Meet Sadie – Apprentice Web Developer

Another new face at Mosaic Digital Media! We welcomed Sadie recently as our new Web Design Warrington Apprentice.

So without further delay, we’d like to welcome Sadie to #TeamMo!

Hi Sadie, welcome to Mosaic Digital Media! How did the role come about, and what would you say the definition of your role is?

“I left university finishing a degree in Computer Games Technology unsure on a career path to follow. Over lockdown I was able to start some web development courses and was adamant that was what I was going to pursue.

I feel very lucky that Mosaic have given me the opportunity to continue learning while getting industry experience. My role will be taking the fab designs the design team create and bringing them to life”!

How have you found life at Mosaic so far?

“Everyone has been super lovely and approachable during my first week. I’m learning lots each day and Mosaic has so many interesting projects in the works so I’m looking forward to seeing what the future holds”.

What would you say your most significant strengths are, and why did you want to take up the position with Mosaic Digital Media?

“I would say I have a positive, can-do attitude to working. I try my best at everything I do, and I believe this drive will push me to become a better developer and a valued member of the team.

I took the position with Mosaic Digital Media because they gave me sense of really caring about their team and their career progression”.

To speak to Sadie about Web Design Warrington, call 01925 563 960 or use our contact form here.

Meet Georgia – Digital Marketing Apprentice

Another new face at Mosaic Digital Media! We welcomed Georgia recently as our new Digital Marketing Warrington Apprentice.

So without further delay, we’d like to welcome Georgia to the #TeamMo!

Hi Georgia, welcome to Mosaic Digital Media! How did the role come about, and what would you say the definition of your role is?

“I’ve been looking for a full time role for a while. But I wanted to find a career where I could truly show my creative side and be passionate about it.

I’ve always had a great interest in social media and thoroughly enjoy running my own accounts, so a Digital Marketing Apprenticeship was ideal”!

How have you found life at Mosaic so far?

“Everyone has been really lovely and down to earth. The whole environment has been very easy to get comfortable in! It’s clear to see just how talented and skilled everyone is, whilst also being a lot of fun to be around. I hope I can reach their skill level by the end of my apprenticeship”!

What would you say your most significant strengths are, and why did you want to take up the position with Mosaic Digital Media?

I’d say that I’m friendly and approachable, with a big passion for anything creative! I’m able work successfully within a group, as well as individually.

I have a lot of social media knowledge, with my own accounts varying from 1.4K followers on Instagram, to 3.5K followers on TikTok. I’d like to bring this knowledge and passion to the role!

I also have a lot of experience with photography. Eventually, I would love to bring these skills over to Mosaic Digital Media and help our clients even further!

To speak to Georgia about Digital Marketing Warrington, call 01925 563 960 or use our contact form here.

Why an SEO Warrington campaign is essential for your business

At Mosaic Digital Media, we work closely with our customers to determine their SEO Warrington Campaign.

SEO is an essential marketing tool, and we will explain how it can benefit your business.

What is SEO?

SEO stands for ‘Search Engine Optimisation’, and it aims to improve the position of your website on search result pages such as Google.

A good, strategised SEO Warrington campaign can improve your business results and guide more customer traffic to your website!

Our aims for your business

To understand our client’s aims and objectives, we work closely with you to determine the primary and secondary purposes of the business.

By knowing your aims, we can then discuss the short and long-term goals of the project.

To pinpoint the target research for our clients, we research and use our techniques and tools to utilise keywords and locations that will get your website higher up in the Google rankings.

Learn More about our SEO Marketing here.

SEO Techniques and Tools

Depending on your budget, our specialist SEO marketing team will optimise the many various aspects of a website for your SEO Warrington campaign.

  • SEO Competitive Analysis
  • Local & National Organic Keyword Research
  • Website Health Audit & Fixes
  • GA “Google Analytics” & GSC “Google Search Console”
  • GMB “Google My Business
  • Monthly/quarterly SEO Marketing Campaign Reports
  • On-site SEO optimisation
  • Site structure recommendations
  • Landing pages for SEO marketing
  • Off-Site Link building
  • On-site Blogging

The benefits of an SEO Warrington Campaign

High-Quality Relevant Users

An effective SEO Warrington strategy will help drive more relevant users to your web pages.

Relevant users are critical to organic visibility, and organic visibility targets more high-quality users to your website without any persuasion.

SEO is a 24/7 service

SEO is 24 hours, seven days a week service. Content that is put out does not disappear after work hours.

Your business will continue to rank on Google, even if your budget runs out!

SEO is user-friendly

A good, efficient and reliable SEO Warrington campaign means the customer will have any query answered within seconds.

Users who click on your website and are met with a bad user experience will likely leave before finding what they came for.

High bounce rates tell Google that the site is not suitable for users and will often result in poor rankings on Google.

Brand Awareness

A higher ranking on Google and reaching the top of the search rankings mean more users will enter your website.

Being associated with a high, top search ranking on Google means customers will relate your brand with the relevant solutions to queries.

Contact Us

To speak to us, call us on 01925 563 960 or email us at info@mosaicdigitalmedia.co.uk

Meet Rachael – Digital Marketing Apprentice

Another new face at Mosaic Digital Media! We welcomed Rachael this week as our new Digital Marketing Warrington Apprentice.

So without further delay, we’d like to welcome Rachael to the Mosaic team!

Hi Rachael, welcome to Mosaic Digital Media! How did the role come about, and what would you say the definition of your role is?

“During lockdown 2020 I wanted to use my time to learn something new so I enrolled on a free online digital marketing course. I really enjoyed the various aspects of how digital marketing works which led me to look for employment in this area so I could continue to learn and apply what I learnt which is why I opted for an apprenticeship.”

How have you found life at Mosaic so far?

“It’s only my first day but I felt so welcomed by everybody and there is a genuine team spirit which is refreshing! The whole team have been super friendly and have shown me my role which has given me the confidence to apply myself.”

What would you say your most significant strengths are, and why did you want to take up the position with Mosaic Digital Media?

“I think I’m friendly and easy-going and would work well with the team. I am open to learning the different specialisms that make up digital marketing and being able to work with everybody! The role appealed to me as it ticked a lot of boxes in terms of how I could develop professionally.”

To speak to Rachael about Digital Marketing Warrington, call 01925 563 960 or use our contact form here.

How to increase your ecommerce Warrington purchases using social media!

At Mosaic Digital Media, we believe social ecommerce Warrington is the next leading market.

Unique checkout experiences will continue to embrace the consumers, and marketers will need to understand the motivations and reasons behind this to build a rewarding strategy for your ecommerce site.

Brand awareness is essential to securing more purchases on social media

Social media’s increased traffic and popularity are directly linked to spending more time shopping online.

Social platforms are a critical tool for marketers in the ecommerce market. Products are embedded within an endless feed of posts from friends and family to grasp the reader and make you stop to see the brands you already know.

Consumers may learn about your products without social through another channel, such as paid or organic SEO.

An essential element of marketing strategy is social for consumers to turn to for quick and easy access to your products.

Research shows that 80% of consumers agree that brand awareness makes them more likely to buy on social media.

Consumers discover products in various ways, depending on multiple audiences. In-feed ads, discovery pages, posts from influencers/creators are all ways consumers buy their products.

A social commerce strategy is essential to promote your products.

Using a social strategy allows you to market your most popular content in relevant posts when consumers are ready to purchase.

Retail therapy is another significant element of social commerce due to the impactful events across the world.

Consumers look to cheer themselves up by shopping online, which acts as a much-needed stress reprieve.

Targeting products to consumers’ interests is crucial when shopping for personal enjoyment. Algorithm and social-driven strategies are vital in maximising this market.

Your target audience is the key to your marketing strategy and analysing audience data is necessary. Understanding what consumers are looking for is vital due to various social commerce behaviours.

A successful social commerce strategy is knowing what you require for your target audience to hit the “buy now” button.

Social media management tools can track behaviours across platforms. You can plan product listings and strategies to target consumers’ interests.

Product listings need to be effective for consumers to buy your products. Visual, detailed product listing should be standard for your marketing strategy. Detailing of your product is required for consumers to buy it.

The leading three social media brands, Facebook, Instagram and Twitter have multiple strategies that can be used for your social ecommerce Warrington, including product live videos and tagging product listings into posts from customers.

A social commerce strategy promotes the use of video and photo advertising.

Utilising social media platforms will help promote your product to another level.

Consumers use social media for a social impact on their lives, interacting with others and being inspired by content creators and brands to purchase new items.

The user-friendly impact of online shopping means brands and marketers will have to analyse and interpret consumers’ purchase decisions.

Analysing data will help you reach and exceed your targets to ensure more sales for your business.

Alterations to your social commerce strategy can accelerate your business to the next level.

Looking for the perfect concoction of ecommerce Warrington and social media? Call our digital marketing team today on 01925 563 960 or click here.

Meet Andy – SEO Executive

Another new face at Mosaic Digital Media! We welcomed Andy this week as our new SEO Warrington Executive.

So without further delay, we’d like to welcome Andy to the Mosaic team!

Hi Andy, welcome to Mosaic Digital Media! How did the role come about, and what would you say the definition of your role is?

“I saw the role on Indeed and I thought that with my previous experience working with SEO at university that I would be able to transfer those skills as well as gain new valuable skills with the job.

I have a lot to learn on multiple areas of the job role and I am looking forward to learning and adding those critical skills to my repertoire.

My definition of the role would be a SEO Executive is someone who improves clients websites through optimizing SEO tools. The role liaises with the digital and website team in order to produce the best standard of website for clients”.

How have you found life at Mosaic so far?

“At Mosaic Digital Media, I have been welcomed with open arms by everyone in the company. From a new water bottle to a welcoming card!

I have thoroughly enjoyed my first day at Mosaic Digital Media and I am looking forward to my future with the company! I have been shown my role and made to be very welcome in my new role”.

What would you say your most significant strengths are, and why did you want to take up the position with Mosaic Digital Media?

“I would say I am a very motivated person and I am always looking for work to do. I am also a great team worker and I work better when working within a team – when conversing in a team I find that I am able to use the ideas that are put forward to help improve my work and also contribute to others.

I also am very open to learning and at Mosaic Digital Media, I’m hoping to learn plenty of new skills that will make me the best possible version of myself I can be!

This area of work is something I am passionate about and I wanted to find a role in the industry and this is the place to be. I also researched the team ethic and environment and from what I saw online – it transfers to the office. I’m very happy about this and it is the perfect role for me as my first job in the industry!”

To speak to Andy about growing your search campaign organically, call 01925 563 960 or use our contact form here.

New Year, New Branding!

Unless you’ve been living under a rock, you will have seen we have changed a few things within Mosaic’s branding. Before the new year, we took the time to reflect on ourselves, and we felt it was time for some branding TLC. 

A new logo and colour palette. A shiny new website and mock-ups of updated social accounts. We treated ourselves to a fresh new look, so let us walk you through it. 

Say goodbye to 2021 and hello to 2022!

Rebranding Mosaic | Mosaic Digital Media

Wow! Look at that glow up! We’re so pleased with the new branding as it opens up new opportunities to show you what we can do. 

Instagram Branding

Not only did we upgrade the logo and colour palette, we planned out how we were going to tease the rebranding. 

Of course, as our name is Mosaic, we thought it would only be fitting to create a mosaic over on our Instagram. We archived all our old posts, keeping our followers on edge and excited for the next piece to the puzzle to be posted.

Mosaic Digital Media | Instagram page, old and new branding

Side by side comparison confirms that we have made the right decision. With a bio refresh and a lovely 9.2k following (we’re manifesting this growth in 2022), we’re excited to post content on our socials again!

Our first posts revealed our new highlight covers and colour palette with our new logo faintly behind. Having these as reels enabled us to reach a larger audience. We will definitely be implementing more reels into our content strategy going forward.

As you can see, the puzzle complete will show our new branding as a whole when our followers look at our feed.

Mosaic Digital Media | Instagram Logo Reveal

Why make the highlight posts as reels, I hear you ask? Well, as Instagram’s algorithm continues to change, we have to make an effort to keep up! Now reels are being pushed we want to try and use that to help us reach more of our target audience. We also want to make content that’s more engaging and interesting.

Facebook Branding

After the initial reveal posts, we wanted to keep a theme throughout. Here were the initial ideas for what we came up with:

Mosaic Digital Media | Facebook New Logo Reveal Posts

Twitter Branding

With Twitter, we had all three posts together in a thread. This being pinned to the top of the page means all the information wouldn’t be missed.

Mosaic Digital Media | Twitter Thread, Logo Reveal

If this blog has got you excited about your business’ potential for a branding glow-up, don’t hesitate to contact Mosaic! Call us on 01925 563 960 or contact us to start your 2022 the right way here.

Meet Jay – Junior Web Developer

Another new face at Mosaic Digital Media! We welcomed Jay this week as our new Junior Web Developer.

So without further delay, we’d like to welcome Jay to the Mosaic team!

Hi Jay, welcome to Mosaic Digital Media! How did the role come about, and what would you say the definition of your role is?

“After graduating from University, I was looking for my first role within the industry. Still, I wasn’t sure which path I would like to take. After making sure my coding skills were good enough, I realised I enjoyed Web Development.

After this, I spent some time looking for roles that would suit my skills and match what I was looking for in a workplace. When I came across Mosaic, it stood out as the perfect role to learn and develop my skills whilst also growing within the company.”

How have you found life at Mosaic so far?

“As it is my first day today, I haven’t had much time within Mosaic. But so far, it has already been amazing, with the team being incredibly welcoming and friendly. I can’t wait to spend more time here!”

What would you say your most significant strengths are, and why did you want to take up the position with Mosaic Digital Media?

“My greatest strength is my problem-solving skills, as they are a vital part of any developer role. Having gained a lot of experience and skills throughout University, I spent time strengthening these skills. I cannot wait to learn even more from the great team at Mosaic.”

 

To speak to Jay about his growing Web Developer skills, call 01925 563 960 or use our contact form here.

Meet Jess – Graduate Social Media Executive

At Mosaic Digital Media we are always looking for new talent, and we recently welcomed Jess to the team as a Graduate Social Media Executive.

We sat down with Jess to get to know her a little bit better…

Hi Jess, welcome to Mosaic Digital Media! How did the role come about, and what would you say the definition of your role is?

“I have always been a creative person, but I never considered creating content for Social Media a job up until a few months ago.

I didn’t expect anything to come from a simple message I sent to the Mosaic team on Instagram. But after I was invited in for a quick chat, I was invited back for a formal interview and was offered the job!

Currently, creating content for businesses social accounts is my primary role, which allows me to constantly be creative, from the actual images to the text content to go with them.

I also have a background in video editing, which is a new aspect I can bring to the team! I’m excited to start creating video content for businesses, from brand videos on their websites to TikTok and Reels videos!

There are so many aspects to Social Media I really enjoy, so it doesn’t feel like work to me!”

How have you found life at Mosaic so far?

“I felt so welcomed on my first day! I received a ‘Good Luck’ card and welcome mug, which I really wasn’t expecting. The good luck card must be working because so far, everything’s going really well!

Everyone is so lovely, and it feels like I’ve been here for years rather than days; I fit right in.”

What would you say your most significant strengths are, and why did you want to take up the position with Mosaic Digital Media?

“With a few years of video editing experience, I will be enabling businesses to showcase who they are and what they do in video format. Videos are highly beneficial in today’s world for any business to reach bigger audiences.

Short-form videos have rapidly increased in popularity over the past year or so, and I’m sure I can speak on behalf of most people when I say that TikTok is VERY addictive! It makes sense to put the hundreds of hours I’ve spent on TikTok to some use!”

To speak to Jess about all things social media and video, call 01925 563 960 or use our contact form here.

Prestige Award Winners!

We are delighted to announce that our Web Design and Development team consisting of Liam, Nathan, and James have won the Website Specialist of the Year in the North West and Manchester region.

 

Prestige Award Winners!

 

The award was presented to Liam(Web Development Manager), Conor (Head of Marketing) and Danielle (Business Development Manager) at the Corporate LiveWire Prestige Awards 2020/21, hosted at Nunsmere Hall in Cheshire.

A huge congratulations to the entire web design and development team. We’re all so proud of you all, and this award is thoroughly deserved for the continued hard work and determination you all put in daily for each and every project and client you work with! To find out more about the Prestige Awards, visit their site here: https://prestigeawards.co.uk/

The “DIY Website Builder” Trap

We live in an era where every person and their pet has a website, it seems, yet your business doesn’t (or you do, but the 1990s look is getting a bit dated), so what do you do? Naturally, the first thing you try is Googling something along the lines of “How to get a website” only to be greeted with an utter assault of irrelevant ads and worthless websites, all telling you the same thing, “Build it yourself with our DIY website builder”. This blog will highlight the issues with DIY Website Builders and how to avoid falling for their ploy.

 

DI Why?

Of course, the initial thing that sets off alarms is their liberal use of the term DIY. At first glance, a DIY Website Builder sounds fantastic, no liaising with an agency to get things done, and it will save on costs! Win/Win, right? Wrong. Most items can be essentially DIY; you could DIY a house, a car or even DIY yourself a new phone if you wanted, but that doesn’t mean it will be any good – assuming that it even works in the first place.

 

Taking the You out of Unique

Let’s get real; there is no company going around offering free bespoke designs – that would be absurd. Every element in a DIY website builder is guaranteed to be a generic, cookie-cutter block that’s going to help you stand out from the crowd about as much as a tree in a forest. A large part of running a business is getting ahead of your competition; looking precisely like everybody else will hinder that lead exponentially.

 

Form Follows Limited Function

Many companies have a niche, a unique selling point or some specialised aspect that puts them ahead of the crowd. Many times, that particular element is implemented within their website. Using a DIY website builder removes any possibility of custom functionality as one deviation from the standard template can be potentially website breaking, possibly causing more conflicts than building a website from scratch.

This makes it especially hard to update and modernise your website, too; sure, you can move elements on a DIY website builder around but daren’t add a new component or desire a change in layout because most of the time, you are generally stuck with what you have.

 

Know Your Placement

Assuming for whatever reason a DIY website builder still seems right up your alley, and you’re willing to put up with whatever learning curves and headaches are to come – then what? In essence, a website is like creating artwork; anybody can apply paint to a canvas that part isn’t particular, knowing where to place the colour is where the actual skill lies. There are many design tips and tricks that the professionals have ironed down to an exact science. When websites are designed, they are built with many aspects in mind, and they are adapted to accommodate such parameters, but when an unskilled user (the average Joe) comes to create their website, there is no way even to begin.

 

Think of the Humans!

One of the most vital aspects of website design is keeping the user experience in mind. Careful planning and consideration go into the placement and function of every element with the awareness that the purpose of the layout is to give the user the best experience and ease of use. A lesser skilled designer who is stuck within the limitations of a DIY website builder doesn’t have the luxury of being able to build for User Experience (UX) as what set blocks they are given to build with are all they have to go from – and that’s assuming the designer even knows what User Experience is in the first place!

 

Need a second opinion?

So you’ve made your way this far through the blog, and we have successfully swayed your opinion on the DIY Website Builder con; now what? You still don’t have your dream website, and your search is still full of these no-good DIY Website Builder options; the answer is to go with a trusted developer or agency.

There are many reputable agencies out there. Each of them is filled with skilled developers (if we do say so ourselves). Moreover, they will assist you in designing your dream website to your specifications. There is no more to make do with limited elements and functions. With a custom website, the possibilities are limitless; you can have your perfect website without having to settle for good enough.

Of course, if you need a digital agency to help you bring your website to life, look no further because we are here and are more than happy to assist you to begin your journey into the digital world. You can always give us a call on 01925 563 960 or use our contact form to get in touch with us, and we will always be happy to help.