Five Tips on Writing Effective Website Content

Well written content is vital for your website – both from an SEO and customer journey perspective. If you’re looking to stay on Google’s good side you need to make sure the content on your site isn’t outdated – we’ve said it before and we’ll say it again, Google loves nothing more than fresh content!

Not only this, but the user experience can also be affected dramatically by the quality of your content.

So without further ado, here are our top five tips on writing effective website content that your users, and most importantly Google, are going to love!

 

Plan before you write

Before you start writing your website content make sure that you have considered what the main aims of your business are and what the aims of the piece you are writing are. Otherwise, it’s very easy to head off on a tangent or two, as the writer of this blog knows too well!

As well as this, you need to make sure you have a clear grasp of brand awareness, as this will effectively determine the tone of the website content. Cater to your audience and always go with what has worked well or been successful before – if it ain’t broke, don’t fix it!

If you have done your research this will help to keep website content relevant, which is exactly what you should be looking to do with all content you produce across your business.

 

Get your most important points across first

It may sound simple but it’s also a point that can easily be forgotten, once you’ve started writing your website content. The customer should be able to know what your business does from reading the first few lines on your homepage.

In the digital world, the quality of your written content is key; visuals and interactive content such as video dominate the landscape so choose your words wisely!

Use short paragraphs to keep readers engaged and avoid passive tense where possible, keep it enthusiastic at all times if you can!

 

Check spelling and grammar

There’s nothing worse than spelling mistakes. It makes your website content and just your business overall appear amateur, which is not what anybody wants!

No matter how quirky or relaxed the tone of your website is (and we should know!) the errors will automatically give any potential customer a negative impression of your website and your business. This, in turn, means there’s a very high chance you’ve lost potential new business there and then.

Make use of Grammarly (https://app.grammarly.com/), it’s fantastic and super easy to use, with either a free or premium option. Before you set a blog live, get a colleague to have one last check and then you’re good to go!

 

SEO

We’re not saying you have to become an SEO expert overnight – leave that to us! However, make sure you consider keywords when you are writing website content.

If you are a local business and your target demographic is largely based in Warrington, then consider using a keyword which includes ‘Warrington’ in your blog.

Avoid duplicate website content – Google doesn’t like this one bit! Make sure that there aren’t large chunks of texts which are repeated on other pages of your website.

 

Don’t brag too much

Don’t overdo it on the self-praise. People who are visiting your website for the first time are not as invested and impressed by your products as you are – they don’t know how great they are yet!

Rather than saying ‘we are the best’, show the customers why you are the best. Show them how great your products are.

So there you have it, that’s our five top tips on writing effective website content. If you’d still like that added bit of help, call us on 01925 563 960 or get in touch here.

 

We’ve teamed up with Salford Red Devils!

We are super excited to be working with a range of existing and new businesses in the North West this year, including our most recent venture working with Salford Red Devils and building them a brand new website to help improve the user journey as well as boost ticket sales & subscriptions!

A bit of background information for anyone who doesn’t know who Salford Red Devils are (where have you been?!)…

Formed in 1873, they have won six Championships and one Challenge Cup. Not to mention last season was hugely exciting for them and we are looking forward to a victorious 2020 season! With an incredible journey last year and more to come in 2020, the days of Salford Red Devils being known as the ‘underdogs’ are no longer.

The team also plays a huge role within the community, running a successful community programme engaging with more than 40,000 people each year across Salford, Greater Manchester and beyond via 10s of 1000s of delivery hours. Through its very own Foundation, the Red Devils are seen daily in schools, community groups and businesses delivering a multitude of projects ranging from schools coaching and dance to employment programmes and heritage schemes.

The professional rugby league club released their first 2020 line-up on Sunday the 5th of January where our name appears under Chris Atkin, signed for this season from Hull Kingston Rovers (Hull KR) – we are delighted to be sponsoring Chris and wish him the best of luck in his opening season with the Red Devils!

We couldn’t think of a better way to start this new decade, and on Sunday (26th January), Commerical Director, Stacey and, Managing Director, Richard were thrilled to be a part of the 2020 season launch at the home of Salford, the AJ Bell Stadium!

Make sure you keep up with our social channels to see progress and updates on Salford Red Devils:

Facebook: https://www.facebook.com/mosaicdigitalmedia

Instagram: https://www.instagram.com/YourMosaicMedia/

Looking to find that killer pass or struggling to kick your digital marketing through the posts for a 2020 try? Give us a call on 01925 563 960 and arrange a 1-2-1 with one of our team.

Rich, Managing Director at Mosaic Digital Media, with Director of Ruby Operations, Ian Blease (left) & our star man, Chris Atkin (right)!

Rich, Managing Director at Mosaic Digital Media, with Director of Rugby Operations, Ian Blease (left) & our star man, Chris Atkin (right)!

What is Creating Adventures?

So as part of our Mosaic Reverse Christmas Calendar, which we have been giving back to the community in the form of working with charities and general good deeds, we thought we could help a local charity called Creating Adventures.

Creating Adventures was created to help bring laughter, stimulation and enrichment to the lives of adults ages 18+ with Autism and additional needs.

We got in touch with the charity and asked them some questions to help us to get to know the people behind this amazing organisation. Below we have displayed the charities answers:

 

1) Why did you found Creating Adventures?

I previously worked in a children’s charity which was an amazing time of my life. We had adults and their organisations/ carers approaching us to ask if the adults could access the centre but as we were a children’s charity it wasn’t possible. I was approached by a supported living company for adults who highlighted the need for activities for people 18yrs+ identifying a heartbreaking gap in society. 

There is support for children with autism and learning disabilities including receiving much support from their schools but what happens when they reach the age of 18? The answer is very little, some are offered a place in college others may attend day opportunities whilst others are faced with long days at home it’s heartbreaking. It’s very difficult for the parents/carers so we involve them too- they do such an amazing job and worry about what will happen when they are gone.

I set about setting up Creating Adventures as I wanted the adults to have the same opportunities and life-enriching opportunities.

 

2) Who do Creating Adventures help and why?

We offer adults with autism and learning disabilities the opportunity to live an ‘ordinary’ life and one which is full of new stimulating activities and the opportunity to feel a sense of personal fulfilment. I always say that we want to put the twinkle back in their eyes and make them feel alive again inside if this has been lost.

Our activities aren’t just about the activity itself, in fact, that’s a by-product of what we actually achieve. We offer the adults the opportunity to socialise to avoid isolation and the chance to make new friends, develop their self-esteem and confidence and feel happier. 

 

3) What is the most rewarding part of Creating Adventures for you?

It feels amazing to see the adults participating in the activity, achieving their goals, enjoying their time at the activity, with smiles on their faces and fire in their bellies. That’s what it’s all about. The hard work achieving funding for these activities and raising our awareness locally pays off when I see this, it’s such a fantastic feeling! Introducing people who have sponsored us or supported our work to our classes or activities- they see and feel what I see and at this point know why their support is important.

 

4) What does Creating Adventures have planned for 2020?

We have been chosen by the Co-op Local Causes Fund which will help us to start weekly Zumba ‘n Chill sessions and we have received part funding recently from St James’s Place Foundation towards a Digital Music Production project for adults aged 18-25 with an interest in using IT to compose their own digital music. We hope for this project to support our choir and upskill the adults, supporting them to achieve employment in this area. 

We always want to achieve more, however, it’s important to sustain what you have already achieved and what has been successful. We would LOVE to have our own community facility because we currently hire rooms at Fairfield and Howley Neighbourhood Hub which is a fabulous centre however it limits what we can offer and we can’t add our identity to the room. If we had our own community facility we may be able to offer more, including just drop-in sessions with a coffee and chat.

We are very lucky to have been donated office space by UBC Serviced Offices in Rutherford House, Birchwood which we are extremely grateful for, however, our NEED is activity space for the community we serve. 

 

5) Where do you see Creating Adventures being in 5 years?

Wow, what a question! In 5 years I would love to see our current activities blooming and even expanding, with our own community facility with more activities on offer. I see our ‘Beautiful Noise’ choir being invited to local festivals and we even have Britains Got Talent firmly in our sights. 

We see ourselves being a vibrant local charity with everyone knowing about us and us offering a lifeline to local adults. 

 

6) Any awards/proud moments to shout about?

We were a finalist in the North West Charity Awards under the category of ‘Small Charity, Big Impact’ in September this year, we were over the moon. Next year is our year! 

2019 has been an amazing year! 

We started the year running one regular activity for the adults plus our Christmas parties and have finished it with four activities plus Christmas parties. We have a weekly Art Club, a weekly Rock ‘n Pop Choir called ‘Beautiful Noise’ (named by the adults) and an annual Sports & Wellbeing Festival in partnership with Wolves Foundation, a monthly nightclub experience with MacIntyre and Christmas parties.

 

7) Any upcoming events/2020 events you want to mention?

We are just in the planning stages of our Sports & Wellbeing Festival with Wolves Foundation which we feel may be early July. We are looking for local sponsorship for this event which was a huge success this year with 87 adults and 38 carers joining us on a day when we had the worst weather so it can only get better! 

We will be organising fundraising events for 2020 but there’s just me, our board of 3 trustees and a handful of volunteers including my mum, it’s extremely difficult as it is time-consuming. We had a Ladies Shopping Evening supported by the Village Hotel in 2019 which we hope to run again. 

 

8) Most importantly how can businesses & individuals show support for Creating Adventures?

We have grown so much this year with the support of a few businesses and individuals so I dream of what we can achieve with the support of more. We are looking for businesses to adopt us as their Local Charity of the Year which is all about raising funds and more importantly raising awareness. I would be absolutely delighted if businesses could even invite me to talk this through more. We want to be one of the local charities that people have on their list when they come to choose a charity to support or to do a sponsored challenge. Word of mouth is huge and can lead to more opportunities. 

We are looking for a community facility to expand our offer, a building that isn’t used/vacant shop I would love for people to contact me if they this. 

We ask for people to follow us on social media to help us spread the word. We are on Facebook, Twitter, Instagram and you’ll find me on LinkedIn. 

We just want to bring pure joy to these adults in our community through our activities, we only get one shot at life and we should ALL be given the opportunity to live an ordinary but fulfilled and happy life. One parent who emailed me to say I was doing an amazing job said she had an older daughter who she does everything with, to ensure she lives ‘her best life’. I love this term and it encompasses what we do! 

 

Founder of Creating Adventures, Jenny Allcock said:

“We would like to say thank you to Mosaic Digital Media for the opportunity to tell our story and help us spread the word.”

 

Looking to get involved?

There are a number of ways to get involved in this charity, take a look at the website to find out the best way you can get involved and support them. Alternatively, you can get in touch with them here to discover what’s best!

How Can I Get Involved This World Mental Health Day?

Today is World Mental Health Day and the trending hashtag is #EveryMindMatters. Looking after your mind is just as important as looking after your physical health but isn’t given as much attention because poor mental health is, in most cases, not as visible as poor physical health.

For this reason, we have put together 5 steps which you can take to get involved this mental health day and also every other day of the year!

1. Look after yourself

The NHS has put together an interactive quiz (http://bit.ly/35mBGzj) which once completed, will provide you with steps on how to look after your mind. A few of their tips are:

  • Making time to chat
  • Taking time to get moving
  • Doing more feel-good things

 

2. Support an organisation

There are some amazing organisations out there such as https://papyrus-uk.org/, https://www.mind.org.uk/, and https://www.rethink.org/, to name a few, who are working every day to support people who experience mental health issues. You could donate to any of these charities or set up an event to fundraise for these charities.

Papyrus Suicide Prevention run ‘Assist’ workshops which work to educate and train you on how to deal with someone who is considering taking their own life. Our Account Manager at Mosaic, Negin, took part in the eye-opening course and can safely say it is worth going to.

 

3. Raise Awareness

There are so many different steps you can take to raise awareness! Here are a few suggestions from us:

  • Encourage conversations in the workplace
  • Show your support on social media
  • Go along to an event

Papyrus is hosting a Warrington Hopewalk today so why not get involved and come along to help raise awareness? Team Mosaic will be taking part, so feel free to come along and join us: https://www.facebook.com/events/865991373784067/

 

4. Be kind

This is such an easy step to take and SO important. You never know what someone else might be going through and it costs nothing to be kind. Kindness has many benefits including increased happiness and a healthy heart! Why not make someone a brew today, ask them how they are feeling or tell them how much they mean to you?

 

5. Share Your Story

Sometimes when we are experiencing our own issues we feel like the whole world is against us and no one else is feeling the same way! Remember that people may be going through their own secret battles too. A problem shared is a problem halved!

 By sharing your own story, you are opening yourself up to be able to receive advice/support on your situation and also likely making other people feel better in the process. If you don’t feel ready to share a personal story/your own feelings then that is understandable! A few of us at Mosaic Digital Media will be sharing our own advice/steps we usually take when we are having a down day, so keep an eye on our social channels today. #EveryMindMatters

Facebook: @mosaicdigitalmedia

Instagram: @yourmosaicmedia 

Twitter: @yourmosaicmedia 

LinkedIn: Mosaic Digital Media

How Can I Get Involved This World Mental Health Day?

4 Simple Tips to Becoming a Pro Networker

Networking, when done well, can provide a multitude of opportunities for your business development. A big mistake businesses can make is not dedicated enough time to networking because the short-term benefits are not immediately obvious. Yet, networking offers a valuable way of expanding your knowledge, meeting new people, building a reputation for your business and meeting potential clients.

Keep reading to check out some of our latest tips to help you to best maximise your networking opportunities…

Set realistic goals

If you are just branching out into the networker world then it’s a good idea to ease yourself in rather than go over-board and try to attend every single networking event in sight! By doing this, you risk burning out and losing interest in networking altogether.

Make sure to take the time to research networking events in your area and to set up a networking calendar on your desktop and phone so that you avoid missing important events.

Another tip is to vary the types of networking events that you attend. This will not only prevent boredom, but it will also help you to see which event is best suited to you and your business.

Don’t just collect cards

Let’s say you’ve made it to your first networking event, you’re stood facing a room full of people who all seem to be deep in conversation and you feel really out of place… we’ve all been there.

Everyone is in the same boat and is at the event for the same reason, to speak to new people – don’t be afraid to get involved. The general consensus is that if people are talking in an open-circle then it’s just general chit-chat and you are free to make your way over and join in.

The best advice we can give for a first-time and experienced networker is to LISTEN to what other people have to say.

Follow-up

Make sure you take a note of the people who you felt could contribute positively to your business or anyone that you feel could benefit from your services. You can do this via email, LinkedIn or even a phone call.

Get networking!

A good networking event will present you with new opportunities, a great networking event will leave you feeling inspired.

Don’t feel disheartened if you didn’t pick up any new business from the networking events you attended, if you got one fresh idea for your business then the event was worth going to. Remember, everyone are focused on their own business.

Your goal as a business is to see how you can add value to other peoples businesses or lives, not to repeat the same sales pitch to every person you meet!

Need a helping hand?

If you’re looking to branch out into the networking world, or you’re already a seasoned networker on the look-out for new events in the Warrington area, we are hosting our next Digital Summit on the 12th of September. The event will provide the opportunity to mingle with other attendees, listen to our wonderful guest speakers talk about how digital marketing has helped them and have a nosy at our new office.

Tickets will be released in July – we hope to see you there!

How to Grow Your Business Using Paid Social Media Ads

We all like getting the most from our money, which is why it is important that if you have an allocated budget for paid ads on social media it should get spent in the right way. It’s important to pick the method of advertising which is the right fit for you and your business. Here is an overview of the main types of social media paid advertising and an overview of which we think works best.

Facebook

Businesses can target users with Facebook Ads by location, demographics, age, gender, interests, behaviour, and connections. Facebook’s ad management tool also allows you to do A-B testing and track the results of your ads, helping you to determine which types of ads are working best and increase or reduce your budget accordingly.

With over 1 billion active users, if your business deals primarily with the everyday consumer then it is worth considering using paid ads on Facebook when considering where your marketing budget is best spent!

LinkedIn

With 560 million professionals using LinkedIn and 4 out of 5 LinkedIn members driving business decisions, LinkedIn is the number one platform for B2B lead generation. Using LinkedIn you are able to boost your content so that it reaches a targeted audience as well as deliver personalised messages which drive conversions.

Use real, member-generated demographic data to reach the right audience: job title, company, industry, seniority, and more. Using the campaign manager, you can then track your ads and discover how many people your campaign reached and how many conversions you received from the ad.

Instagram

You might have noticed that ads are becoming a lot more frequent on Instagram, appearing on your feed as a photo, video or carousel and can also appear within the stories. With generation-z’s attention span diminishing by the year, Instagram is on trend being all about visuals, which is why if your content is visually engaging then it can prove to be a very effective form of advertising. Since Facebook bought Instagram in 2012 it has grown from strength to strength, and the connection also means that you can send your advertisements out to Instagram without even having an Instagram account set up!

The Verdict

It’s impossible to say which works best as it really is dependent on who your target audience is and what budget you have in mind. However, we can say from our own experience managing paid ads that Facebook provides the most user-friendly service, with clear instructions on how to create the ad and track results easily.

A top tip is to not rely too heavily on ads as these don’t appear on your timeline and are often the most ‘salesy’ types of posts, so make sure you are posting organic content consistently on your timeline as well as acquiring as many reviews as possible to create trust points with your audience.

If you are looking for a company to manage your social media account(s) then feel free to pick up the phone and chat to one of our team members – 01925 563960

Social Media trends to watch for in 2019

We are going to be exploring some of the more important social media trends to watch for in 2019. Some of these new trends could massively impact your progress, so hopefully, keeping up with some of the following will give your social media campaign that little boost it deserves!

Video

Generation Z are a hard audience to please. People spend their time scrolling through social media channels waiting for something to grab them, and losing interest when this doesn’t happen within a short space of time… 8 seconds to be precise.

This is why we have seen video take to the forefront in 2018, and why we will see this trend continue to take lead in 2019. In fact, TechMagnate has predicted that video marketing will draw more than 80% of the internet traffic across the world by 2019.

Businesses tend to associate video marketing with beauty channels because of the growing number of vloggers which have dominated YouTube.

Yet video marketing, when done in the right way, can be an effective way to engage with your audience in a short amount of time. If you’re not willing to get in front of the camera, then animations may be the way forward for you in 2019!

Multimedia

We have seen Snapchat explore Augmented Reality (AR) based interaction and we will continue to see the likes of Facebook and Instagram make use of AR as a way of keeping up with new technology in order to spark the interest of Gen-Z. We have also seen a growth in the number of voice assist devices appearing in people’s homes. With Alexa becoming an extended member of everyday households, businesses will need to re-vamp their media strategies to keep up with the changes. Click to read our blog which explores whether voice search will change the way we search for businesses and products.

Influencer Marketing

We have continued to see influencers shape trends in the market in 2018. Influencer marketing will continue to dominate social media in 2019, yet we are starting to see progress and change in the world of influencers from the way in which influencers are transforming and developing their personal brands into full-on business ventures – a trend that will more than likely take precedence in 2019. Influencers are making use of multimedia platforms, mainly videos and podcasts, and using them as a way of presenting themselves as thought-leaders and consequently turning their success on social media into profitable revenue streams.

So, what does this mean for your business? As well as keeping up with the advances and developments in your own specialist sector, you need to keep aware of social media trends and technological advancements in order to be a thought-leader in your industry!

Generating new business through your LinkedIn profile

 

Keep your profile up to scratch

It’s easy to brush over the basics of your LinkedIn profile. It can’t make that much of a difference, right? Wrong!

Would you give someone a business card or send someone a CV with incorrect information on it? Nope, so make sure all of your details, including your work experience, job title and skills are up to date.

The Headline of your LinkedIn needs to get to the point. If you’re aiming to promote a product which may prove useful to your followers, then you can skip over your job title (this can feature further down the page) and get straight to -what it is you are actually providing. Here is a good example:

linkedin profile

The next section will be your summary, which is your chance to expand further on the services you provide and direct people on how to get in touch with you.

Grow your connections

If you’re attending a business event or have just finished up at a meeting, a great tip is to click on the ‘Find nearby’ button on the LinkedIn App on your phone, this will pull up all nearby LinkedIn profiles using Wi-Fi and make it easier to connect. Setting yourself a goal of connecting with 5 new people a day is a quick and easy way of growing your connections over time.

Engaging content

Keeping active on LinkedIn by posting from your account is important yet most people seem to avoid it! Make sure you keep up to date with relevant industry news to present yourself as a thought-leader in your sector. Also liking, sharing, tagging and commenting on other peoples posts is very important as this will appear on other peoples timelines.

Don’t be afraid to post more ‘experimental’ content. LinkedIn has evolved and is becoming a lot more sociable, so yes, you can post a picture of your dog without feeling that it isn’t ‘professional’! People buy people, so giving your profile some personality won’t hurt. Plus sales post after sales post becomes boring and extremely repetitive!

Even posting a powerful quote is a great way of providing inspiration and reaching more people on LinkedIn.

Follow up on connections and interactions

Once you have connected with someone don’t let it become stagnant. If you see a way that you can add value to their business or vice-versa, then drop them a message thanking them for the connection along with a quick intro on who you are and whether they would like to further the discussion. Drop in a free tip or piece of advice if you are feeling generous!

How can Mosaic help?

If you are still left feeling confused or simply don’t have the time to manage your social media accounts then give us a call on 01925 563 960 or click here to see how we can help.

Opus Diem Launch in Warrington

Carpe Diem has launched a new digital co-working space in the centre of Warrington, Opus Diem. The cosy environment within the Pyramid Arts Centre is complete with co-working spaces, interactive meeting rooms, pods, chill-out spaces and a giant hall, giving the opportunity to entrepreneurs and creative thinkers to share ideas, work together and hold events such as last night’s #OpusOpenHouse.

We at Mosaic Digital Media are looking forward to making use of the new prospect, which will prove to be a great way of pulling together the digital community in Warrington.

 

 

To kick-start the launch of #OpusOpenHouse last night, we had the opportunity to listen to three very different but equally engaging and thought-evoking speakers, each with different values and thoughts to offer.

The first speaker was Ian Carroll from Solutioneers UK, who is dedicated to quantifying and visualising work processes in order to increase productivity in the workplace.

 

 

He began by demonstrating why it is important to improve quality and productivity using a ‘pull’ process rather than the ‘push’ routine which most companies find themselves in.

We are all guilty of leaving a task unfinished before moving onto the next, right? Carroll stated it is essential to only take on a few tasks at a time. He also encourages team members to physically stand up and view the board of work at the beginning of the day, which stimulates team members to communicate more with each other and prioritise which tasks to complete first.

Dr Amy from Hoo Are Yoo was up next – she had us in stitches during her speech. Amy brought to light the psychopathic and narcissistic qualities that you can spot online, using Donald Trump as a very valid example!

 

 

Did you know that 65% of current jobs will not exist in 12 years?  For this reason, it is essential that we make sure kids (who are dead set on being vloggers nowadays!) are equipped for the digital shift, which has already started. This means introducing new curriculum, such as coding, into schools.

Using Lego, Gareth from the Creative Hut exemplified that creativity and innovation declines with age, stressing that we must connect with our inner child in order to allow the creativity to flow in our working environment. The simple task of making a duck out of Lego brought to light the numerous ways in which one process can be accomplished, validating that it is important not to block your creativity or give in to the temptation of following the crowd.

 

 

The launch of Opus is a game-changer for Warrington. The new space allows for different thinkers – such as the three individual influencers who spoke at last night’s launch – to be able to share their ideas and collaborate with each other.  At the heart of Warrington and in the midst of the growing Cultural Quarter, the space is also a great way of encouraging Warrington to support local businesses – perfectly illustrated by the home distilled gin that we were served by 3 Pugs Gin as the event came to a finish.

As a full-service digital agency who are able to provide innovative Web Design, SEO, eCommerce and effective social media campaigns we are very excited to join forces with the digital community and be part of the exciting wider digital movement in Warrington!

 

 

 

Organic vs. Paid Social Media

Organic vs. Paid – Which is best?

There are benefits to both organic and paid social media which is why businesses are often left feeling confused about which approach to take when planning an effective marketing campaign. Businesses are often misled by companies who maintain that paid ads are the only way forward or that organic social media alone is enough. This blog will help to identify what exactly each approach consists of and which approach is the best to go for!

Organic

Organic refers to any social media content which is not ‘boosted’ with money. This can be anything from posting from your Facebook business account with some narrative and an attached picture to commenting on another company’s post on LinkedIn. Sharing, liking, retweeting and liking other profiles all fall under organic social media. Organic posts are great for creating brand awareness. The biggest benefit of organic social media is that no matter how much content you post or time you spend interacting with other profiles it will not come at an additional cost.

Paid

Paid media consists of any online marketing which involves a paid placement. This could be boosted posts, ads which are optimized for clicks, lead generation forms, video ads or a PPC campaign. PPC, or pay-per-click, is a form of internet marketing in which advertisers pay a fee each time one of their ads is clicked. The benefit of paid media is that your desired audience can be targeted by a variety of demographic factors including age, gender and location.

Which works best?

Every company is different and what works for one company will not work for another, however, the best social media strategy will consist of a combination of organic and paid posts. Regardless of whether you are going to be using paid ads alongside your campaign, you should always have a solid organic social media marketing campaign planned out. This may consist of sharing upcoming events, growing your follower count through competitions, increasing brand awareness through posting regularly and improving your company’s reputation through responding to inboxes, customer reviews and comments. The paid ads should come as a supplementary to the organic social media.

At Mosaic, we manage various social media accounts, from a vehicle rental company in Warrington to financial consultancy based in Florida.

If you want to increase your company’s brand awareness and gain more of a digital presence but need help managing the relevant social media accounts then get in touch.

Social Media in 2018

Facebook:

2017 statistics revealed that Facebook has over 2 billion active monthly users, making it the most popular social networking site. The user-friendly design ensures that it appeals to a wide range of ages, therefore, it is often used as a way to search for old friends. It also boasts a wide range of features including music, videos, photos, live stream and games. The constant updates and familiarity of Facebook make it highly probable that it will continue to be at the forefront of social media outlets in 2018.

Instagram:

Facebook understood where the social media market was heading and acquired Instagram in 2012. In August 2016 Instagram introduced ‘stories’ in which you could directly post pictures and videos that would only be available to view for 24 hours. The concept was dangerously similar to Snapchat, yet user figures have increased drastically over the past year, from 100 million Instagram story users in October 2016 to 300 million in November 2017. Instastories are more commonly being used by big companies such as Pretty Little Thing and Missguided as a form of marketing. The number of monthly users on Instagram is steadily increasing and this pattern will likely continue in 2018.

YouTube:

YouTube was purchased by Google in 2006, meaning that the related YouTube video would pop up from a Google search. This, as well as the fact that YouTube is widely popular amongst those advertising their products, means that YouTube had a successful year in 2017, reaching 1.5 billion active monthly users. It is clear that YouTube is expanding rapidly as people are interested in gaining their information visually. However, the growing number of users also means that YouTube risks losing control over its users. Recently, Logan Paul was slammed in the press for posting a video on YouTube in which he went to the Japan suicide forest and filmed him and his friends and their live reaction to seeing a dead body. The backlash after he posted the video has made people question YouTube’s morals and safety.

Snapchat:

Snapchat keeps itself fresh and updated by changing the filters every day. However, the reality of Snapchat is that it is limited with what it has to offer. Rather than searching and finding people, your contacts are required through physically meeting people and asking for their Snapchat, or adding people that you already know through your contacts. This means that Snapchat only reached (approximately) 255 million monthly users in May 2017.

Twitter:

Twitter demographics reveal that the age group which use Twitter the most are 18–29, with 36% of Twitter users falling in that age category. Twitter was in the limelight quite frequently in 2017 though not necessarily for all the right reasons. President Donald Trump’s controversial tweets were in the press several times in 2017 and likely to be again in 2018. Despite this Twitter has established its own niche within social media outlets and will continue to provide a political voice to those who might not usually get involved, whether it will ever match up to the likes of Facebook in terms of usability is unlikely!

Using Facebook Live to Build your Brand Identity

What is brand identity?

As defined by the American Marketing Association, a brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Brand identity is the face of your company and how you present your business to consumers, and also how your company is then perceived.

Establish your brand identity

In order to market your brand effectively, you need to make sure that you have accurately established what exactly your brand is. It’s largely to do with how you want your target audience to immediately feel when they see or hear about your business. In this case, you need to think about your company’s personality. Is it fun and sociable? Or serious and informative? Brain-storming these all important questions before you start promoting your brand is essential.

Where does Facebook Live come into it?

Direct engagement

Facebook Live enables you to engage directly with your audience, which in turn builds upon your brand identity. In order to keep your audience engaged you need to make sure that the content is relevant and keeps people interested if they click on the video. Going live is also an excellent opportunity for you to increase the traffic to your page.

Question and Answer

By going live you are allowing people to engage with you in a Q & A style format. You can announce that you will be hosting a Q & A prior to the live video in order to make sure people are aware it will be taking place. Facebook users are then able to ask questions on your video and then, in turn, get an immediate response, allowing the audience to find out more about you and your brand identity, whilst also allowing a chance for you to find out more about your potential clients.

Behind the scenes

Facebook live also has to potential to provide an exclusive snapshot of how your company works and also of your employees. Allowing people to see that your company treats its employees well is very beneficial because it reflects positively on your company and brand identity!

Free advertisement

With over one billion users, Facebook is the number one platform in terms of reaching your audience. You don’t need a fancy camera or editing skills to be able to make use of Facebook Live, just a good concept, or a fun moment to capture. The real-time engagement means that you can monitor how well your live video is being received straight away. Whether this is how many likes or comments your video received whilst being live, or how many it accumulated after.