Month: May 2018

5 Top Tips On How to Use Your LinkedIn Account Effectively

5 Top Tips On How to Use Your LinkedIn Account Effectively

So what is LinkedIn? LinkedIn is a social media service like Facebook, Twitter, Instagram and YouTube which allows users to login to their account, update, add connections and socialise on a regular basis. Unlike Facebook and other social media, LinkedIn is targeted are the professional and their careers, recruitment and business. LinkedIn was established in 2003 by Jeff Weiner and has become a powerhouse social media with a website and app for users to easily view their profiles on the go.

LinkedIn has over 500 Million users WorldWide with on average around 250 Million users of the social media giant accessing their LinkedIn accounts at least once per month.This figure is staggering however an even greater statistic for the platform is that 40% of its users, use their accounts per day.

LinkedIn is fast becoming a social media platform and the place to go to help boost your recruitment and establishing client connections.

Appropriate Imagery

This one might sound obvious – but it is essential that you choose an appropriate image for your profile picture as this is the first thing someone notices when they click on your profile. This will be dependent on what the purpose of your LinkedIn account is. If you are a professional company, keeping your banner and profile picture linked in (excuse the pun) with your branding is essential – using your company logo as your profile picture is always the safest bet!

By using your logo and brand this will portray across to potential clients nad connections a better image of your business. Also if people recognise your brand and logo on your social profile, you will likely get a better reception and higher connection requests.

Utilise the space on your account

Company Page

LinkedIn is effectively more space to advertise your business – listing the services you provide is essential. Keep your summary brief and to the point and make sure you provide a website URL, contact number and email address on your page (depending on which of these is available and relevant).

Find the balance between cramming too much information on your profile and wasting valuable space. For example, although you may want to keep your banner image relevantly plain and professional looking you could add any other Social Media accounts here.

LinkedIn also has huge benefits for businesses in that you are able to post job adverts on your page/profile. Each of your connections on your page will receive notification of the job meaning free advertisement. This is great publicity as recruitment can be an expensive concept.

Personal Account

Make sure you have added relevant skills to your profile. This opens up the opportunity for other people to endorse your skills and ultimately shows off your strengths to potential employers.

Relevant posts

Be conscious that the content you are posting is engaging – people are more likely to follow your account if the information they are reading is useful to them. Jumping on trending topics is essential – it’s no use writing about a hot topic 5 days after it trended! LinkedIn has also introduced hashtags which help surface your article to members who may find it relevant.

Be Consistent

If you are posting new updates daily, weekly or monthly consistency is key! Even if you are not posting fresh content every day, allocating 15-30 minutes of your day to share and comment on relevant articles or find new connections is a great way to keep your LinkedIn account up to date.

Grow your connections

Whether you met someone at a trade show, conference or charity event, why not follow it up with a personalised connection request? Similarly, if you have recently connected with a former colleague then search through their connections and see if any are relevant. Once you make a connection make sure you follow it up with a message – you’d be surprised what opportunities this can open up.

In summary, LinkedIn is great social media platform with huge potential for companies, recruiters and personal accounts to gain some advantage of using this medium. As more and more individuals see the benefit of having a LinkedIn account, the numbers will continue to grow with businesses releasing the untapped potential.

Need help with your LinkedIn account or social media? Get in touch today to see how Mosaic Digital Media can help.

Why WordPress is more than just a Blogging Platform

Why WordPress is more than just a Blogging Platform

‘WordPress is just for a blogger, isn’t it?’, That may have been true at one time in the distant past but has certainly not been the case for a long time now.

So what is WordPress?

WordPress is a CMS or better known as a Content Management system. One of the reasons WordPress is such a popular CMS with its ease of use for content managers, meaning there is little need to contact your designer every time an alteration to your site content is needed (though we are happy to help with these if needed). The control panel can be accessed from anywhere in the world with an internet connection. There is even a mobile app for those who may want to edit there site content from there mobile or tablet devices.

WordPress also comes with the inbuilt functionality to create different content types to fit the needs of the site. By default, these content types are ‘Pages’ and ‘Posts’, but additional types can be created for many different uses such as Galleries, Project showcase pages, or even product pages.

WordPress Themes

Whether you are looking to create a blogging website or using WordPress to build a simple business website, you will need a theme to display your content to your site visitors on the frontend. Themes can be purchased or gained free of charge from the WordPress store but offer little creativity or customisation to match the look and feel you are after for you to display your content.

You could hire a website designer like Mosaic Digital Media Ltd, to build you a custom theme for your WordPress blog, website or WooCommerce store. By hiring a reputable designer you have greater ability to make your website your own by using your branding, colours, images and content to the best of its ability.

Vibrant WordPress Plugin Ecosystem

WordPress boosts a considerable number of plugins to help extend the functionality of your website. Plugins can help you to; managing site content, optimising the site for search engines, secure your site, and help to keep your site running fast. Some of the common plugins we use include;

Advanced Custom Fields – Extends your ability to create easily editable fields for pages, posts and custom posts types.

Yoast – This is a Search Engine Optimisation plugin which helps us to ensure your site is performing to its best potential on Google, Bing, etc.

W3 Total Cache – A caching plugin which helps us to ensure your site running as fast as possible.

WP smush – In this age of ever-increasing photo quality and size, this plugin helps make sure the images being uploaded to your site are optimised to ensure they do not slow your pages down.

Defender – With the ever-increasing security risks of the web we use to Defender as an additional line of defence to keep your site safe and secure from attacks.

WordPress offers other plugins and lots of websites on Google give you a better idea of new and useful plugins to solve any problem you may face.

Does WordPress Offer an Ecommerce Solution?

The short answer to this is yes. If you are looking to start a small online business selling digital or physical products WordPress offers several solutions for your website.

WordPress has several plugins that offer different e-commerce solutions however the leader in this field is WooCommerce. WooCommerce is provided by the guys at Automattic who create several plugins but the most successful creation is Woo.

WooCommerce gives you the ability to take your ordinary WordPress website blog or website and turn it into a fully functioning store within a matter of around 60 minutes of work. WordPress and WooCommerce is a great solution for anyone looking to start up an online business.

Who uses WordPress?

A survey conducted by W3Techs revealed that 30% of all websites are now powered by WordPress. Notably, websites powered by WordPress include:

So what is it that attracts big brands like these to use WordPress over other CMS’s and what makes WordPress more than just a blogging platform?

As you can see WordPress is much more than a blogging platform, with its ease of use as a CMS, ability to have custom themes, e-commerce solution and it’s plugin ecosystem it is easy to see why small businesses all the way up to big brands use WordPress and the use worldwide is growing.

How to discover the right keywords for your Website.

How to discover the right keywords for your Website.

During this article, we are going to look into choosing the right keywords for you and your business. Choosing the right keywords to get higher search engine positions can be more complicated than expected but we will be running through the basics of what you need to look for when deciding on the right keywords to achieve the best possible Google, Bing and other search engine positions for your website.

Knowing your Audience

This one might not be much of a surprise but it is probably one of the most important things to think about when choosing the right keywords. Hitting the right audience is essential because they are the foundations of your whole business and marketing plan. Knowing whether your clients are of a formal or informal nature will determine how your website will look. Aiming your website a more formal audience will require a website with more elegance and sophistication whereas an informal audience will cater for a quirky or friendly feel from your website. By doing this we can make sure, once you have chosen the best keywords to get the best-optimised positions on Google, Bing and other search directories.

Products Terminology

What you may call your product or service could be wildly different to what your customers call them. Using the correct amount of jargon is important when deciding on the right keywords. If you want to sell your products to people looking for a specific product, using the jargon or technical name of the product is best practice. This is likely a potential keyword your customer will be typing into the search engine to find that specific product or service that they require. When promoting products to your audience it would also make sense, to hold back on jargon and use simplified terminology or words to make it easier for them to find a product or service.

It would also be beneficial to use your target audience as guidance. If you work in an industry selling washing machine parts, for example, a plumber would need that exact parts technical name to make sure it fits correctly. In this instance, we would expect this user to conduct a Google search using that product name as their keyword. If you are selling a service such as driving lessons, it is not as important to specify it’s a “DSA Approved Driving lesson to standards A112”. Your target audience will be simply expecting keywords such as “driving Lessons Warrington”, for example.

What are your competitors using?

Why Re-invent the Wheel? If you have competitors that already have an online presence and you are looking to compete with them in search results then chances are that you will want the similar keywords. There are simple site analysis tools such as https://www.spyfu.com/ and https://www.seoptimer.com/ that can be used to see what websites are marketing towards and this could give you some idea on what keywords would the best for your website search engine keyword results.

How Difficulty are these keywords

When deciding on the right keywords for your website, you need to make sure that you do your research before committing to using a specific keyword. Some keywords have a high volume of results, which in turn makes the keyword more difficult to rank and obtain a successful page one position on Google, Bing and other search engine platforms.

You want to try to find a keyword, which isn’t too competitive and won’t be too difficult to rank for. This is where we come in, we have specific tools that can tell us how hard it will be to rank for a certain keyword or phrase. We can then decide whether we try to hit the term or if we go for something similar but with less competition and a higher success rate of achieving an optimised position on Google or Bing.

There are a lot of factors that need to be considered when choosing the right keywords and we’ve only scratched the surface of what you need to know but now you can at least have a basic understanding of what needs to be looked at, and considered, to have some reasonable success on search engines.

Looking into other techniques such as Link building, optimised content writing or search engine optimisation packages with a reputable company such as ourselves will give you a better result on your keyword traction as well as giving you better positions on Google.

Website Design Trends For 2018

Website Design Trends For 2018

Website Design – What have we seen so far?

We are currently five months into 2018 and new and interesting website design techniques are slowly coming to the forefront. Business owners are having to find unique and bold ways to change the way their websites and website content works for any potential visitor to the website looking for a service or product.

Designers and website developers cannot rely anymore on plain content and imagery to bring new website visitors or keep the interest of current site visitors. During 2017 we saw a rise in simpler website design but with accents of striking colours. Website designers are becoming braver and bolder with website design choices.

As we are four months into the year any interesting and upcoming design traits from some of the leading companies and brands should be seeping through with smaller website owners/designers taking note of the new and exciting movements to keep users of the website keep coming back for more.

We take a look at some of these website design techniques below:

Animation and Video

Animation and video techniques in web design have been around for some years, however, site visitors are ever growing an increased thirst to see websites they visit using videos or animation. Whether you are small business owner such as a mechanic, interacting with your website audience to show them how to conduct simple vehicle maintenance such as changing a headlight bulb, will engage visitors and increase the potential for them to return to the website in the future.

A video does not require high-end camera equipment but a friendly face in-front to engage. If this is not suitable for your business your website could benefit from a day to day of your office or working environment to offer website users a rich and engaging experience on your website. Speaking from a designers perspective, we love to work with website video content and believe it has such good qualities to the conversion rate of a website as well as being a little bit different to a standard website.

Adventurous colours

Since 2017 adventurous colour palettes being used by designers in website designs and branding has hit the forefront with big names such as the Premier League (https://www.premierleague.com) making a big statement on their branding colour choice across all marketing and website medium. In 2018 lots of website designers are still holding onto the trend with the build of small to large website designs. Bold and beautiful colours excite site visitors and make someone keep coming back. This doesn’t mean that website must be a rainbow of colours but strong accents of colouring against plenty of white space create a strong vibrant interesting impact on websites design.

Website Typography

Typography in a website design is key. Poor choice of font will easily make it harder for a website visitor to read and the potential for them to go to a competitors website is far greater.

Website designers love to use different and interesting typography choices throughout a website to give definition to an important message within that part of the site.

Mobile and tablet resolutions are getting far more detailed, amping up the readability factor, is additionally opening the entryway for an ascent in custom text styles. Website designers are choosing typography with huge amounts of identity for accentuation, as well as for tasteful impact. The greater part of this, is managed by larger than average typefaces, demonstrates that 2018 won’t all be about boring typefaces within web design, and we can hope to see strong patterns keep on developing.

Illustration, Patterns and Textures

With a strong use of colouring in designing a website, illustrations are providing an alternative design inspiration for web designers and graphic designers to express a brands identity on their website whilst engaging the site visitors.

Take for example MailChimp, https://mailchimp.com, they recently rebranding the entirety of their website using bold and adventurous illustrations into their web design. As well as the illustrations they have working in some very clever colours, patterns and textures in their design, giving a website using an interesting website to spending time looking at.

We saw this trend for web design during 2017, but this is still going strong during 2018. The trend is about being whimsical offering intrigue but all a way to display information on the website in a manner that breathes life into ordinary or dry content.

Asymmetric layouts

Websites generally have conformed to certain layout constraints over the many years of the evolution of the internet. Small business owners feedback is true in essence that their website can feel a little too boxy in-places. Again speaking from a designer some small businesses owners like to play it too safe with there website and wanting it too much like a competitor out of the box, standard package website.

This can frustrate web designers who want to push the boundaries of website design to the limit.

We slowly see this become a stronger notion of more and more website becoming Asymmetric and the look and feel becoming more stand out. With the use of video, strong typography and colour a designer can really push the boundary of conventional website design to the next step.

I hope this trend of Asymmetric layouts continues to grow as I believe website design is becoming much more creative.

Summary

I believe website design has become a triumph over the last year and 2018 is lining up to be a success for web designers and graphic designers alike using new ways to engage website visitors.

I believe that Asymmetric layouts within web design is going to be the biggest influence on today’s designers but feel adventurous colours and illustrations will become a supporting actor in making the website stand out. Video and animation will always have a place in website builds but feel the shine this year goes to layout choice and colouring.