Month: April 2019

Top 3 Favourite Website Easter Eggs

TOP 3 FAVOURITE WEBSITE EASTER EGGS

Easter, the excuse to eat as much chocolate as we can, is here and we’ve already started stockpiling our eggs for the long weekend. Although we will be still hard at work like always during this time, we thought we would share some of our website tricks with you. What better secrets to share than that of the Website Easter Egg hunt!

Hidden around the depths of the internet are some sneaky secrets and reserved references that are hidden away waiting to be found. This kind of secret or reference is known as an Easter Egg in the technology industry. Many of these tricks are not very well known and are not immediately apparent, usually requiring input from you to uncover these hints. Although we would never be able to cover all the Easter Eggs that are out there, we can certainly highlight our Top 3 Favourite Website Easter Eggs.

 

3. Konami Code on Digg.com

Rick Roll Easter egg

Digg.com is a popular internet news source for a variety of different subjects and hot topics. Hidden away in its code however is a small gem, a piece of code that detects user input on the keyboard and will execute a function if the correct combination is typed in, just like a combination lock.

Around the internet there is a certain popular key combination called the Konami Code that acted as a cheat code in the video game Contra, if you input the following keys into digg.com you are rewarded with an Easter Egg of Rick Astley singing ‘Never Gonna Give You Up’, this is known as being “Rickrolled”.

The keys to the Konami Code are: Up, Up, Down, Down, Left, Right, Left, Right, B, A

 

2. YouTube is Awesome

YouTube is awesome Easter Egg

I am pretty certain that just about every person who is reading this blog knows about YouTube, however, do they know about any of the Easter Eggs that YouTube has to offer? Although YouTube has many Easter Eggs scattered around its site, I will only highlight one of them, the most awesome one.

In a similar fashion to how the Konami Code works on digg.com, YouTube has its own variant where if you type the word “awesome” on your keyboard whilst watching a video the progress bar will start flashing through all of the colours of the rainbow. Don’t worry though if you find this Easter Egg annoying or distracting you can just type “awesome” again and it will go away.

 

1. The Most Meta Easter Egg

Wikipedia Easter Egg

The best way to describe the Internet phenomenon of the Easter Egg is perhaps with a link to the Wikipedia article that details it right? Not so you can read it of course but because there’s an actual Easter Egg hidden on that page too!

Although this Easter Egg may not be as fancy or as fun as some of the other ones on our list we feel that this deserves a place for how it manages to be both meta and descriptive. To find the Easter Egg on this page all you have to do is click the hedgehog in the upper right image on the page, you can also hover over the hedgehog for a little sentence of what the hedgehog thinks of this whole ordeal.

In Conclusion

Now armed with your newfound knowledge of the Konami Code you can go and explore the heights and depths of the internet and check all your favourite websites to unveil their secrets on your Website Easter Egg hunt. Why not start with our site and find our hidden Easter Egg?

From everybody here, at Mosaic, we wish you a Happy Easter! If you need any help or would like to enquire about any of our services and find out how we can help you, please contact us on 01925 563 960 or Contact Us.

4 Simple Tips to Becoming a Pro Networker

4 Simple Tips to Becoming a Pro Networker | Mosaic Digital Media

Networking, when done well, can provide a multitude of opportunities for your business development. A big mistake businesses can make is not dedicated enough time to networking because the short-term benefits are not immediately obvious. Yet, networking offers a valuable way of expanding your knowledge, meeting new people, building a reputation for your business and meeting potential clients.

Keep reading to check out some of our latest tips to help you to best maximise your networking opportunities…

Set realistic goals

If you are just branching out into the networker world then it’s a good idea to ease yourself in rather than go over-board and try to attend every single networking event in sight! By doing this, you risk burning out and losing interest in networking altogether.

Make sure to take the time to research networking events in your area and to set up a networking calendar on your desktop and phone so that you avoid missing important events.

Another tip is to vary the types of networking events that you attend. This will not only prevent boredom, but it will also help you to see which event is best suited to you and your business.

Don’t just collect cards

Let’s say you’ve made it to your first networking event, you’re stood facing a room full of people who all seem to be deep in conversation and you feel really out of place… we’ve all been there.

Everyone is in the same boat and is at the event for the same reason, to speak to new people – don’t be afraid to get involved. The general consensus is that if people are talking in an open-circle then it’s just general chit-chat and you are free to make your way over and join in.

The best advice we can give for a first-time and experienced networker is to LISTEN to what other people have to say.

Follow-up

Make sure you take a note of the people who you felt could contribute positively to your business or anyone that you feel could benefit from your services. You can do this via email, LinkedIn or even a phone call.

Get networking!

A good networking event will present you with new opportunities, a great networking event will leave you feeling inspired.

Don’t feel disheartened if you didn’t pick up any new business from the networking events you attended, if you got one fresh idea for your business then the event was worth going to. Remember, everyone are focused on their own business.

Your goal as a business is to see how you can add value to other peoples businesses or lives, not to repeat the same sales pitch to every person you meet!

Need a helping hand?

If you’re looking to branch out into the networking world, or you’re already a seasoned networker on the look-out for new events in the Warrington area, we are hosting our own networking event on May 17th. The event will provide the opportunity to mingle with other attendees, listen to our wonderful guest speakers talk about how digital marketing has helped them and have a nosy at our new office.

We hope to see you there!

Click to register: https://www.eventbrite.co.uk/e/warrington-digital-summit-19-tickets-59701335301

4 Digital Marketing methods that can help start-ups

4 Digital Marketing Methods to help a Start-up | Mosaic Digital Media

As if running a start-up business was not hard enough already. Making sales and getting your business known are some of the most important parts of helping your start-up business grow and succeed within its first couple of years.

Getting your businesses products or services out there into the public can be very exhausting and challenging without the proper knowledge! We want to talk about the different ways that digital marketing can help promote your business to the world.

SEO marketing

For those of you who don’t know, SEO Marketing or Search Engine Optimisation is the practice of increasing quality organic search traffic to a website from search engines (such as Google and Bing).

For start-ups especially SEO marketing can be a gateway into a world of new opportunity. With the right tools and experience you will be able to expose yourself to Google and all its users. Whether your business is local or national won’t matter as long as you are following SEO guidelines and are using relevant and productive keywords.

We have a simple guides on setting up SEO for your business here (https://mosaicdigitalmedia.co.uk/category/seo/), why not check it out and see if you can get up there with the big players. If you are struggling with SEO, get in touch (https://mosaicdigitalmedia.co.uk/contact/), and we’ll see how we can help.

Social media marketing

If you want to speak to your customers on a more friendly and casual level then social media marketing could be the method for you and your start-up business! With social media you’ll be able to create your own business page, brand it how you want and then promote it to who you want.

Choosing the right one for your business model is essential because social media platforms like Facebook, Twitter, Instagram and LinkedIn all have very different audiences and will cater differently for different businesses. For example if you are a visual business that makes Dresses or Cakes then Instagram, but if you were reaching out to formal business owners with precise informative posts then LinkedIn would have more benefit.

This methods great for start-up businesses because it’s all free to sign up, make a page and post, so all it will cost you is time! There are some paid options with social media but we have covered that in another article, take a look here (https://mosaicdigitalmedia.co.uk/category/social-media/).

Email marketing

Building a customer base is one of the main parts of a business, but keeping them interested is a whole other battle. Email Marketing gives you the opportunity to keep your existing customers in the loop with upcoming events or company news.

Using websites like Mailchimp (https://mailchimp.com/) or Campaign Monitor (https://www.campaignmonitor.com) makes creating and sending emails to client simple and fast. They will also keep track of your client base and give you reporting states so you know what’s working.

Pay Per Click

PPC or Pay per Click is Google’s paid fast track alterative to SEO. Using this method is very proactive and profitable however can leave you with no budget left as it can be very expensive to rank for particular keywords.

For a start up with limited budget, this may be a bit out of reach, but if you can find the right keywords at a good price try it!
Google AdWords makes creating and maintaining these paid campaigns quick and easy. We would recommend some training beforehand so you know what you are doing, on the other hand, you could find an agency like us to manage it for you.

Summary

There are a number of simple, cheap and effective marketing tactics out there to try that we haven’t mentioned, these are just some of the ones we would recommend that could be digitally moulded and shaped to fit your business best.

If you do have any trouble utilising some of these methods for your start up business then let us know and we can lend a helping hand or if you just don’t have time and want to outsource, we can help!

Getting the Most from St. Patrick’s Day Marketing

St. Patrick's Day Marketing | Local SEO Experts | Mosaic Digital Media

St. Patricks Day was on March 17th and swiftly approached as people bought their leprechaun hats, picked their shamrocks and prepared for what could have been their most drunk day of the year. We are all for being wasted on this occasion but we certainly won’t be wasting this occasion. St. Patricks Day is more than just another day in the calendar for us, it’s a marketing opportunity.

The main focus in St. Patricks Day is the high consumption of beer and the excuse for a party; so does this mean only alcohol companies can capitalise on this day? No of course it doesn’t, just because a holiday may have a specific focus it doesn’t mean it can’t be used or interpreted in different ways to fit your business. Your company can benefit from St. Patricks Day (or any occasion for that matter) in many ways depending on how you choose to market it. Here are just a few ideas that may help you boost your sales on this lucky day:

Try your luck with a contest

St. Patricks Day is an Irish holiday and the Irish are known for their luck. Take this opportunity to let your customers see how lucky they are with a contest or giveaway. Contests are a good way to increase customer engagement that can correlate to an increase in conversions meaning more sales. Contests are an especially effective marketing strategy on Social Media platforms, as it will generate more brand awareness.

Go Green for Paddy’s Day

We’re not talking about recycling here (although that is a good idea) we’re talking about quite literally making yourself green to celebrate St. Patricks Day. The colour of St. Patrick is widely known to be a shamrock green and is tightly associated with the day. Making parts of your identity green such as your logo or some elements on your website can show your audience that you are more than just a corporation. Customers are more likely to approach a corporation with a personality behind it. Changing your website is a good way to generate additional traffic to your site; a fresh coat is likely to decrease bounce rates and increase traffic.

Save them a pot o’ gold with discounts

People love money and more specifically saving money. St. Patricks Day is a great way to push a marketing campaign in the guise of a holiday discount. Although at face value, applying discounts may seem like a bad idea as it decreases the profit margin on your product/service it is many other benefits that outweigh the negative. Customers will likely be loyal your business and use your services again when given a pleasant experience such as with a discount.

Just wish them well

Maybe you don’t want to really change your business or push a promotion on this occasion, that’s fine too. Just wishing your audience a simple happy St. Patricks Day can work as well as an actual promotion as it shows people you care about them and can increase customer engagement and brand awareness. That being said, from all of us at Mosaic: we wish you a happy belated St.

Patricks Day!

So don’t just rely on the luck of the Irish to boost your sales this spring season, rely on us here at Mosaic. Mosaic can increase your sales with our marketing prowess and expertise in SEO, SMO and Web Design. Contact us on 01925 563 960 or contact us using our contact form to see what we can do to promote your business.