Mosaic Digital Media joins up with BNI Mere

In an effort to improve our ever-growing presence across Cheshire, we are delighted to confirm we have joined the excellent BNI Mere, adding yet another string to our networking bow.

The move will hopefully give us a chance to reach out further to local businesses, as well as sharing web design & SEO marketing insights (as well as clients) with over 16 other members of BNI Mere.

Who are BNI Mere?

BNI Mere is a group of local businesses who actively support each other by recommending clients and people who may need help. They are also great bunch of people, who are all genuinely interested in each other.

This works well as some of your clients may need help from another business that is in the room, or vice versa.

As an award-winning chapter in 2018, BNI Mere has passed over £3 million worth of business since 2012, and that’s great news for the local community. They have 19 members who have passed over £500,000 of business in the last year alone.

It’s making sure money is going back into local businesses, and not into the hands of huge multi-national companies.

They hold weekly meetings every Thursday at 10:30am, and this will serve as an ideal opportunity to discuss ideas and plans over a cuppa, all in a laidback and friendly environment.

Why is it beneficial to Mosaic Digital Media?

It’s important for us to build relationships and synergies with other local business, which may then lead to new business. These days, no one likes being sold to, but we believe every new business opportunity starts with a smile and listening to the needs of others. We are eager to share our web design & SEO expertise, so by networking, we can chat to all different kinds of people and industries.

Cheshire is a thriving hub for business right now, and we want to break away from the big cities, focusing our efforts on the local towns and communities, like Mere.

We’ve met some of our best and most talented clients this way, and we are hoping to meet even more through this weekly networking event.

The expertise we’ll learn from others in attendance will also be beneficial, and we’re hoping that other attendees can learn something from us in the process.

Can I join BNI Mere and how much does it cost?

If you’re interested, contact Stacey via email on to arrange an invitation.

Some seats we’d like to fill are…

  • Conveyancing Solicitor
  • Recruitment Agency
  • Surveyor
  • Estate Agent
  • Plumber/Heating Engineer
  • Electrician
  • Builder
  • Architect
  • Landscape Gardener
  • Physiotherapist
  • Personal Trainer

So get in touch if you’d like to join. Once on board, all you need is to pay the annual fee to join, and then a small fee each week to cover the cost of the meeting room and lunch.

Matt’s First Week

Mini Bio

Name: Matt Crosby
Age: 24
Football team: Liverpool (6x)
Countries visited: 40…and counting
Favourite film: Man on Fire (or Home Alone 2 when Christmas rolls around)
Favourite podcast: Tailenders


Question 1. What do you do?

My official title is Social Account Manager & Content Writer, so a real Bombay Mix of everything.

It’s my job to keep all the plates spinning for the many excellent clients we have here at Mosaic Digital Media, from creative blog writing to social media management and website copy.

Basically, if it involves words on a screen, I’m your man.

Question 2. What’s your background?

Since graduating in Journalism back in 2016, I have been a copywriter in both sport and travel.

I have also volunteered at Wrexham AFC as part of their media team, and this summer I had the privilege of working in the broadcast and communications team at the Cricket World Cup.

Question 3. What are the values that drive you?

Hard work is definitely up there, and I like to think it pays off. Far too many are complacent and happy to do the minimum, but that extra effort will keep you striving for more success and get ahead of the crowd.

Confidence is also key, but as long as it doesn’t come across as arrogance. Clients are putting a lot of faith in your hands, and being shy, nervous or hesitant to do something just won’t sit right.

Finally, I’d say honesty, I used to do a lot of blog work in a previous job, and you come across plenty of people who I’d describe as ‘blaggers’, rather than ‘bloggers’.

Honesty helps build trust and will ensure all parties flourish.

Question 4. What do you like about working at Mosaic Digital Media?

The workplace environment is ideal, it’s laidback but fast paced at the same time.

No two days are the same, there’s such a wide array of things to do and as the company continues to grow it’ll only get better.

Mosaic Digital Media also manage to keep a great rapport with their clients, and it’s great to see the smiles on their faces as they get the results they want.

Question 5. When you’re not working, what do you like to do to relax?

I’m always on the go so I can’t say I get to relax much. I’m a serial ‘travelholic’ so it’s rare to find me at home on the weekend.

I love exploring new cultures and countries and try to go on as many city breaks I can each year.

Asides from travel, it’s either sport or music-related. I follow Liverpool home and away, Lancashire and England cricket and I’m also prone to a bit of tennis should the Wimbledon ballot gods be in my favour.

My bank account would appreciate it if I went a bit easier on the concerts front too. I think I’ve been to that many that I’m getting a bit bored now. I’d say my top 3 gigs I’ve witnessed are the Rolling Stones at Hyde Park, Eminem in Oslo and Coldplay in Paris.

James’ first month

Meet James Brewer, he is one of the newest recruits at Mosaic Digital Media. We wanted to give him a real introduction to everyone so you can all get to know him a little more. We sat him down and asked him a few questions about himself, what he enjoys about working with us and how his first month with us has been so far. Take a look at his answers below;


Question 1. What do you do?

“I’m a Junior Web Designer. I mostly work with HTML and CSS/SCSS, undertaking smaller projects and BAU work to help develop my skills and learn new technologies.”


Question 2. What are your biggest challenges as a Web Designer?

“Knowing when to call something finished: whether it’s trying to find the perfect image or adding fancy finishing touches with CSS. I always feel like things can be improved in some way.”


Question 3. What part of the process do you find most rewarding?

“The most rewarding part of the process for me comes from problem-solving. Using trial and error to find a solution to a particular problem, learning from the process about how to approach similar problems in the future.”


Question 4. Which new trend or feature in digital do you feel has the most impact for business/your area of expertise?

“I believe the widespread introduction of VR will dramatically change the web industry. No longer will sites or applications be limited to a 2-dimensional space, designers will potentially be able to create entirely 3d bespoke experiences for users. This will bring forward new and different challenges, technologies, and ways of looking at web design.”


Question 5. When you’re not working, what do you like to do to relax?

“In my spare time, I enjoy playing video games, listening to music and cooking. I also enjoy running and have been slowly teaching myself to play the guitar.”

What is a Branding Kit?

In today’s day and age, image and how we are perceived is becoming the forefront for most people. With the introduction and increasing growth of social media platforms such as Instagram and SnapChat, the world is becoming more and more focused on appearance. Even though in the past what we wore, ate, drank or did was important to friends and family, with these powerhouses of social media becoming an everyday need to use. Instagram is all about showing people a sneak peek into your everyday life and many people are becoming in there own right a brand.

Before we delve deeper into the understanding of what a brand identity and what a branding kit is, we need to first understand what branding is.


What Is Branding?

Branding is something that is memorable to the person looking to buy a particular product. If you were to buy a mobile phone most people would say buy an Apple iPhone or a Samsung device. If you were to buy trainers, Adidas or Nike would sure be at the top of your list. Brand awareness and exposure are critical to a business’s success. For you as a business being able to see the general public identify your business against a product or service shows the great success of this.


This is why branding is first and foremost important but also gives identity to your business.

With any small business, their image is important to improve your revenue and for people to remember your business. A catchy name and a Yellow Pages advert used to be all a business needed to get leads or work flowing in but this kind of marketing does not work as well anymore. Consumers are looking for professionalism on all fronts to invest their money and time into a product or service.


Below are seven different steps you can take to improve your brand identity and utilise a branding kit.


Brand Identity

Even though the idea of building a branding kit is to coincide with the overall brand identity, you first of all need to look at what you want your brand’s image to be.


Who are our businesses target audience

Helps identify how your brand’s image is perceived. If you a young App development agency you would be appealing to a younger demographic whereas a catering company for the elderly will need to cater to this target audience. It is important to find this as your brands use of language across emails, website, letters, leaflets, vans, etc will need to reflect this narrative and audience selection.


Consistency is king

Most businesses start off with good intentions and develop a branding kit which will allow them to build different marketing strategies but over time due to many different factors, the branding toolkit can forget about. By misusing the branding kit or using the incorrect logos, colour or fonts you could come across to your client as sloppy and unprofessional.

By keeping the consistency optimal your brands image across all different mediums such as your website and social media platforms will come across well to potential prospects and turn them into clients.


Keep it simple

This has to one of my golden rules for brand kits and business identities. If you take some of the biggest brands such as Apple, their whole is based on simplicity. Lots of small to large companies invest lots of man-hours and cost to create brands that are overcomplicated and fussy causing them to miss the mark with potential clients. If you keep your brand message, look and persona clean and simple this will portray your brand’s identity well across all of your branding toolkits.


Develop a branding strategy

Lots of businesses jump at the chance to improve their image by throwing themselves directly into a rebrand or chance their branding kit without a second thought. This can prove to a be a costly mistake as with anything you need to prepare and plan your strategy for a branding toolkit.


Research different media and brands

You may feel that looking up your businesses competitor is like cheating but all research is important. By investing time in looking at what your competitor is doing is a worthy step to better your branding success going forward.

Other avenues to take in developing a successful branding kit is to make sure you look at different media outlets such blogs to ensure your branding is bang on trend rather than several years too late and instantly looking outdated to your potential prospective clients.


Brands Always evolve

If you feel like a business you have navigated your way through the whole branding maze successfully and have a brand toolkit that demonstrates your business in a nutshell, this is great news. However, this is something that needs to evolve as time passes. Brands in today’s market cannot remain static as the image of your brand can be seen as ‘stale’ as more time passes. If you take Nike there marketing and branding are always evolving and taking a new direction and keeping up to date with current trends. As a small business owner, you will need to make sure your brand and branding kits also do the same.


Invest In a Digital Agency With Graphic Designer

My final point to wrap this up is if you are unsure on anything always invest in a digital agency such as Mosaic Digital Media Ltd as we have some of the top talents in the NorthWest who can help your business develop a branding kit to shout about.

6 Website Design Top Tips

When it comes to your website design there are several key factors and techniques which will help your website audience understand what your site is about. Many different businesses utilise their websites in several different ways including:

  • A website to sell digital or physical products
  • A research website for site visitors to find more information about their business
  • A contact reference website. A simple web design allowing for users to get contact information
  • A marketing tool

Some other types of businesses, generally long-standing established business do not see the value of having a website. A website is simply a 24 hours a day, 7 days a week window into your business, essentially a shopfront that never closes.

If you are small to medium size business and have a website but do not feel that it is giving you extra return on investment, you may need to evaluate and ask yourself the question, does my website meet the needs of my site visitors? In the rest of this article, we will try to answer this question by looking at the individual website design tips we are going to share.

Keep your target audience in mind

Many businesses look to create a piece of art when it comes to their website utilising some of the latest design techniques which are at the cutting edge of development. Some of these things include parallax, jQuery carousels, custom animations, etc. This is all well and good if your trying to create a state of the art website, but is this really what is needed? If you are a plumber the likelihood is your client will require an emergency service and will not have the time to appreciate all of the effort put in. Again this applies to other business sets such as driving schools. Most people looking to learn to drive will want to find an instructor with a decent car and a good price and will maybe find the website nice but in the sum of things, all the fancy gimmicks do not help with the ROI (return on investment).

If you are a web design agency looking to showcase how skilled you are then this would be a good idea to show your design flair.

The rule of thumb generally when building websites is to make sure the design is simple. This does not mean your website has to have a boring look and feel, but you can utilise imagery and colour to make a good website.

Consider your website usability

This then leads to my next point and coincides well with “website design with the target audience in mind”. When it comes to good web design usability is one of the key factors in making sure website visitors get a good experience when using your website. If your site visitors cannot use your website, they will most likely jump off your webpage and go to a competitors website.

You want to allow your clients freedom to explore your website easily with good navigation menus and click to action banners and buttons across different sections on your website. If a website visitors are able to navigate around your site with ease, this will increase their return rate, lower website bounce rate and overall lead to a conversion.

One technique, post website launch is to monitor the website with heat mapping to track how website visitors use the website. This way you can make you get the most out of your website.

Website consistency

One of the biggest issues I find when using websites across the internet is there are lots of inconsistencies on different businesses websites. The biggest negative on a website is confusing your site visitors by inconsistencies which will lead them to move away and find a website that will appeal and be much easier to use.

Different elements of consistency in your webpage are important. You need to make sure your content is consistent throughout and clear to site users. Another key factor is to make sure the design and the branding are clear and not different across the different pages of your website. This way clients will feel the security that they are still on your webpage.

Be Mobile and Tablet Website Friendly

The whole internet has changed dramatically over the last 4-5 years with a demand on the mobile-friendly website being at its highest. Mobile websites and responsive are seen a minimum requirement nowadays with Google preferring a single code base website.

More and more of us are using mobile devices to access websites on the go whether it’s on a train during the daily commute or in the evening whilst watching TV. As the way, we use websites has evolved business need to evolve to make sure the site visitors again have the best usability when using the website and in particular on any device type.

As you can see from this website the percentage of web pages served to mobile phones from 2009 to 2018 has dramatically increased:

Most reputable website designers including Mosaic Digital Media Ltd always consider building websites to be responsive no matter how big or small the project is.

Website Content Is King

One of the biggest factors of your website will increase the conversion rate or make website visitors want to pick up the phone to you is genuine content. If a website is able to buy into your business it will be the approach to your content. Content is also a huge factor in gaining natural Google positioning as Google likes genuine content that does not look like it has been manufactured and manipulated to just gain positioning.

If you can strike the balance between good content that isn’t too long but yet is informative enough you will find more and more visitors to your website will enjoy the experience and pick up the phone or fill out a contact form on your webpage.

Use The Right Images For Your Website

Time and time again I will see hundreds and hundreds of websites using poorly shot camera pictures to display their products or services. I also see lots of website designs using far too much stock imagery across the website making them look fake or genuine.

Good website design requires a good balance of carefully picked stock imagery for backgrounds and hero sections and good photography of your products and services. I would always recommend what sells best is to make sure your website design uses around 70% of your images to 30% stock images. If you need too I would recommend getting a photographer or amateur/college photographer to come and takes some pictures rather than using blurry images from an old smartphone.

By using this balance we can make sure you come across genuine to your website visitors.

Overall website design isn’t too hard to do, you just need to keep everything simple and make sure you come across genuine to all of your site visitors. By striking a good balance between well-written content and good use of imagery you are on a good path to ensuring you get the best return on investment.

Who won the Digital Marketing World Cup 2018?

The World Cup is sadly over, with England placing fourth after creating a frenzy on Social Media following their exhilarating performance – but which company took the opportunity of the World Cup to promote their products the best?


In 3rd place we have Aldi’s clever marketing scheme where they announced that they would give their colleagues an early finish in celebration for the England match if they reached the finals. This is cleverly put together by using a simple England flag, catching the eyes of many dedicated England fans, with a catchy rhyme and the Aldi logo in the corner. Although Aldi didn’t take full advantage of the trending topic by not linking it to any of their products, their brand name has certainly been put out into the public eye especially with the use of the #BringItHome hashtag.

World Cup Marketing at Aldi

Aldi also made an on-topic reference to the ‘it’s coming home’ song, one which has been sung throughout the duration of the World Cup by football fans. They also refer to the ‘12th man’, suggesting that their employees have a potentially helpful role just like the 12th player has in the football game – we think this is an excellent way of showing their contribution to the celebration of England in the World Cup.


In 2nd place, we have IKEA, whose marketing strategy was to make their traditionally English staple food, fish and chips, £1. This drives profit to their store as they’re not only promoting their food options, but their furniture too. One of their products, a coat stand, is featured and personified as praising England’s efforts in the World Cup following the Swedish defeat. We think this demonstrates their sportsmanship and sense of humour. Ultimately, the advert has a welcoming and friendly tone to it which is why they deserve 2nd place.

World Cup Marketing at IKEA

World Cup Marketing at Ikea

Marks & Spencers

At the top in 1st place, we have the winner of the marketing World Cup 2018: Marks and Spencer! Not only did they link their product to the World Cup, but they also created their own successful hashtag #luckywaistcoat, with loads of fans using it and even tagging M&S themselves. The fact that they are an ‘official tailor to the England team’ also makes the link more relevant and has encouraged England fans to go out and buy their own lucky waistcoat. The simple, bold red colour they used is eye-catching for England fans and symbolises the colours for England’s team. The reference to Southgate’s waistcoat is genius and targets a specialised audience only football fans would understand.

World Cup Marketing at M&S

World Cup Marketing at Marks and Spencers

World Cup Marketing

Like IKEA, M&S have also linked other products to their marketing scheme such as Percy Pig, a famous mascot of theirs, which helps promote and reference their products to the World Cup which gains further interest from potential customers and encourages them to spend there.

Just like what these brilliant and growing companies have done, clever marketing is essential for businesses to create a digital presence. Contact us to see how we can help you get your brand name out there.

Why is Design Important?

Within the last five or so years we have seen a huge focus set on the design of one’s websites in the business arena to attract new opportunities. I like to call this the Apple effect. Apple started to create beautiful devices and computers and this millennial generation value looks and feel of a design far more in choosing to purchase a product or use a particular brand than with previous generations. Other brands such as Nike, Adidas, Coca-Cola, etc have followed suit with popular design trends to offer products that not only look incredible, taste great, feel great but offer a demand and necessity to have a particular product or use a particular service of theirs.

Moving away from big corporate industries and how they use designs of products to increase revenue. Most small to medium size businesses are seeing how these big powers have such influence and utilising some of these design techniques into their online and offline marketing to increase their businesses revenue stream.

One important factor is that if you have an office you try to keep things tidy and look good for you clients visiting. In designing a website this is just as important as this is a 24/7 storefront for your business. We as consumers still look for that professional feel across all mediums whether we are visiting you in person, seeing the designs of your business cards or leaflets and your website.

So what is Design?

Design is a service that is offered usually by graphic designers or product designers. Design is a service that allows you to see how a website, business card, leaflet, vehicle decals, clothing, products, etc is to look prior to the finished online or offline product is made.

Have designs or mock-ups created prior to the main build will allow you to see how it will look. This can help reduce cost as design is normally a digital service which can easily be altered. For example, if you pay for your logo to be put on your new workwear but when you receive the finished garments the logo looks poor quality, this costly mistake could have been picked up at the design stage.

In terms of web design, this is just as important. Getting a graphic designer to create you a full mockup prior to building a fully functioning website will help you minimize costs, help you get a website that will appeal to your site visitors and let you have greater design/brand influence.

Design Tools

When you are looking for a reputable designer most will use a similar array of design tools within the build of designs. Most designers I have worked with over the last ten years will hold extensive knowledge of Adobe Illustrator, Adobe Photoshop, Adobe InDesign and Adobe XD. As you can see from the tools above all of these tools are Adobe packages. The reason for this is that Adobe tools have become the mainstream tools for designers and each program offer different abilities to design. Adobe does offer around twenty or so other products which have their own benefits but for a web designer, these are the best tools to build web design mock-ups.

If I was going to approach designing a website I would use Adobe Photoshop to build the full design. Photoshop is what I call a bread a butter of a web designers toolkit, this is the builder’s spirit level or tape measure. On a day to day basis, I will use Photoshop for around 5 hours per day building website designs.

Adobe XD is slowly becoming a strong replacement for rapid prototyping of web designs and is geared more around website mock-ups but for me, Photoshop will be around for some years before we switch to XD fully for designing interfaces of web platforms.

Illustrator again is another great tool of the design world but as this is a very heavy program I feel the biggest benefit this has to design is to create brandings such as logo’s, style tiles and vector-based objects.

One of the biggest drawbacks to using the Adobe cloud base suite of programs as a designer is that it can be costly to purchase. I strongly believe these costs are outweighed by the benefits of each program use and ability to give you a unique design.

If cost is an issue then you may want to look at some of the other design programs on the market:

  • QuarkXPress
  • Sketch
  • Pixlr
  • Coral Photo-Paint

If you are using reputable designer these will usually have the best tools of design trade ready to help you will all aspects of your website building.


Branding is the biggest key element to having a design made for your business website. Branding is usually what sets you apart from your business competitors and helps users of your product or service remember you.

Any good web designer such as Mosaic Digital Media Ltd will be able to take key components such as your logo, fonts, colours, images, etc and build you a bespoke design that incorporates all aspects of branding and highlights these to the best of their ability across your website. By increasing brand awareness, site visitors will remember your design and will grow a confidence in you from the start as your impression is great.

User Experience (UX)

Design isn’t just the key part of a designers job to build you a website. User experience is just vital in letting a site visitor make their mind up on if you are the right business for them.

So what is UX?

User experience goes hand with design and is a cornerstone of any good website design. When a site visitor lands on your website you want to make them get to where they want to go with as little ease as possible. For example, if you have an eCommerce website your goal is to get a site visitor from your homepage to the products, next to the basket and finally onto the full checkout process. Any good web designer will be able to map out user journeys such as this to give a site user the best experience when using your website.

This is why it is very important to make sure the design of your website looks great but also isn’t too over the top to where site visitors have such difficulty using the website they jump away.

At Mosaic, we look to make sure design and user experience are considered with just as much weight as each other when building website designs.

What is Liquid Template Language – An Introduction

To really understand what liquid template language is, you need to delve into the world of eCommerce and take a good look at Shopify. If you are a new user of the Shopify eCommerce system, you wouldn’t know instantly what code sits behind all of the pretty interfaces and easy to build product options. But as a web designer or developer, you may wish to find out more about what goes on under the hood of Shopify.

Many developers make the mistake of believing that Shopify uses some elements of PHP in its main code base, similar to how most other eCommerce platforms do, some include WooCommerce, Magento, OpenCart and PrestaShop. Unlike these other eCommerce platforms, Shopify has its own purpose-built templating language called Liquid it uses for themes for your online store.

Is Liquid a language or engine?

Some developers call Liquid a type of templating language, whereas, other people believe that it is an engine for Shopify themes. In simple terms, this is just a label and both terms in their own right are correct. I prefer the term “language” as with other traditional coding languages such as PHP, HTML and jQuery, these have syntax with a common output, IF statements and loops. Even with these similarities to other coding languages, this is where the common factors end. Shopify’s Liquid Templating Language is intuitive and has so many benefits over conventional coding practices.

Liquid Files

Once you’ve managed to get under the hood of Shopify and start to look at the actual theme development aspect of the eCommerce platform where do you find these liquid files? Like HTML and PHP, the files will always end in the language extension. See below:

  • afilename.php
  • afilename.html
  • afilename.js

This is no different with liquid template files as these end in .liquid, for example, “afilename.liquid”. This is the easiest way to establish what code you will find inside the actual file.

Once you have opened a .liquid file you will find some code you will be familiar with, HTML. Liquid templating language is a mixture of normal HTML code and also liquid constructs. You can easily distinguish the liquid tags from HTML code as these will follow one of the following patterns:

  • The double curly brace delimiters {{ }} denote some output
  • The curly brace and percentage delimiters {% %} denote logic

For an established designer or developer with some past experience should be able to read this code easily without any extensive training.

How Does Liquid Work with Shopify?

Shopify eCommerce platform will decide which templates are to be shown to the frontend user of the website. For example, if the URL is Shopify will render the collections.liquid template.

Once Shopify understands which template to show to site user, the template will be parsed to look for Liquid placeholder tags. These placeholders are replaced with relevant data from your stored database. It does take some time to understand the connection between Shopify and how the templates work but once you get the hang of this, it will be much easier to work with.

What Are Placeholders?

Placeholder is the simplest form is a piece of code that will be changed when the template is sent to the browser to parse. The information sent to the browser will usually be some logic as discussed earlier using tags like {% %} or output using tags such as {{ }}.


{{ product.title }}


As you can see from the above example, this is a mixture of HTML tags (Heading 2) and .liquid code {{ product.liquid }}. This is using the simple output tags from Shopify’s coding language and when passed to the browser will change the Liquid into information pulled from the database. In the example below I have left the heading 2’s in:


My New Online Store


Unless you use a filter on the Liquid tag this will print exactly what is stored in that field in the database. Filters will allow you to adapt further.

Logic Tags

As with other languages, Shopify’s Liquid Templating Language allows you to apply some logic. Please see the example below:

{% if product.available %}
This product is available
{% else %}
Sorry, this product is sold out
{% endif %}

The logic example above is an IF Statement. By using Liquid logic we can determine the output that is rendered based on whether things such as product stock level is equal to in stock. Liquid code goes one step further and as well as IF, ELSE and END IF logic parameters, Liquid allows you to use boolean logic such as true or false.


Liquid, in a nutshell, is a very powerful offering brought to the table by Shopify’s ever-growing eCommerce store system. Liquid has so many benefits and advantages over its nearest rivals in terms of usability and adaptability. For any new web designer or developer with some HTML experience should be able to get off the ground quickly with Shopify theme development.

Website Design Trends For 2018

Website Design – What have we seen so far?

We are currently five months into 2018 and new and interesting website design techniques are slowly coming to the forefront. Business owners are having to find unique and bold ways to change the way their websites and website content works for any potential visitor to the website looking for a service or product.

Designers and website developers cannot rely anymore on plain content and imagery to bring new website visitors or keep the interest of current site visitors. During 2017 we saw a rise in simpler website design but with accents of striking colours. Website designers are becoming braver and bolder with website design choices.

As we are four months into the year any interesting and upcoming design traits from some of the leading companies and brands should be seeping through with smaller website owners/designers taking note of the new and exciting movements to keep users of the website keep coming back for more.

We take a look at some of these website design techniques below:

Animation and Video

Animation and video techniques in web design have been around for some years, however, site visitors are ever growing an increased thirst to see websites they visit using videos or animation. Whether you are small business owner such as a mechanic, interacting with your website audience to show them how to conduct simple vehicle maintenance such as changing a headlight bulb, will engage visitors and increase the potential for them to return to the website in the future.

A video does not require high-end camera equipment but a friendly face in-front to engage. If this is not suitable for your business your website could benefit from a day to day of your office or working environment to offer website users a rich and engaging experience on your website. Speaking from a designers perspective, we love to work with website video content and believe it has such good qualities to the conversion rate of a website as well as being a little bit different to a standard website.

Adventurous colours

Since 2017 adventurous colour palettes being used by designers in website designs and branding has hit the forefront with big names such as the Premier League ( making a big statement on their branding colour choice across all marketing and website medium. In 2018 lots of website designers are still holding onto the trend with the build of small to large website designs. Bold and beautiful colours excite site visitors and make someone keep coming back. This doesn’t mean that website must be a rainbow of colours but strong accents of colouring against plenty of white space create a strong vibrant interesting impact on websites design.

Website Typography

Typography in a website design is key. Poor choice of font will easily make it harder for a website visitor to read and the potential for them to go to a competitors website is far greater.

Website designers love to use different and interesting typography choices throughout a website to give definition to an important message within that part of the site.

Mobile and tablet resolutions are getting far more detailed, amping up the readability factor, is additionally opening the entryway for an ascent in custom text styles. Website designers are choosing typography with huge amounts of identity for accentuation, as well as for tasteful impact. The greater part of this, is managed by larger than average typefaces, demonstrates that 2018 won’t all be about boring typefaces within web design, and we can hope to see strong patterns keep on developing.

Illustration, Patterns and Textures

With a strong use of colouring in designing a website, illustrations are providing an alternative design inspiration for web designers and graphic designers to express a brands identity on their website whilst engaging the site visitors.

Take for example MailChimp,, they recently rebranding the entirety of their website using bold and adventurous illustrations into their web design. As well as the illustrations they have working in some very clever colours, patterns and textures in their design, giving a website using an interesting website to spending time looking at.

We saw this trend for web design during 2017, but this is still going strong during 2018. The trend is about being whimsical offering intrigue but all a way to display information on the website in a manner that breathes life into ordinary or dry content.

Asymmetric layouts

Websites generally have conformed to certain layout constraints over the many years of the evolution of the internet. Small business owners feedback is true in essence that their website can feel a little too boxy in-places. Again speaking from a designer some small businesses owners like to play it too safe with there website and wanting it too much like a competitor out of the box, standard package website.

This can frustrate web designers who want to push the boundaries of website design to the limit.

We slowly see this become a stronger notion of more and more website becoming Asymmetric and the look and feel becoming more stand out. With the use of video, strong typography and colour a designer can really push the boundary of conventional website design to the next step.

I hope this trend of Asymmetric layouts continues to grow as I believe website design is becoming much more creative.


I believe website design has become a triumph over the last year and 2018 is lining up to be a success for web designers and graphic designers alike using new ways to engage website visitors.

I believe that Asymmetric layouts within web design is going to be the biggest influence on today’s designers but feel adventurous colours and illustrations will become a supporting actor in making the website stand out. Video and animation will always have a place in website builds but feel the shine this year goes to layout choice and colouring.

Meet our Digital Marketing Manager

Stacey is our Digital Marketing Manager and is responsible for overseeing the delivery of all digital projects across current and new clients. She works closely with our current client base and digital team to deliver an enjoyable experience for the user across all devices, based on the client’s bespoke requirements. So you can know a little bit about Stacey we asked the following questions:

How long have you worked in web design, and what experience did you have before Mosaic Digital Media?

“I have worked in the digital industry since 2008, starting out at The Hut Group. Since then I have worked on many eCommerce and WordPress website, helping to deliver the full package from Design, SEO, SMO to Frontend Development. Working with amazing brands such as Charlotte Tilbury, Soap & Glory, The Gro Company, Silent Night, Better Bathrooms, Dawsons and Zavvi.”

What are you passionate about?

“I’m passionate about the user experience, problem-solving and keeping up to date with the latest digital trends. I work with CSS, Sass, HTML and a little jQuery as well as a Photoshop, lots of post-it notes and my favourite purple pen (Thanks, Rich!).”

“I pride myself in being proactive but also process driven to achieve the ultimate end goal. I try to follow a robust project plan, from the scoping session through to the design, build and most importantly testing. Delivering projects using a combination of tools including Basecamp, Dropbox, Teamwork and Google Docs. Making an impact and creating online brand identity everyone can be proud of.”

How have your 6 months at Mosaic Digital Media been?

“Busy, it’s been a roller coaster 6 months! Mosaic Digital Media, is a energetic & creative company who has the drive for success. I’m very proud of our team and the challenges we have overcome in the last few months. Working with multiple clients and partners, helping to deliver to the client specifications. Can’t wait to see what the future holds in our shiny new office. Keep the biscuits rolling!”

Less is More

Trends are changing daily, whether it’s fashion, cars, hair styles or interior design, web design is no exception to this. We know that when choosing the design of your new website it is a big decision and an investment for your company. We are here to tell you the latest on web design trends of 2017 and we can tell you that less is more this year!

People are choose the more simple look for their website, businesses are choosing a bold yet clean look to their website. We have done many websites this year that are following the simpler look.

KoKo Courture

less is more koko couture

KoKo Couture came to us wanting to freshen up their existing website to a more modern and clean look. So that is just what we did! We brought their website up to date to follow the trends of the fashion world.


less is more bttf

BTTF have been a lot of fun to work with! They came to us as a brand new business wanting to promote their replica back to the future DeLoreans.

They wanted to look of the website to look impressive and also to fit with the BTTF theme. As well as this, they also wanted the content of the website to convince customers to book their services.

The client was very pleased with the how simple the website was set out but how the images used made it look so dramatic.

Syntor Fine Chemicals

less is more syntor

Syntor had a large amount of complex content that they wanted on their website as their website was designed to be more corporate. They also wanted to update their website to a more modern, futuristic look, so that is just what we did!

Complete Accounting

less is more complete accounting

We created Complete Accountings website on the basis that they wanted a fresh, ‘easy to use’, modern website. Although there is a lot of content on the website, it is organized and very simple to access.

If you are interested in bringing your current website up to date or you are a new business looking for someone to design your ideal website then we can bring your web design dreams to reality.