Month: October 2018

The smartest ways to use Twitter & Facebook for business

The smartest ways to use Twitter & Facebook for business

Since the explosion of Social media platforms such as Facebook, Twitter, Instagram etc. people and businesses have been trying to figure out how they can use them to their full potential. For friend and family its simple, you can post updates about your life or your day and stay in touch with people which you otherwise wouldn’t see or hear about.

For businesses, it’s a whole other kettle of fish! The possibilities that can be drawn from social media in business are endless. These social media platforms can be used for simple actions like posting about the business to keep people up to date but can also be used to target particular posts or adverts at certain people based on their location, age, gender, likes etc.

It’s an understatement to say that the modern world is being formed by these bodies of social interaction, and it’s exciting to think about how things may change in the future, this is a whole other article to write, so today we’re going to be talking about how to use Twitter for Business and Using Facebook for Business.

How to use Twitter for Business

The dynamics are very different on Twitter when compared with Linked, Instagram and Facebook for business. This social media is designed strictly to be social and engaging with people that you’re connected to, this is done via liking, forwarding and retweeting posts that people put on. It’s one of the best places to find out any news about the world because of how it can track popular topics.

Utilising posts and comments can help you to refine your businesses brand and look, posting corporate and promotion things will give people the impression that you are a very formal and corporate business which isn’t a bad thing but maybe twitter isn’t the best platform for you if that’s the case. On Twitter, businesses that utilise fun and engaging content will usually receive better results in terms of likes, retweets and comments.

Using Twitter for business is also a great way to expand the reach of your current client base and potential client base, using what people talk about and link can give you a good reflection of whether or not you could help them as a business. Following people that are relevant to your business for example market leaders or industry bloggers can give you a good idea of what your potential clients could be looking for in you.

There are some methods like mass following that could help kick-start a follow base for a business too. This would consist of you as a business going through your competitors and following people that might follow them. This is a long process but doing it along with the right content can help your business build a simple follow base of people that are actually interested in what you have to say and offer.

Using Facebook for Business

Facebook was one of the first big players in the world of social media. When it founded in 2004 people went crazy for the new phase of communication. You could consider this beast of innovation the pioneer for the social media generation, in which case other social media’s like Twitter and Instagram followed in its footsteps for the path to greatness.

Using Facebook for business is a more adapted experience than most social media platforms for its user and business because it allows you to create and customise a business page, which lets you promote information about your business, opening times, contact details and much more. The first thing to do when using Facebook for business would be set up and optimise the business page as thoroughly as possible, in some cases you can acquire the Blue Tick that most people think makes them look famous but is actually a sign of a certified person or business.

The key to any marketing campaign is to make your product or company look attractive and appealing to the customers, and there is no difference when using Facebook for business. You can display posts, images, jobs, business info and more on your business page so there is a number of opportunities can you choose from when making your business look appealing on Facebook. Just remember that putting what the customer wants to see isn’t enough you need to be truthful about what you do as a company!

A unique function that comes along with Facebook Business is Facebook Analytics, this allows you to see how many people have visited your page, how people have shared & liked your posts, which posts have had the most interaction and more. This function is great to check if people are interacting in the right way and you can actually check which type of post are getting the most interaction. This can allow you to improve the content that customers want to from your business.

How can we help?

There nothing we love more than helping small and growing businesses the chance to improve their business and conversions. Social media is a great, cheap and simple way to improve brand visibility and customer interaction.

If you’ve tried Twitter or Facebook for Business and not getting the results that you’re expecting or you’re finding it harder than it should be, why not give us a call? We can help you improve your campaign or we can help design one for you. Take a look at what we can do for you here and we’ll see how we can help!

If you want some information about the best tips for using LinkedIn, then we have another blog here that you might enjoy. Or you can call us on 01925 563 960 to get more information.

5 important tips to improve Website Security

5 important tips to improve Website Security | Mosaic Digital Media Ltd

As the internet becomes ever increasing popular, to nobody’s surprise, so is the amount of private information that is shared over it and with this, the number of hackers and people trying to steal this sensitive information.

Even with the new GDPR law implementation in May, many websites are still insecure and the information is still prone to be stolen and misused. Stealing information is unfortunately very common in this day and age with big corporations such as the NHS and TalkTalk being hacked and security breaches always showing up on the news.

This guide is to help you increase your website security and prevent hackers from gaining access to your website, downloading malware and stealing information.

 

How to protect your website

There are various website security procedures you can follow to help protect yourself from hackers. With many layers of website security, it usually means even if the hacker would manage to penetrate one of the defences there will be many more that will stop them in their tracks. Here are just a few ways you can improve your website security and protect your business:

 

Secure Servers

Some companies are in belief that it is a good idea to self-host their own websites as it is a cost-effective solution and all of the website data is kept in-house. We are inclined to believe that this is not such a great idea, as these servers tend to be insecure and therefore a potential website security breach. We recommend hosting your website on a secure server that many companies, including ourselves, can provide. To read more into the different types of hosting available click here.

 

Strong Passwords

This may not come as a surprise to a lot of people but we cannot stress it enough the importance of strong passwords. A strong password is just not the combination of characters to make a secure chain it is also making sure it is memorable and known by as few people as possible. Your password can be the as complex as you want it to be but it means nothing if you cannot remember it. Complex passwords tend to end up being written down and placed in an easily accessible location; this, of course, does not really improve security when the details are out in the open for anyone to find and use.

 

Updated Software

Software is constantly being improved upon and updated to the extent of when you open the program and there is an update available you get mildly annoyed. Although once you update the software and seems that nothing has changed, the odds are something has and that something has to do with an improvement in website security to prevent any breaches. The reason software is so regularly updated is because as soon as a security flaw is located hackers will try to capitalise on the situation and will attempt to breach the software to get into your website.

 

Using HTTPS

You probably recognise these letters from May 2018 when the new GDPR laws were rolled out throughout Europe, you can read more about GDPR here. If you missed the whole GDPR situation then you will still definitely recognise it from many website URLs, such as ours. Using HTTPS does more than just put a quaint little lock icon next to your website name, it also ensures that the content your website is sending is secured and cannot be tampered with or viewed by any unintended people whilst it is being sent across cyberspace.

If you are unsure on how to secure your website or want to make sure your website is on a secure server then contact us or call us on 01925 563 960 and we will move you to our servers and install a FREE SSL certificate.

 

Security plugins

We are big fans of WordPress here at Mosaic and with WordPress comes the vast selection of plugins available, with those comes the security plugins. There is a huge variety of different security plugins available to install such as WPMU’s Defender and Wordfence. These plugins are amazing at locating and locking down any security flaws it detects throughout your website and comes with the added feature of being able to scan your site files to detect any potentially hacked files that may have already snuck their way through your website security and breached some files.

If you’re fearful of the potential of your website being hacked and would like assistance in setting up website security and protecting you and your client’s information why not give us a call on 01925 563 960 or Contact Us to discuss how we can help you.

What is a Branding Kit?

What is a Branding Kit? | Graphic Design | Mosaic Digital Media Ltd

In today’s day and age, image and how we are perceived is becoming the forefront for most people. With the introduction and increasing growth of social media platforms such as Instagram and SnapChat, the world is becoming more and more focused on appearance. Even though in the past what we wore, ate, drank or did was important to friends and family, with these powerhouses of social media becoming an everyday need to use. Instagram is all about showing people a sneak peek into your everyday life and many people are becoming in there own right a brand.

Before we delve deeper into the understanding of what a brand identity and what a branding kit is, we need to first understand what branding is.

 

What Is Branding?

Branding is something that is memorable to the person looking to buy a particular product. If you were to buy a mobile phone most people would say buy an Apple iPhone or a Samsung device. If you were to buy trainers, Adidas or Nike would sure be at the top of your list. Brand awareness and exposure are critical to a business’s success. For you as a business being able to see the general public identify your business against a product or service shows the great success of this.

 

This is why branding is first and foremost important but also gives identity to your business.

With any small business, their image is important to improve your revenue and for people to remember your business. A catchy name and a Yellow Pages advert used to be all a business needed to get leads or work flowing in but this kind of marketing does not work as well anymore. Consumers are looking for professionalism on all fronts to invest their money and time into a product or service.

 

Below are seven different steps you can take to improve your brand identity and utilise a branding kit.

 

Brand Identity

Even though the idea of building a branding kit is to coincide with the overall brand identity, you first of all need to look at what you want your brand’s image to be.

 

Who are our businesses target audience

Helps identify how your brand’s image is perceived. If you a young App development agency you would be appealing to a younger demographic whereas a catering company for the elderly will need to cater to this target audience. It is important to find this as your brands use of language across emails, website, letters, leaflets, vans, etc will need to reflect this narrative and audience selection.

 

Consistency is king

Most businesses start off with good intentions and develop a branding kit which will allow them to build different marketing strategies but over time due to many different factors, the branding toolkit can forget about. By misusing the branding kit or using the incorrect logos, colour or fonts you could come across to your client as sloppy and unprofessional.

By keeping the consistency optimal your brands image across all different mediums such as your website and social media platforms will come across well to potential prospects and turn them into clients.

 

Keep it simple

This has to one of my golden rules for brand kits and business identities. If you take some of the biggest brands such as Apple, their whole is based on simplicity. Lots of small to large companies invest lots of man-hours and cost to create brands that are overcomplicated and fussy causing them to miss the mark with potential clients. If you keep your brand message, look and persona clean and simple this will portray your brand’s identity well across all of your branding toolkits.

 

Develop a branding strategy

Lots of businesses jump at the chance to improve their image by throwing themselves directly into a rebrand or chance their branding kit without a second thought. This can prove to a be a costly mistake as with anything you need to prepare and plan your strategy for a branding toolkit.

 

Research different media and brands

You may feel that looking up your businesses competitor is like cheating but all research is important. By investing time in looking at what your competitor is doing is a worthy step to better your branding success going forward.

Other avenues to take in developing a successful branding kit is to make sure you look at different media outlets such blogs to ensure your branding is bang on trend rather than several years too late and instantly looking outdated to your potential prospective clients.

 

Brands Always evolve

If you feel like a business you have navigated your way through the whole branding maze successfully and have a brand toolkit that demonstrates your business in a nutshell, this is great news. However, this is something that needs to evolve as time passes. Brands in today’s market cannot remain static as the image of your brand can be seen as ‘stale’ as more time passes. If you take Nike there marketing and branding are always evolving and taking a new direction and keeping up to date with current trends. As a small business owner, you will need to make sure your brand and branding kits also do the same.

 

Invest In a Digital Agency With Graphic Designer

My final point to wrap this up is if you are unsure on anything always invest in a digital agency such as Mosaic Digital Media Ltd as we have some of the top talents in the NorthWest who can help your business develop a branding kit to shout about.

How to Boost Online Business with Online Marketing

How to Boost Online Business with Online Marketing

Online marketing is the general term given to a range of different services used to boost business online. Some of these services include SEO (Search Engine Optimisation), Social media (Facebook, Twitter, LinkedIn, Etc.) & PPC (Pay per Click) also known as Paid Ads. These different types of methods can be used in a range of different ways, for example, you can help to improve brand awareness or even improve traffic to your website, and the possibilities are endless if you know how to use them.

We are going to be taking a small look at some of these methods and explaining how each can be used to improve your online marketing campaign. If you want any more information on any of these subjects you can read more in our news sections (/News), message us on Facebook or Twitter, or you can call us on 01925 563 960.

SEO (Search Engine Optimisation)

Search Engine Optimisation is one of more difficult to understand, it is the practice of improving a website’s quality to help it move up in Google Ranking. This can be used to improve traffic, target a specific location or to increase conversions or enquiries from Google, Bing, & more.

Because Google’s Algorithm is always changing we can’t pinpoint what Google uses to rank a website and this is why we can’t determine how well a website will rank. We have some processes that we like to use but everyone has their own way of doing things, you can find some of the ways we do these things in some of our other blogs.

Paid Ads (PPC)

Paid Ads can be performed in a couple of different ways. The first way PPC is very similar to how SEO works which is allowing your advert to appear in Google search. This process requires you to pick certain keywords that you would want to appear for and allows you to bid for space.

Other Paid ads can be on social media. For example, Facebook and LinkedIn let you create a campaign that can be marketed to the correct audience. The parameters that can be used to target audiences can be as specific as Age, Location and even Job title. This works well when trying to improve brand awareness or gain specific conversions to the website.

Social Media

Social Media Marketing is a smart, free and simple way of reaching your audience online. It gives you the opportunity to reach out to the people that best suit your business and even allows you to communicate and interact with people. This can help some businesses develop an online presence and give the company a human feeling.

There are many different Social Media platforms that you could use to promote your business. Different Social media’s present different opportunities, for example, LinkedIn is used for Business-to-Business interactions because this is where people look for industry news, jobs & business-related articles. Other examples of social media are Twitter and Facebook, where people are more social. These can be used to build brand awareness and interact with your audience and customers and can allow you to give quick replays to people enquiring about your business as well.

We provide services in all of these subjects which you can find here (/what-we-do). You can also learn more about the above services in our news/articles section because we write weekly blogs on different parts of the online marketing world.

5 Common Website Design Mistakes Made Daily

5 Common Website Design Mistakes Made Daily

When it comes to website design, a common goal to have in mind is to be creative as you like and make a website that is unique and promotes your business. Usually, a distinctive website design is a great goal to have as it encourages you to go against the grain and design an exclusive website. This, however, does not always go to plan, as there is a reason why websites are designed the way they are.

When designing websites there are some unwritten rules, and some written ones, to what makes a website effective that web designers adhere. In this blog, I will be covering some of the most common mistakes and pitfalls people fall into when trying to design their own distinctive website.

If you are looking to get your website built by a professional agency please contact us or give us a call on 01925 563 960 and discuss how we can help you.

Not Enough Content

One of the most common traps people fall into when designing their website is the lack of good content, or sometimes any content, on their website. Websites require a good amount of content be it images or text in order to be found and picked up by search engines. Search engines look at the content on your website and rank it accordingly to how relevant it thinks your website is to the search term. If your website is lacking in content then it is less likely to come up in search results meaning less people will see it. This, of course, is bad for business.

Too Much Content

On the contrary, to the above point, having too much content on your website can also be detrimental to your website design. When we say too much content what we really mean is too much irrelevant content or too much content clustering together in one location rather than it being distributing it evenly throughout your website. Content is great for SEO for when a search engine crawls your site as it is more likely to find lots of relevant content to the search results that you’re likely aiming for however when the user goes onto your website they may feel overwhelmed by the clutter of irrelevant and lengthy content and bounce back off the website.

No Call to Actions

A lot of website design is about getting your audience to the contact us page, buying a product or in other ways subscribing to the service you are advertising. This is sometimes lost in translation when building a website as they focus to much on how the website looks and not enough on how the website works. The main element that is essential to websites that many amateur designers miss is the need for effective calls to action. A call to action is a link or an instruction to the user that tells them to do an immediate action, usually being a prompt to completing sale or gaining them as a client. These are more often than not either never implemented or poorly executed in a way that the user doesn’t feel compelled to click or doesn’t even realise that they should click in some cases. Bad call to actions will reduce the conversion rates on your website making your website design effectively useless.

Bad Images

More often than not when we are doing website design, we encounter a vast amount of bad imagery. A good image wants to be high-quality, relevant and well optimised but many of time that images we come across tend to be the opposite of this criteria; pixelated, irrelevant and otherwise too large. All these traits of a good image are vital for a website design as these are what draws the users attention the most and is what keeps the user from bouncing right back off the website. Traps that I have encountered amateur website designers fall into is using images that do not fit the area that they are using them. Examples of these could be a small image used as a banner image forcing it to expand and be highly pixelated or alternatively a very large sized image in a small area that would take longer to load than necessary.

Not Mobile Responsive

The last and perhaps most vital of these website design mistakes that people fall into is forgetting or just neglecting the need for a mobile responsive website. As we move into the future, more and more people are moving to mobile web surfing. According to various studies over 50% of all website traffic is now coming from mobiles and that number is only increasing. If that isn’t enough to convince you of the importance of making your website mobile responsive, Google is now starting to rank your website down if it deems it as not mobile friendly. This means you will not only be losing traffic from anybody browsing on mobile but you will also be penalised for it. It is not just mobile responsiveness you want to worry about either, making sure that your website design is fully responsive is just as important. This means making sure your website works on not just mobiles, tablets and full-width but also on any dimensions the user may have their browser width set at.

Making your website distinctive whilst adhering to the above criteria can be difficult, if you are struggling to make an effective website or looking to get your website built by a professional agency please contact us or give us a call on 01925 563 960 and discuss how we can help you.