Month: December 2017

Using Facebook Live to Build your Brand Identity

Using Facebook Live to Build your Brand Identity

What is brand identity?

As defined by the American Marketing Association, a brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Brand identity is the face of your company and how you present your business to consumers, and also how your company is then perceived.

Establish your brand identity

In order to market your brand effectively, you need to make sure that you have accurately established what exactly your brand is. It’s largely to do with how you want your target audience to immediately feel when they see or hear about your business. In this case, you need to think about your company’s personality. Is it fun and sociable? Or serious and informative? Brain-storming these all important questions before you start promoting your brand is essential.

Where does Facebook Live come into it?

Direct engagement

Facebook Live enables you to engage directly with your audience, which in turn builds upon your brand identity. In order to keep your audience engaged you need to make sure that the content is relevant and keeps people interested if they click on the video. Going live is also an excellent opportunity for you to increase the traffic to your page.

Question and Answer

By going live you are allowing people to engage with you in a Q & A style format. You can announce that you will be hosting a Q & A prior to the live video in order to make sure people are aware it will be taking place. Facebook users are then able to ask questions on your video and then, in turn, get an immediate response, allowing the audience to find out more about you and your brand identity, whilst also allowing a chance for you to find out more about your potential clients.

Behind the scenes

Facebook live also has to potential to provide an exclusive snapshot of how your company works and also of your employees. Allowing people to see that your company treats its employees well is very beneficial because it reflects positively on your company and brand identity!

Free advertisement

With over one billion users, Facebook is the number one platform in terms of reaching your audience. You don’t need a fancy camera or editing skills to be able to make use of Facebook Live, just a good concept, or a fun moment to capture. The real-time engagement means that you can monitor how well your live video is being received straight away. Whether this is how many likes or comments your video received whilst being live, or how many it accumulated after.

A Breakdown in the History of Social Networking

A Breakdown in the History of Social Networking

Windows Live Messenger: 1999-Shut down

This was an instant messaging service where you could chat with your friends, start video calls and play games on your computer. Though the messenger lasted 15 years, it suffered from viruses and faced fierce competition from chat services such as Skype. Facebook chat was introduced in 2008 which would then go on to become the popular Facebook Messenger app in 2010.

Myspace: August 2003-Present

At one point Myspace was the most popular social networking site in the world, but it struggled to keep up with change and competition from the likes of Facebook meaning that Myspace’s popularity has decreased dramatically.

Facebook: February 2004-Present

2017 statistics revealed that Facebook has over 2 billion active monthly users, making it the most popular social networking site. The user-friendly design ensures that it appeals to a wide range of ages, therefore, it is often used as a way to search for old friends. It also boasts a lot of different features all in one place including music, videos, photos, live stream and games.

YouTube: February 2005-Present

The good thing about YouTube is that although it offers new features and upgrades it does not stray too far from its main purpose which is to allow users to watch and upload videos. Google bought YouTube in 2006 and has been promoting it since. This is why when you search for something on Google the related YouTube video is made available. YouTube videos also have an option to be translated which means that they are made accessible to a wider range of people.

Twitter: March 2006-Present

Twitter is continuing to grow in popularity. This is because users feel able to express their thoughts on Twitter and people often find comfort in knowing there are other people who feel the same as they do. Twitter also allows for a space in which people who wouldn’t normally get involved in politics can express their views.

Instagram: October 2010-Present

Instagram is successful in social media marketing because people prefer to obtain their information visually. We are over 60% more likely to remember a piece of information if it is accompanied by an image. Also, a lot of celebrities are active on Instagram which allows everyday users a window into their lives.

Snapchat: November 2012-Present

Snapchat is constantly upgrading and offering new features within its scope which keeps it relevant. The fact that it changes the filters every day is just one way in which it stays exciting for its users. Another successful feature that it has introduced as it’s developed over the years is Snapchat memories, which allows you to save all your pictures and videos that you have taken on Snapchat. This way users form an attachment to Snapchat as they associate their memories with the app.

How Social Media can Impact your Reputation

How Social Media can Impact your Reputation

Those of you have been watching I’m a Celebrity this year have probably heard about the recent events surrounding Jack Maynard. A series of offensive tweets from years ago have resurfaced and were shared/talked about all over social media and news headlines.

Subsequently, Maynard was forced to leave the show, and he and his girlfriend have separated as a result of his actions. Aside from consequences in his personal life, his professional reputation and credibility as a YouTube blogger have been tarnished. This is because a lot of his fans will have lost respect for Maynard as a person and will most likely stop watching his videos. As well, organisations and businesses will be a lot less likely to work with him or ask him to promote their products because they won’t want to associate themselves with him.

Zoella and Stormzy have also recently been called out for making homophobic slurs on twitter a long time ago, which is likely to leave a bad impression on a lot of people or could affect their reputation, both personally and professionally.

Similarly, the tweets and other social media content that you put out via your business account represent you as a company. Tweets from years ago can come back to haunt you! Here are 3 quick pointers on how to protect your/your company’s reputation.

3 pointers on how to protect your company’s reputation:

  1. Be careful of the language you use on your social media accounts. As seen above, once you post something on your account it is instantly made available to see by other people. It’s OK to be informal if that’s the tone you’re going for, but make sure you don’t start using offensive language, or abbreviating words to the point that they become illegible.
  2. If you are using images then make sure you are either using original content or using images which are labelled for reuse. This way you are making sure that you are adhering to legal requirements.
  3. Another great way of protecting your businesses’ reputation is by staying true to your word. There’s no point exaggerating the truth or advertising something that you can’t deliver because it will become obvious in your reviews that you are not a trustworthy organisation.

A Look Back at 2017!

A Look Back at 2017!

Well, the year has nearly come to an end for Mosaic Digital Media as our team puts in the final few weeks of hard work ready for the Christmas shutdown. So, we felt this was a great opportunity to reflect on 2017 and sum up the changes and progress Mosaic Digital Media have made. It’s been a successful year!

We started 2017 with plans to grow gradually, without any external investment or debt. Well, we certainly achieved this with exceptional results and growth whilst still maintaining this strategy.

So what exactly has happened this year? Let’s update you on a few changes we have made.

  • The launch of our New Brand – We were very excited to launch our new www.mosaicdigitalmedia.co.uk website, featuring a bespoke WordPress theme and our new logo. Through collaboration and creativity we engage our audience to drive our business!
  • New Faces – Throughout the year we’ve been excited to have new people join our team but sad to see some people go. But we now feel we have the right team to aid with growth and strategy. We’re extremely proud of our Apprenticeships Scheme as it’s been a great way to develop existing staff whilst introducing new talent into our business.
  • Building our Portfolio – We’ve been very busy building our portfolio. We’ve been extremely lucky this year to work with new clients such as, Controlla Covers, CPI Card Group, SocialLifeUk and Manchester Casino Academy to name a few. Featuring API integrations, event management systems and WooCommerce.
  • We Moved – With the need for bigger space, Mosaic Digital Media secured office space at The 1st Floor Lodge,
    Tannery Court in Warrington. A few minutes’ walk from Warrington Central Station. Boasting a spacious and modern space, with a pool table and an energetic and friendly environment to get those ideas flowing!
  • New Leaders – From April we recruited two very talented people whose jobs are simply to build a powerful team and change the way we handle and manage all digital projects. Between them, they have 15 years digital expertise. If you haven’t yet spoken to Stacey or Liam, please get in touch.

This is a short rundown of my highlights from 2017, so we are all very excited to enter 2018 with what we believe is an extremely strong foundation and first-class digital team.

Mosaic Digital Media will close at 1pm on 22nd December for the Christmas break. We will be back on the 2nd January 2018 and cannot wait to continue our hard-work and progression. We wish you all a Merry Christmas and Happy New Year!

We look forward to working with you in 2018!

Tips on how to boost your follower count

Tips on how to boost your follower count

Facebook

Facebook has a range of features. Utilise them! Repeatedly posting statuses is not the most effective way of getting people’s attention and boosting your follower count/page traffic. If you haven’t already, then why don’t you try mixing things up by posting a video, or creating a poll? This way you are altering your interactions with people and keeping your content fresh! Make sure that you post at peak times. Keep an eye on what time of the day you have posted your content and how effective the response was. Stick with what works best!

Youtube

Approximately 20% of people that click on your video will leave after watching just 10 seconds. This means that you have to cut to the chase pretty quickly. For example, if you are thinking of starting a makeup blog, then start off your videos with the finished look. This way, viewers immediately know what they are going to get from the video. A short introduction is enough, you can expand on your story along the way! Another great tip for gaining more YouTube subscribers is to be consistent. If you only post once every couple of months then it is unlikely that people will stay interested and subscribe to your account.

Instagram

If you are looking to boost your Instagram follower count, then stay active by liking and commenting on other profiles. Avoid unnecessarily commenting on loads of random pages for the sake of it. Instead, show support to people and products you’re interested in! As well, Instagram is all about using pictures and short videos to promote what you’re all about. In that case, you need to make your images relevant, high resolution and interesting.

Twitter

If you are looking to boost your follower count on twitter, whether that be on a personal or business account, why don’t you tweet about a recent trend or hot topic and relate it to your business? Stranger Things has been in the limelight recently, so you could link your business to one of the main characters. For example, if you are a clothing brand then you could tweet ‘#Eleven reasons why we’re loving Millie Bobby Brown’s fashion sense’ and attach a link to the article. By finding a common interest with your fan base you are actively engaging with them, helping to increase your interactions (retweets, favourites and replies) and in turn (hopefully!) boosting your follower count. Take a look at our article on Our Favourite Weekly Hashtags for some extra help and advice on using hashtags.

Snapchat

Most people tend to post their username on other social media platforms in the hopes of boosting their follower count. This is a good way of sharing your username, but why not think outside the box? You could put your Snapchat username on your business card, or even add it to the end of emails.