New Year, New Branding!

Unless you’ve been living under a rock, you will have seen we have changed a few things within Mosaic’s branding. Before the new year, we took the time to reflect on ourselves, and we felt it was time for some branding TLC. 

A new logo and colour palette. A shiny new website and mock-ups of updated social accounts. We treated ourselves to a fresh new look, so let us walk you through it. 

Say goodbye to 2021 and hello to 2022!

Rebranding Mosaic | Mosaic Digital Media

Wow! Look at that glow up! We’re so pleased with the new branding as it opens up new opportunities to show you what we can do. 

Instagram Branding

Not only did we upgrade the logo and colour palette, we planned out how we were going to tease the rebranding. 

Of course, as our name is Mosaic, we thought it would only be fitting to create a mosaic over on our Instagram. We archived all our old posts, keeping our followers on edge and excited for the next piece to the puzzle to be posted.

Mosaic Digital Media | Instagram page, old and new branding

Side by side comparison confirms that we have made the right decision. With a bio refresh and a lovely 9.2k following (we’re manifesting this growth in 2022), we’re excited to post content on our socials again!

Our first posts revealed our new highlight covers and colour palette with our new logo faintly behind. Having these as reels enabled us to reach a larger audience. We will definitely be implementing more reels into our content strategy going forward.

As you can see, the puzzle complete will show our new branding as a whole when our followers look at our feed.

Mosaic Digital Media | Instagram Logo Reveal

Why make the highlight posts as reels, I hear you ask? Well, as Instagram’s algorithm continues to change, we have to make an effort to keep up! Now reels are being pushed we want to try and use that to help us reach more of our target audience. We also want to make content that’s more engaging and interesting.

Facebook Branding

After the initial reveal posts, we wanted to keep a theme throughout. Here were the initial ideas for what we came up with:

Mosaic Digital Media | Facebook New Logo Reveal Posts

Twitter Branding

With Twitter, we had all three posts together in a thread. This being pinned to the top of the page means all the information wouldn’t be missed.

Mosaic Digital Media | Twitter Thread, Logo Reveal

If this blog has got you excited about your business’ potential for a branding glow-up, don’t hesitate to contact Mosaic! Call us on 01925 563 960 or contact us to start your 2022 the right way here.

Video Content in Warrington at Mosaic Digital Media

Here at Mosaic Digital Media, we want to continue to strive for bigger and better! That is why we have been delving deep into the world of video content in Warrington.

Offering clients personalised videos showcasing their business, brand, and values allows us to reach new audiences and new levels with their video content in Warrington.

From videos fit for your website to sharable content on clients social media profiles, the possibilities for your marketing strategy are limitless.

What is the process when producing a video?

Like with everything, there’s always a method behind the madness. Below is a breakdown of the steps we take to create a fantastic video:

  • Plan –

When planning a video, the first question should be ‘What story are you trying to tell your audience?’. Once that question is answered, we let the ideas flow and get to storyboarding. A storyboard allows the clients and ourselves to visualise the video on paper before any filming commitments are made. This makes the planning process more manageable, as altering shots drawn on a storyboard is a lot easier than re-filming.

  • Filming –

Once the plan is set in place, the physical filming takes place. Through our meticulous planning, each shot of the storyboard is captured. Filming is a methodical process, not only what is in front of the camera but also what is behind it. The lighting, the sound, the location, all these factors are so important when filming a video you want to share with your audience.

  • Editing

The filming is done, and that’s it. The End. We’re only joking. Editing is where the magic happens! Turning eight hours of raw footage into a video that might be a few seconds/minutes long. The story is created by piecing the videos together to convey the goals of the video brief. Using different eye-catching transitions and including engaging graphics add value to any video.

  • Sharing

There’s no use in having a great video if no one can watch it! We recommend utilising video content on all relevant platforms by sharing it with as many people as possible. There’s no limit on how many times your video can be viewed, so the more you share, the more people will see your business!

Why will videos benefit your business?

The rise in short-form content has become popular over the last few years, thanks to apps such as TikTok and Instagram. With both apps having a massive amount of users (Instagram with 28.81 million and TikTok with 1 billion active users), every feature of these platforms should be utilised to gain as much as you can from them.

Including a video on your website will improve your site’s ranking due to the amount of time a user is spending on it. People prefer video content over emails nowadays, so why not share your business in a visually engaging form?

We’re here to help

Mosaic know how confusing keeping up with the best marketing strategies can be, so leave it to us to get you and your business where it needs to be.

Please give us a call on 01925 563 960 or contact us to start your video journey today here.

Meet Jay – Junior Web Developer

Another new face at Mosaic Digital Media! We welcomed Jay this week as our new Junior Web Developer.

So without further delay, we’d like to welcome Jay to the Mosaic team!

Hi Jay, welcome to Mosaic Digital Media! How did the role come about, and what would you say the definition of your role is?

“After graduating from University, I was looking for my first role within the industry. Still, I wasn’t sure which path I would like to take. After making sure my coding skills were good enough, I realised I enjoyed Web Development.

After this, I spent some time looking for roles that would suit my skills and match what I was looking for in a workplace. When I came across Mosaic, it stood out as the perfect role to learn and develop my skills whilst also growing within the company.”

How have you found life at Mosaic so far?

“As it is my first day today, I haven’t had much time within Mosaic. But so far, it has already been amazing, with the team being incredibly welcoming and friendly. I can’t wait to spend more time here!”

What would you say your most significant strengths are, and why did you want to take up the position with Mosaic Digital Media?

“My greatest strength is my problem-solving skills, as they are a vital part of any developer role. Having gained a lot of experience and skills throughout University, I spent time strengthening these skills. I cannot wait to learn even more from the great team at Mosaic.”

 

To speak to Jay about his growing Web Developer skills, call 01925 563 960 or use our contact form here.

Meet Jess – Graduate Social Media Executive

At Mosaic Digital Media we are always looking for new talent, and we recently welcomed Jess to the team as a Graduate Social Media Executive.

We sat down with Jess to get to know her a little bit better…

Hi Jess, welcome to Mosaic Digital Media! How did the role come about, and what would you say the definition of your role is?

“I have always been a creative person, but I never considered creating content for Social Media a job up until a few months ago.

I didn’t expect anything to come from a simple message I sent to the Mosaic team on Instagram. But after I was invited in for a quick chat, I was invited back for a formal interview and was offered the job!

Currently, creating content for businesses social accounts is my primary role, which allows me to constantly be creative, from the actual images to the text content to go with them.

I also have a background in video editing, which is a new aspect I can bring to the team! I’m excited to start creating video content for businesses, from brand videos on their websites to TikTok and Reels videos!

There are so many aspects to Social Media I really enjoy, so it doesn’t feel like work to me!”

How have you found life at Mosaic so far?

“I felt so welcomed on my first day! I received a ‘Good Luck’ card and welcome mug, which I really wasn’t expecting. The good luck card must be working because so far, everything’s going really well!

Everyone is so lovely, and it feels like I’ve been here for years rather than days; I fit right in.”

What would you say your most significant strengths are, and why did you want to take up the position with Mosaic Digital Media?

“With a few years of video editing experience, I will be enabling businesses to showcase who they are and what they do in video format. Videos are highly beneficial in today’s world for any business to reach bigger audiences.

Short-form videos have rapidly increased in popularity over the past year or so, and I’m sure I can speak on behalf of most people when I say that TikTok is VERY addictive! It makes sense to put the hundreds of hours I’ve spent on TikTok to some use!”

To speak to Jess about all things social media and video, call 01925 563 960 or use our contact form here.

Creating a Successful Marketing Strategy

Autumn, the season of transition, the time of year where we reap the rewards of the seeds we’ve sowed; the final stretch into the winter months and the perfect time to refine your marketing strategy for the coming year. The summer sun has set upon the horizon and the season of selling has arisen. It’s time to make autumn the season of success.

Autumn is the most imperative time of year for preparing a marketing strategy since just around the corner skulk the most prestigious and prominent occasions; Halloween, Bonfire Night, Black Friday, Christmas, New Years, Valentine’s Day and Easter. These renowned events are crucial when it comes to getting your name out there and getting sales in.

As a successful business, it is your due diligence to make sure your company has a marketing strategy in place that will help expand, promote and grow your enterprise and not miss out on any potential conversions. Of course you aren’t alone in this seasonal strategy to secure the shoppers as we are with you every step of the way in our guide to create a successful marketing strategy!

 

What is a marketing strategy?

Before the first golden leaf falls from the great oak we need to cover exactly what we mean by marketing strategy. When we say marketing strategy we are referring to a business’s method of converting prospective customers into consumers or clients. The strategy itself tends to be a well thought out process including documentation on all the main aspects of a business such as the target market, brand message and mission statement. A fundamental part of developing a marketing strategy is not forgetting the 4 Ps of marketing: Price, product, place and promotion.

 

How to create a marketing strategy

A marketing strategy contains many moving parts and can be a daunting task for any business but we cannot stress the vitality of the assignment at hand. The marketing strategy will pave the way on how your business will act and behave so it’s always a wise idea to get everything sorted sooner rather than later. Every element a successful marketing strategy should be included has been written with a brief breakdown below:

 

Marketing Mix (4 Ps)

The marketing mix is identifying each of the main aspects of your business using the characteristics of price, product, place and promotion. Though these are the 4 main Ps, it is often times broken down into other categories too for extra depth and clarity.

Example: Price – The price of our service is bespoke to the customer’s needs starting at £500 with a pay over 12 month option, Product – We are offering custom coded websites and graphic design, Place – Sold directly from website via form or number, Promotion – Dedicated landing page, social media advertisements, natural SEO from blog key terms (and if you’re reading this then its worked!)

 

Target Market

Prospective clients or existing customers that share similar characteristics to be marketed towards.

Example: The target market for my brand are young women between 18 and 30.

 

SWOT Analysis

SWOT is an acronym for strengths, weaknesses, opportunities and threats and as the titles may suggest this analysis is to highlight each of the internal (strengths & weaknesses) and external (opportunities & threats) factors of your business.

Example: Strength – high customer retention rate, Weakness – high production costs lead to higher prices, Opportunity – market trends have been directed towards our industry, Threat – new competition has diversified the market

 

Marketing Goals

Setting a selection of SMART (Specific, Measurable, Attainable, Realistic & Time-bound) goals for your company that support your business model.

For example: By the end of December we want to have sold 300 units.

 

Market Analysis

A market analysis is the identification of any elements out of your control that may impact your business, usually negatively.

Example: Due to the move away from plastic waste, we need an alternate solution for our packaging.

 

Competitor Analysis

Competitor analysis is recognising each of the top competitors in your industry and the potential threats they possess. This will assess where you stand in the overall market. A good way to do this is by ranking them on their strengths and weaknesses. This could be assessed using a price to benefit ratio.

Example: Low price – high benefit, high price – high benefit, low price – low benefit, high price – low benefit

 

We’re here to help

We know that creating a marketing strategy is an intimidating and demanding task but a clear path to success will help your business grow exponentially. If you are struggling to create a marketing strategy we are here to help!

Mosaic are experts when it comes to business management and we can help you identify the strengths and weaknesses throughout your company and work alongside you to rectify any issues to help you thrive. Please give us a call on 01925 563 960 or contact us to allow us to work alongside you in growing your business.

Branding Guidelines – The Olympic Games of Graphic Design

From Athens to Tokyo and everywhere in between, competition thrives. Be this be the physical prowess of Olympians through to the mental fortitude of chess champions there is always opposition. Naturally the primary competition we will be focused on within this blog is the challenge of successful branding.

An often overlooked but vitally important aspect of the marketing war is the embodiment of the brand itself – the brand identity. Countless times we have encountered a mishmash medley of mediocre marketing posts just haphazardly smashed together with hope to hook a hapless patron. Each ‘design’ had no heart or soul, no purpose or poise – simply created to, often unsuccessfully, catch a quick sale or to remain somewhat relevant.

It’s just a logo/font/colour, it doesn’t have to be fancy” is often the words uttered by the culprits of these heinous crimes. Well fret no more – we are here to tell you why it IS important that your brand guidelines are on form and how we can help you go for gold in creating a successful brand identity.

 

Target Shooting

The first pit stop in our pentathlon of project pointers is pinpointing a plan to pursue your target market (phew that’s a lot of Ps). To put it simply, we need to sort out who you are trying to target with your brand. This is the core foundation of your brand identity.

It is very easy to skip over this step as it may seem tedious, boring or obvious to you but without a core market in mind the rest of your brand will crumble. Now it is true that your audience may change as your brand grows and develops and that is a good thing, but it doesn’t mean you should say your target audience is everybody. Believe us when we say it’s very unlikely to be everybody!

How do I go about doing market research?” I hear you ask. As obvious as it may sound it is literally in the name – you need to research the market. Have a look at products or services similar to the one you’re planning to offer, ask around and see who would benefit from what you’re offering or even make use of the plethora of online tools at your deposal.

Remember, this step is vital in creating a successful brand identity – there is no sense in marketing fish food to a gymnast.

 

Climbing the Ranks

Now we have the pitons in place it’s time to attach the rope to the harness and start the long climb up the corporate cliff. In other words, we are ready to figure out your branding identity using the 3 Ps – purpose, position and personality.

By this point, you should already have a general-purpose of what you’re offering, be it a product or a service but we need a clear and specific goal in order to best embody the brands vision. Think of a purpose as a reason – what are the reasons that the world needs your brand and how will it benefit others?

Brand positioning is all about the old adage; be in the right place at the right time. That principle applies here too, this time however we can influence what the right place is with our brand identity and position. In essence, it’s what position does your brand fit into the current market?

Branding personality may sound like an oddity at first, how can a brand have a persona if it doesn’t really exist? Well you would be surprised on how huge of a roll a brand personality plays in the modern corporate world, it encapsulates the tone of voice you are setting within your business and keeps your marketing communications clean and consistent. Giving your brand a personality is a solid way to ensure customers don’t have trouble connecting with your brand. A good way to think this is what would my brand be like if it was a person?

 

Triathlon of Design

Armed with this newfound knowledge of your envisioned brand it’s time to move onto the fun part of the process – bringing your brand identity to life. As a graphic designer by trade it may be obvious why I find this aspect of brand creation the most enjoyable but that isn’t to say it isn’t any less challenging or important than the other steps. Like a set of hurdles, each one needs to be conquered before you move on to the next. As the title may suggest this section is split into the main 3 aspects of your visible branding identity; colours, fonts and logo.

There are over 10 million shades of colour visible to the human eye yet when picking for your brand identity we recommend avoid choosing any more than 4 where possible. Having a small subset of specific shades selected ensures people remember you when they see those particular colours as they associate them with your brand.

A common misconception people is mixing up typefaces and fonts. Although basically interchangeable there is some slight differences between them. A typeface is just simply the name of the lettering styled used, such as we use ‘Montserrat’. A font goes into more specifics about the typeface, dictating the weight and size of the typeface, so for example we use ‘Montserrat 16pt regular’. For your branding identity, you will have to find typefaces that match the atheistic and personality of your brand then compile it down into a list of fonts that you wish to use.

The logo, the face of your brand, the signature to your identity – this is what you will be seen as. As daunting as it may sound at first, it is much easier to overcomplicate a logo than it is to make it stand out amongst the crowd. Although we can’t tell you exactly how to go away and create a logo since everybody’s brand is different, we can definitely point you in the right direction – just think about what we have covered in the previous points then create a visual representation of this.

There is a lot more thought and effort that has to go into choosing these fonts, colours and logo designs than you may believe and that’s where we come in. We have many years’ experience in creating identities for companies and can use our expert knowledge and advice to set your brand out to the field on the right foot with our branding identity guidelines. Call us today on 01925 563 960 or contact us to see how we can help you.

 

Synchronised Scripting

As far as the main planning for your brand identity is concerned you have past the post on that front, from this point on its plain sailing to the top. Well we say plain sailing but it’s going to be rough waters but with enough determination and clever marketing you can surely reach the top.

That puts us on to one of our final points, consistency in your fonts. As we covered earlier it is extremely important that you keep your brand consistent and on point; stick with the fonts you’ve chosen and try not to stray from your own path. One of the most common ways a brand fails is by muddying its identity and this usually comes from losing its brand consistency. If you want your brand identity to truly look professional – keep it consistent.

 

The Branding Marathon

Here you stand, gold in hand, on a podium, with your brand. You’ve made it to the top and now you’re here; what next? You may be sick of hearing us say this now but the keys to the kingdom lie in consistency. All that’s left once you’ve created your brand identity and followed our guide is to keep it up and carry on putting your brand out there. Don’t stray from your plan and everything should work out.

If you need any help in creating your Olympic level branding and bringing home the gold then don’t hesitate to contact us and we will get you on the champions’ path in no time! Call us today on 01925 563 960 or contact us to see how we can help you.

 

Prestige Award Winners!

We are delighted to announce that our Web Design and Development team consisting of Liam, Nathan, and James have won the Website Specialist of the Year in the North West and Manchester region.

 

Prestige Award Winners!

 

The award was presented to Liam(Web Development Manager), Conor (Head of Marketing) and Danielle (Business Development Manager) at the Corporate LiveWire Prestige Awards 2020/21, hosted at Nunsmere Hall in Cheshire.

A huge congratulations to the entire web design and development team. We’re all so proud of you all, and this award is thoroughly deserved for the continued hard work and determination you all put in daily for each and every project and client you work with! To find out more about the Prestige Awards, visit their site here: https://prestigeawards.co.uk/

Celebrating Pride in the Workplace

In the wind fly the colourful flags of equality as the month-long celebration of parity and pride begins. For those participating in pride month or even just observing and supporting, we stand with you.

To celebrate and promote the awareness of pride month ourselves, we have decided to collate our most colourful and progressive projects into one place to show our colours and what makes us who we are.

 

Papyrus website

PAPYRUS

There is no better way to start this showcase off other than with one of our most prized websites, PAPYRUS (www.papyrus-uk.org). We love this website for so many reasons; the colours, the cause and the client, to name a few. This Warrington based suicide prevention charity raises awareness of young suicides and offers support towards those in need or struggling.

When the opportunity arose to work with this client, we jumped right on it. We are in full support of raising awareness for a cause like this and wanted to use our collective talents to help promote safety and prevent young suicide. The entire team here enjoyed creating and developing this colourful website and were further inspired by the good cause it represented.

 

Love Luminaires Instagram

Love Luminaires

It would be a mistake if we neglected to mention the incredible work we have accomplished alongside the fantastic people over at Love Luminaires (www.loveluminaires.co.uk). The development of this client has only recently started with a whole new website on the way in addition to the social work we are creating. Though the client is only small, the message they are pushing undoubtedly is not; the neon rainbow light up for grabs is more than just a light; it’s a symbol of hope and fairness.

The idea was birthed at the beginning of the pandemic to show support and encouragement toward the hard workers over at the NHS and the persistence of the key workers that carried on working through the tough times, risking their own health for the economy. The rainbow symbolises so much more though, it represents the meaning of pride and equality, showing support for the LGBT+ community.

 

Central Self Drive Website

Central Self Drive

Although it doesn’t seem inherently apparent why we chose this website to showcase from first glance, we assure you it is worthy of mention. Central Self Drive (www.centralselfdrive.co.uk) may not be as vibrant or as domestic as the other projects we have chosen, but it is certainly as supportive as the others. At face value, this may look like a van hire company, and it is, but it’s the work they do behind the scenes which is what we consider genuinely noteworthy.

Central Self Drive have participated in many charity events and are forever updating us with their latest goodwill gestures they have accomplished to give back to the community. From working with Warrington Disability Partnership to helping a young person achieve her go-karting dreams, their generosity knows no bounds. For this, we believe they are worthy of a mention.

The truth is that we are proud of all the projects that we are part of, no matter how big or small the client may be. We are passionate about working with businesses that promote kindness and charity as it allows communities to be brought together and gives back to the planet.

So if you have a project that needs assistance, please don’t hesitate to call us on 01925 563 963 or Contact Us to discuss how we can help you. From all of us here at Mosaic, we all wish you a happy pride month!

How to improve your businesses online presence

In recent years, with the help of a few certain global events, the online business industry has boomed phenomenally.

Businesses have taken to the masses to get a standing online as they have now started to realise that this is the future of commerce. It’s not just corporations that have capitalised on this realisation, however; many start-ups and sole traders have also set up a foothold in the online market.

Many people believe that the internet works on a first come first serve basis and any new businesses will be lost in the Deep Web but this isn’t the case at all, in fact, due to the location-based search that many popular search engines incorporate – their business may even be the first result people see!

In a commercial sense, it is nigh essential at this point for businesses to have even some sort of online presence. This is where we come in, in this blog we are going to help you begin your journey into the online world of commerce.

 

Know Your Business

As obvious as it may sound, this vital step is something that people often overlook or ignore as it isn’t directly online or even physical, in fact, it is only a thought – know what you want to do.

Knowing what you want to do may sound simple and in theory, it is but when it comes to the practice many start-ups fall short of their target and end up folding. According to official statistics, 21.5% of start-up businesses fold on their first year of trading and this is largely due to the lack of research and thought put into things before starting out.

It is essential when marketing your business to target the right audience and to do so with a niche concept or offer something none of your competitors does. So before you even think about getting yourself online first think about do you really know your business?

 

Getting Yourself Out There

Now that you have your plan of action all sorted and ready, it’s time to get into the fun stuff.

Getting yourself online. If alarm bells are already ringing as you worry about your budget for a website and how they’re expensive an unaffordable right now – don’t fret!

Having a website may be one of the best forms of marketing but it’s not the only way you can get online, cheaper options are available and depending on how much free time you have on your hands, so are free options. Just some of the forms of online presences include Websites, Social Media Profiles, Business Directory Listings, Google Maps Locations and Online Adverts.

Naturally, each of these forms of online presence has its benefits and drawbacks, some more than others. We can’t give you the absolute best form of presence for your business without knowing the company but we can assure you we give all our clients our expert advice on what will work best for them.

We would highly recommend you research each of these forms of online presences to determine what ones will work best for your business. Don’t feel you are limited to only one form either, the more places you can promote yourself the more likely your business will receive the traction it needs to take off.

If you would like our expert assistance in getting your business online you can always call us on 01925 563 960 or email us at info@mosaicdigitalmedia.co.uk and kick-start your journey to becoming a successful online business.

 

Keeping It Up

Once you have picked the online channels that are best for your business and have established the foundations on them, it isn’t over; it’s only just begun.

To keep your business relevant online you need to keep your presence known. This is done by supplying fresh new content to whatever forms of online presence you have chosen. Examples of this would be adding blog posts to your website, writing posts on your social media pages or creating fresh new adverts for every campaign you run.

Believe us when we say we cannot stress the importance of this. Some businesses believe it’s a good way to save money by doing all the content work in house as they don’t realise the real difficulty or importance behind it. Once the content starts to become less and fade away so does your online presence.

What does fresh content do exactly? It benefits your business not only by letting people know you’re still active and trading and not even by letting people know what your business specialises in – although it does do both of these things.

Its main benefit comes from keeping your online presence relevant and known. Every social media post you write for your business is a way to increase your engagement with customers and potential customers which in turn increases how known you are online.

 

Keeping It Up (Websites)

For websites, the most important factor for increasing your online presence is by using a skilled process known as SEO (Search Engine Optimisation).

This is what makes or breaks your online website presence. Though having a website is objectively the best form of an online presence you can have it is also understandably the hardest to maintain.

Search Engines such as Google are a highly competitive market with everybody trying to compete for the number one spot, this means with a website you will especially have to be on your A-game if managing it yourself.

If you are thinking about creating a website, social media business profile or any other form of online presence and would like us to manage it for you then please feel free to contact us on 01925 563 960 or contact us here to utilise our expertise and get yourself the business you deserve.

Meet Kurt, our new Financial & Legal Controller

Meet Kurt Lang… He is one of the newest members to the Mosaic Digital Media team as our Financial & Legal Controller and we want to make sure that he was given a ‘proper’ introduction!

We sat down with him and asked some general question to help you get a better feel for who Kurt is and how he fits into the Mosaic landscape. So without further ado…

 

Hi Kurt, welcome to Mosaic Digital Media! How did the role come about, and what would you say the definition of your role is?

“I had resigned from a previous role due to rapid expansion. The position had changed from credit control to mainly customer service and income reviews which I did not want to do.

Phil had said a role was available at Mosaic if I was interested, which would have various tasks, including credit control.

However, he did tell me a little white lie when I asked if Warrington was a longer drive for me than Bolton had been in my previous role – he said ‘just a little’!

Currently, I would say that the definition of my role is a combination of credit control, legal recoveries and sales ledger.

The credit-control aspect involves calls to clients who usually make manual payments. There may be a query preventing payments being made. I would liaise with my colleagues to resolve any such issue.

The legal aspect involves dealing with clients that refuse to pay for our services with no valid reason, using the court system to pursue payment or judgement in our favour.

The sales ledger role involves generating regular monthly invoices to clients and ADHOC invoices for additional services and products.

Payments into the bank for our invoices are then matched by myself against the client’s accounts on our Sage accountancy system.”

 

How have you found life at Mosaic so far? Obviously, it’s very different circumstances to start a new job in…?

“I have found Mosaic to be a pleasant and friendly place to work – almost worth the drive!”

 

What would you say your most significant strengths are and why did you want to take up the position with Mosaic Digital Media?

“I would say my biggest strengths are adaptability and attention to detail. Phil made the role at Mosaic sound like a refreshing new challenge with other roles to be incorporated over time.”

 

You were familiar with Phil, our Finance Manager, before starting? How do you two know each other, and does it make it more comfortable starting a new job with a familiar face?

“I know Phil from when he was the accountant and investor/business partner of Compare Finance in Ramsbottom.

Phil and his business partner (that I knew previously) at Compare, had let me work part-time to earn some money and pay my mortgage, which was much appreciated!

Then they offered to make the job permanent, which was even more appreciated.  Unfortunately, the business sadly found itself heading into liquidation. We both went us our separate ways but stayed in touch after enjoying a strong working relationship together.

It has made it easier to start a new job with a familiar face. I have also known Jon for several years as we both worked for a large insolvency company for quite some time in Bury.”

Advent 2020 – Opening Your Digital Doors

Over the 12 days of Christmas, Frederic Austin was gifted many items from his true love. Although the gifts received were very odd (and hopefully he managed to keep the receipts) the fact of the matter still remains that his true love managed to get him all of these gifts.

In modern times obtaining gifts as normal as blueberry pie or as bizarre as 3 French hens can be a breeze with the power of eCommerce on the internet, but as the phrase goes: you have to be in it to win it.

 

Why should I get an eCommerce website?

Setting up an online eCommerce website is nigh essential in this day and age – especially with the current events as we all may agree. The year has been very tough for everybody and moreover for businesses without an online presence as they have had little to no way of making sales.

If there was ever a perfect time to get on-board the eCommerce train it was 20 years ago but the next best time is now. Opening your digital doors can be a daunting task for anybody who doesn’t know how to create an online presence but fortunately for you, we do!

We would encourage any business that sells a product or service to get an online eCommerce website and increase their sales significantly.

 

How do I get an eCommerce website?

Getting an eCommerce website is a doddle nowadays, there is a variety of options out there for you; admittedly some we recommend more than others. Whichever type of eCommerce website you choose to develop will always have its pros and cons.

The options we will cover are Online Website Builders, Web Design Agencies, Freelancers and Online Shops.

 

Online Website Builders

Online website builders such as Wix, Duda and Squarespace are a quick and easy way to build an eCommerce website with little to no coding or design skills. This can be a very tempting choice as it saves choosing a more costly option such as having it built by an agency or freelancer. The biggest issues with using website builders come with the lack of freedom given to you.

Your eCommerce website will not be able to have its own unique identity when building with a website builder as they work mostly from template designs with no room for freedom or custom designs. Other issues are arise are the guff that comes with the website and the lack of marketability it brings.

With the builder having to include all the possible code for all the choices it means your clientele are going to be caught in long loading times for assets not even present on the site. This will significantly slow the site down and this along with not being able to correctly SEO your site fully there is a very high chance it will be lost in the void of the deep web.

 

Website Design Agencies

Full discloser here – yes we are a web design agency and yes we can and will be happy to build an eCommerce website for you (you can contact us on 01925 563 960 or fill out our contact form here).

As biased as we may be, we still do truly believe that a website design agency is certainly the way to go when creating an eCommerce website for your business and here’s why. Agencies will have a dedicated team at the ready to build, develop and maintain your eCommerce site that no other covered option will allow.

Many large companies such as The Whitehouse (https://www.whitehouse.gov/), The Walt Disney Company (https://thewaltdisneycompany.com/) and The Rolling Stones (https://rollingstones.com/) have websites created by agencies – not only that but each of the aforementioned websites are built on WordPress, the same CMS platform used by us. As you may have guessed the biggest issue with using an agency to build your eCommerce website comes in the cost. As these websites are custom built from the ground up it can be a costly process.

The other issue is finding an agency who aren’t looking to take advantage of your lack of knowledge in the design field. We have heard stories from some of our clients of how Cowboy design agencies have taken advantage of them and have provided a less than acceptable build that barely works and doesn’t hold up to modern-day standards.

But don’t just take our word for it, have a look at just some of the high-quality eCommerce websites we have built:

Carlick Ecommerce

 

1985 Sports Ecommerce

 

Salford Red Devils Ecommerce

 

Freelancers

Another common way of having an eCommerce website built on your behalf is through the use of freelancers. Freelancers are website developers who are skilled in coding and design but instead of working for an agency they work for themselves.

Freelancers find themselves between agencies and online website builders in regards to affordability as they generally have fewer costs to upkeep. The major issue with using freelancers is there is no guarantee on the reliability and the responsiveness of the individual freelancer.

As they are usually sole traders it can be difficult to ensure you are using a trusted developer and you may fall victim to a scam or Cowboy developer so it’s always best to read reviews and see examples before going with one.

 

Online Shops

A final way of achieving an eCommerce online presence is not quite by owning a website but instead having an online shop on a website. Using websites such as Etsy and eBay can be a good way to start a small online shop, it is usually free or cheap to set one of these up but the major downsides come from not really having your own presence and instead of sharing a space with all your likeminded competitors, this doesn’t really give you many ways to pull out ahead of your competition when everybody is on equal footing.

We would recommend small online shops for any small crafts businesses and hobbyist traders who aren’t really looking to support a business and are more looking for a way to make money off their hobby.

 

What if I already have an eCommerce website?

Having an eCommerce website is only the foot in the door when it comes to your online presence. Making sure your website is kept up to date and is properly optimised for search engines is half the battle with any website, especially eCommerce websites. Always make sure you’re on top of your website maintenance and that your website is modernised to compete with the current trends. If in doubt give us a call on 01925 563 960 or fill out our contact form here and we will give you a free consultation.

 

In Conclusion

As we keep stating and will state again – getting an online presence with an eCommerce website is becoming more of a necessity than a luxury as times change and we advance further into the future. The popularity of online shopping has been skyrocketing in recent years with the easy accessibility and ease of use – physical stores are having a hard time competing without an eCommerce website.

Here at Mosaic we can help you design, build and create an eCommerce website so you can join the running with the future of commerce and overtake your competition. Call us on 01925 563 960 or fill out our contact form here to see how we can help you.

Black Friday: Is Your Website Prepared?

Black Friday sales have become a huge success globally and slowly seeped over the waters from the USA around four to five years ago.

So what is a Black Friday sale? This event is the day after Thanksgiving in the US and highly regarded as the floodgates to the Christmas shopping season. With the influx in technology and ever increasing for consumers to demand low prices, these types of sales are bigger than ever and appear both online and offline.

In the UK we have adopted this tradition of Black Friday as a way to buy goods at a reduced cost or as a merchant, to make as much profit prior to the Christmas period and typical quieter January after all the expense of December.

In this article, we are going to look a little deeper as to how you can make your website Black Friday ready for the internet as well as ensuring your website is ready for Cyber Monday and the rest of the festive period.

 

Is your hosting suitable?

Black Friday sales typically cause a frenzy of buyers to come to your website with one aim of grabbing a bargain as well as getting that perfect gift for a loved one. However, before you get carried away with offering rock bottom low prices you need to ask yourself one question, can your website handle the extra volume of visitors?

If your website is not suitable for high volumes of traffic you may need to look into having discussions with your hosting partners to figure out how you can get your website ready for the festive period. If you are paying a nominal fee for your hosting and expects this to handle 20-30% more traffic you may find yourself in a sticky situation where the website will crash whilst the visitors are browsing or at the checkout stages of your website causing a huge headache. Being prepare for the whole of the festive period and upgrading your hosting could be vital preparations and most reputable hosting companies will advise you based on your current amount of users what to expect during the Black Friday sales.

If you have the time to prepare for the festive period or know roughly how many users you would expect to your black Friday event, you can look into speaking with your hosting company to run some load/stress tests on your hosting platform. These load tests are designed to simulate real-life situations on servers to see how many users it can hold. By doing this you will alleviate the stress of a frantic sale and the website having downtime.

Other tools can also help get your website up and running if the worst-case scenario is your website goes down. If your website does fall over tools such as StatusCake will tell you if you have any downtime on the server. This means you do not have to wait for floods of complaints to come in or to keep refreshing to see if it has. This will email you and alert you if you have any issues.

 

Is your website prepared?

Once you have sorted the hardware and hosting provider for your website, you need to make sure is your website ready? You may have all the best hardware and hosting solutions in place but is your website the main issue? If your website performance or security is a problem this may cause you to have downtime during the Christmas period.

 

Website Performance

Having a suitable host provider is great preparations for a successful Black Friday event, however, if your website is poorly coded or has not been speed optimised this can have a huge impact on how site visitors use your website. Performance is key as shoppers will want to buy items quickly in fear of losing out on a particular purchase.

If your website sluggish this will instantly annoy people, causing them to go elsewhere, potentially a competitor. Using speed tools such as GT Metrix or Pagespeed will give your web designer a good indication of what things they need to do to improve the load time of the website as well as improve the overall score.

 

Website Design & Usability

Most website visitors nowadays look to do most of their Christmas shopping or find that perfect Black Friday deal on their mobile phone to and from work or on the school run. As we gravitate towards being hooked up to the internet most of the day people expect the website to work correctly whatever device they are using. If your website isn’t a bespoke purchase the likelihood is, the website may have some poor design choices for mobile and tablet users.

For a successful festive period, you need to make sure you are getting this right so that you do not exclude any potential customer from being to use your website in any form. If you have a website design agency such as Mosaic Digital Media we build all of our website with a mobile-first approach ensuring that no matter what device your eCommerce website is viewed on, your customer will have a good experience all-round.

 

Marketing & Design

Now you have all the hardware ready for your website, you now need to market your Black Friday and festive events. If you have a good following on social media platforms this will be a good place to start with generating additional attraction to your black Friday sales. An additional advantage on your website is to make sure all of your Black Friday deals are clear and visible once traffic does come through to your website.

I would also suggest looking at getting some good artwork generated to promote your event. Festive artwork and sale banners will help drive traffic to your website. Also whilst on your website create a call to action banners where if a site visitor clicks on a banner, it takes them through to all of the deals available.

 

Summary

In summary, Black Friday is a great kick-off event for the festive period. Utilising this to your advantage will help the sales of towards the end of the year and will always help your business in more difficult months where typically you see a decrease in sales.

If you want to find out more about how we can help your business contact us today.