New Year, New Branding!

Unless you’ve been living under a rock, you will have seen we have changed a few things within Mosaic’s branding. Before the new year, we took the time to reflect on ourselves, and we felt it was time for some branding TLC. 

A new logo and colour palette. A shiny new website and mock-ups of updated social accounts. We treated ourselves to a fresh new look, so let us walk you through it. 

Say goodbye to 2021 and hello to 2022!

Rebranding Mosaic | Mosaic Digital Media

Wow! Look at that glow up! We’re so pleased with the new branding as it opens up new opportunities to show you what we can do. 

Instagram Branding

Not only did we upgrade the logo and colour palette, we planned out how we were going to tease the rebranding. 

Of course, as our name is Mosaic, we thought it would only be fitting to create a mosaic over on our Instagram. We archived all our old posts, keeping our followers on edge and excited for the next piece to the puzzle to be posted.

Mosaic Digital Media | Instagram page, old and new branding

Side by side comparison confirms that we have made the right decision. With a bio refresh and a lovely 9.2k following (we’re manifesting this growth in 2022), we’re excited to post content on our socials again!

Our first posts revealed our new highlight covers and colour palette with our new logo faintly behind. Having these as reels enabled us to reach a larger audience. We will definitely be implementing more reels into our content strategy going forward.

As you can see, the puzzle complete will show our new branding as a whole when our followers look at our feed.

Mosaic Digital Media | Instagram Logo Reveal

Why make the highlight posts as reels, I hear you ask? Well, as Instagram’s algorithm continues to change, we have to make an effort to keep up! Now reels are being pushed we want to try and use that to help us reach more of our target audience. We also want to make content that’s more engaging and interesting.

Facebook Branding

After the initial reveal posts, we wanted to keep a theme throughout. Here were the initial ideas for what we came up with:

Mosaic Digital Media | Facebook New Logo Reveal Posts

Twitter Branding

With Twitter, we had all three posts together in a thread. This being pinned to the top of the page means all the information wouldn’t be missed.

Mosaic Digital Media | Twitter Thread, Logo Reveal

If this blog has got you excited about your business’ potential for a branding glow-up, don’t hesitate to contact Mosaic! Call us on 01925 563 960 or contact us to start your 2022 the right way here.

Video Content in Warrington at Mosaic Digital Media

Here at Mosaic Digital Media, we want to continue to strive for bigger and better! That is why we have been delving deep into the world of video content in Warrington.

Offering clients personalised videos showcasing their business, brand, and values allows us to reach new audiences and new levels with their video content in Warrington.

From videos fit for your website to sharable content on clients social media profiles, the possibilities for your marketing strategy are limitless.

What is the process when producing a video?

Like with everything, there’s always a method behind the madness. Below is a breakdown of the steps we take to create a fantastic video:

  • Plan –

When planning a video, the first question should be ‘What story are you trying to tell your audience?’. Once that question is answered, we let the ideas flow and get to storyboarding. A storyboard allows the clients and ourselves to visualise the video on paper before any filming commitments are made. This makes the planning process more manageable, as altering shots drawn on a storyboard is a lot easier than re-filming.

  • Filming –

Once the plan is set in place, the physical filming takes place. Through our meticulous planning, each shot of the storyboard is captured. Filming is a methodical process, not only what is in front of the camera but also what is behind it. The lighting, the sound, the location, all these factors are so important when filming a video you want to share with your audience.

  • Editing

The filming is done, and that’s it. The End. We’re only joking. Editing is where the magic happens! Turning eight hours of raw footage into a video that might be a few seconds/minutes long. The story is created by piecing the videos together to convey the goals of the video brief. Using different eye-catching transitions and including engaging graphics add value to any video.

  • Sharing

There’s no use in having a great video if no one can watch it! We recommend utilising video content on all relevant platforms by sharing it with as many people as possible. There’s no limit on how many times your video can be viewed, so the more you share, the more people will see your business!

Why will videos benefit your business?

The rise in short-form content has become popular over the last few years, thanks to apps such as TikTok and Instagram. With both apps having a massive amount of users (Instagram with 28.81 million and TikTok with 1 billion active users), every feature of these platforms should be utilised to gain as much as you can from them.

Including a video on your website will improve your site’s ranking due to the amount of time a user is spending on it. People prefer video content over emails nowadays, so why not share your business in a visually engaging form?

We’re here to help

Mosaic know how confusing keeping up with the best marketing strategies can be, so leave it to us to get you and your business where it needs to be.

Please give us a call on 01925 563 960 or contact us to start your video journey today here.

Creating a Successful Marketing Strategy

Autumn, the season of transition, the time of year where we reap the rewards of the seeds we’ve sowed; the final stretch into the winter months and the perfect time to refine your marketing strategy for the coming year. The summer sun has set upon the horizon and the season of selling has arisen. It’s time to make autumn the season of success.

Autumn is the most imperative time of year for preparing a marketing strategy since just around the corner skulk the most prestigious and prominent occasions; Halloween, Bonfire Night, Black Friday, Christmas, New Years, Valentine’s Day and Easter. These renowned events are crucial when it comes to getting your name out there and getting sales in.

As a successful business, it is your due diligence to make sure your company has a marketing strategy in place that will help expand, promote and grow your enterprise and not miss out on any potential conversions. Of course you aren’t alone in this seasonal strategy to secure the shoppers as we are with you every step of the way in our guide to create a successful marketing strategy!

 

What is a marketing strategy?

Before the first golden leaf falls from the great oak we need to cover exactly what we mean by marketing strategy. When we say marketing strategy we are referring to a business’s method of converting prospective customers into consumers or clients. The strategy itself tends to be a well thought out process including documentation on all the main aspects of a business such as the target market, brand message and mission statement. A fundamental part of developing a marketing strategy is not forgetting the 4 Ps of marketing: Price, product, place and promotion.

 

How to create a marketing strategy

A marketing strategy contains many moving parts and can be a daunting task for any business but we cannot stress the vitality of the assignment at hand. The marketing strategy will pave the way on how your business will act and behave so it’s always a wise idea to get everything sorted sooner rather than later. Every element a successful marketing strategy should be included has been written with a brief breakdown below:

 

Marketing Mix (4 Ps)

The marketing mix is identifying each of the main aspects of your business using the characteristics of price, product, place and promotion. Though these are the 4 main Ps, it is often times broken down into other categories too for extra depth and clarity.

Example: Price – The price of our service is bespoke to the customer’s needs starting at £500 with a pay over 12 month option, Product – We are offering custom coded websites and graphic design, Place – Sold directly from website via form or number, Promotion – Dedicated landing page, social media advertisements, natural SEO from blog key terms (and if you’re reading this then its worked!)

 

Target Market

Prospective clients or existing customers that share similar characteristics to be marketed towards.

Example: The target market for my brand are young women between 18 and 30.

 

SWOT Analysis

SWOT is an acronym for strengths, weaknesses, opportunities and threats and as the titles may suggest this analysis is to highlight each of the internal (strengths & weaknesses) and external (opportunities & threats) factors of your business.

Example: Strength – high customer retention rate, Weakness – high production costs lead to higher prices, Opportunity – market trends have been directed towards our industry, Threat – new competition has diversified the market

 

Marketing Goals

Setting a selection of SMART (Specific, Measurable, Attainable, Realistic & Time-bound) goals for your company that support your business model.

For example: By the end of December we want to have sold 300 units.

 

Market Analysis

A market analysis is the identification of any elements out of your control that may impact your business, usually negatively.

Example: Due to the move away from plastic waste, we need an alternate solution for our packaging.

 

Competitor Analysis

Competitor analysis is recognising each of the top competitors in your industry and the potential threats they possess. This will assess where you stand in the overall market. A good way to do this is by ranking them on their strengths and weaknesses. This could be assessed using a price to benefit ratio.

Example: Low price – high benefit, high price – high benefit, low price – low benefit, high price – low benefit

 

We’re here to help

We know that creating a marketing strategy is an intimidating and demanding task but a clear path to success will help your business grow exponentially. If you are struggling to create a marketing strategy we are here to help!

Mosaic are experts when it comes to business management and we can help you identify the strengths and weaknesses throughout your company and work alongside you to rectify any issues to help you thrive. Please give us a call on 01925 563 960 or contact us to allow us to work alongside you in growing your business.

Don’t let your brand presence D.I.E.

Spooky season is well and truly open us, so we thought it was only right to conjure up some terrifyingly terrific content in the form of our latest MDM blog!

Today, we’re going to be spinning a web, on the web, on how to not let your brand presence D.I.E. a dreadful death online and on your social channels.

You’ll notice we have spelt die in a rather odd manner. That’s because we feel that to keep your brand presence alive and kicking you should focus on Direction, Identity and Engagement!

So let’s get started before the Grim Reaper makes a deathly appearance…

 

Direction

Everything you do for your business both online and on social media should always have a clear direction. Take a few moments before posting or adding a new page to your site to think – why am I posting this? Who is it going to benefit? Does the page/post add value to what you already have?

If you’re happy with the answers to these questions, then you’re good to go on that post or adding that new page onto your site.

We’re not saying it’s easy (social media will try to divert your direction if it can!), but if you can keep your path clear of any distraction, your brand’s direction should shine through and keep your business on the straight and narrow.

 

Identity

Take time to consider the identity you want for your brand. Find websites that you like or social channels that post content that you find engaging. Crafting a brand identity is like a recipe – you can follow the instructions, but you can also add things you like and take away those ingredients you don’t!

On social media, strike a tone of voice that sits well with your audience. Working for a playful brand? Put some personality into it and show off all that’s good about you and the team around you.

Be consistent with the type of content you post, when you post and the templates/imagery you use. Find hashtags that suit your business and always keep an eye on the algorithms of your chosen platforms – they’ll catch you out if you’re not careful!

On the web and your social channels, choose some brand colours and stick to them across the board. Keep your site free of clutter and always focus on a user’s experience. A trick (or treat!) is to put yourself in the customer’s shoes on the page you are hoping to get customers to visit. Was the journey to the page easy or longwinded? How many clicks did it take? Always aim to make your site as user-friendly as possible. Your customers will thank you for it, and do a lot of your brand awareness for you off the back of it!

Staying strong and true to a brand identity you’ve taken time to develop, can be one of the best things you can do for a business both old and new.

 

Engagement

At Mosaic Digital Media we are big believers in the opinion that people will buy from people first, business second. There’s no better way to engage your audience than focus on the people who make up your business!

Put your staff (if they aren’t too camera shy!), front and centre of your social posts. Keep an eye on what types of posts do well and the ones that don’t do quite so well. At the same time, don’t be too disheartened if you aren’t getting likes galore – they are not the be-all and end-all, trust us!

Think outside the box if you can. Everybody can do a #ThrowbackThursday post, but how can you do it differently? Can you jump on an existing big brand and use it to your advantage?

Engagement isn’t all about QUANTITY. It’s about QUALITY. Take your time, include a clear CTA (Call to Action) and above all else utilise your brand’s identity and give that the platform to shine at its most effective!

 

We’re Mosaic Digital Media and we’d like to help your brand navigate the scary seas of social media or the wicked woods of the web. Call us on 01925 563 960 or contact us online here and we’ll help to guide your brand back to crystal clear waters or brighter green pastures!

Welcome Danielle!

At Mosaic Digital Media, we are big believers in the phrase, ‘teamwork makes the dream work’. As such we love nothing better than sitting down with our newest team members and getting to know them a little better!

We’ve had two new editions to our team recently, James and first up, Danielle:

Hi Danielle, welcome to the Mosaic Digital Media team! How did the role come about and what would say the definition of your role is?

“I came across the role by contacting James direct as I worked with him in the past and I knew he was working in the same industry I wanted to be part of again.

My role is to bring new customers to Mosaic and make sure our clients are receiving the best service we can possibly give them.”

How have you settled in and have you enjoyed the job so far, (be honest!)

“Haha, I’m always honest! Yes, I’ve settled in very well, been made to feel like part of the family from the get-go!”

 

What would you say your biggest strengths are and why did you want to take up the position at Mosaic Digital Media?

“I’d say my biggest strengths are understanding a customer’s needs and finding a solution. I’m very much a people’s person, I love to talk – it’s been said, too much sometimes!”

Have you got any plans for the business that you can share with us?

“Yes, I have! I would like to focus on new/small businesses and offer a tailor-made package that offers websites, build hosting and social media. Everything a new company requires to get the best start and also gain the best audience. A product that works and does what it says on the tin!

I want Mosaic to be the go-to digital agency for all things account management. Keeping in constant contact with our clients to make sure they’re happy and everything is running as smoothly as it can be.

I want any new business that becomes a client of ours to feel like they are not just a number or a sale – they are part of us and we are part of them!”

You were already familiar with James, our new Digital Marketing Manager. Where did you meet and why do you think you work well together as a team?

“Yes, I and James worked together for seven years. When looking to return back to working full-time after starting a family, I reached out to James to see if he had any positions.

My time spent working with James previously was a happy one and I really enjoyed it. We bounce off each other and it doesn’t even feel like work it comes that natural!”

 

As Danielle has quite rightly said, at Mosaic Digital Media we want to be the go-to digital agency in Warrington – ‘not just a number or a sale, they are part of us and we are a part of them’.

If that’s the kind of business relationship that you’d like to be a part of, call us today on 01925 563 960 or send us a message online here.

Why Digital Marketing is important

Why Digital Marketing is important? That’s a great question and one we are more than willing to answer!

Here at Mosaic Digital Media, Digital Marketing is what we do and we love it. The beauty of Digital Marketing is the scope for creativity is huge and if there’s one thing TeamMo has got in abundance it’s creativity!

So without further ado, let us outline why digital marketing is important to agencies such as ourselves and what they can do for you and your business:

 

Designing a Website

Every business big or small should have a website, it’s a crucial part of owning and growing a business. Our web design team will work closely with you from start to finish to develop a user-friendly and conversion-driven website. Any changes you may like to make throughout the process can be catered for as well, so don’t be afraid to ask!

Whether it’s a one-paged website or a complex design website, our team can design and build a website to your exact specifications. From Eccomerce sites to WordPress sites, our team has experience in building and designing numerous sites for many different types of business.

Bespoke and unique to you, your site will be designed to reflect all that is brilliant about your business! Your website will act as a central hub for driving all your digital marketing efforts towards converting into new business.

Web Design Digital marketing warrington

 

SEO

SEO (search engine optimisation) is vital for any website. Without a strong SEO strategy, your site and business are going to struggle to get found on the web. Google has very strict algorithms when it comes to SEO, but one thing Google’s crawl bots love the most is fresh content!

Our Head of SEO, Conor can put together a dynamic SEO campaign to help drive traffic and conversions of the highest level, whilst working alongside the rest of our digital marketing team.

Our team all work closely alongside each other so each has transferable skills that they can put towards making your brand and business the best it can be!

SEO Syntor Fine Chemicals

 

SMO

Social media optimisation is all about promoting yourself and your business on social networking sites such as Twitter, Facebook, LinkedIn and more.

Social Media is everywhere you look and is universal to all ages. This use of social media is only going to become more and more ingrained in our daily lives and this is why digital marketing is so important to for business, as you can be found in peoples, lives almost all the time.

When it comes to producing creative and unique content, there’s nobody better than our very own Thom! Thom really is one of kind and is constantly bringing fresh ideas to the table and always aims to give your social profiles a distinct personality!

 

The Creative People

… Is exactly what we are at Mosaic Digital Media! Design, Digital or Social, we can take your business to the next level. We’ve told you why digital marketing is important to business, now it’s up to you! Call us today on 01925 563 960 or contact us here.