my role and made to be very welcome in my new role”.

What would you say your most significant strengths are, and why did you want to take up the position with Mosaic Digital Media?

“I would say I am a very motivated person and I am always looking for work to do. I am also a great team worker and I work better when working within a team – when conversing in a team I find that I am able to use the ideas that are put forward to help improve my work and also contribute to others.

I also am very open to learning and at Mosaic Digital Media, I’m hoping to learn plenty of new skills that will make me the best possible version of myself I can be!

This area of work is something I am passionate about and I wanted to find a role in the industry and this is the place to be. I also researched the team ethic and environment and from what I saw online – it transfers to the office. I’m very happy about this and it is the perfect role for me as my first job in the industry!”

To speak to Andy about growing your search campaign organically, call 01925 563 960 or use our contact form here.

Why Google My Business is essential for online business

When it comes to starting a marketing campaign, it can be hard and can take some time to gather traction.

What most people don’t know is that starting in a local area can help you boost traffic, create conversions and develop a higher domain authority in the early stages.

Businesses often want to jump straight into a national market full of highly renowned competitors but this process takes time. attracting local business first can be a great way to help you take those first steps to achieve a successful national marketing campaign.

 

What is Google My Business?

Google My Business, Google’s Local Business Listings Platform, is the pioneer in helping you attract local business from all around your area. It allows people to find your company, which in turn provides them with an abundance of information such as;

  • Website address
  • Contact details (e.g. Phone number & Email address)
  • Business address
  • Opening hours
  • Customer Reviews
  • Short description of your business ideals
  • Social profiles
  • Images

Amongst the above, Customer reviews are one of the first things that will determine whether a customer will want to use your business or look elsewhere.

A local business listing like this can also have a negative effect on your search rankings if they are incorrectly optimised and maintained.

Something as simple as a wrong phone number or address can disrupt to Googles Ranking algorithm, this has the potential to cause damage to your organic SEO marketing campaign and domain authority. Make sure that all your business information is correct.

Regularly updating your Google My Business listing by adding images, posts, updates & general information can help to boost local rankings.

Local Google My Business Listing

 

Local Keywords

When trying to rank for a local audience it makes sense to target localised keywords, for example; instead of trying to rank for ‘Construction Services’ you can utilise something more specific such as ‘Local Construction Services in Manchester’, these type of long-tail key phrases can help your narrow down your audience.

Using the long-tail key phrases can help to improve bounce rate and conversion rates as the users finding your listing are specifically looking for local Construction Services that are based in the Manchester area.

Another advantage of using these types of key phrases is that they have less competition, this makes it significantly easier and possibly faster to rank for in search results such as Google and Bing.

 

Summary

We believe that marketing in your local area will have a positive effect on the overall SEO campaign.

Attracting local traffic and establishing yourself as a local business online can be a great stepping-stone to help you get into a national market. Going local first can help give your business the boost it needs before going national.

Here at Mosaic Digital Media, we specialise in online marketing whether it be Social Media, Google, email or content marketing we can help.

If you’re looking to get found on Google, contact us today on 01925 563 960 or click here to start your local or national SEO campaign with us.

What is SEO and how can it help business?

SEO Marketing is an essential part of any digital marketing strategy and should not be ignored as its effect on your business can be huge, and is responsible for generating many avenues for new business leads.

For those new to the digital marketing industry, SEO can be a difficult concept to understand but we are going to do our best to explain it to you and hopefully give you the knowledge to use it correctly.

Our team of expert SEO specialists are on hand and ready to help you transform your digital presence into something that can generate more traffic, website conversions and hopefully more business.

 

What is SEO Marketing?

SEO stands for Search Engine Optimisation and is the act of optimising a web page to increase your search engine rankings. The aim is to increase the number of unique web visitors that discover your website.

If this process of gaining organic traffic is done correctly and well, then it can lead to returning customers, conversions and new business.

Google accounts for over 79% of all enquires made online (through search engines) so for your website to be found it must be compliant with Google’s Ranking Algorithms which are in a constant state of change to benefit the user as much as possible.

 

SEO Tools

Our experts utilise a range of different tools integrate SEO campaigns but we wanted to tell you some of the simple ones we use regularly and would recommend trying:

Screaming Frog (https://www.screamingfrog.co.uk/seo-spider/)

This advanced scanning tool allows you to crawl your website and can help you improve onsite SEO, by extracting data & auditing for common SEO issues.

Screaming Frog SEO Tool

 

SEMrush (https://www.semrush.com/)

SEMrush is a great tool for auditing websites and then provides in-depth analysis technical and off-site issue and offers insights as to optimise site better.

SEMrush SEO Tools

 

GT Metrix (https://gtmetrix.com/)

Optimising a website’s load speed is critical in any SEO campaign and GT Metrix is the tool that will help you do that, it provides insights if your website is slow and how to better optimise it.

GT Metrix Website Speed Testing (SEO tool)

 

Google Analytics (https://analytics.google.com/)

This simple but powerful tool can track all the users that land and flow through your website. It can also grant you tools to filter the traffic to better understand your audience and conversions.

MDM Google Analytics - SEO tool

 

 

Google Search Console (https://search.google.com/search-console/about)

Google Search Console is the partner of Google Analytics but can provide some more in-depth information on search traffic, performance and can help to identify website issues.Google Search Console SEO Tool

 

How we can help

Here at Mosaic Digital Media, we have a team of SEO specialists who will work alongside you to ensure that your needs are met and your goals can be achieved.

We can provide regular updates on what going on with your website and marketing campaign. This includes receiving a full report and breakdown of the month.

Don’t be suspicious of SEO… Give us a call on 01925 563 960 to speak to one of our experts or get in touch here.

Five Tips on Writing Effective Website Content

Well written content is vital for your website – both from an SEO and customer journey perspective. If you’re looking to stay on Google’s good side you need to make sure the content on your site isn’t outdated – we’ve said it before and we’ll say it again, Google loves nothing more than fresh content!

Not only this, but the user experience can also be affected dramatically by the quality of your content.

So without further ado, here are our top five tips on writing effective website content that your users, and most importantly Google, are going to love!

 

Plan before you write

Before you start writing your website content make sure that you have considered what the main aims of your business are and what the aims of the piece you are writing are. Otherwise, it’s very easy to head off on a tangent or two, as the writer of this blog knows too well!

As well as this, you need to make sure you have a clear grasp of brand awareness, as this will effectively determine the tone of the website content. Cater to your audience and always go with what has worked well or been successful before – if it ain’t broke, don’t fix it!

If you have done your research this will help to keep website content relevant, which is exactly what you should be looking to do with all content you produce across your business.

 

Get your most important points across first

It may sound simple but it’s also a point that can easily be forgotten, once you’ve started writing your website content. The customer should be able to know what your business does from reading the first few lines on your homepage.

In the digital world, the quality of your written content is key; visuals and interactive content such as video dominate the landscape so choose your words wisely!

Use short paragraphs to keep readers engaged and avoid passive tense where possible, keep it enthusiastic at all times if you can!

 

Check spelling and grammar

There’s nothing worse than spelling mistakes. It makes your website content and just your business overall appear amateur, which is not what anybody wants!

No matter how quirky or relaxed the tone of your website is (and we should know!) the errors will automatically give any potential customer a negative impression of your website and your business. This, in turn, means there’s a very high chance you’ve lost potential new business there and then.

Make use of Grammarly (https://app.grammarly.com/), it’s fantastic and super easy to use, with either a free or premium option. Before you set a blog live, get a colleague to have one last check and then you’re good to go!

 

SEO

We’re not saying you have to become an SEO expert overnight – leave that to us! However, make sure you consider keywords when you are writing website content.

If you are a local business and your target demographic is largely based in Warrington, then consider using a keyword which includes ‘Warrington’ in your blog.

Avoid duplicate website content – Google doesn’t like this one bit! Make sure that there aren’t large chunks of texts which are repeated on other pages of your website.

 

Don’t brag too much

Don’t overdo it on the self-praise. People who are visiting your website for the first time are not as invested and impressed by your products as you are – they don’t know how great they are yet!

Rather than saying ‘we are the best’, show the customers why you are the best. Show them how great your products are.

So there you have it, that’s our five top tips on writing effective website content. If you’d still like that added bit of help, call us on 01925 563 960 or get in touch here.

 

How To Choose The Right Keywords For Your Website

SEO can be a daunting process if it’s something you’re completely new to, especially when it comes to choosing the right keywords for your website.

There are many different areas to consider when it comes to SEO and in this blog, we aim to break down the process behind making sure you choose the correct keywords for your company website.

Knowing your Audience

This is the most important part of the process. If you put yourself in the shoes of the customer looking for a certain product or service, what search terms are you most likely to search to find that product? These search terms are a great place to start when it comes to choosing the right keywords for your business.

What demographic do the customers you are trying to target fall under? A more formal audience may require a website with more elegance and sophistication whereas an informal audience will cater for a quirky or friendly feel from your website.

By doing this we can make sure, once you have chosen your keywords accordingly, that we can then target these keywords for optimization on Google, Bing and other search directories.

 

Products Terminology

Following on from our previous point, what you think your product name is, might be completely different from your audience. Using the correct amount of jargon is important when deciding on the right keywords.

If you want to sell your products to people looking for a specific product, using the jargon or technical name of the product is best practice. This is more than likely a potential keyword your customer will be typing into a search engine to find that product or service.

When promoting products to your audience it would also make sense to hold back on jargon and use simplified terminology or words to make it easier for them to find.

A simple way to look at is, you wouldn’t type in a full, grammatically correct sentence to search for a dishwasher in Warrington, would you?

It would also be beneficial to use your target audience as guidance. If you work in an industry selling washing machine parts, for example, a plumber would need that exact parts technical name to make sure it fits correctly.

In this instance, we would expect this user to conduct a Google search using that product name as their keyword. If you are selling a service such as driving lessons, it is not as important to specify it as a “DSA Approved Driving lesson to standards A112”. Your target audience will be simply expecting keywords such as “driving Lessons Warrington”, for example.

 

What are your competitors using?

What works for your competitors can work for you right? If you have competitors that already have an online presence and you are looking to compete with them in search results then chances are that you will want similar keywords.

There are simple site analysis tools such as https://www.spyfu.com/ and https://www.seoptimer.com/ can give you an insight into which keywords your competitors are ranking for and may you give you ideas on how your business could match this or potentially use variations that may plug a gap in the market.

 

Keyword Difficulty

When deciding on the best keywords for your website, you need to make sure that you do your research before committing to using a specific keyword.

Some keywords have a high volume of results, which in turn makes the keyword more difficult to rank and obtain a successful page position on Google, Bing and other search engine platforms.

You want to try to find a keyword, which isn’t too competitive and won’t be too difficult to rank for. A middle-ground keyword, if you like! This is where we come in, we have specific tools that can tell us the level of difficulty it will be to rank for a certain keyword or phrase.

We can then decide whether we try to hit the term or if we go for something similar but with less competition and a higher success rate of achieving an optimised position on Google.

There are a lot of factors that need to be considered when choosing the right keywords and we’ve only really scratched the service! Hopefully, we have given you a basic understanding of SEO and how to choose the right keywords for your business.

Looking to get more advanced? Call our Head of SEO, Conor on 01925 563 960 or contact us here.

What is a SSL Certificate

So, you’ve registered your domain name and got your website up and running. Everything’s looking great, and your business is off to a good start – and then a contact asks if your website will be secured with an SSL certificate… Don’t panic, and don’t be ashamed if you don’t know what one is – it’s more common than you think! And we’ve made a handy little guide for you, so get ready to become an SSL expert.

In preparation for Safer Internet Day we sat down with one of our technical experts at Mosaic Digital Media, Liam Wright, so he could talk about his experience with SSL Certificates and what he knows about the subject. Please feel fee to take a listen below:

 

What is an SSL Certificate?

First, let’s start with the basics… SSL is short for Secure Sockets Layer. It’s a type of security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browser remain private.

In simple terms, for small businesses, it’s a great way to show their customers that they can browse, purchase products and share information with you safely via an online connection.

The SSL is effectively a safety net that catches all the digital ‘bugs’ and keeps them away from site visitors and potential customers, so to speak. It’s a protective barrier for you, your customers and your website.

Keep in mind that over 50% of crime is made digitally… So it’s better to be safe than sorry.

 

So, does your site need an SSL Certificate?

To answer this first you’ll need to ask yourself a few important questions.

Firstly, do you plan to accept major credit cards online? If yes, you’ll probably need a merchant account, and most of these already require an SSL certificate regardless. An SSL certificate is usually needed before accepting major credit cards, and you’ll probably want one anyway if you want to reassure your customers that your connection is secure. Why would they want to risk their credit card information being stolen? Having that SSL certificate gives them peace of mind and pretty much guarantees repeat visits to your site. On the other hand, some online store programs offer build-in secure payment systems, so in this case, you might not need an SSL certificate for your small business website.

There are other reasons you could need an SSL certificate, however – not only does it protect your customer’s credit card information, but it will also protect password logins. If any of your pages required a password to gain access, and they aren’t properly protected, it provides a hacker with an easy opportunity to get into your website. This also applies for WordPress websites with a login page for the administrator, not just customer login pages.

Some websites collect information instead of money – for example, a website involving questionnaires. Having an SSL certificate on these types of websites secures all the information that these online forms take in, as some types of form mail can be easily intercepted by hackers. Do you really want to risk information like names, addresses and phone numbers? Probably not.

 

Can SSL help with SEO?

This is a more straight forward answer… YES. Google, in its quest to give every user the best experience, pushes websites that have SSL certificates further up the ranking because it can be seen as a trusted source and users aren’t going to have any security issues.

If your website is currently without an SSL certificate and the site has security/connection issues then please get in touch or call us on 01925 563 960.

5 Grave SEO Mistakes That Even Experts Miss

Even the masters of SEO can make mistakes from time to time. This is going to be a recap of those devastatingly scary things that if missed in SEO can murder your entire campaign…

Okay, it may not be that sinister but you should really think about it when implementing SEO into a website.

These are 5 grave SEO mistakes that even experts can miss:

 

Dead Links (Broken Links)

To keep you in the spooky mood I thought we could start with Dead links… also known as broken links, these are links that no longer work, often result in the dreaded 404 error.

These issues can occur from a number of situations, for example, the page it was linking to was removed or if the link was added incorrectly.

Finding these issues isn’t as hard as you may think, we use software such as ‘ScreamingFrog’ and ‘SEMrush’. These will crawl your website and find any error codes to let you know that something is wrong.

 

Insecurity Issues (No SSL)

Having security issues is never good in any walk of life and this is no exception, you wouldn’t let someone break into your house easily, would you? Your website needs to have that same respect because it can otherwise be dangerous to your users, your website and you.

Having an SSL on your website will make it much more difficult for hackers to worm their way in. It will take the code that your site is built on and encrypt the whole thing to make it much more secure and search engines such as Google will hold you in higher regards for having one.

Most websites need an SSL certificate to make it GDPR compliant (read more about GDPR here). If you don’t have one and need one then simply give us a call on 01925 563 960 and we’ll help you sort it out!

 

Creepy Crawlies (Can’t Be Crawled)

Crawl issues are one that really gets to me and makes me want to rip my hair out but you just need to remember that there is always a solution to this annoying problem.

This issue can range from simply a robots.txt file being set up wrong to the website core codebase having a mistake. We use SEMrush to help find these problems and it’s an issue that needs to be dealt with sooner rather than later because if Google’s creepy crawlers can’t find it… it might as well not exist.

 

Killer Redirect Chains (Redirect Loops)

Have you ever woken up and felt like you’re reliving the same day over and over again? I’d hope not because you’re ripping off Groundhog Day if you were… but in actual fact, this is very similar to how Redirect chains work.

Basically, when you click a link it breaks because the new destination is trying to redirect you to another link and so on. This is quite a common issue but can be fixed relatively easily. If you’re using a ‘Redirect’ plugin such as ‘Redirection’ on WordPress you should be able to simply deactivate the redirect and the link should work as normal.

 

Shambling Site Speed (Slow Speed)

Now this one is often glossed over by the masters of SEO but should never be ignored because, although this is more of a development issue, this website factor, in particular, is very important to Google.

Have you ever gone to a website and found because it’s taking that long to load you’ve just given up and gone elsewhere? Well, this is what Google wants to avoid and if your website is slow enough to trigger someone’s buffer face then Google could penalise you for it… Now that is Scary.

We use a website called ‘GTMetrix’, this allows you to see how fast your website will load for the average Joe whether they’re in the UK, Canada or wherever else they may be.

If you feel that your site is slower than it should be or if you’re getting complains about it then let us know because we know how to help! Call us on 01925 563 960 or fill out our contact form here.

 

What Can You Do?

If you feel that any of them apply to your website then please let us know, the longer these issues stay an issue the more problems you’ll have. Contact us here or you can call us on 01925 563 960 and one of our expertly trained team will be able to guide you down the road to fixing the issue.

Mixed Content: is it an SEO Hazard?

When looking at SEO we need to remember that there are several technical factors that need to be looked at and monitored throughout your SEO campaign.

We are going to be looking at a single technical issue that seems to be the talk of the digital marketing industry right now, this is called Mixed Content.

 

What is Mixed Content?

Mixed Content is referred to as a mix up of secure and non-secure resources such as images & links found on a web page.

Mixed content issues can usually be found after a website has made the transmission from HTTP to HTTPS (Adding an SSL) but can present a security risk to your website and its users.

 

Why is mixed content a hazard?

There are many reasons you should worry about mixed content and should try to prevent it. We are going to divide them into different categories.

Users

If your page isn’t secure, then it makes it easier for someone to monitor or steal data from the users. Browsers can also enforce alerts and warnings to the user indicating that the page they’re using isn’t secure, this can give the impression that the site isn’t professional and could be part of a scam.

Business

Users not feeling safe on your website can give your business a bad name and reputation. This can stop users wanting to interact and purchase from your site because they won’t trust you with their private information.

You

Having mixed content issues on your website can affect and even damage any SEO campaigns that are running. Also, if your site is to get hacked via mixed data then it can be difficult to remove any viruses or malware that might have been added.

 

What’s the verdict?

Search engines want to make sure that users get the best service, so having an un-secure website is detrimental to your campaign and you will be penalised by Google, meaning that your site will likely appear lower in the rankings.

If you think there is an issue with your current SEO campaign or want to look into starting one, give us a call on 01925 563 960 or get in touch here.

Common misconceptions about SEO marketing

There are still some people out there that just don’t know enough about SEO… what it is, what it’s for, how it works or whether they need it.

Not knowing about something will always lead to misconceptions because people don’t take the time to learn and understand what they are talking about.

That’s why we‘ve pulled together some of the most common misconceptions of SEO and put the record straight!

 

1. It’s a onetime thing

Some people that come to us for marketing advice and services actually believe that SEO is a one-time thing. But in actual fact, SEO can take weeks and even months to take effect on a website.

In some past projects, we’ve done SEO on the site for months before seeing any kind of progress but inevitably it will come if done correctly.

This can be down to how competitive your focus keywords are. For example, ‘SEO’ is a very competitive keyword and can be very difficult to rank for but with time and the right methods, it can be reached.

Another factor can be that you have started SEO on a brand new domain that has no historic data or rankings, this can increase the time to rank because Google has no way to know or trust if your site is well established and can take it’s time to give you rankings.

You can learn more about what effects the time it takes to rank on Google here.

 

2. SEO is just about keywords

Search engine optimisation is almost like a jigsaw puzzle, it’s made up of lots of small pieces that contribute to making an overall picture.

Using the right keywords in an SEO campaign is very important because this will decide the route of the entire campaign but this is more of a foundation that you have to build upon until you have the full picture. We could talk all day about keywords but for more information on how keywords can affect your campaign and how to choose the right ones, click here.

In our experience, making sure your client is clued up with everything you’re doing is very helpful for both parties. It helps your client understand how much and what work you are doing and it prevents any misconceptions coming your way in the future.

 

3. It’s a scam

I love this one because is one of the most annoying misconceptions but it’s also one of the most understandable. It’s basically down to the fact that you can’t see it, because a lot of SEO is technical and not really tangible it makes it hard for people to see what you’re doing.

One of the main ways you can show that what you’re doing it working is through progression. This is the main way to make sure that your client is happy. An example of this could be that you have increased the about of conversions on the site, this could be more phone calls or form submissions, or could be that you have increased the number of visitors coming to the site.

It’s important to set goals in an SEO campaign because this way you can show progression. If you have set your goal as to increase the number of site visitors by 50% per month then make sure you take track of your results and it can help you show your progression.

 

4. SEO gives immediate results

As I said before SEO can sometimes take time to provide results and it may be frustrating to a client when they pay money and don’t get results immediately.

We suggest that clients let us use 3 months to provide results, this is usually enough time for the SEO to take place on and off the site and this usually give Google enough time to properly crawl the website.

On very rare occasions you might find yourself with immediate results such as increased traffic and conversions but this is a rarity and cannot be guaranteed.

SEO is an essential part of any online marketing campaign and needs to be taken seriously if you want to make the most of the traffic out there.

There will always be misconceptions with anything that people don’t completely understand and SEO is no exception because there are no definite right answers, this is mainly a guessing game.

If you want to learn more about SEO or think that you could do with some help then just call us on  01925 563 960 or get in touch here.

What makes for good content marketing?

Content marketing can help a company go from unknown to a customer’s go-to. It’s all about creating and sharing information online that whilst doesn’t explicitly promote the brand, it does stimulate interest in the brand’s product and services, somewhat indirectly.

As traditional marketing has become less effective, most companies are now turning to content marketing to boost their brand. However, some companies aren’t quite getting it right and could be turning potential and current customers away. Great content marketing requires experience, practice and knowledge of how to succeed. Read on to find out how to make it work for your company.

 

1. Content is key

This should be obvious, but there are a number of factors which could cause a company to be unsuccessful. Great content boosts SEO rankings and gains and/or leads traffic so clearly, it’s very important to get the content of your content marketing perfect.

 

a) Original Content

When content marketing was first used, companies would use bots or low-level employees to churn our unoriginal content highly regularly. By using this method and updating their website regularly, they were ranked highly by Google for SEO. However, times have changed and Google now rewards companies who create original content by increasing site rankings, which will positively impact your business. Google does this using an algorithm, meaning companies whose content marketing includes unoriginal content will be ranked poorly, reflecting negatively on the business.

Creating original content means using originality. It’s important to create original concepts and write about them, don’t just use existing concepts and write them differently. If your content gets people talking, this is great for SEO Marketing; why not write about something controversial? Debates such as putting the milk in before or after the tea bag are great for this.

 

b) Use accurate information

If your content contains information with inaccuracies, this could damage your business. Producing accurate information and sharing this with your customers builds trust. If your advice helps them, they are more likely to return when they need more advice. On the flip side, if you have provided them with inaccurate information which has hindered them in some way, there are unlikely to return to your company in a hurry.

 

c) Create engaging and thought-provoking content

If you want your audience to return (which of course you do!) then it’s important that you keep them engaged. The best way to do this is by creating engaging content which can be done successfully in a number of ways. You could create content that causes the reader to consider how they can apply what you have taught them to their life. Also, ensure your introduction is excellent, if the reader isn’t engaged immediately then they are likely to stop reading altogether. Lastly, and as mentioned previously, create content that sparks a debate to get people talking in the comments.

 

d) Create short and succinct content

Make sure you’re keeping your content to the absolute minimum it can be. Good content is brief, to the point and drives the message home. Your audience is likely very busy, so getting the information to them as quickly as possible is key.

 

2. Make sure your headline is catchy and engaging

The statistics say that whilst 80% of people will read your headline, only 20% will go on to read your full piece. Why? Because of the headline. Your headline needs to draw people in and explain what the piece is about. If you state in the headline why people need to read your piece and what they will gain from it then this makes for great content marketing.

 

3. Provide your reader with answers

Your reader has most likely found your article by using a search engine, looking for advice or an answer – so make sure you give it to them! Also, make sure the answer sticks out compared to the rest of the content, you could do this by using bold or a specific layout such as bullet points.

 

4. Use images, diagrams and videos

Using any of these will enhance the reader experience, breaks up big blocks of text which could have caused a reader to give up on your article and reinforces learning for the reader. Content marketing is about providing information that perhaps your readers didn’t even know they needed, which is best done through images and videos alike.

 

5. Keep updating and creating more content, regularly

If a customer returns to your website and there’s been no new updates or content since their last visit, they are unlikely to come back in a hurry. Content marketing is a commitment that you are choosing to make to better your company and so updating at least twice a week is recommended.

Amongst other things, to ensure optimal content marketing you need a proper title and impeccable grammar and organisation.

If your having trouble with your own content marketing or SEO marketing, give us a call on 01925 563 960 or you can contact us here.

The impact of Social Media on SEO marketing

This is one of them questions that no-one really has a definitive answer for because Google’s algorithm is so diverse and constantly changing we can’t really put a pin in it. Never the less, there is a short answer… Yes, social media does have an impact on how well you’re SEO campaign will run.

For all the SEO’s out there, we know that there isn’t one act that can magically raise your profile in Google Rankings to number 1 but there are a large number of contributing aspect to an SEO campaign that need to be in place to ensure your maximise results.

 

How can we use Social Media to help SEO?

Matt Cutts, expert in search engines, mentions that Google’s ranking algorithm didn’t use or except Social signals as a factor when ranking websites. In recent video’s he has stated that Google does in fact use social signal when ranking, but how do they use them?

Social media won’t necessarily grant an instant boost to your SEO progress, there are a couple of ways that it can help to compliment the campaign if it is implemented correctly.

 

Mentions and Links

There is a lot we can take for social media but a boost in SEO isn’t one of them. We can though use social media to further impact our SEO efforts on our audience.

As part of any SEO campaign, smart and creative content should be written. This content, if written correctly and SEO’d well with links, keywords and images, can have a good impact on progress but we can utilise social media sharing and links to amplify its reach even further.

The interest generated from social media share can lead to higher volumes of traffic, in term, helping your SEO campaign prove that your website is a source of valuable content and should be visible to more users.

Let’s not forget the larger your following/audience is then the more users will be interacting with your posts and may even reach the website for a look.

With social platforms like Instagram and Twitter it’s relatively difficult to direct any traffic to a link because they don’t allow URL links in comments or posts but only in your bio text. If you can direct links to the website and user likes the sites feel and usability, chances are when they need your services they will remember sand return via Google.

 

Positive brand recognition

Let’s all agree that word of mouth is one of the best ways to promote a business or service for free. We can use social media in a similar way, utilising the share function along with linking posts gives friends and family that you like or trust that page/business.

Trust is essential to a business audience and if a user trusts your website, business and brand then they are more likely to use your services or buy your products.

Social media accounts and pages that have a lot of action can also appear in Google’s rankings. For SEO this may not be ideal. However, for a user, it helps them figure out that you are a genuine business and by looking through your social media accounts and relating with you on a personal level, they may feel more inclined to use you or the service you provide.

 

In Conclusion

Let’s not forget that most social media sites can operate like search engines themselves for example, you can search for services/businesses on Facebook and you can search for products on Instagram. Thus, in short you would be greatly mistaken if you believe that social media has no impact on internet search and couldn’t help your business thrive.

Here at Mosaic, we think that social media has a significant impact on search rankings in Google. And that when running an SEO campaign it would be wise and beneficial to run a Social Media campaign alongside it.

If you’re running an SEO campaign and are thinking about getting your social media up to scratch, give us a call on 01925 563 960 or take a look at our services here.