Month: February 2019

10 Year Website Challenge

10 Year Website Challenge | Web Design Experts | Mosaic Digital Media

If you have been on Social Media these last couple of weeks, you may have noticed a new trend popping up on your feed: a “10-year challenge”. This challenge looks at how much somebody, or something, has aged within the last decade. Here at Mosaic, we are all for keeping up with industry standards and latest design trends so let us have a look back at some popular websites to see how they fare in the #10YearChallenge.

Apple

Many look to Apple as a design leader when it comes to slick and minimalistic design they use for their website but it never always used to be that way. When we made Apple take the 10 Year Website challenge we can see they have shifted from their original design a lot in the past decade.

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apple old website

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apple new website

Twitter

Twitter has seen its fair share of renovation over the 10 Year Challenge from a boxed light blue layout with similar aesthetics as other social media sites from that time to a modern fresh full-screen splash.

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Twitter Old Website

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Twitter New Website

Stack Overflow

A website we here are all familiar with. A soft safe haven for us with a sharp design and an easy to navigate layout but looking back that did not always use to be the case. The 10 Year Challenge reveals that the site used to be more compact and blocky. Not all of us here remember the old design but some of us do.

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Stack Overflow Old Site

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Stack Overflow New Site

eBay

Many things have changed over the years with eBay from the logo to the colour scheme. Looking at the result of the 10 Year Challenge, we can see that eBay has dropped its use of the yellow colour and opted for a more plain and modern looking site. E-commerce sites generally need to keep themselves keep and tidy so the user is not swamped by too much irrelevant information.

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Old eBay website

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Old eBay website

PAPYRUS

PAPYRUS is one of the more recent projects we have worked on but the site has not always been with us. We decided to have a look back on what it used to look like, not just before we redesigned it but what it looked like 10 years ago. PAPYRUS has come a long way since then opting for a fresh modern full-width layout with much more vibrant colours and neater navigation. We can see it has aged a lot and for the better in the 10 Year Challenge. Check them out following the link here.

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Papyrus Old Website

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Papyrus New Website

 

Do you feel your website is looking so 2009? How about getting a more modern look and join in with us on the 10 Year Challenge! Contact us on 01925 563 960 or contact us using our contact form and we will see how we can help you.

Understanding User Intent

Understanding User Intent | SEO Marketing | Mosaic Digital Media

It’s been getting harder and harder to predict what Googles deems most valuable in an SEO campaign and it’s not getting any easier any time soon. Forming an SEO campaign is almost an art of covering all bases, making use that every factor is present and optimised, for example, on-page optimisation, structured data, link building etc. One of these factors that isn’t talked about so much is optimising for User intent.

User intent, also known as search intent, is predicting the specific goal or intention set out by a user when searching a term in a search engine such as Google and Bing. User intent has been overlooked in the past but is now a dominant factor in developing a website SEO profile and improving its searchability.

Optimising for User Intent

Optimising for User Intent is something that will require some research followed by some on-page optimisation changes. Your website should already be targeting certain keywords, which is good, we just need to alter some Meta Data.

You need to start by putting yourself in the user’s shoes, think how they think, type how they type and then you can begin to discover the user intent of your audience.

Meta data on web pages need to be accurate, readable and up-to-date, helping your audience find your website. Don’t be vague.

Types of user intent

There are 3 different types of user intent known as Navigational, Informational & Transactional.

  • Navigational – The user intent is when a user is trying to get to a certain website
  • Informational – The user is looking for information
  • Transactional – The user is looking to purchase or take part in a specific online activity

The idea of intent is that everyone who performs a search in Google has a specific intent. They’re looking for something specific and the content that appears in the search results should meet their intent.

Can it improve click through rate?

Optimising for user intent is one of the many ways you can improve your website Click Through Rate (CTR) as well as bounce rate.

If you are answering a question or giving someone a reason to click your link and your link delivers informative and accurate content then there is a higher chance of them clicking through to another page to find out more about your company or services. They could even go looking for some contact details and get in touch.

The same process goes for Bounce Rate, someone finds your site and they find what they have been looking for then they won’t have a reason to leave.

How to Grow Your Business Using Paid Social Media Ads

Grow Your Business Using Paid Social Media Ads | Mosaic Digital Media

We all like getting the most from our money, which is why it is important that if you have an allocated budget for paid ads on social media it should get spent in the right way. It’s important to pick the method of advertising which is the right fit for you and your business. Here is an overview of the main types of social media paid advertising and an overview of which we think works best.

Facebook

Businesses can target users with Facebook Ads by location, demographics, age, gender, interests, behaviour, and connections. Facebook’s ad management tool also allows you to do A-B testing and track the results of your ads, helping you to determine which types of ads are working best and increase or reduce your budget accordingly.

With over 1 billion active users, if your business deals primarily with the everyday consumer then it is worth considering using paid ads on Facebook when considering where your marketing budget is best spent!

LinkedIn

With 560 million professionals using LinkedIn and 4 out of 5 LinkedIn members driving business decisions, LinkedIn is the number one platform for B2B lead generation. Using LinkedIn you are able to boost your content so that it reaches a targeted audience as well as deliver personalised messages which drive conversions.

Use real, member-generated demographic data to reach the right audience: job title, company, industry, seniority, and more. Using the campaign manager, you can then track your ads and discover how many people your campaign reached and how many conversions you received from the ad.

Instagram

You might have noticed that ads are becoming a lot more frequent on Instagram, appearing on your feed as a photo, video or carousel and can also appear within the stories. With generation-z’s attention span diminishing by the year, Instagram is on trend being all about visuals, which is why if your content is visually engaging then it can prove to be a very effective form of advertising. Since Facebook bought Instagram in 2012 it has grown from strength to strength, and the connection also means that you can send your advertisements out to Instagram without even having an Instagram account set up!

The Verdict

It’s impossible to say which works best as it really is dependent on who your target audience is and what budget you have in mind. However, we can say from our own experience managing paid ads that Facebook provides the most user-friendly service, with clear instructions on how to create the ad and track results easily.

A top tip is to not rely too heavily on ads as these don’t appear on your timeline and are often the most ‘salesy’ types of posts, so make sure you are posting organic content consistently on your timeline as well as acquiring as many reviews as possible to create trust points with your audience.

If you are looking for a company to manage your social media account(s) then feel free to pick up the phone and chat to one of our team members – 01925 563960

Mobile-First Indexing: What is it & how does it work?

Mobile-First Indexing: What is it & how does it work?

The SEO industry has been talking about Mobile-First Indexing for some time and now we have been welcomed with its presence. Back in 2018, this new concept was rolled out and we have been working with it ever since.

There is a bit of confusion surrounding it but we are going to be talking about what it is and how you will need to adapt your SEO Strategies to accommodate it.

What is Mobile-First Indexing?

Mobile-First Indexing is exactly what you think it is. This simply means that when Google crawls your website it scans the mobile version first before looking at the desktop version.
This means that every website on Google needs to be optimised for mobile usability and search, Google’s Algorithm will be penalising a website that isn’t mobile friendly because it doesn’t comply with its strict guidelines.

Moz has created a good visualisation of how googles crawl bots will work now with Mobile-First Indexing as opposed to Desktop-first indexing. See their breakdown here.

Moz Mobile-first Indexing

How can I optimise for Mobile-First Indexing?

Optimising your SEO campaign for mobile-first indexing shouldn’t be too difficult! If you’ve already been optimising your website for mobile usability before these developments then there shouldn’t be anything to worry about.

The main factors you need to take into account when looking to the mobile website are:

Content

When working with mobile optimisation you need to take into account the size of the screen and the size of the text so users are able to read the text accurately. Some people will reduce the amount of text on mobile websites but this can also have detrimental effects on your SEO progress.

Meta Data

While it’s not needed making your Metadata shorter for your mobile version can be useful for the smaller space provided by Google’s mobile search. Note that you will still need similar information and to include your keywords in the data as they are still needed.

Site links

Make sure that you can optimise conversion rates with every opportunity, making sure that number and email links work on mobile is a great way to improve your mobile conversion rate.

2019 is going to be another year of challenges and there are going to be a lot of changing in the SEO world but this is just one that we think you need to know about before moving forward in your campaigns.

Mobile-First Indexing probably won’t be the most important thing on your list to get done but it is definitely one that needs to be checked off before too long or it could come with devastating SEO effects. We have also talked about some other upcoming SEO changes that we think could be important this year in one of our earlier articles, take a look at it here.