Month: May 2019

How to make Mobile website Design a more User-Friendly Experience

How to make Mobile website Design a more User-Friendly Experience

If you want your mobile website design to be successful, you need to make sure that it is user-friendly. If the user cannot comprehend your website or use it in ease, there is no point of creating that website.

When making a website, your main aim is to ensure you get as many visitors as possible and make them loyal visitors as well! However, with over 200 million active websites around the globe, this is difficult to do! Therefore, along with the content, consistency, and your niche being essential for your success, your mobile website design must be user-friendly. Here are some tips to make your mobile design experience more user-friendly:

Make it appear more attractive

You want to ensure that every visitor has a magical experience when they visit your website. Therefore, when you are designing your website, keep the mobile user in mind. Mobile phones contributed to over half of the global website trafficking in 2018. Therefore, not only does your website need to function on phones, but also look great too! Even though the looks of your website shouldn’t be your priority, you should take it seriously. The first impression a mobile user has is based on the looks of your website! Therefore, you need to make sure that your website is compatible enough.

Must be easy to comprehend and explore

Users will switch to other websites if your website is difficult to explore. So, you need to make sure that your website is organized and provides the user with exactly what he/she needs. For instance, it’s always better to have drop-down menus that are consistent from page to page. Ensure that you design your page names so that they are easy to understand. No need to be over-creative and confuse customers. Give them what they want.

Don’t ignore the overall performance of your website!

Your mobile website design needs to ensure that your website performs well. Even though your website needs to look and feel good in the eyes of the customers, it is also important that it is efficient. So, if your website is slow, or it lags, and doesn’t work up to the mark, the user will get frustrated and say goodbye to your website.  Therefore, never ignore your efficiency. Numerous tools can allow you to be aware of the status of your website and also give you alerts! So, ensure that you make use of such tools!

No need for any complications

Always remember, less is more. Don’t overdo anything, whether it’s your website’s content, appearance, etc.  Your mobile website design must have a sophisticated look. Make your website look beautiful. But you should also ensure that the visitors can digest everything that is on your website. If you complicate things too much, there is a chance that users would become annoyed and leave your website.

In conclusion, mobile website design needs to be user-friendly if you want your website to be successful. You can have amazing content, but there’s no point if the website is confusing.

What makes for a great user experience?

What makes for a Great User Experience? | Mosaic Digital Media

With every man and his dog having a website on the internet and the average attention span of a reader being close to a goldfish, it can be difficult to make your site feel different and compelling.

Luckily for us, not all these websites are built with user intent in mind; this is where we have the advantage. With specialist User Experience (UX) design we are able to make sure that our websites have what it takes to guide the users to their destination.

What is User Experience?

According to Medium; User Experience, more commonly known as UX, can be defined as the way people’s emotions and attitudes are affected when using a particular product, system or service. Additionally, it includes a person’s perception of the systems aspects such as utility, ease of use and efficiency.

We are going to be investigating what users, companies and our own team thinks contributes to being the most valuable aspects of creating a great user experience on a website or landing page.

The Journey

Most people will agree that getting to your destination is great but it’s the journey that you remember. The same applies to websites. Having a direct, simple to follow and adventurous journey is all part of the fun when on a website.

When it comes to creating and developing a good user journey it would help to know things such as where your customers go when on a website, whether they are operating on desktop or mobile, if they want to find a particular service or browse a range of products and so on and so forth.

We would recommend some tools such as Google Analytics to help see what operating system your users are using and Hotjar to help determine where users are clicking on the website and where they are going.

When optimising your user journey and creating a journey map you need to remember that not everyone is computer literate and some people can easily get lost on a website. This means making your destination or end goal within 3 to 4 clicks from landing on the homepage would be sensible for everyone.

Ease of Use

When creating a website it might be worth remembering that nearly 20% of the UK’s population is 65 and over and that statistic steadily rising. Making sure these websites are clear and simple to use for both young and old people alike should be at the forefront of your mind when creating a great user experience on your website.

Using clear large headings with even larger clickable Call To Actions (CTAs) can be useful when you’re trying to funnel users to a certain destination. Use bold headings to give a clear indication as to what the page is consisting of. You may also use bold headings to direct users around your site whilst utilising CTAs and buttons to lead them to the correct places.

Having an accessibility setting of some kind on the website could go a long way as well when it comes to people with slight issues or have difficulty with reading. These settings may include a feature that increases the size of text throughout the website to help with the readability or maybe a font style change could be available to help those with dyslexia or those who cannot comprehend a hard to read font that is in use.

If your website is running on WordPress then a handy plugin to a user could be WP Accessibility.

In Conclusion

There are more aspects to take into account when designing a website for the best user experience but these are definitely the basic you need to think about, perhaps, we will continue and write a second blog on more user experience tips.

Here at Mosaic Digital Media, we know what it takes to make sure that good user experience is met with your users. If you’ve tried to make your site more engaging or visually pleasing but it’s not gone to plan, give us a call on 01925 563960 or take a look at what design work we’ve done in the past here.

How to get your website seen on Google & the benefits

How to get your website seen on Google & the benefits

Joining the digital world for many people is like trying to learn a new language, it’s hard to get your head around it. For others, it’s like second nature and can take to it as a duck takes to water.

In any case, people looking to improve their digital footprint or move their business into a new area of commerce will usually do so by creating a website or setting up social media accounts.

Designing and creating a website is challenging in its own right but making sure that people see it is another. That’s why we are going to be talking about how to get your website seen on Google, as well as the benefits of using digital marketing to improve your visibility online.


So how do I get my website seen on Google?

There are many starting points for getting seen in Google Search but we are going to start with one and work through some of the more important actions.


1) Submitting Site to Google

For Google to rank your website in search, it first needs to be able to see it. Submitting your website to Google is simply a way of telling Google’s crawl bots that your website is here and it is ready to be looked at and ranked.

To do this you need to set up a Google Search Console Account, following this you can then paste or type your website URL into the ‘URL Inspection’ bar and you will be able to send your website to Google for crawling.

This will get you noticed by Google but there is no guarantee that this will help you get on page one of search so your customers/clients can see you. For that, the art of SEO (Search Engine Optimisation) will need to be adopted to help the search engines find your website more attractive and ultimately rankable.


2) Adding Metadata

Adding Meta Date to your site is essential when looking to rank your site and help you get your site seen on Google. Each web page on your site is able to have its own unique Meta Title and Meta Description, these allow you to express what the page is about in a short snippet that will be displayed in Google Search for your potential users to see.

There are a couple of ways of adding this Metadata but we use a simple plugin called Yoast SEO, this allows you to add your own text and helps you monitor how good the SEO on your page is as well as giving you tips on how to improve it.

We have recently written a more in-depth guide about writing SEO Metadata for your website, here.


3) Optimising Content

Adding keywords and making your website content more readable and engaging can also help with ranking in Google, if done correctly, this can be linked up with your Metadata to help you rank for a common keyword or phrase.

Utilising a keyword or phrase in your content is one of the best ways to get higher ranking in Google for potential users to find.

Google’s crawl bots will read your website content along with your Metadata and decide how high to rank you for particular queries from the user searching.

Sometimes optimising a website for just these factors isn’t enough and you might find that you aren’t ranking high enough for people to find you. We offer full local and national SEO packages that could help with getting your website noticed.