A Breakdown in the History of Social Networking

Windows Live Messenger: 1999-Shut down

This was an instant messaging service where you could chat with your friends, start video calls and play games on your computer. Though the messenger lasted 15 years, it suffered from viruses and faced fierce competition from chat services such as Skype. Facebook chat was introduced in 2008 which would then go on to become the popular Facebook Messenger app in 2010.

Myspace: August 2003-Present

At one point Myspace was the most popular social networking site in the world, but it struggled to keep up with change and competition from the likes of Facebook meaning that Myspace’s popularity has decreased dramatically.

Facebook: February 2004-Present

2017 statistics revealed that Facebook has over 2 billion active monthly users, making it the most popular social networking site. The user-friendly design ensures that it appeals to a wide range of ages, therefore, it is often used as a way to search for old friends. It also boasts a lot of different features all in one place including music, videos, photos, live stream and games.

YouTube: February 2005-Present

The good thing about YouTube is that although it offers new features and upgrades it does not stray too far from its main purpose which is to allow users to watch and upload videos. Google bought YouTube in 2006 and has been promoting it since. This is why when you search for something on Google the related YouTube video is made available. YouTube videos also have an option to be translated which means that they are made accessible to a wider range of people.

Twitter: March 2006-Present

Twitter is continuing to grow in popularity. This is because users feel able to express their thoughts on Twitter and people often find comfort in knowing there are other people who feel the same as they do. Twitter also allows for a space in which people who wouldn’t normally get involved in politics can express their views.

Instagram: October 2010-Present

Instagram is successful in social media marketing because people prefer to obtain their information visually. We are over 60% more likely to remember a piece of information if it is accompanied by an image. Also, a lot of celebrities are active on Instagram which allows everyday users a window into their lives.

Snapchat: November 2012-Present

Snapchat is constantly upgrading and offering new features within its scope which keeps it relevant. The fact that it changes the filters every day is just one way in which it stays exciting for its users. Another successful feature that it has introduced as it’s developed over the years is Snapchat memories, which allows you to save all your pictures and videos that you have taken on Snapchat. This way users form an attachment to Snapchat as they associate their memories with the app.

A Look Back at 2017!

Well, the year has nearly come to an end for Mosaic Digital Media as our team puts in the final few weeks of hard work ready for the Christmas shutdown. So, we felt this was a great opportunity to reflect on 2017 and sum up the changes and progress Mosaic Digital Media have made. It’s been a successful year!

We started 2017 with plans to grow gradually, without any external investment or debt. Well, we certainly achieved this with exceptional results and growth whilst still maintaining this strategy.

So what exactly has happened this year? Let’s update you on a few changes we have made.

  • The launch of our New Brand – We were very excited to launch our new www.mosaicdigitalmedia.co.uk website, featuring a bespoke WordPress theme and our new logo. Through collaboration and creativity we engage our audience to drive our business!
  • New Faces – Throughout the year we’ve been excited to have new people join our team but sad to see some people go. But we now feel we have the right team to aid with growth and strategy. We’re extremely proud of our Apprenticeships Scheme as it’s been a great way to develop existing staff whilst introducing new talent into our business.
  • Building our Portfolio – We’ve been very busy building our portfolio. We’ve been extremely lucky this year to work with new clients such as, Controlla Covers, CPI Card Group, SocialLifeUk and Manchester Casino Academy to name a few. Featuring API integrations, event management systems and WooCommerce.
  • We Moved – With the need for bigger space, Mosaic Digital Media secured office space at The 1st Floor Lodge,
    Tannery Court in Warrington. A few minutes’ walk from Warrington Central Station. Boasting a spacious and modern space, with a pool table and an energetic and friendly environment to get those ideas flowing!
  • New Leaders – From April we recruited two very talented people whose jobs are simply to build a powerful team and change the way we handle and manage all digital projects. Between them, they have 15 years digital expertise. If you haven’t yet spoken to Stacey or Liam, please get in touch.

This is a short rundown of my highlights from 2017, so we are all very excited to enter 2018 with what we believe is an extremely strong foundation and first-class digital team.

Mosaic Digital Media will close at 1pm on 22nd December for the Christmas break. We will be back on the 2nd January 2018 and cannot wait to continue our hard-work and progression. We wish you all a Merry Christmas and Happy New Year!

We look forward to working with you in 2018!

Circular Profile Images on Facebook

The biggest change being circular profile picture and increasing the size of the like, comment and share icons, allowing you to click them easier from your smartphone. They have scrapped the old blue banner and accents and replace them with a lighter clean banner. The comments section of a post now resembles the messenger app with oval bubbles for people’s comments. Therefore, instead of comments being broken up by simple line breaks, each comment now gets its own grey message bubble, with the goal of making it easier to track who is replying in a given thread.

This year Facebook is going to implement new ad targeting options, put a stop to slow-loading links, and is rolling out better reporting for video re-shares and ad campaign metrics.

Faster loading links will be placed higher on mobile News Feeds. This means the further you scroll down, hopefully, the videos, which take longer to load, will have loaded in time for you to watch. Another feature, which is set to potentially come out, soon is the ability to add stories to the Facebook desktop app. Currently, there is no way to add stories except the smartphone app. This makes sense because it is a lot easier to record a video on a mobile than on a desktop.

What do you think of the Facbook changes? Share your thoughts


Snapchat Snap Map – How Parents Can Protect Their Child’s Privacy

It’s difficult to think of another app that defines the current technological generation quite like Snapchat does. The image messaging service has grown rapidly from lowly beginnings only six years ago to being used by up to 160 million people per day, as of February of this year.

Young people have become obsessed with documenting each moment of their day, including during school hours, which itself brings questions over productivity and overuse of phones amongst the younger generation. Whilst this can be brushed off as harmless fun with friends, a new update has raised serious questions of privacy and child safety.

Snap Map lets any Snapchat user see where their friends are at any given moment on a map of the world. Alongside this, users can also see recent ‘snaps’ of a certain area, which allows you to connect to a gig you were unable to get tickets for, or check out the beach of a future holiday destination.

Such a feature is a godsend for advertisers who are projected to spend $32bn a year in the US alone by 2021 on location-targeted adverts but what does it mean for the mere mortals who only wish to send a picture of themselves making a funny face to their mates?

snapchat snap map example

Cause for concern

The crux comes from the fact that young people are not particularly careful when it comes to using social media. Open privacy settings usually means that anyone who is anyone is able to connect with a child without much effort on their part.

And whenever a person is logged into Snapchat, Snap Map will update their location accordingly, to high levels of accuracy. This isn’t a case of seeing which town someone might be, but literally being able to watch their purpose-built avatar sitting in their home during the evening or, more disturbingly, somewhere a little more open and unsafe.

It isn’t only predators or child groomers that could be cause for concern. Groups of bullies could quite easily discover what somebody is up to of an evening or during the weekend, leaving a victim open to a level of harassment never before seen.

Sign of the times

For parents, the one concern is the safety of their child. The positive part of this is that the feature is “opt-in”; it’ll only become active when you open the camera screen and “pinch out” on your phone. Once opted in, you are able to activate Ghost Mode, which hides your location from any potential friend or foe.

snapchat ghost mode

To activate Ghost Mode, simply open Snapchat and go to the Camera function, pinch out to open Snap Map & select the ‘settings gear’ in the top right-hand corner. There, you can tick the box saying “Enable Ghost Mode”. Voila! Now you or your child’s location is hidden from view.

Whilst it is easy to be concerned by the moving trends of the internet and consistent potential privacy compromises, the best we can all do is accept it as a sign of the times. We should get the most out of these ground-breaking and exciting features, but remain cautious and vigilant when it comes to protecting ours, and our child’s security.