Author: #askMo

What makes for a great user experience?

What makes for a Great User Experience? | Mosaic Digital Media

With every man and his dog having a website on the internet and the average attention span of a reader being close to a goldfish, it can be difficult to make your site feel different and compelling.

Luckily for us, not all these websites are built with user intent in mind; this is where we have the advantage. With specialist User Experience (UX) design we are able to make sure that our websites have what it takes to guide the users to their destination.

What is User Experience?

According to Medium; User Experience, more commonly known as UX, can be defined as the way people’s emotions and attitudes are affected when using a particular product, system or service. Additionally, it includes a person’s perception of the systems aspects such as utility, ease of use and efficiency.

We are going to be investigating what users, companies and our own team thinks contributes to being the most valuable aspects of creating a great user experience on a website or landing page.

The Journey

Most people will agree that getting to your destination is great but it’s the journey that you remember. The same applies to websites. Having a direct, simple to follow and adventurous journey is all part of the fun when on a website.

When it comes to creating and developing a good user journey it would help to know things such as where your customers go when on a website, whether they are operating on desktop or mobile, if they want to find a particular service or browse a range of products and so on and so forth.

We would recommend some tools such as Google Analytics to help see what operating system your users are using and Hotjar to help determine where users are clicking on the website and where they are going.

When optimising your user journey and creating a journey map you need to remember that not everyone is computer literate and some people can easily get lost on a website. This means making your destination or end goal within 3 to 4 clicks from landing on the homepage would be sensible for everyone.

Ease of Use

When creating a website it might be worth remembering that nearly 20% of the UK’s population is 65 and over and that statistic steadily rising. Making sure these websites are clear and simple to use for both young and old people alike should be at the forefront of your mind when creating a great user experience on your website.

Using clear large headings with even larger clickable Call To Actions (CTAs) can be useful when you’re trying to funnel users to a certain destination. Use bold headings to give a clear indication as to what the page is consisting of. You may also use bold headings to direct users around your site whilst utilising CTAs and buttons to lead them to the correct places.

Having an accessibility setting of some kind on the website could go a long way as well when it comes to people with slight issues or have difficulty with reading. These settings may include a feature that increases the size of text throughout the website to help with the readability or maybe a font style change could be available to help those with dyslexia or those who cannot comprehend a hard to read font that is in use.

If your website is running on WordPress then a handy plugin to a user could be WP Accessibility.

In Conclusion

There are more aspects to take into account when designing a website for the best user experience but these are definitely the basic you need to think about, perhaps, we will continue and write a second blog on more user experience tips.

Here at Mosaic Digital Media, we know what it takes to make sure that good user experience is met with your users. If you’ve tried to make your site more engaging or visually pleasing but it’s not gone to plan, give us a call on 01925 563960 or take a look at what design work we’ve done in the past here.

How to get your website seen on Google & the benefits

How to get your website seen on Google & the benefits

Joining the digital world for many people is like trying to learn a new language, it’s hard to get your head around it. For others, it’s like second nature and can take to it as a duck takes to water.

In any case, people looking to improve their digital footprint or move their business into a new area of commerce will usually do so by creating a website or setting up social media accounts.

Designing and creating a website is challenging in its own right but making sure that people see it is another. That’s why we are going to be talking about how to get your website seen on Google, as well as the benefits of using digital marketing to improve your visibility online.

 

So how do I get my website seen on Google?

There are many starting points for getting seen in Google Search but we are going to start with one and work through some of the more important actions.

 

1) Submitting Site to Google

For Google to rank your website in search, it first needs to be able to see it. Submitting your website to Google is simply a way of telling Google’s crawl bots that your website is here and it is ready to be looked at and ranked.

To do this you need to set up a Google Search Console Account, following this you can then paste or type your website URL into the ‘URL Inspection’ bar and you will be able to send your website to Google for crawling.

This will get you noticed by Google but there is no guarantee that this will help you get on page one of search so your customers/clients can see you. For that, the art of SEO (Search Engine Optimisation) will need to be adopted to help the search engines find your website more attractive and ultimately rankable.

 

2) Adding Metadata

Adding Meta Date to your site is essential when looking to rank your site and help you get your site seen on Google. Each web page on your site is able to have its own unique Meta Title and Meta Description, these allow you to express what the page is about in a short snippet that will be displayed in Google Search for your potential users to see.

There are a couple of ways of adding this Metadata but we use a simple plugin called Yoast SEO, this allows you to add your own text and helps you monitor how good the SEO on your page is as well as giving you tips on how to improve it.

We have recently written a more in-depth guide about writing SEO Metadata for your website, here.

 

3) Optimising Content

Adding keywords and making your website content more readable and engaging can also help with ranking in Google, if done correctly, this can be linked up with your Metadata to help you rank for a common keyword or phrase.

Utilising a keyword or phrase in your content is one of the best ways to get higher ranking in Google for potential users to find.

Google’s crawl bots will read your website content along with your Metadata and decide how high to rank you for particular queries from the user searching.

Sometimes optimising a website for just these factors isn’t enough and you might find that you aren’t ranking high enough for people to find you. We offer full local and national SEO packages that could help with getting your website noticed.

Top 3 Favourite Website Easter Eggs

TOP 3 FAVOURITE WEBSITE EASTER EGGS

Easter, the excuse to eat as much chocolate as we can, is here and we’ve already started stockpiling our eggs for the long weekend. Although we will be still hard at work like always during this time, we thought we would share some of our website tricks with you. What better secrets to share than that of the Website Easter Egg hunt!

Hidden around the depths of the internet are some sneaky secrets and reserved references that are hidden away waiting to be found. This kind of secret or reference is known as an Easter Egg in the technology industry. Many of these tricks are not very well known and are not immediately apparent, usually requiring input from you to uncover these hints. Although we would never be able to cover all the Easter Eggs that are out there, we can certainly highlight our Top 3 Favourite Website Easter Eggs.

 

3. Konami Code on Digg.com

Rick Roll Easter egg

Digg.com is a popular internet news source for a variety of different subjects and hot topics. Hidden away in its code however is a small gem, a piece of code that detects user input on the keyboard and will execute a function if the correct combination is typed in, just like a combination lock.

Around the internet there is a certain popular key combination called the Konami Code that acted as a cheat code in the video game Contra, if you input the following keys into digg.com you are rewarded with an Easter Egg of Rick Astley singing ‘Never Gonna Give You Up’, this is known as being “Rickrolled”.

The keys to the Konami Code are: Up, Up, Down, Down, Left, Right, Left, Right, B, A

 

2. YouTube is Awesome

YouTube is awesome Easter Egg

I am pretty certain that just about every person who is reading this blog knows about YouTube, however, do they know about any of the Easter Eggs that YouTube has to offer? Although YouTube has many Easter Eggs scattered around its site, I will only highlight one of them, the most awesome one.

In a similar fashion to how the Konami Code works on digg.com, YouTube has its own variant where if you type the word “awesome” on your keyboard whilst watching a video the progress bar will start flashing through all of the colours of the rainbow. Don’t worry though if you find this Easter Egg annoying or distracting you can just type “awesome” again and it will go away.

 

1. The Most Meta Easter Egg

Wikipedia Easter Egg

The best way to describe the Internet phenomenon of the Easter Egg is perhaps with a link to the Wikipedia article that details it right? Not so you can read it of course but because there’s an actual Easter Egg hidden on that page too!

Although this Easter Egg may not be as fancy or as fun as some of the other ones on our list we feel that this deserves a place for how it manages to be both meta and descriptive. To find the Easter Egg on this page all you have to do is click the hedgehog in the upper right image on the page, you can also hover over the hedgehog for a little sentence of what the hedgehog thinks of this whole ordeal.

In Conclusion

Now armed with your newfound knowledge of the Konami Code you can go and explore the heights and depths of the internet and check all your favourite websites to unveil their secrets on your Website Easter Egg hunt. Why not start with our site and find our hidden Easter Egg?

From everybody here, at Mosaic, we wish you a Happy Easter! If you need any help or would like to enquire about any of our services and find out how we can help you, please contact us on 01925 563 960 or Contact Us.

The Guide To Social Media Image Sizes

THE GUIDE TO SOCIAL MEDIA IMAGE SIZES

Whether its news updates, brand promotions, videos or even memes, knowing the basics of image design just isn’t enough!

Nowadays you need to be aware of what sizes these social media images need to be! Similar to Goldy locks and the 3 bears, we need to make sure that the images are not too small (so that they pixelate), too big (so that we can’t upload them), but just right!

With the millions of people and businesses posting images repetitively on social media every day, it’s important that the images you use are eye-catching! Remember you’ve only got about around 2.7 seconds to grab them (According to Creative Cultivate)!

With everyone doing a ‘quick scroll’ through Facebook, Twitter, Instagram etc. you need to make sure your brand is noticeable and advertised as one to remember.

Facebook

According to Statista, Facebook is the largest social media network in the world with 2.3 billion active users.

With the potential of 2.3 billion people seeing your page, it’s vital to get your ‘best side’ on the images your posting. One thing to remember when choosing the right images is whether it looks alright on mobile as well as desktop. The variation in size can be a large contributor to making the images look distorted.

Little Reminder: Don’t forget that your profile picture will cover a select part of your cover photo, make sure that it’s not covering any important information. Better still, if done right, you can have a little fun with the 2 images sitting together.

facebook social media size

Image Size Details:

  • Cover photo: 851 px wide by 315 px tall
  • Profile image: 180 px wide by 180 px tall
  • Highlighted image: 1200 px wide by 717 px tall
  • Shared image: 1200 px wide by 630 px tall
  • Shared link thumbnail image: 1200 px wide by 627 px tall

Twitter

Twitter is great for following trends and sharing news updates as and when they happen. There are in fact 336 million monthly active users on Twitter in 2018.

Your twitter profile will have a profile picture, this will be used to represent your brand. Also, you will have a header photo that is much larger than the profile picture, this is similar to how the facebook profile is constructed.

twitter social media size

Image Size Details:

  • Header photo: 1500 px wide by 500 px tall
  • Profile image: 400 px wide by 400 px tall
  • In-stream photo: 440 px wide by 220 px tall

Linkedin

Linkedin… the social media network for all things business! With 500 million users LinkedIn is the largest professional network in the world.

Your Linkedin profile you will have a photo of yourself or of your business logo, this can people who know you by face to find you! The background image is an awkward shape but if you get the image to fit it will work really well!

linkedin social media size

  • Header photo: 1500 px wide by 500 px tall
  • Profile image: 400 px wide by 400 px tall
  • Career cover photo: 974 px wide by 330 px tall
  • Banner image: 646 px wide by 220 px tall (minimum)
  • Standard logo: 400 px wide by 400 pixels tall (maximum)

Using all of these social media platforms can be a good place to market your business from! Us at Mosaic help businesses find your online presence and develop it with them!

If you need some help when it comes to creating, setting up and posting on social media, then you can contact us here, or call us on 01925 563 960 to get some more information.

Who won the Digital Marketing World Cup 2018?

The World Cup is sadly over, with England placing fourth after creating a frenzy on Social Media following their exhilarating performance – but which company took the opportunity of the World Cup to promote their products the best?

Aldi

In 3rd place we have Aldi’s clever marketing scheme where they announced that they would give their colleagues an early finish in celebration for the England match if they reached the finals. This is cleverly put together by using a simple England flag, catching the eyes of many dedicated England fans, with a catchy rhyme and the Aldi logo in the corner. Although Aldi didn’t take full advantage of the trending topic by not linking it to any of their products, their brand name has certainly been put out into the public eye especially with the use of the #BringItHome hashtag.

World Cup Marketing at Aldi

Aldi also made an on-topic reference to the ‘it’s coming home’ song, one which has been sung throughout the duration of the World Cup by football fans. They also refer to the ‘12th man’, suggesting that their employees have a potentially helpful role just like the 12th player has in the football game – we think this is an excellent way of showing their contribution to the celebration of England in the World Cup.

IKEA

In 2nd place, we have IKEA, whose marketing strategy was to make their traditionally English staple food, fish and chips, £1. This drives profit to their store as they’re not only promoting their food options, but their furniture too. One of their products, a coat stand, is featured and personified as praising England’s efforts in the World Cup following the Swedish defeat. We think this demonstrates their sportsmanship and sense of humour. Ultimately, the advert has a welcoming and friendly tone to it which is why they deserve 2nd place.

World Cup Marketing at IKEA

World Cup Marketing at Ikea

Marks & Spencers

At the top in 1st place, we have the winner of the marketing World Cup 2018: Marks and Spencer! Not only did they link their product to the World Cup, but they also created their own successful hashtag #luckywaistcoat, with loads of fans using it and even tagging M&S themselves. The fact that they are an ‘official tailor to the England team’ also makes the link more relevant and has encouraged England fans to go out and buy their own lucky waistcoat. The simple, bold red colour they used is eye-catching for England fans and symbolises the colours for England’s team. The reference to Southgate’s waistcoat is genius and targets a specialised audience only football fans would understand.

World Cup Marketing at M&S

World Cup Marketing at Marks and Spencers

World Cup Marketing

Like IKEA, M&S have also linked other products to their marketing scheme such as Percy Pig, a famous mascot of theirs, which helps promote and reference their products to the World Cup which gains further interest from potential customers and encourages them to spend there.

Just like what these brilliant and growing companies have done, clever marketing is essential for businesses to create a digital presence. Contact us to see how we can help you get your brand name out there.

Why your website is the hub of your business

Nowadays everyone is going digital – including businesses. If someone is looking for a builder, cosmetic surgeon or lawyer then gone are the days of rifting through a Yellow Pages to them. Instead, people jump straight onto the internet or take a recommendation from a friend – which is why it is important that you have an online presence which makes the process of finding your business easier.


There is no doubt that Social Media will increase your company’s online presence. If you want to find out more information on how to do this #AskMo on Twitter to see how we can help.


However, there needs to be somewhere to drive the traffic to – a website. It is important not to rely solely on Social Media. Say if Facebook crashed tomorrow (not likely but hypothetically speaking!), then your whole online presence would effectively be gone.


With this in mind here is Mosaic Digital Media’s A-E of why having a company website is essential to your business, with some helpful tips too:


Authenticity –

Whether you own a quirky business which sells hangover solutions or a professional HR company, your website gives your business credibility. Have you ever bought a product from Amazon without checking out at least one or two reviews before-hand? Not-likely! A reviews and testimonials section on your website will make someone more likely to trust that you are a genuine and legitimate business.


Brand identity –

Your website is hugely representative of your business –it’s a platform which enables you to bring your brand to life. The flip side of this is having a poorly designed or broken website. Think of it this way, if you walked into a restaurant which had a broken sign and very slow service from the off-set you would likely opt for the clean and welcoming restaurant over the road!


Content –

This is a chance for you to promote your products and/or what your company is all about. Ensuring that your content is fresh and updated is essential. A blogs page is a great idea as it can help to shape your company personality, provide useful tips to your customers and help drive traffic to your website when made SEO friendly.


Delivery –

your website is ultimately designed to deliver results. This could mean a full e-Commerce website which has the ultimate goal of easy and fast purchase of products, or a friendly and relaxed WordPress website which is designed to slow down the user and deliver an enjoyable user experience. In order for your website to deliver it needs to be developed in the right way.


Efficiency –

As long as your website is designed skillfully to ensure a user-friendly experience, the website does all the work for you which makes it incredibly cost and time effective for your business. Your customers are able to explore and engage with your business from the comfort of their own home.


How can we help?


Based in Warrington we are a leading Web-design agency who can take your website ideas from paper to a fully functional website. Whether you own a website which you feel doesn’t represent your business or you are looking to start from scratch then #AskMo to see how we can help you out. At Mosaic, we offer free scoping sessions which will identify all your wants and needs and ensure that the end produce something that you are proud of.


Meet our Digital Marketing Manager

Stacey is our Digital Marketing Manager and is responsible for overseeing the delivery of all digital projects across current and new clients. She works closely with our current client base and digital team to deliver an enjoyable experience for the user across all devices, based on the client’s bespoke requirements. So you can know a little bit about Stacey we asked the following questions:

How long have you worked in web design, and what experience did you have before Mosaic Digital Media?

“I have worked in the digital industry since 2008, starting out at The Hut Group. Since then I have worked on many eCommerce and WordPress website, helping to deliver the full package from Design, SEO, SMO to Frontend Development. Working with amazing brands such as Charlotte Tilbury, Soap & Glory, The Gro Company, Silent Night, Better Bathrooms, Dawsons and Zavvi.”

What are you passionate about?

“I’m passionate about the user experience, problem-solving and keeping up to date with the latest digital trends. I work with CSS, Sass, HTML and a little jQuery as well as a Photoshop, lots of post-it notes and my favourite purple pen (Thanks, Rich!).”

“I pride myself in being proactive but also process driven to achieve the ultimate end goal. I try to follow a robust project plan, from the scoping session through to the design, build and most importantly testing. Delivering projects using a combination of tools including Basecamp, Dropbox, Teamwork and Google Docs. Making an impact and creating online brand identity everyone can be proud of.”

How have your 6 months at Mosaic Digital Media been?

“Busy, it’s been a roller coaster 6 months! Mosaic Digital Media, is a energetic & creative company who has the drive for success. I’m very proud of our team and the challenges we have overcome in the last few months. Working with multiple clients and partners, helping to deliver to the client specifications. Can’t wait to see what the future holds in our shiny new office. Keep the biscuits rolling!”

Less is More

less is more

Trends are changing daily, whether it’s fashion, cars, hair styles or interior design, web design is no exception to this. We know that when choosing the design of your new website it is a big decision and an investment for your company. We are here to tell you the latest on web design trends of 2017 and we can tell you that less is more this year!

People are choose the more simple look for their website, businesses are choosing a bold yet clean look to their website. We have done many websites this year that are following the simpler look.

KoKo Courture

less is more koko couture

KoKo Couture came to us wanting to freshen up their existing website to a more modern and clean look. So that is just what we did! We brought their website up to date to follow the trends of the fashion world.

BTTF

less is more bttf

BTTF have been a lot of fun to work with! They came to us as a brand new business wanting to promote their replica back to the future DeLoreans.

They wanted to look of the website to look impressive and also to fit with the BTTF theme. As well as this, they also wanted the content of the website to convince customers to book their services.

The client was very pleased with the how simple the website was set out but how the images used made it look so dramatic.

Syntor Fine Chemicals

less is more syntor

Syntor had a large amount of complex content that they wanted on their website as their website was designed to be more corporate. They also wanted to update their website to a more modern, futuristic look, so that is just what we did!

Complete Accounting

less is more complete accounting

We created Complete Accountings website on the basis that they wanted a fresh, ‘easy to use’, modern website. Although there is a lot of content on the website, it is organized and very simple to access.

If you are interested in bringing your current website up to date or you are a new business looking for someone to design your ideal website then we can bring your web design dreams to reality.