Why Google My Business is essential for online business

When it comes to starting a marketing campaign, it can be hard and can take some time to gather traction.

What most people don’t know is that starting in a local area can help you boost traffic, create conversions and develop a higher domain authority in the early stages.

Businesses often want to jump straight into a national market full of highly renowned competitors but this process takes time. attracting local business first can be a great way to help you take those first steps to achieve a successful national marketing campaign.

 

What is Google My Business?

Google My Business, Google’s Local Business Listings Platform, is the pioneer in helping you attract local business from all around your area. It allows people to find your company, which in turn provides them with an abundance of information such as;

  • Website address
  • Contact details (e.g. Phone number & Email address)
  • Business address
  • Opening hours
  • Customer Reviews
  • Short description of your business ideals
  • Social profiles
  • Images

Amongst the above, Customer reviews are one of the first things that will determine whether a customer will want to use your business or look elsewhere.

A local business listing like this can also have a negative effect on your search rankings if they are incorrectly optimised and maintained.

Something as simple as a wrong phone number or address can disrupt to Googles Ranking algorithm, this has the potential to cause damage to your organic SEO marketing campaign and domain authority. Make sure that all your business information is correct.

Regularly updating your Google My Business listing by adding images, posts, updates & general information can help to boost local rankings.

Local Google My Business Listing

 

Local Keywords

When trying to rank for a local audience it makes sense to target localised keywords, for example; instead of trying to rank for ‘Construction Services’ you can utilise something more specific such as ‘Local Construction Services in Manchester’, these type of long-tail key phrases can help your narrow down your audience.

Using the long-tail key phrases can help to improve bounce rate and conversion rates as the users finding your listing are specifically looking for local Construction Services that are based in the Manchester area.

Another advantage of using these types of key phrases is that they have less competition, this makes it significantly easier and possibly faster to rank for in search results such as Google and Bing.

 

Summary

We believe that marketing in your local area will have a positive effect on the overall SEO campaign.

Attracting local traffic and establishing yourself as a local business online can be a great stepping-stone to help you get into a national market. Going local first can help give your business the boost it needs before going national.

Here at Mosaic Digital Media, we specialise in online marketing whether it be Social Media, Google, email or content marketing we can help.

If you’re looking to get found on Google, contact us today on 01925 563 960 or click here to start your local or national SEO campaign with us.

Black Friday: Is Your Website Prepared?

Black Friday sales have become a huge success globally and slowly seeped over the waters from the USA around four to five years ago.

So what is a Black Friday sale? This event is the day after Thanksgiving in the US and highly regarded as the floodgates to the Christmas shopping season. With the influx in technology and ever increasing for consumers to demand low prices, these types of sales are bigger than ever and appear both online and offline.

In the UK we have adopted this tradition of Black Friday as a way to buy goods at a reduced cost or as a merchant, to make as much profit prior to the Christmas period and typical quieter January after all the expense of December.

In this article, we are going to look a little deeper as to how you can make your website Black Friday ready for the internet as well as ensuring your website is ready for Cyber Monday and the rest of the festive period.

 

Is your hosting suitable?

Black Friday sales typically cause a frenzy of buyers to come to your website with one aim of grabbing a bargain as well as getting that perfect gift for a loved one. However, before you get carried away with offering rock bottom low prices you need to ask yourself one question, can your website handle the extra volume of visitors?

If your website is not suitable for high volumes of traffic you may need to look into having discussions with your hosting partners to figure out how you can get your website ready for the festive period. If you are paying a nominal fee for your hosting and expects this to handle 20-30% more traffic you may find yourself in a sticky situation where the website will crash whilst the visitors are browsing or at the checkout stages of your website causing a huge headache. Being prepare for the whole of the festive period and upgrading your hosting could be vital preparations and most reputable hosting companies will advise you based on your current amount of users what to expect during the Black Friday sales.

If you have the time to prepare for the festive period or know roughly how many users you would expect to your black Friday event, you can look into speaking with your hosting company to run some load/stress tests on your hosting platform. These load tests are designed to simulate real-life situations on servers to see how many users it can hold. By doing this you will alleviate the stress of a frantic sale and the website having downtime.

Other tools can also help get your website up and running if the worst-case scenario is your website goes down. If your website does fall over tools such as StatusCake will tell you if you have any downtime on the server. This means you do not have to wait for floods of complaints to come in or to keep refreshing to see if it has. This will email you and alert you if you have any issues.

 

Is your website prepared?

Once you have sorted the hardware and hosting provider for your website, you need to make sure is your website ready? You may have all the best hardware and hosting solutions in place but is your website the main issue? If your website performance or security is a problem this may cause you to have downtime during the Christmas period.

 

Website Performance

Having a suitable host provider is great preparations for a successful Black Friday event, however, if your website is poorly coded or has not been speed optimised this can have a huge impact on how site visitors use your website. Performance is key as shoppers will want to buy items quickly in fear of losing out on a particular purchase.

If your website sluggish this will instantly annoy people, causing them to go elsewhere, potentially a competitor. Using speed tools such as GT Metrix or Pagespeed will give your web designer a good indication of what things they need to do to improve the load time of the website as well as improve the overall score.

 

Website Design & Usability

Most website visitors nowadays look to do most of their Christmas shopping or find that perfect Black Friday deal on their mobile phone to and from work or on the school run. As we gravitate towards being hooked up to the internet most of the day people expect the website to work correctly whatever device they are using. If your website isn’t a bespoke purchase the likelihood is, the website may have some poor design choices for mobile and tablet users.

For a successful festive period, you need to make sure you are getting this right so that you do not exclude any potential customer from being to use your website in any form. If you have a website design agency such as Mosaic Digital Media we build all of our website with a mobile-first approach ensuring that no matter what device your eCommerce website is viewed on, your customer will have a good experience all-round.

 

Marketing & Design

Now you have all the hardware ready for your website, you now need to market your Black Friday and festive events. If you have a good following on social media platforms this will be a good place to start with generating additional attraction to your black Friday sales. An additional advantage on your website is to make sure all of your Black Friday deals are clear and visible once traffic does come through to your website.

I would also suggest looking at getting some good artwork generated to promote your event. Festive artwork and sale banners will help drive traffic to your website. Also whilst on your website create a call to action banners where if a site visitor clicks on a banner, it takes them through to all of the deals available.

 

Summary

In summary, Black Friday is a great kick-off event for the festive period. Utilising this to your advantage will help the sales of towards the end of the year and will always help your business in more difficult months where typically you see a decrease in sales.

If you want to find out more about how we can help your business contact us today.

What is SEO and how can it help business?

SEO Marketing is an essential part of any digital marketing strategy and should not be ignored as its effect on your business can be huge, and is responsible for generating many avenues for new business leads.

For those new to the digital marketing industry, SEO can be a difficult concept to understand but we are going to do our best to explain it to you and hopefully give you the knowledge to use it correctly.

Our team of expert SEO specialists are on hand and ready to help you transform your digital presence into something that can generate more traffic, website conversions and hopefully more business.

 

What is SEO Marketing?

SEO stands for Search Engine Optimisation and is the act of optimising a web page to increase your search engine rankings. The aim is to increase the number of unique web visitors that discover your website.

If this process of gaining organic traffic is done correctly and well, then it can lead to returning customers, conversions and new business.

Google accounts for over 79% of all enquires made online (through search engines) so for your website to be found it must be compliant with Google’s Ranking Algorithms which are in a constant state of change to benefit the user as much as possible.

 

SEO Tools

Our experts utilise a range of different tools integrate SEO campaigns but we wanted to tell you some of the simple ones we use regularly and would recommend trying:

Screaming Frog (https://www.screamingfrog.co.uk/seo-spider/)

This advanced scanning tool allows you to crawl your website and can help you improve onsite SEO, by extracting data & auditing for common SEO issues.

Screaming Frog SEO Tool

 

SEMrush (https://www.semrush.com/)

SEMrush is a great tool for auditing websites and then provides in-depth analysis technical and off-site issue and offers insights as to optimise site better.

SEMrush SEO Tools

 

GT Metrix (https://gtmetrix.com/)

Optimising a website’s load speed is critical in any SEO campaign and GT Metrix is the tool that will help you do that, it provides insights if your website is slow and how to better optimise it.

GT Metrix Website Speed Testing (SEO tool)

 

Google Analytics (https://analytics.google.com/)

This simple but powerful tool can track all the users that land and flow through your website. It can also grant you tools to filter the traffic to better understand your audience and conversions.

MDM Google Analytics - SEO tool

 

 

Google Search Console (https://search.google.com/search-console/about)

Google Search Console is the partner of Google Analytics but can provide some more in-depth information on search traffic, performance and can help to identify website issues.Google Search Console SEO Tool

 

How we can help

Here at Mosaic Digital Media, we have a team of SEO specialists who will work alongside you to ensure that your needs are met and your goals can be achieved.

We can provide regular updates on what going on with your website and marketing campaign. This includes receiving a full report and breakdown of the month.

Don’t be suspicious of SEO… Give us a call on 01925 563 960 to speak to one of our experts or get in touch here.

How Social Media Can Impact Your Reputation

Social media can be a delicate thing and knowing your way around it is always helpful… We want to help guide you through this minefield to ensure that you aren’t jeopardising your brand or reputation.

One of the first things we would like to look at is making sure that your company profiles are kept in line with your professional views.

Having a personal touch is great because it can act as a voice to your audience, but if not kept in check, could have a devastating impact on the business further down the line.

 

Some bad examples…

Jack Maynard

For those of you that may have watched I’m a Celebrity, Get Me Out Of Here in 2017, then you will have probably heard about the events surrounding Jack Maynard. A series of offensive tweets from his past had resurfaced and were shared/talked about all over social media and were headline news.

 

View this post on Instagram

 

IT’S REAL! Jack is going into the jungle!! We can’t WAIT to see him in action ???????? #imaceleb #JungleJack

A post shared by Jack Maynard (@jack_maynard) on

Subsequently, Jack Maynard was forced to leave the show. This left his professional reputation and credibility as a YouTube blogger in tatters.

A lot of his fans may have lost respect or confidence in Maynard as a person and potentially stop watching his videos. As well, for a long time, organisations and businesses were likely not to want to work with him or ask him to promote their products because of his past posts.

 

James Gunn

Hollywood director of ‘Guardians of the Galaxy’ and ‘Suicide Squad’, James Gunn found himself in a similar situation after old ‘questionable’ tweets that Gunn had made in his youth, resurfaced online.

After the leak, James Gunn was then axed from Disney. They stated: “The statements on James’ Twitter feed were inconsistent with our studio’s values” and therefore he had to be removed from Disney and Marvel’s roster of directors.

Gunn and Disney have since made up and decided to work together to complete new projects but in situations like this, there isn’t always a happy ending.

Similarly, the tweets and posts you put out via your business account represent you as a company so make sure its a safe subject before you go jumping in head first! As seen above, tweets and posts from years ago can come back to haunt you!

 

Three key points on protecting your company’s reputation:

There is a lot of room for mistakes on social media but don’t worry, we have put together these three key pointers to help guide you through and help keep your brand on the straight and narrow!

 

1) Tone of voice

Be careful of the language you use on your social media accounts.

As seen above in our examples, once you post something on your account it is instantly made available to anyone on the internet and its a vast place, to say the least!

Being informal is absolutely fine if that’s the tone of voice that you’re aiming for, but just make sure you don’t use any offensive language, or abbreviating words to the point that they become illegible or unacceptable.

Using a certain tone of voice can also help your customers/readers recognise you when scrolling down their newsfeed!

 

2) Images

Images and other types of visual content such as gifs and videos are becoming a prime staple of social media these days.

When it comes to images and videos it’s important to be original with the content you’re creating or using, this can help you stand out from the crowd and help with engagement but also prevents you from crossing any copyright infringement.

With copyright infringement, the company that owns the assets has the power to ask you to remove the content you’ve used.

 

3) Transparency

Another great way of protecting your businesses’ reputation is by staying true to your word.

There’s no point exaggerating the truth, lying about what you can do or advertising something that you can’t deliver because it will negatively reflect in your reviews, whether that be on Facebook or Google, that you are not a trustworthy organisation.

It’s good, to be honest with your audience, this can actually help your reputation in a way that your customers know that you’re a real business with real people. We find that this helps customers respect and appreciate your business more.

 

If you feel that you need some help maintaining your brand reputation online or want a hand building up your social media presence then give us a call on 01925 563 960 or take a look at some of the social media management projects we’ve worked on in the past here.

What is a SSL Certificate

So, you’ve registered your domain name and got your website up and running. Everything’s looking great, and your business is off to a good start – and then a contact asks if your website will be secured with an SSL certificate… Don’t panic, and don’t be ashamed if you don’t know what one is – it’s more common than you think! And we’ve made a handy little guide for you, so get ready to become an SSL expert.

In preparation for Safer Internet Day we sat down with one of our technical experts at Mosaic Digital Media, Liam Wright, so he could talk about his experience with SSL Certificates and what he knows about the subject. Please feel fee to take a listen below:

 

What is an SSL Certificate?

First, let’s start with the basics… SSL is short for Secure Sockets Layer. It’s a type of security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browser remain private.

In simple terms, for small businesses, it’s a great way to show their customers that they can browse, purchase products and share information with you safely via an online connection.

The SSL is effectively a safety net that catches all the digital ‘bugs’ and keeps them away from site visitors and potential customers, so to speak. It’s a protective barrier for you, your customers and your website.

Keep in mind that over 50% of crime is made digitally… So it’s better to be safe than sorry.

 

So, does your site need an SSL Certificate?

To answer this first you’ll need to ask yourself a few important questions.

Firstly, do you plan to accept major credit cards online? If yes, you’ll probably need a merchant account, and most of these already require an SSL certificate regardless. An SSL certificate is usually needed before accepting major credit cards, and you’ll probably want one anyway if you want to reassure your customers that your connection is secure. Why would they want to risk their credit card information being stolen? Having that SSL certificate gives them peace of mind and pretty much guarantees repeat visits to your site. On the other hand, some online store programs offer build-in secure payment systems, so in this case, you might not need an SSL certificate for your small business website.

There are other reasons you could need an SSL certificate, however – not only does it protect your customer’s credit card information, but it will also protect password logins. If any of your pages required a password to gain access, and they aren’t properly protected, it provides a hacker with an easy opportunity to get into your website. This also applies for WordPress websites with a login page for the administrator, not just customer login pages.

Some websites collect information instead of money – for example, a website involving questionnaires. Having an SSL certificate on these types of websites secures all the information that these online forms take in, as some types of form mail can be easily intercepted by hackers. Do you really want to risk information like names, addresses and phone numbers? Probably not.

 

Can SSL help with SEO?

This is a more straight forward answer… YES. Google, in its quest to give every user the best experience, pushes websites that have SSL certificates further up the ranking because it can be seen as a trusted source and users aren’t going to have any security issues.

If your website is currently without an SSL certificate and the site has security/connection issues then please get in touch or call us on 01925 563 960.

Podcasting in 2020

In recent years it seems like all different types of media have been popping up all over the place and whether podcasts are new or not, they are definitely a contender as one of the most popular sources of media and content in 2020.

A podcast, for those of you that don’t know, is an audio show in which a person or people record themselves speaking, similar to radio talk.

Podcasts can be about nearly everything from people talking about their day to experts discussing and debating political views.

 

Why are we discussing podcasts?

Last year it was announced that 7 million people in the UK now listen to podcasts each week and this number is on the rise!

Although podcasts aren’t technically a form of ‘Digital Marketing’ they can be used in a number of ways to help elevate your digital presence and produce engaging content for your business which can then be shared through digital mediums such as social media or your website! Simply discussing your products and services in a podcast is a way of promoting your business online as long as you have an audience listening then the marketing does itself.

Podcasts tend to be more accessible than articles and videos because usually you can download them to your phone and listen to them no matter where you are or what you’re doing!

 

How do you make a podcast?

Making podcasts is actually very easy! As long as you have a good internet connection, a decent microphone and a quiet room then you can get the ball rolling right away.

Publishing podcasts are a little more work… sometimes you have to have 2 or 3 podcast already recorded before you can publish.

Thanks to Converkit we have a list of places that you can publish your podcasts. Take a look below:

All of these platforms have different regulations and processes so be sure to follow the procedures as the individual place will provide.

 

The Verdict

Podcasts in the last couple of years have been becoming a lot more popular with the public due to the development of smartphones and better internet connection with 4G.

A business podcast could be the best way of helping your business stand out against the crowd and a place for you to talk about your products, how they work and what they can be used for. They could even be used to talk to happy customers or clients to talk about their experiences!

So where do we fit in with all this podcast talk? This year we are working closely with the Warrington Buyers Club who have plans to start their own podcast and as their chosen digital agency we’re sure we will play a big role in this, so watch this space for more tips and tricks and possibly our own attempt at podcasts as we will need to get the practice in ourselves…

In the meantime, if you looking at growing your social media reach, google rankings or want to see lead coming from your website then simply get in touch or call us on 01925 563 960 because we have the experts on board who are on hand to help!

Mosaic Team try out Hypnotherapy in the office

The Mosaic team took an hour of their day to take part in a much anticipated guided Hypnotherapy session in the office last week. We learn more about what hypnosis is and how it can be helpful in the workplace.

 

What is hypnotherapy?

Hypnotherapy is a complimentary therapy in which guided hypnosis is used to create a state of focus and increased awareness during which positive suggestions and imagery are used to help individuals deal with a variety of concerns and issues.

 

Who led the session?

The Hypnotherapy session was led by the professional Hypnotherapist David Webb who’s based in Northwich, Cheshire.

He told us how the hypnotherapy treatment is commonly used to boost Confidence, reduce Anxiety and Stress issues which in a workplace like ours are almost a given! He gave us a generalised session around improving confidence and lowering stress.

 

What we thought

We asked some of our staff what they thought about the session and how they feel they benefited from it:

Negin:

“Hypnotherapy is different to what I expected (it was more therapy based than hypnotic) I think it was really beneficial to take a bit of time out of the day to recharge ready for the day ahead!”

Nathan:

“Although slightly despondent about not being turned into a chicken, Nathan endorses Dave Webb in his work and finds the art of hypnotherapy beneficial to the office environment”

Liam:

“I feel more relaxed and liberated to talk my mind apparently”

 

The Verdict

I think it’s safe to say that it was a very beneficial experience for most of the mosaic staff and we are looking into introducing this type of activity more frequently in the office to help with productivity.

To learn more about the hypnotherapist that led the session take a look at his website here: https://midcch.co.uk/

If you’re reading this and want to improve your marketing whether it be on social media, over email or through your website please let us know and we’ll see how we can help.

5 Grave SEO Mistakes That Even Experts Miss

Even the masters of SEO can make mistakes from time to time. This is going to be a recap of those devastatingly scary things that if missed in SEO can murder your entire campaign…

Okay, it may not be that sinister but you should really think about it when implementing SEO into a website.

These are 5 grave SEO mistakes that even experts can miss:

 

Dead Links (Broken Links)

To keep you in the spooky mood I thought we could start with Dead links… also known as broken links, these are links that no longer work, often result in the dreaded 404 error.

These issues can occur from a number of situations, for example, the page it was linking to was removed or if the link was added incorrectly.

Finding these issues isn’t as hard as you may think, we use software such as ‘ScreamingFrog’ and ‘SEMrush’. These will crawl your website and find any error codes to let you know that something is wrong.

 

Insecurity Issues (No SSL)

Having security issues is never good in any walk of life and this is no exception, you wouldn’t let someone break into your house easily, would you? Your website needs to have that same respect because it can otherwise be dangerous to your users, your website and you.

Having an SSL on your website will make it much more difficult for hackers to worm their way in. It will take the code that your site is built on and encrypt the whole thing to make it much more secure and search engines such as Google will hold you in higher regards for having one.

Most websites need an SSL certificate to make it GDPR compliant (read more about GDPR here). If you don’t have one and need one then simply give us a call on 01925 563 960 and we’ll help you sort it out!

 

Creepy Crawlies (Can’t Be Crawled)

Crawl issues are one that really gets to me and makes me want to rip my hair out but you just need to remember that there is always a solution to this annoying problem.

This issue can range from simply a robots.txt file being set up wrong to the website core codebase having a mistake. We use SEMrush to help find these problems and it’s an issue that needs to be dealt with sooner rather than later because if Google’s creepy crawlers can’t find it… it might as well not exist.

 

Killer Redirect Chains (Redirect Loops)

Have you ever woken up and felt like you’re reliving the same day over and over again? I’d hope not because you’re ripping off Groundhog Day if you were… but in actual fact, this is very similar to how Redirect chains work.

Basically, when you click a link it breaks because the new destination is trying to redirect you to another link and so on. This is quite a common issue but can be fixed relatively easily. If you’re using a ‘Redirect’ plugin such as ‘Redirection’ on WordPress you should be able to simply deactivate the redirect and the link should work as normal.

 

Shambling Site Speed (Slow Speed)

Now this one is often glossed over by the masters of SEO but should never be ignored because, although this is more of a development issue, this website factor, in particular, is very important to Google.

Have you ever gone to a website and found because it’s taking that long to load you’ve just given up and gone elsewhere? Well, this is what Google wants to avoid and if your website is slow enough to trigger someone’s buffer face then Google could penalise you for it… Now that is Scary.

We use a website called ‘GTMetrix’, this allows you to see how fast your website will load for the average Joe whether they’re in the UK, Canada or wherever else they may be.

If you feel that your site is slower than it should be or if you’re getting complains about it then let us know because we know how to help! Call us on 01925 563 960 or fill out our contact form here.

 

What Can You Do?

If you feel that any of them apply to your website then please let us know, the longer these issues stay an issue the more problems you’ll have. Contact us here or you can call us on 01925 563 960 and one of our expertly trained team will be able to guide you down the road to fixing the issue.

Mixed Content: is it an SEO Hazard?

When looking at SEO we need to remember that there are several technical factors that need to be looked at and monitored throughout your SEO campaign.

We are going to be looking at a single technical issue that seems to be the talk of the digital marketing industry right now, this is called Mixed Content.

 

What is Mixed Content?

Mixed Content is referred to as a mix up of secure and non-secure resources such as images & links found on a web page.

Mixed content issues can usually be found after a website has made the transmission from HTTP to HTTPS (Adding an SSL) but can present a security risk to your website and its users.

 

Why is mixed content a hazard?

There are many reasons you should worry about mixed content and should try to prevent it. We are going to divide them into different categories.

Users

If your page isn’t secure, then it makes it easier for someone to monitor or steal data from the users. Browsers can also enforce alerts and warnings to the user indicating that the page they’re using isn’t secure, this can give the impression that the site isn’t professional and could be part of a scam.

Business

Users not feeling safe on your website can give your business a bad name and reputation. This can stop users wanting to interact and purchase from your site because they won’t trust you with their private information.

You

Having mixed content issues on your website can affect and even damage any SEO campaigns that are running. Also, if your site is to get hacked via mixed data then it can be difficult to remove any viruses or malware that might have been added.

 

What’s the verdict?

Search engines want to make sure that users get the best service, so having an un-secure website is detrimental to your campaign and you will be penalised by Google, meaning that your site will likely appear lower in the rankings.

If you think there is an issue with your current SEO campaign or want to look into starting one, give us a call on 01925 563 960 or get in touch here.

Common misconceptions about SEO marketing

There are still some people out there that just don’t know enough about SEO… what it is, what it’s for, how it works or whether they need it.

Not knowing about something will always lead to misconceptions because people don’t take the time to learn and understand what they are talking about.

That’s why we‘ve pulled together some of the most common misconceptions of SEO and put the record straight!

 

1. It’s a onetime thing

Some people that come to us for marketing advice and services actually believe that SEO is a one-time thing. But in actual fact, SEO can take weeks and even months to take effect on a website.

In some past projects, we’ve done SEO on the site for months before seeing any kind of progress but inevitably it will come if done correctly.

This can be down to how competitive your focus keywords are. For example, ‘SEO’ is a very competitive keyword and can be very difficult to rank for but with time and the right methods, it can be reached.

Another factor can be that you have started SEO on a brand new domain that has no historic data or rankings, this can increase the time to rank because Google has no way to know or trust if your site is well established and can take it’s time to give you rankings.

You can learn more about what effects the time it takes to rank on Google here.

 

2. SEO is just about keywords

Search engine optimisation is almost like a jigsaw puzzle, it’s made up of lots of small pieces that contribute to making an overall picture.

Using the right keywords in an SEO campaign is very important because this will decide the route of the entire campaign but this is more of a foundation that you have to build upon until you have the full picture. We could talk all day about keywords but for more information on how keywords can affect your campaign and how to choose the right ones, click here.

In our experience, making sure your client is clued up with everything you’re doing is very helpful for both parties. It helps your client understand how much and what work you are doing and it prevents any misconceptions coming your way in the future.

 

3. It’s a scam

I love this one because is one of the most annoying misconceptions but it’s also one of the most understandable. It’s basically down to the fact that you can’t see it, because a lot of SEO is technical and not really tangible it makes it hard for people to see what you’re doing.

One of the main ways you can show that what you’re doing it working is through progression. This is the main way to make sure that your client is happy. An example of this could be that you have increased the about of conversions on the site, this could be more phone calls or form submissions, or could be that you have increased the number of visitors coming to the site.

It’s important to set goals in an SEO campaign because this way you can show progression. If you have set your goal as to increase the number of site visitors by 50% per month then make sure you take track of your results and it can help you show your progression.

 

4. SEO gives immediate results

As I said before SEO can sometimes take time to provide results and it may be frustrating to a client when they pay money and don’t get results immediately.

We suggest that clients let us use 3 months to provide results, this is usually enough time for the SEO to take place on and off the site and this usually give Google enough time to properly crawl the website.

On very rare occasions you might find yourself with immediate results such as increased traffic and conversions but this is a rarity and cannot be guaranteed.

SEO is an essential part of any online marketing campaign and needs to be taken seriously if you want to make the most of the traffic out there.

There will always be misconceptions with anything that people don’t completely understand and SEO is no exception because there are no definite right answers, this is mainly a guessing game.

If you want to learn more about SEO or think that you could do with some help then just call us on  01925 563 960 or get in touch here.

What makes for good content marketing?

Content marketing can help a company go from unknown to a customer’s go-to. It’s all about creating and sharing information online that whilst doesn’t explicitly promote the brand, it does stimulate interest in the brand’s product and services, somewhat indirectly.

As traditional marketing has become less effective, most companies are now turning to content marketing to boost their brand. However, some companies aren’t quite getting it right and could be turning potential and current customers away. Great content marketing requires experience, practice and knowledge of how to succeed. Read on to find out how to make it work for your company.

 

1. Content is key

This should be obvious, but there are a number of factors which could cause a company to be unsuccessful. Great content boosts SEO rankings and gains and/or leads traffic so clearly, it’s very important to get the content of your content marketing perfect.

 

a) Original Content

When content marketing was first used, companies would use bots or low-level employees to churn our unoriginal content highly regularly. By using this method and updating their website regularly, they were ranked highly by Google for SEO. However, times have changed and Google now rewards companies who create original content by increasing site rankings, which will positively impact your business. Google does this using an algorithm, meaning companies whose content marketing includes unoriginal content will be ranked poorly, reflecting negatively on the business.

Creating original content means using originality. It’s important to create original concepts and write about them, don’t just use existing concepts and write them differently. If your content gets people talking, this is great for SEO Marketing; why not write about something controversial? Debates such as putting the milk in before or after the tea bag are great for this.

 

b) Use accurate information

If your content contains information with inaccuracies, this could damage your business. Producing accurate information and sharing this with your customers builds trust. If your advice helps them, they are more likely to return when they need more advice. On the flip side, if you have provided them with inaccurate information which has hindered them in some way, there are unlikely to return to your company in a hurry.

 

c) Create engaging and thought-provoking content

If you want your audience to return (which of course you do!) then it’s important that you keep them engaged. The best way to do this is by creating engaging content which can be done successfully in a number of ways. You could create content that causes the reader to consider how they can apply what you have taught them to their life. Also, ensure your introduction is excellent, if the reader isn’t engaged immediately then they are likely to stop reading altogether. Lastly, and as mentioned previously, create content that sparks a debate to get people talking in the comments.

 

d) Create short and succinct content

Make sure you’re keeping your content to the absolute minimum it can be. Good content is brief, to the point and drives the message home. Your audience is likely very busy, so getting the information to them as quickly as possible is key.

 

2. Make sure your headline is catchy and engaging

The statistics say that whilst 80% of people will read your headline, only 20% will go on to read your full piece. Why? Because of the headline. Your headline needs to draw people in and explain what the piece is about. If you state in the headline why people need to read your piece and what they will gain from it then this makes for great content marketing.

 

3. Provide your reader with answers

Your reader has most likely found your article by using a search engine, looking for advice or an answer – so make sure you give it to them! Also, make sure the answer sticks out compared to the rest of the content, you could do this by using bold or a specific layout such as bullet points.

 

4. Use images, diagrams and videos

Using any of these will enhance the reader experience, breaks up big blocks of text which could have caused a reader to give up on your article and reinforces learning for the reader. Content marketing is about providing information that perhaps your readers didn’t even know they needed, which is best done through images and videos alike.

 

5. Keep updating and creating more content, regularly

If a customer returns to your website and there’s been no new updates or content since their last visit, they are unlikely to come back in a hurry. Content marketing is a commitment that you are choosing to make to better your company and so updating at least twice a week is recommended.

Amongst other things, to ensure optimal content marketing you need a proper title and impeccable grammar and organisation.

If your having trouble with your own content marketing or SEO marketing, give us a call on 01925 563 960 or you can contact us here.

The impact of Social Media on SEO marketing

This is one of them questions that no-one really has a definitive answer for because Google’s algorithm is so diverse and constantly changing we can’t really put a pin in it. Never the less, there is a short answer… Yes, social media does have an impact on how well you’re SEO campaign will run.

For all the SEO’s out there, we know that there isn’t one act that can magically raise your profile in Google Rankings to number 1 but there are a large number of contributing aspect to an SEO campaign that need to be in place to ensure your maximise results.

 

How can we use Social Media to help SEO?

Matt Cutts, expert in search engines, mentions that Google’s ranking algorithm didn’t use or except Social signals as a factor when ranking websites. In recent video’s he has stated that Google does in fact use social signal when ranking, but how do they use them?

Social media won’t necessarily grant an instant boost to your SEO progress, there are a couple of ways that it can help to compliment the campaign if it is implemented correctly.

 

Mentions and Links

There is a lot we can take for social media but a boost in SEO isn’t one of them. We can though use social media to further impact our SEO efforts on our audience.

As part of any SEO campaign, smart and creative content should be written. This content, if written correctly and SEO’d well with links, keywords and images, can have a good impact on progress but we can utilise social media sharing and links to amplify its reach even further.

The interest generated from social media share can lead to higher volumes of traffic, in term, helping your SEO campaign prove that your website is a source of valuable content and should be visible to more users.

Let’s not forget the larger your following/audience is then the more users will be interacting with your posts and may even reach the website for a look.

With social platforms like Instagram and Twitter it’s relatively difficult to direct any traffic to a link because they don’t allow URL links in comments or posts but only in your bio text. If you can direct links to the website and user likes the sites feel and usability, chances are when they need your services they will remember sand return via Google.

 

Positive brand recognition

Let’s all agree that word of mouth is one of the best ways to promote a business or service for free. We can use social media in a similar way, utilising the share function along with linking posts gives friends and family that you like or trust that page/business.

Trust is essential to a business audience and if a user trusts your website, business and brand then they are more likely to use your services or buy your products.

Social media accounts and pages that have a lot of action can also appear in Google’s rankings. For SEO this may not be ideal. However, for a user, it helps them figure out that you are a genuine business and by looking through your social media accounts and relating with you on a personal level, they may feel more inclined to use you or the service you provide.

 

In Conclusion

Let’s not forget that most social media sites can operate like search engines themselves for example, you can search for services/businesses on Facebook and you can search for products on Instagram. Thus, in short you would be greatly mistaken if you believe that social media has no impact on internet search and couldn’t help your business thrive.

Here at Mosaic, we think that social media has a significant impact on search rankings in Google. And that when running an SEO campaign it would be wise and beneficial to run a Social Media campaign alongside it.

If you’re running an SEO campaign and are thinking about getting your social media up to scratch, give us a call on 01925 563 960 or take a look at our services here.